# United Kingdom Export Playbook for Europe

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> Yugalinks regional export playbook

Compare buyer markets, access conditions, and calculated product opportunities in Europe. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.

## Navigation

- [Yugalinks home](https://www.yugalinks.com/)
- [Trade data](https://www.yugalinks.com/trade/)
- [Open country workspace](https://www.yugalinks.com/app/countries)
- [Data sources](https://www.yugalinks.com/data-sources)
- [Methodology](https://www.yugalinks.com/methodology)

## Overview

- Exporter: United Kingdom (GBR)
- Region: Europe
- Latest trade year: 2024
- Buyer markets: 25
- Calculated three-year opportunity: $854.5B
- Reported FTA markets: 22
- Average reported distance: 1,228 km
- Average business entry indicator: 11 days

## Market comparison

| Market | ISO3 | Opportunity | Products | FTA | Distance | Entry days | Top product |
| --- | --- | ---: | ---: | --- | ---: | ---: | --- |
| Germany | DEU | $174.3B | 46 | Reported | 495 km | 8 | Electric accumulators: lithium-ion, including separators, whether or not rectangular (including square) |
| Netherlands | NLD | $113.0B | 26 | Reported | 360 km | 4 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Belgium | BEL | $83.5B | 13 | Reported | 324 km | 5 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| France | FRA | $75.5B | 22 | Reported | 343 km | 4 | Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas |
| Italy | ITA | $74.1B | 15 | Reported | 1,438 km | 11 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Switzerland, Liechtenstein | CHE | $68.9B | 10 | Reported | 749 km | 10 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| Slovenia | SVN | $42.8B | 6 | Reported | 1,231 km | 8 | Heterocyclic compounds: containing a pyrimidine ring (whether or not hydrogenated) or piperazine ring in the structure, (other than malonylurea (barbituric acid) and its derivatives),and loprazolam, mecloqualone, methaqualone, zipeprol and salts thereof |
| Russia | RUS | $41.9B | 9 | Not reported | 2,511 km | 10 | Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc |
| Spain | ESP | $33.9B | 12 | Reported | 1,263 km | 13 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Poland | POL | $33.0B | 12 | Reported | 1,452 km | 37 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Hungary | HUN | $17.8B | 7 | Reported | 1,454 km | 7 | Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas |
| Czechia | CZE | $16.2B | 6 | Reported | 1,037 km | 25 | Telephones for cellular networks or for other wireless networks |
| Ireland | IRL | $12.5B | 4 | Reported | 460 km | 11 | Aeroplanes and other aircraft: of an unladen weight exceeding 15,000kg |
| Greece | GRC | $10.0B | 3 | Reported | 2,395 km | 4 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Austria | AUT | $9.0B | 4 | Reported | 1,238 km | 21 | Blood, human or animal, antisera, other blood fractions and immunological products: antisera and other blood fractions |
| Denmark | DNK | $8.0B | 3 | Reported | 960 km | 4 | Vehicles: with only electric motor for propulsion |
| Sweden | SWE | $7.5B | 2 | Reported | 1,438 km | 8 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Malta | MLT | $5.9B | 2 | Reported | 2,092 km | 21 | Vessels: n.e.s. in heading no. 8901, for the transport of goods and other vessels for the transport of both persons and goods |
| Romania | ROU | $5.5B | 2 | Not reported | 0 km | 0 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Slovakia | SVK | $4.7B | 2 | Reported | 1,295 km | 22 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Portugal | PRT | $4.5B | 2 | Reported | 1,583 km | 7 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Norway | NOR | $4.1B | 1 | Reported | 1,157 km | 4 | Vehicles: with only electric motor for propulsion |
| Finland | FIN | $4.1B | 1 | Reported | 1,827 km | 13 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Lithuania | LTU | $2.1B | 1 | Reported | 1,730 km | 6 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Belarus | BLR | $1.5B | 1 | Not reported | 1,873 km | 9 | Vehicles: with only spark-ignition internal combustion piston engine, cylinder capacity over 1000 but not over 1500cc |

## Product and market opportunities

| Rank | Market | Product | Opportunity | Buyer growth | Current share |
| ---: | --- | --- | ---: | ---: | ---: |
| 1 | Switzerland, Liechtenstein (CHE) | HS 300490 - Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $27.3B | +12.3% | +0.8% |
| 2 | Belgium (BEL) | HS 270900 - Oils: petroleum oils and oils obtained from bituminous minerals, crude | $20.6B | +7.6% | +0.7% |
| 3 | Germany (DEU) | HS 850760 - Electric accumulators: lithium-ion, including separators, whether or not rectangular (including square) | $19.7B | +19.2% | +0.2% |
| 4 | Germany (DEU) | HS 271121 - Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas | $16.4B | +4.2% | +0.1% |
| 5 | Netherlands (NLD) | HS 270900 - Oils: petroleum oils and oils obtained from bituminous minerals, crude | $15.3B | +6.5% | +5.3% |
| 6 | Switzerland, Liechtenstein (CHE) | HS 710812 - Metals: gold, non-monetary, unwrought (but not powder) | $14.3B | +12.8% | +2.4% |
| 7 | Italy (ITA) | HS 270900 - Oils: petroleum oils and oils obtained from bituminous minerals, crude | $12.6B | +5.3% | +0.8% |
| 8 | Germany (DEU) | HS 271019 - Product description unavailable | $12.3B | +5.8% | +0.2% |
| 9 | Russia (RUS) | HS 870323 - Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc | $12.2B | +12.7% | +0.0% |
| 10 | Belgium (BEL) | HS 271019 - Product description unavailable | $12.2B | +9.1% | +2.7% |
| 11 | Italy (ITA) | HS 293719 - Polypeptide hormones, protein hormones and glycoprotein hormones, their derivatives and structural analogues: other than somatotropin, (its derivatives and structural anaologues) and insulin and its salts | $11.8B | +29.0% | +0.0% |
| 12 | Slovenia (SVN) | HS 293359 - Heterocyclic compounds: containing a pyrimidine ring (whether or not hydrogenated) or piperazine ring in the structure, (other than malonylurea (barbituric acid) and its derivatives),and loprazolam, mecloqualone, methaqualone, zipeprol and salts thereof | $11.3B | +34.8% | +0.0% |
| 13 | Italy (ITA) | HS 271121 - Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas | $10.9B | +7.2% | +0.0% |
| 14 | Netherlands (NLD) | HS 271019 - Product description unavailable | $10.7B | +12.2% | +3.4% |
| 15 | Slovenia (SVN) | HS 293399 - Heterocyclic compounds: n.e.c. in headings no. 2933 | $10.5B | +30.0% | +0.0% |
| 16 | Slovenia (SVN) | HS 300490 - Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $9.7B | +17.9% | +0.4% |
| 17 | Germany (DEU) | HS 851712 - Telephones for cellular networks or for other wireless networks | $9.6B | +9.2% | +0.4% |
| 18 | Poland (POL) | HS 270900 - Oils: petroleum oils and oils obtained from bituminous minerals, crude | $8.5B | +8.1% | +6.7% |
| 19 | Russia (RUS) | HS 870322 - Vehicles: with only spark-ignition internal combustion piston engine, cylinder capacity over 1000 but not over 1500cc | $8.5B | +16.6% | +0.0% |
| 20 | Germany (DEU) | HS 847130 - Data processing machines: portable, digital and automatic, weighing not more than 10kg, consisting of at least a central processing unit, a keyboard and a display | $8.4B | +3.5% | +0.3% |

## Sector opportunities

| Sector | Products | Reported buyer imports | Opportunity | Average growth |
| --- | ---: | ---: | ---: | ---: |
| HS2 27 - HS2 sector 27 | 38 | $406.6B | $199.0B | +12.1% |
| HS2 30 - HS2 sector 30 | 29 | $255.7B | $129.9B | +14.7% |
| HS2 87 - HS2 sector 87 | 35 | $196.7B | $118.1B | +22.4% |
| HS2 85 - HS2 sector 85 | 29 | $168.5B | $107.1B | +13.2% |
| HS2 00 - HS2 sector 00 | 13 | $142.8B | $65.0B | +8.2% |
| HS2 29 - HS2 sector 29 | 11 | $53.1B | $63.2B | +24.4% |
| HS2 84 - HS2 sector 84 | 16 | $71.5B | $51.9B | +10.5% |
| HS2 71 - HS2 sector 71 | 7 | $125.1B | $31.8B | +8.7% |

## Frequently asked questions

### Should United Kingdom focus on Europe?

Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.

### What does calculated opportunity mean?

It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.

### How should exporters use this page?

Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.

## Method

Reported trade observations and calculated indicators are shown separately. Validate buyers, tariffs, standards, logistics, pricing, and competition before acting.

Yugalinks presents derived views for research and planning. [Read the full methodology](https://www.yugalinks.com/methodology).

## Data sources

- Primary trade series: OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). [OECD Data Explorer](https://data-explorer.oecd.org/) - [OECD Terms & Conditions](https://www.oecd.org/termsandconditions/)
- CEPII BACI bilateral trade flows (202601): [dataset page](https://www.cepii.fr/CEPII/en/bdd_modele/bdd_modele_item.asp?id=37) - [BACI documentation](https://www.cepii.fr/DATA_DOWNLOAD/baci/doc/baci_webpage.html) - [Etalab 2.0 Open Licence](https://www.etalab.gouv.fr/wp-content/uploads/2018/11/open-licence.pdf)

This page presents derived Yugalinks views of reported observations and calculated indicators.