# Fiji Export Playbook for South Asia

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> Yugalinks regional export playbook

Compare buyer markets, access conditions, and calculated product opportunities in South Asia. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.

## Navigation

- [Yugalinks home](https://www.yugalinks.com/)
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- [Open country workspace](https://www.yugalinks.com/app/countries)
- [Data sources](https://www.yugalinks.com/data-sources)
- [Methodology](https://www.yugalinks.com/methodology)

## Overview

- Exporter: Fiji (FJI)
- Region: South Asia
- Latest trade year: 2024
- Buyer markets: 6
- Calculated three-year opportunity: $65.1B
- Reported FTA markets: 0
- Average reported distance: 11,551 km
- Average business entry indicator: 16 days

## Market comparison

| Market | ISO3 | Opportunity | Products | FTA | Distance | Entry days | Top product |
| --- | --- | ---: | ---: | --- | ---: | ---: | --- |
| India | IND | $56.4B | 19 | Not reported | 12,034 km | 18 | Metals: gold, non-monetary, unwrought (but not powder) |
| Pakistan | PAK | $5.5B | 3 | Not reported | 12,510 km | 17 | Product not reported |
| Bangladesh | BGD | $1.6B | 2 | Not reported | 10,627 km | 20 | Ferrous waste and scrap: n.e.s. in heading no. 7204 |
| Nepal | NPL | $729.8M | 1 | Not reported | 11,237 km | 23 | Product not reported |
| Sri Lanka | LKA | $484.7M | 1 | Not reported | 11,156 km | 8 | Product not reported |
| Maldives | MDV | $362.9M | 1 | Not reported | 11,741 km | 12 | Product not reported |

## Product and market opportunities

| Rank | Market | Product | Opportunity | Buyer growth | Current share |
| ---: | --- | --- | ---: | ---: | ---: |
| 1 | India (IND) | HS 710812 - Metals: gold, non-monetary, unwrought (but not powder) | $33.8B | +21.1% | +0.0% |
| 2 | India (IND) | HS 851712 - Telephones for cellular networks or for other wireless networks | $10.5B | +20.9% | +0.0% |
| 3 | Pakistan (PAK) | HS 271012 - Product description unavailable | $4.4B | +21.1% | +0.0% |
| 4 | India (IND) | HS 710813 - Metals: gold, semi-manufactured | $2.0B | +17.1% | +0.0% |
| 5 | India (IND) | HS 711319 - Jewellery: of precious metal (excluding silver) whether or not plated or clad with precious metal, and parts thereof | $1.5B | +21.4% | +0.0% |
| 6 | Bangladesh (BGD) | HS 720449 - Ferrous waste and scrap: n.e.s. in heading no. 7204 | $1.3B | +27.3% | +0.0% |
| 7 | India (IND) | HS 760200 - Aluminium: waste and scrap | $1.2B | +17.8% | +0.0% |
| 8 | India (IND) | HS 852580 - Television cameras, digital cameras and video camera recorders | $1.1B | +22.1% | +0.2% |
| 9 | India (IND) | HS 271012 - Product description unavailable | $847.5M | +6.6% | +0.0% |
| 10 | Pakistan (PAK) | HS 850440 - Electrical static converters | $742.4M | +15.7% | +0.0% |
| 11 | Nepal (NPL) | HS 271012 - Product description unavailable | $729.8M | +13.3% | +0.0% |
| 12 | India (IND) | HS 711311 - Jewellery: of silver, whether or not plated or clad with other precious metal, and parts thereof | $667.1M | +22.9% | +0.0% |
| 13 | India (IND) | HS 392690 - Plastics: other articles n.e.s. in chapter 39 | $603.1M | +8.3% | +0.0% |
| 14 | India (IND) | HS 720449 - Ferrous waste and scrap: n.e.s. in heading no. 7204 | $545.2M | +8.5% | +0.0% |
| 15 | India (IND) | HS 740400 - Copper: waste and scrap | $491.2M | +8.7% | +0.0% |
| 16 | Sri Lanka (LKA) | HS 271012 - Product description unavailable | $484.7M | +12.8% | +0.0% |
| 17 | India (IND) | HS 940540 - Lamps and light fittings: electric, n.e.s. in heading no. 9405 | $479.3M | +15.7% | +0.0% |
| 18 | India (IND) | HS 732690 - Iron or steel: articles n.e.s. in heading no. 7326 | $457.3M | +11.1% | +0.0% |
| 19 | India (IND) | HS 870899 - Vehicle parts and accessories: n.e.c. in heading no. 8708 | $443.7M | +7.9% | +0.0% |
| 20 | Pakistan (PAK) | HS 720449 - Ferrous waste and scrap: n.e.s. in heading no. 7204 | $399.1M | +20.9% | +0.0% |

## Sector opportunities

| Sector | Products | Reported buyer imports | Opportunity | Average growth |
| --- | ---: | ---: | ---: | ---: |
| HS2 71 - HS2 sector 71 | 4 | $59.1B | $38.0B | +20.6% |
| HS2 85 - HS2 sector 85 | 4 | $9.9B | $12.7B | +18.8% |
| HS2 00 - HS2 sector 00 | 5 | $8.7B | $6.8B | +13.5% |
| HS2 72 - HS2 sector 72 | 4 | $6.4B | $2.6B | +19.2% |
| HS2 76 - HS2 sector 76 | 2 | $3.8B | $1.6B | +16.8% |
| HS2 90 - HS2 sector 90 | 2 | $2.0B | $694.9M | +9.8% |
| HS2 39 - HS2 sector 39 | 1 | $1.1B | $603.1M | +8.3% |
| HS2 74 - HS2 sector 74 | 1 | $1.8B | $491.2M | +8.7% |

## Frequently asked questions

### Should Fiji focus on South Asia?

Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.

### What does calculated opportunity mean?

It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.

### How should exporters use this page?

Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.

## Method

Reported trade observations and calculated indicators are shown separately. Validate buyers, tariffs, standards, logistics, pricing, and competition before acting.

Yugalinks presents derived views for research and planning. [Read the full methodology](https://www.yugalinks.com/methodology).

## Data sources

- Primary trade series: OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). [OECD Data Explorer](https://data-explorer.oecd.org/) - [OECD Terms & Conditions](https://www.oecd.org/termsandconditions/)
- CEPII BACI bilateral trade flows (202601): [dataset page](https://www.cepii.fr/CEPII/en/bdd_modele/bdd_modele_item.asp?id=37) - [BACI documentation](https://www.cepii.fr/DATA_DOWNLOAD/baci/doc/baci_webpage.html) - [Etalab 2.0 Open Licence](https://www.etalab.gouv.fr/wp-content/uploads/2018/11/open-licence.pdf)

This page presents derived Yugalinks views of reported observations and calculated indicators.