{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/vnm/481720",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/481720",
    "exporter": "https://www.yugalinks.com/trade/exporter/vnm/481720",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "481720",
    "exporter_iso3": "VNM",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 82,
    "current_lane_count": 47,
    "active_market_count": 47,
    "exports_latest_observed_lanes_usd": 3606944.491736817,
    "exports_current_2024_usd": 3581561.398223376,
    "exports_avg_3y_usd": 3540696.788217416,
    "exports_avg_5y_usd": 3035073.960870265,
    "exports_avg_10y_usd": 2037968.3499470956,
    "exports_cagr_3y_pct": 7.058352366406395,
    "exports_cagr_5y_pct": 15.124463335179605,
    "exports_cagr_10y_pct": 60.048947738841065,
    "exports_all_year_lane_avg_usd": 1165688.7856903009,
    "exports_historical_lane_peak_usd": 4386802.037439066,
    "historical_peak_year": 2022,
    "positive_growth_year_share_pct": 58.62068965517241,
    "trend_acceleration_pct": -52.99059537243467,
    "trend_label": "Growing",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 1837051.15628103,
    "top_market_share_pct": 50.9309516819443,
    "destination_hhi": 3017.1388487384866,
    "weighted_share_latest_pct": 15.182851044489794,
    "weighted_share_change_1y_pp": 0.0487941347617228,
    "weighted_volatility_cv": 1.3787339079609766,
    "weighted_max_drawdown_pct": 92.09666323310745,
    "limited_history_lane_share_pct": 52.4390243902439,
    "data_freshness_years": 0,
    "coverage_score": 90,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:30:18",
    "source": "api",
    "product": {
      "hs_code": 481720,
      "hs_description": "Paper and paperboard: letter cards, plain postcards and correspondence cards",
      "hs_chapter": 48,
      "hs_heading": 4817,
      "substitution_elasticity": -13.565848,
      "price_range_label": "High price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Paper and paperboard: letter cards, plain postcards and correspondence cards",
    "hs_chapter": 48,
    "hs_heading": 4817,
    "destinations": [
      {
        "hs_code": 481720,
        "corridor_rank": 2,
        "exporter_iso3": "VNM",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 20,
        "exports_latest_observed_usd": 1837051.15628103,
        "exports_all_year_avg_usd": 470007.1956372632,
        "exports_avg_3y_usd": 1845961.5737099375,
        "exports_avg_5y_usd": 1570363.7999372245,
        "exports_avg_10y_usd": 927478.9610153654,
        "exports_cagr_3y_pct": 2.199592352755575,
        "exports_cagr_5y_pct": 25.261537027625835,
        "exports_cagr_10y_pct": 100.94064197781867,
        "exports_historical_peak_usd": 2000887.737963462,
        "buyer_imports_latest_observed_usd": 10860479.666643545,
        "historical_peak_year": 2023,
        "positive_growth_year_share_pct": 52.63157894736842,
        "trend_acceleration_pct": -98.7410496250631,
        "trend_label": "Stable",
        "buyer_yoy_latest_pct": 13.7422,
        "buyer_yoy_all_avg_pct": 2.9714,
        "buyer_trend_consistency_pct": 44.8276,
        "market_share_latest_pct": 16.915009398003633,
        "market_share_change_1y_pp": -4.040356069125188,
        "peer_best_share_pct": 41.66557595658453,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 62,
        "buyer_market_hhi": 2242.8,
        "distance_km": 13159.259765625,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.045268132218115945,
        "tariff_advantage_pp": null,
        "volatility_cv": 1.4893589687496418,
        "max_drawdown_pct": 98.01294272863026,
        "attention_level": "High attention",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "VNM",
      "hs_code": 481720,
      "num_markets": 55,
      "highest_price_importer_iso3": "NOR",
      "highest_price_usd_per_ton": 119560,
      "lowest_price_importer_iso3": "KHM",
      "lowest_price_usd_per_ton": 253.943661971831,
      "median_price_across_markets": 17088.43537414966,
      "price_spread_pct": 698.1684029335247,
      "avg_quantity_metric_tons": 4.785619631901841,
      "total_trade_value_usd": 10169896
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 22660.44756654775,
        "active_destinations": 12,
        "yoy_growth_pct": 239.11957514345755
      },
      {
        "year": 2011,
        "export_value_usd": 111919.26161729533,
        "active_destinations": 14,
        "yoy_growth_pct": 393.8969598399061
      },
      {
        "year": 2012,
        "export_value_usd": 24538.7117310619,
        "active_destinations": 22,
        "yoy_growth_pct": -78.0746304287002
      },
      {
        "year": 2013,
        "export_value_usd": 42613.249417021405,
        "active_destinations": 20,
        "yoy_growth_pct": 73.65723956518943
      },
      {
        "year": 2014,
        "export_value_usd": 32474.626806749115,
        "active_destinations": 22,
        "yoy_growth_pct": -23.79218376672896
      },
      {
        "year": 2015,
        "export_value_usd": 334072.57571696263,
        "active_destinations": 29,
        "yoy_growth_pct": 928.7187523507837
      },
      {
        "year": 2016,
        "export_value_usd": 699902.0719227571,
        "active_destinations": 45,
        "yoy_growth_pct": 109.50599444467339
      },
      {
        "year": 2017,
        "export_value_usd": 1012015.6746931109,
        "active_destinations": 33,
        "yoy_growth_pct": 44.59389610219634
      },
      {
        "year": 2018,
        "export_value_usd": 1387259.1616811873,
        "active_destinations": 33,
        "yoy_growth_pct": 37.0788216399778
      },
      {
        "year": 2019,
        "export_value_usd": 1771064.2111056128,
        "active_destinations": 35,
        "yoy_growth_pct": 27.666427443831115
      },
      {
        "year": 2020,
        "export_value_usd": 1634436.4453306692,
        "active_destinations": 34,
        "yoy_growth_pct": -7.714444508460354
      },
      {
        "year": 2021,
        "export_value_usd": 2918842.994368408,
        "active_destinations": 31,
        "yoy_growth_pct": 78.58406196870416
      },
      {
        "year": 2022,
        "export_value_usd": 3599858.3578575477,
        "active_destinations": 40,
        "yoy_growth_pct": 23.33168878227042
      },
      {
        "year": 2023,
        "export_value_usd": 3440670.608571327,
        "active_destinations": 37,
        "yoy_growth_pct": -4.42205591058203
      },
      {
        "year": 2024,
        "export_value_usd": 3581561.398223376,
        "active_destinations": 47,
        "yoy_growth_pct": 4.0948642192328695
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "VNM",
      "exports_usd": 450915295703.1746,
      "imports_usd": 381218902647.6394,
      "trade_balance_usd": 69696393055.53522,
      "yoy_exports_growth_pct": 13.725488700787292,
      "yoy_imports_growth_pct": 15.67277111361529,
      "exports_cagr_3y_pct": 7.295174087342682,
      "imports_cagr_3y_pct": 4.2484023972689355,
      "export_partner_hhi": 1231.7927856205781,
      "export_product_hhi": 230.3834187225243,
      "momentum_score": 11.796394316753908,
      "risk_score": 7.310881021715512,
      "gdp_million_usd": 476388.23030717525,
      "gdp_per_capita_usd": 4717.290287324488,
      "population": 100987686,
      "labor_force": 59201.53,
      "investment_rate_pct": 32.47,
      "savings_rate_pct": 24.53,
      "secondary_education_pct": 71.58,
      "tertiary_education_pct": 6.59,
      "total_factor_productivity": 287.3,
      "trade_openness_pct": 301.85354924188175,
      "exports_gdp_pct": 163.56782678227825,
      "num_active_partners": 1080,
      "num_fta_partners": 102,
      "num_wto_partners": 676,
      "num_eu_partners": 112,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 0,
      "avg_partner_distance_km": 9643.152263374486,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.77418617021274,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 9.444444444444445,
      "pct_partners_shared_language": 0,
      "pct_partners_shared_border": 0.5555555555555556,
      "avg_applied_tariff_pct": 0.12663785666716132,
      "avg_mfn_tariff_pct": 0.1317541361222806,
      "avg_preferential_tariff_pct": 0.04155171411555329,
      "tariff_advantage_pp": 0.0902024220067273,
      "avg_distance_all_partners_km": 9401.718034254704,
      "num_border_partners": 105,
      "num_colonial_partners": 35,
      "avg_substitution_elasticity": -10.51408978907655,
      "pct_products_high_elasticity": 75.1926782273603,
      "pct_products_low_elasticity": 2.7697495183044314,
      "real_market_potential": 74425.93892458122,
      "foreign_market_potential": 10045.70242824143
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "481720",
    "hs_description": "Paper and paperboard: letter cards, plain postcards and correspondence cards",
    "hs_chapter": 48,
    "hs_heading": 4817
  },
  "destinations": [
    {
      "hs_code": 481720,
      "corridor_rank": 2,
      "exporter_iso3": "VNM",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 20,
      "exports_latest_observed_usd": 1837051.15628103,
      "exports_all_year_avg_usd": 470007.1956372632,
      "exports_avg_3y_usd": 1845961.5737099375,
      "exports_avg_5y_usd": 1570363.7999372245,
      "exports_avg_10y_usd": 927478.9610153654,
      "exports_cagr_3y_pct": 2.199592352755575,
      "exports_cagr_5y_pct": 25.261537027625835,
      "exports_cagr_10y_pct": 100.94064197781867,
      "exports_historical_peak_usd": 2000887.737963462,
      "buyer_imports_latest_observed_usd": 10860479.666643545,
      "historical_peak_year": 2023,
      "positive_growth_year_share_pct": 52.63157894736842,
      "trend_acceleration_pct": -98.7410496250631,
      "trend_label": "Stable",
      "buyer_yoy_latest_pct": 13.7422,
      "buyer_yoy_all_avg_pct": 2.9714,
      "buyer_trend_consistency_pct": 44.8276,
      "market_share_latest_pct": 16.915009398003633,
      "market_share_change_1y_pp": -4.040356069125188,
      "peer_best_share_pct": 41.66557595658453,
      "peer_top_exporter": "CHN",
      "supplier_count_latest": 62,
      "buyer_market_hhi": 2242.8,
      "distance_km": 13159.259765625,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.045268132218115945,
      "tariff_advantage_pp": null,
      "volatility_cv": 1.4893589687496418,
      "max_drawdown_pct": 98.01294272863026,
      "attention_level": "High attention",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','long_distance_without_fta']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "VNM",
    "hs_code": 481720,
    "num_markets": 55,
    "highest_price_importer_iso3": "NOR",
    "highest_price_usd_per_ton": 119560,
    "lowest_price_importer_iso3": "KHM",
    "lowest_price_usd_per_ton": 253.943661971831,
    "median_price_across_markets": 17088.43537414966,
    "price_spread_pct": 698.1684029335247,
    "avg_quantity_metric_tons": 4.785619631901841,
    "total_trade_value_usd": 10169896
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 22660.44756654775,
      "active_destinations": 12,
      "yoy_growth_pct": 239.11957514345755
    },
    {
      "year": 2011,
      "export_value_usd": 111919.26161729533,
      "active_destinations": 14,
      "yoy_growth_pct": 393.8969598399061
    },
    {
      "year": 2012,
      "export_value_usd": 24538.7117310619,
      "active_destinations": 22,
      "yoy_growth_pct": -78.0746304287002
    },
    {
      "year": 2013,
      "export_value_usd": 42613.249417021405,
      "active_destinations": 20,
      "yoy_growth_pct": 73.65723956518943
    },
    {
      "year": 2014,
      "export_value_usd": 32474.626806749115,
      "active_destinations": 22,
      "yoy_growth_pct": -23.79218376672896
    },
    {
      "year": 2015,
      "export_value_usd": 334072.57571696263,
      "active_destinations": 29,
      "yoy_growth_pct": 928.7187523507837
    },
    {
      "year": 2016,
      "export_value_usd": 699902.0719227571,
      "active_destinations": 45,
      "yoy_growth_pct": 109.50599444467339
    },
    {
      "year": 2017,
      "export_value_usd": 1012015.6746931109,
      "active_destinations": 33,
      "yoy_growth_pct": 44.59389610219634
    },
    {
      "year": 2018,
      "export_value_usd": 1387259.1616811873,
      "active_destinations": 33,
      "yoy_growth_pct": 37.0788216399778
    },
    {
      "year": 2019,
      "export_value_usd": 1771064.2111056128,
      "active_destinations": 35,
      "yoy_growth_pct": 27.666427443831115
    },
    {
      "year": 2020,
      "export_value_usd": 1634436.4453306692,
      "active_destinations": 34,
      "yoy_growth_pct": -7.714444508460354
    },
    {
      "year": 2021,
      "export_value_usd": 2918842.994368408,
      "active_destinations": 31,
      "yoy_growth_pct": 78.58406196870416
    },
    {
      "year": 2022,
      "export_value_usd": 3599858.3578575477,
      "active_destinations": 40,
      "yoy_growth_pct": 23.33168878227042
    },
    {
      "year": 2023,
      "export_value_usd": 3440670.608571327,
      "active_destinations": 37,
      "yoy_growth_pct": -4.42205591058203
    },
    {
      "year": 2024,
      "export_value_usd": 3581561.398223376,
      "active_destinations": 47,
      "yoy_growth_pct": 4.0948642192328695
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "VNM",
    "exports_usd": 450915295703.1746,
    "imports_usd": 381218902647.6394,
    "trade_balance_usd": 69696393055.53522,
    "yoy_exports_growth_pct": 13.725488700787292,
    "yoy_imports_growth_pct": 15.67277111361529,
    "exports_cagr_3y_pct": 7.295174087342682,
    "imports_cagr_3y_pct": 4.2484023972689355,
    "export_partner_hhi": 1231.7927856205781,
    "export_product_hhi": 230.3834187225243,
    "momentum_score": 11.796394316753908,
    "risk_score": 7.310881021715512,
    "gdp_million_usd": 476388.23030717525,
    "gdp_per_capita_usd": 4717.290287324488,
    "population": 100987686,
    "labor_force": 59201.53,
    "investment_rate_pct": 32.47,
    "savings_rate_pct": 24.53,
    "secondary_education_pct": 71.58,
    "tertiary_education_pct": 6.59,
    "total_factor_productivity": 287.3,
    "trade_openness_pct": 301.85354924188175,
    "exports_gdp_pct": 163.56782678227825,
    "num_active_partners": 1080,
    "num_fta_partners": 102,
    "num_wto_partners": 676,
    "num_eu_partners": 112,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 0,
    "avg_partner_distance_km": 9643.152263374486,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.77418617021274,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 9.444444444444445,
    "pct_partners_shared_language": 0,
    "pct_partners_shared_border": 0.5555555555555556,
    "avg_applied_tariff_pct": 0.12663785666716132,
    "avg_mfn_tariff_pct": 0.1317541361222806,
    "avg_preferential_tariff_pct": 0.04155171411555329,
    "tariff_advantage_pp": 0.0902024220067273,
    "avg_distance_all_partners_km": 9401.718034254704,
    "num_border_partners": 105,
    "num_colonial_partners": 35,
    "avg_substitution_elasticity": -10.51408978907655,
    "pct_products_high_elasticity": 75.1926782273603,
    "pct_products_low_elasticity": 2.7697495183044314,
    "real_market_potential": 74425.93892458122,
    "foreign_market_potential": 10045.70242824143
  }
}