# Cuba Export Playbook for North America

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> Yugalinks regional export playbook

Compare buyer markets, access conditions, and calculated product opportunities in North America. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.

## Navigation

- [Yugalinks home](https://www.yugalinks.com/)
- [Trade data](https://www.yugalinks.com/trade/)
- [Open country workspace](https://www.yugalinks.com/app/countries)
- [Data sources](https://www.yugalinks.com/data-sources)
- [Methodology](https://www.yugalinks.com/methodology)

## Overview

- Exporter: Cuba (CUB)
- Region: North America
- Latest trade year: 2024
- Buyer markets: 3
- Calculated three-year opportunity: $396.8B
- Reported FTA markets: 0
- Average reported distance: 2,067 km
- Average business entry indicator: 5 days

## Market comparison

| Market | ISO3 | Opportunity | Products | FTA | Distance | Entry days | Top product |
| --- | --- | ---: | ---: | --- | ---: | ---: | --- |
| Mexico | MEX | $199.1B | 113 | Not reported | 1,784 km | 8 | Product not reported |
| Canada | CAN | $166.0B | 104 | Not reported | 2,302 km | 2 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| USA, Puerto Rico and US Virgin Islands | USA | $31.7B | 11 | Not reported | 2,115 km | 4 | Medical, surgical or dental instruments and appliances: n.e.c. in heading no. 9018 |

## Product and market opportunities

| Rank | Market | Product | Opportunity | Buyer growth | Current share |
| ---: | --- | --- | ---: | ---: | ---: |
| 1 | Mexico (MEX) | HS 271012 - Product description unavailable | $20.7B | +12.7% | +0.3% |
| 2 | Mexico (MEX) | HS 851712 - Telephones for cellular networks or for other wireless networks | $13.5B | +16.9% | +0.0% |
| 3 | Canada (CAN) | HS 270900 - Oils: petroleum oils and oils obtained from bituminous minerals, crude | $12.9B | +5.6% | +0.0% |
| 4 | Canada (CAN) | HS 999999 - Commodities not specified according to kind | $11.8B | +17.8% | +0.1% |
| 5 | Canada (CAN) | HS 271012 - Product description unavailable | $10.1B | +10.8% | +0.0% |
| 6 | Canada (CAN) | HS 870431 - Vehicles: spark-ignition internal combustion piston engine, for transport of goods, (of a g.v.w. not exceeding 5 tonnes), nes in item no 8704.1 | $9.8B | +6.2% | +0.0% |
| 7 | Mexico (MEX) | HS 840820 - Engines: compression-ignition internal combustion piston engines (diesel or semi-diesel engines), of a kind used for the propulsion of vehicles of chapter 87 | $9.3B | +18.2% | +0.0% |
| 8 | USA, Puerto Rico and US Virgin Islands (USA) | HS 901890 - Medical, surgical or dental instruments and appliances: n.e.c. in heading no. 9018 | $7.8B | +9.0% | +0.0% |
| 9 | Mexico (MEX) | HS 847330 - Machines: parts and accessories of automatic data processing, magnetic or optical readers, digital processing units | $7.5B | +10.9% | +0.0% |
| 10 | USA, Puerto Rico and US Virgin Islands (USA) | HS 999999 - Commodities not specified according to kind | $6.8B | +11.1% | +0.1% |
| 11 | Canada (CAN) | HS 870323 - Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc | $6.3B | +4.1% | +0.0% |
| 12 | Canada (CAN) | HS 271019 - Product description unavailable | $6.1B | +10.5% | +0.0% |
| 13 | Mexico (MEX) | HS 854231 - Electronic integrated circuits: processors and controllers, whether or not combined with memories, converters, logic circuits, amplifiers, clock and timing circuits, or other circuits | $6.0B | +8.6% | +0.0% |
| 14 | Canada (CAN) | HS 851712 - Telephones for cellular networks or for other wireless networks | $6.0B | +11.9% | +0.0% |
| 15 | Mexico (MEX) | HS 870899 - Vehicle parts and accessories: n.e.c. in heading no. 8708 | $5.9B | +6.2% | +0.0% |
| 16 | Mexico (MEX) | HS 870840 - Vehicles: parts, gear boxes | $5.2B | +10.1% | +0.0% |
| 17 | Canada (CAN) | HS 870324 - Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 3000cc | $5.1B | +1.5% | +0.0% |
| 18 | Canada (CAN) | HS 870380 - Vehicles: with only electric motor for propulsion | $4.8B | +40.0% | +0.0% |
| 19 | Mexico (MEX) | HS 852351 - Semiconductor media: solid-state non-volatile storage devices, whether or not recorded, excluding products of Chapter 37 | $4.6B | +16.2% | +0.0% |
| 20 | Canada (CAN) | HS 710812 - Metals: gold, non-monetary, unwrought (but not powder) | $4.6B | +13.8% | +0.1% |

## Sector opportunities

| Sector | Products | Reported buyer imports | Opportunity | Average growth |
| --- | ---: | ---: | ---: | ---: |
| HS2 85 - HS2 sector 85 | 39 | $139.2B | $81.7B | +8.8% |
| HS2 87 - HS2 sector 87 | 29 | $107.0B | $74.4B | +9.4% |
| HS2 84 - HS2 sector 84 | 47 | $86.4B | $58.1B | +7.4% |
| HS2 00 - HS2 sector 00 | 3 | $30.0B | $36.9B | +11.3% |
| HS2 90 - HS2 sector 90 | 10 | $34.2B | $18.9B | +10.3% |
| HS2 99 - HS2 sector 99 | 2 | $13.4B | $18.5B | +14.5% |
| HS2 39 - HS2 sector 39 | 17 | $17.3B | $14.3B | +7.5% |
| HS2 27 - HS2 sector 27 | 1 | $16.5B | $12.9B | +5.6% |

## Frequently asked questions

### Should Cuba focus on North America?

Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.

### What does calculated opportunity mean?

It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.

### How should exporters use this page?

Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.

## Method

Reported trade observations and calculated indicators are shown separately. Validate buyers, tariffs, standards, logistics, pricing, and competition before acting.

Yugalinks presents derived views for research and planning. [Read the full methodology](https://www.yugalinks.com/methodology).

## Data sources

- Primary trade series: OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). [OECD Data Explorer](https://data-explorer.oecd.org/) - [OECD Terms & Conditions](https://www.oecd.org/termsandconditions/)
- CEPII BACI bilateral trade flows (202601): [dataset page](https://www.cepii.fr/CEPII/en/bdd_modele/bdd_modele_item.asp?id=37) - [BACI documentation](https://www.cepii.fr/DATA_DOWNLOAD/baci/doc/baci_webpage.html) - [Etalab 2.0 Open Licence](https://www.etalab.gouv.fr/wp-content/uploads/2018/11/open-licence.pdf)

This page presents derived Yugalinks views of reported observations and calculated indicators.