# Gambia Export Playbook for Africa

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> Yugalinks regional export playbook

Compare buyer markets, access conditions, and calculated product opportunities in Africa. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.

## Navigation

- [Yugalinks home](https://www.yugalinks.com/)
- [Trade data](https://www.yugalinks.com/trade/)
- [Open country workspace](https://www.yugalinks.com/app/countries)
- [Data sources](https://www.yugalinks.com/data-sources)
- [Methodology](https://www.yugalinks.com/methodology)

## Overview

- Exporter: Gambia (GMB)
- Region: Africa
- Latest trade year: 2024
- Buyer markets: 14
- Calculated three-year opportunity: $10.9B
- Reported FTA markets: 7
- Average reported distance: 2,876 km
- Average business entry indicator: 15 days

## Market comparison

| Market | ISO3 | Opportunity | Products | FTA | Distance | Entry days | Top product |
| --- | --- | ---: | ---: | --- | ---: | ---: | --- |
| Senegal | SEN | $2.8B | 9 | Reported | 156 km | 6 | Product not reported |
| South Africa | ZAF | $2.5B | 5 | Not reported | 6,455 km | 40 | Telephones for cellular networks or for other wireless networks |
| Mali | MLI | $2.2B | 5 | Reported | 944 km | 11 | Product not reported |
| Nigeria | NGA | $1.2B | 4 | Reported | 2,338 km | 7 | Telephones for cellular networks or for other wireless networks |
| Guinea | GIN | $558.8M | 4 | Reported | 451 km | 15 | Sugars: sucrose, chemically pure, in solid form, not containing added flavouring or colouring matter |
| Uganda | UGA | $299.2M | 2 | Not reported | 5,618 km | 24 | Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc |
| Kenya | KEN | $293.5M | 2 | Not reported | 6,123 km | 23 | Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc |
| Ghana | GHA | $284.8M | 2 | Reported | 2,003 km | 13 | Lamps and light fittings: electric, n.e.s. in heading no. 9405 |
| Côte d\'Ivoire | CIV | $163.1M | 1 | Reported | 1,656 km | 6 | Fish: frozen, jack and horse mackerel (Trachurus spp.), excluding fillets, livers, roes, and other fish meat of heading 0304 |
| United Rep. of Tanzania | TZA | $153.9M | 1 | Not reported | 6,583 km | 30 | Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc |
| Morocco | MAR | $112.1M | 1 | Not reported | 2,494 km | 9 | Plastics: other articles n.e.s. in chapter 39 |
| Democratic Republic of the Congo | COD | $99.7M | 1 | Not reported | 0 km | 0 | Taps, cocks, valves and similar appliances: for pipes, boiler shells, tanks, vats or the like, including thermostatically controlled valves |
| Egypt | EGY | $97.5M | 1 | Not reported | 5,240 km | 13 | Taps, cocks, valves and similar appliances: for pipes, boiler shells, tanks, vats or the like, including thermostatically controlled valves |
| Guinea-Bissau | GNB | $95.2M | 1 | Reported | 209 km | 9 | Cereals: rice, broken |

## Product and market opportunities

| Rank | Market | Product | Opportunity | Buyer growth | Current share |
| ---: | --- | --- | ---: | ---: | ---: |
| 1 | South Africa (ZAF) | HS 851712 - Telephones for cellular networks or for other wireless networks | $1.5B | +6.3% | +0.0% |
| 2 | Senegal (SEN) | HS 271019 - Product description unavailable | $1.2B | +14.1% | +0.1% |
| 3 | Mali (MLI) | HS 271019 - Product description unavailable | $1.1B | +12.0% | +0.6% |
| 4 | Nigeria (NGA) | HS 851712 - Telephones for cellular networks or for other wireless networks | $818.6M | +17.1% | +0.0% |
| 5 | Mali (MLI) | HS 271012 - Product description unavailable | $624.6M | +9.5% | +1.3% |
| 6 | South Africa (ZAF) | HS 851762 - Communication apparatus (excluding telephone sets or base stations): machines for the reception, conversion and transmission or regeneration of voice, images or other data, including switching and routing apparatus | $451.4M | +4.2% | +0.0% |
| 7 | Senegal (SEN) | HS 271012 - Product description unavailable | $314.5M | +15.3% | +0.2% |
| 8 | Senegal (SEN) | HS 100640 - Cereals: rice, broken | $236.9M | +10.0% | +0.0% |
| 9 | South Africa (ZAF) | HS 870899 - Vehicle parts and accessories: n.e.c. in heading no. 8708 | $236.0M | +4.5% | +0.0% |
| 10 | Mali (MLI) | HS 252329 - Cement: portland, other than white, whether or not artificially coloured | $231.1M | +27.3% | +0.6% |
| 11 | Senegal (SEN) | HS 151190 - Vegetable oils: palm oil and its fractions, other than crude, whether or not refined, but not chemically modified | $225.0M | +31.0% | +0.0% |
| 12 | Senegal (SEN) | HS 871410 - Motorcycles (including mopeds): parts and accessories | $209.0M | +22.9% | +0.0% |
| 13 | Senegal (SEN) | HS 640299 - Footwear: n.e.s. in heading no. 6402, (other than just covering the ankle), with outer soles and uppers of rubber or plastics | $196.2M | +14.3% | +0.0% |
| 14 | Guinea (GIN) | HS 170199 - Sugars: sucrose, chemically pure, in solid form, not containing added flavouring or colouring matter | $192.1M | +9.4% | +0.0% |
| 15 | South Africa (ZAF) | HS 851770 - Telephone sets and other apparatus for the transmission or reception of voice, images or other data, via a wired or wireless network: parts | $186.2M | +2.2% | +0.0% |
| 16 | Ghana (GHA) | HS 940540 - Lamps and light fittings: electric, n.e.s. in heading no. 9405 | $173.7M | +15.5% | +0.0% |
| 17 | Kenya (KEN) | HS 870323 - Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc | $171.5M | +4.9% | +0.0% |
| 18 | Senegal (SEN) | HS 170199 - Sugars: sucrose, chemically pure, in solid form, not containing added flavouring or colouring matter | $167.5M | +10.2% | +0.0% |
| 19 | Guinea (GIN) | HS 151190 - Vegetable oils: palm oil and its fractions, other than crude, whether or not refined, but not chemically modified | $163.3M | +20.8% | +0.4% |
| 20 | Côte d\'Ivoire (CIV) | HS 030355 - Fish: frozen, jack and horse mackerel (Trachurus spp.), excluding fillets, livers, roes, and other fish meat of heading 0304 | $163.1M | +9.1% | +0.0% |

## Sector opportunities

| Sector | Products | Reported buyer imports | Opportunity | Average growth |
| --- | ---: | ---: | ---: | ---: |
| HS2 00 - HS2 sector 00 | 4 | $4.5B | $3.2B | +12.7% |
| HS2 85 - HS2 sector 85 | 5 | $4.2B | $3.1B | +7.5% |
| HS2 87 - HS2 sector 87 | 7 | $1.9B | $1.2B | +8.4% |
| HS2 15 - HS2 sector 15 | 2 | $367.7M | $388.3M | +25.9% |
| HS2 17 - HS2 sector 17 | 2 | $327.5M | $359.6M | +9.8% |
| HS2 10 - HS2 sector 10 | 2 | $581.1M | $332.1M | +18.6% |
| HS2 64 - HS2 sector 64 | 2 | $231.4M | $294.2M | +12.5% |
| HS2 94 - HS2 sector 94 | 2 | $179.6M | $284.8M | +21.6% |

## Frequently asked questions

### Should Gambia focus on Africa?

Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.

### What does calculated opportunity mean?

It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.

### How should exporters use this page?

Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.

## Method

Reported trade observations and calculated indicators are shown separately. Validate buyers, tariffs, standards, logistics, pricing, and competition before acting.

Yugalinks presents derived views for research and planning. [Read the full methodology](https://www.yugalinks.com/methodology).

## Data sources

- Primary trade series: OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). [OECD Data Explorer](https://data-explorer.oecd.org/) - [OECD Terms & Conditions](https://www.oecd.org/termsandconditions/)
- CEPII BACI bilateral trade flows (202601): [dataset page](https://www.cepii.fr/CEPII/en/bdd_modele/bdd_modele_item.asp?id=37) - [BACI documentation](https://www.cepii.fr/DATA_DOWNLOAD/baci/doc/baci_webpage.html) - [Etalab 2.0 Open Licence](https://www.etalab.gouv.fr/wp-content/uploads/2018/11/open-licence.pdf)

This page presents derived Yugalinks views of reported observations and calculated indicators.