{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/vnm/330510",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/330510",
    "exporter": "https://www.yugalinks.com/trade/exporter/vnm/330510",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "330510",
    "exporter_iso3": "VNM",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 134,
    "current_lane_count": 66,
    "active_market_count": 66,
    "exports_latest_observed_lanes_usd": 23125488.82002048,
    "exports_current_2024_usd": 22719022.411342815,
    "exports_avg_3y_usd": 22267027.146870147,
    "exports_avg_5y_usd": 21569201.050683957,
    "exports_avg_10y_usd": 23207346.00242583,
    "exports_cagr_3y_pct": 3.606846235887784,
    "exports_cagr_5y_pct": 4.65409244269579,
    "exports_cagr_10y_pct": -1.633382331836375,
    "exports_all_year_lane_avg_usd": 13936210.195765937,
    "exports_historical_lane_peak_usd": 62519365.24354098,
    "historical_peak_year": 2016,
    "positive_growth_year_share_pct": 72.41379310344827,
    "trend_acceleration_pct": 5.240228567724159,
    "trend_label": "Growing",
    "top_market_iso3": "JPN",
    "top_market_exports_usd": 15822202.371822968,
    "top_market_share_pct": 68.41888833123899,
    "destination_hhi": 4765.138980175246,
    "weighted_share_latest_pct": 9.684520129365838,
    "weighted_share_change_1y_pp": 1.4601476922559777,
    "weighted_volatility_cv": 1.2723434130688906,
    "weighted_max_drawdown_pct": 91.39124007664057,
    "limited_history_lane_share_pct": 44.776119402985074,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:30:18",
    "source": "api",
    "product": {
      "hs_code": 330510,
      "hs_description": "Hair preparations: shampoos",
      "hs_chapter": 33,
      "hs_heading": 3305,
      "substitution_elasticity": -13.266315,
      "price_range_label": "High price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Hair preparations: shampoos",
    "hs_chapter": 33,
    "hs_heading": 3305,
    "destinations": [
      {
        "hs_code": 330510,
        "corridor_rank": 96,
        "exporter_iso3": "VNM",
        "importer_iso3": "JPN",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 15822202.371822968,
        "exports_all_year_avg_usd": 4876399.809523404,
        "exports_avg_3y_usd": 15239850.398693493,
        "exports_avg_5y_usd": 15259353.232967004,
        "exports_avg_10y_usd": 12473860.292585187,
        "exports_cagr_3y_pct": 4.81600284987338,
        "exports_cagr_5y_pct": 6.089267918740804,
        "exports_cagr_10y_pct": 13.286515121624664,
        "exports_historical_peak_usd": 16837296.574705157,
        "buyer_imports_latest_observed_usd": 116535846.81917837,
        "historical_peak_year": 2020,
        "positive_growth_year_share_pct": 62.06896551724138,
        "trend_acceleration_pct": -8.470512271751284,
        "trend_label": "Growing",
        "buyer_yoy_latest_pct": -5.7932,
        "buyer_yoy_all_avg_pct": 9.876,
        "buyer_trend_consistency_pct": 51.7241,
        "market_share_latest_pct": 13.577111939104302,
        "market_share_change_1y_pp": 2.067202744325929,
        "peer_best_share_pct": 54.28374571234381,
        "peer_top_exporter": "THA",
        "supplier_count_latest": 45,
        "buyer_market_hhi": 3303.41,
        "distance_km": 3672.563720703125,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.018189837726142268,
        "tariff_advantage_pp": 0.02298418651466015,
        "volatility_cv": 1.2395785182130614,
        "max_drawdown_pct": 90.94704336524345,
        "attention_level": "High attention",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier','buyer_macro_weakness']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "VNM",
      "hs_code": 330510,
      "num_markets": 90,
      "highest_price_importer_iso3": "AUT",
      "highest_price_usd_per_ton": 674000,
      "lowest_price_importer_iso3": "AGO",
      "lowest_price_usd_per_ton": 151.01965827668567,
      "median_price_across_markets": 5151.515151515151,
      "price_spread_pct": 13080.597853692276,
      "avg_quantity_metric_tons": 84.35892968749998,
      "total_trade_value_usd": 90916744
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 8287445.149350147,
        "active_destinations": 32,
        "yoy_growth_pct": 114.19410868337054
      },
      {
        "year": 2011,
        "export_value_usd": 12209040.126281364,
        "active_destinations": 40,
        "yoy_growth_pct": 47.319709587926816
      },
      {
        "year": 2012,
        "export_value_usd": 17753133.66876049,
        "active_destinations": 48,
        "yoy_growth_pct": 45.409741348501484
      },
      {
        "year": 2013,
        "export_value_usd": 23574442.453358255,
        "active_destinations": 44,
        "yoy_growth_pct": 32.79031687144507
      },
      {
        "year": 2014,
        "export_value_usd": 26786270.823282354,
        "active_destinations": 49,
        "yoy_growth_pct": 13.624196526720244
      },
      {
        "year": 2015,
        "export_value_usd": 24144312.036031503,
        "active_destinations": 43,
        "yoy_growth_pct": -9.863107875973862
      },
      {
        "year": 2016,
        "export_value_usd": 33349921.87076695,
        "active_destinations": 53,
        "yoy_growth_pct": 38.127447247192435
      },
      {
        "year": 2017,
        "export_value_usd": 23933987.861810926,
        "active_destinations": 55,
        "yoy_growth_pct": -28.23375132764437
      },
      {
        "year": 2018,
        "export_value_usd": 24702150.73502257,
        "active_destinations": 48,
        "yoy_growth_pct": 3.2095064042266244
      },
      {
        "year": 2019,
        "export_value_usd": 18097082.26720659,
        "active_destinations": 51,
        "yoy_growth_pct": -26.738839620354803
      },
      {
        "year": 2020,
        "export_value_usd": 20616997.73269184,
        "active_destinations": 64,
        "yoy_growth_pct": 13.924429520064368
      },
      {
        "year": 2021,
        "export_value_usd": 20427926.08011751,
        "active_destinations": 68,
        "yoy_growth_pct": -0.9170668543777571
      },
      {
        "year": 2022,
        "export_value_usd": 24457491.734769106,
        "active_destinations": 68,
        "yoy_growth_pct": 19.72576970783917
      },
      {
        "year": 2023,
        "export_value_usd": 19624567.294498526,
        "active_destinations": 69,
        "yoy_growth_pct": -19.760507302553957
      },
      {
        "year": 2024,
        "export_value_usd": 22719022.411342815,
        "active_destinations": 66,
        "yoy_growth_pct": 15.768271831969393
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "VNM",
      "exports_usd": 450915295703.1746,
      "imports_usd": 381218902647.6394,
      "trade_balance_usd": 69696393055.53522,
      "yoy_exports_growth_pct": 13.725488700787292,
      "yoy_imports_growth_pct": 15.67277111361529,
      "exports_cagr_3y_pct": 7.295174087342682,
      "imports_cagr_3y_pct": 4.2484023972689355,
      "export_partner_hhi": 1231.7927856205781,
      "export_product_hhi": 230.3834187225243,
      "momentum_score": 11.796394316753908,
      "risk_score": 7.310881021715512,
      "gdp_million_usd": 476388.23030717525,
      "gdp_per_capita_usd": 4717.290287324488,
      "population": 100987686,
      "labor_force": 59201.53,
      "investment_rate_pct": 32.47,
      "savings_rate_pct": 24.53,
      "secondary_education_pct": 71.58,
      "tertiary_education_pct": 6.59,
      "total_factor_productivity": 287.3,
      "trade_openness_pct": 301.85354924188175,
      "exports_gdp_pct": 163.56782678227825,
      "num_active_partners": 1080,
      "num_fta_partners": 102,
      "num_wto_partners": 676,
      "num_eu_partners": 112,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 0,
      "avg_partner_distance_km": 9643.152263374486,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.77418617021274,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 9.444444444444445,
      "pct_partners_shared_language": 0,
      "pct_partners_shared_border": 0.5555555555555556,
      "avg_applied_tariff_pct": 0.12663785666716132,
      "avg_mfn_tariff_pct": 0.1317541361222806,
      "avg_preferential_tariff_pct": 0.04155171411555329,
      "tariff_advantage_pp": 0.0902024220067273,
      "avg_distance_all_partners_km": 9401.718034254704,
      "num_border_partners": 105,
      "num_colonial_partners": 35,
      "avg_substitution_elasticity": -10.51408978907655,
      "pct_products_high_elasticity": 75.1926782273603,
      "pct_products_low_elasticity": 2.7697495183044314,
      "real_market_potential": 74425.93892458122,
      "foreign_market_potential": 10045.70242824143
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "330510",
    "hs_description": "Hair preparations: shampoos",
    "hs_chapter": 33,
    "hs_heading": 3305
  },
  "destinations": [
    {
      "hs_code": 330510,
      "corridor_rank": 96,
      "exporter_iso3": "VNM",
      "importer_iso3": "JPN",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 15822202.371822968,
      "exports_all_year_avg_usd": 4876399.809523404,
      "exports_avg_3y_usd": 15239850.398693493,
      "exports_avg_5y_usd": 15259353.232967004,
      "exports_avg_10y_usd": 12473860.292585187,
      "exports_cagr_3y_pct": 4.81600284987338,
      "exports_cagr_5y_pct": 6.089267918740804,
      "exports_cagr_10y_pct": 13.286515121624664,
      "exports_historical_peak_usd": 16837296.574705157,
      "buyer_imports_latest_observed_usd": 116535846.81917837,
      "historical_peak_year": 2020,
      "positive_growth_year_share_pct": 62.06896551724138,
      "trend_acceleration_pct": -8.470512271751284,
      "trend_label": "Growing",
      "buyer_yoy_latest_pct": -5.7932,
      "buyer_yoy_all_avg_pct": 9.876,
      "buyer_trend_consistency_pct": 51.7241,
      "market_share_latest_pct": 13.577111939104302,
      "market_share_change_1y_pp": 2.067202744325929,
      "peer_best_share_pct": 54.28374571234381,
      "peer_top_exporter": "THA",
      "supplier_count_latest": 45,
      "buyer_market_hhi": 3303.41,
      "distance_km": 3672.563720703125,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.018189837726142268,
      "tariff_advantage_pp": 0.02298418651466015,
      "volatility_cv": 1.2395785182130614,
      "max_drawdown_pct": 90.94704336524345,
      "attention_level": "High attention",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier','buyer_macro_weakness']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "VNM",
    "hs_code": 330510,
    "num_markets": 90,
    "highest_price_importer_iso3": "AUT",
    "highest_price_usd_per_ton": 674000,
    "lowest_price_importer_iso3": "AGO",
    "lowest_price_usd_per_ton": 151.01965827668567,
    "median_price_across_markets": 5151.515151515151,
    "price_spread_pct": 13080.597853692276,
    "avg_quantity_metric_tons": 84.35892968749998,
    "total_trade_value_usd": 90916744
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 8287445.149350147,
      "active_destinations": 32,
      "yoy_growth_pct": 114.19410868337054
    },
    {
      "year": 2011,
      "export_value_usd": 12209040.126281364,
      "active_destinations": 40,
      "yoy_growth_pct": 47.319709587926816
    },
    {
      "year": 2012,
      "export_value_usd": 17753133.66876049,
      "active_destinations": 48,
      "yoy_growth_pct": 45.409741348501484
    },
    {
      "year": 2013,
      "export_value_usd": 23574442.453358255,
      "active_destinations": 44,
      "yoy_growth_pct": 32.79031687144507
    },
    {
      "year": 2014,
      "export_value_usd": 26786270.823282354,
      "active_destinations": 49,
      "yoy_growth_pct": 13.624196526720244
    },
    {
      "year": 2015,
      "export_value_usd": 24144312.036031503,
      "active_destinations": 43,
      "yoy_growth_pct": -9.863107875973862
    },
    {
      "year": 2016,
      "export_value_usd": 33349921.87076695,
      "active_destinations": 53,
      "yoy_growth_pct": 38.127447247192435
    },
    {
      "year": 2017,
      "export_value_usd": 23933987.861810926,
      "active_destinations": 55,
      "yoy_growth_pct": -28.23375132764437
    },
    {
      "year": 2018,
      "export_value_usd": 24702150.73502257,
      "active_destinations": 48,
      "yoy_growth_pct": 3.2095064042266244
    },
    {
      "year": 2019,
      "export_value_usd": 18097082.26720659,
      "active_destinations": 51,
      "yoy_growth_pct": -26.738839620354803
    },
    {
      "year": 2020,
      "export_value_usd": 20616997.73269184,
      "active_destinations": 64,
      "yoy_growth_pct": 13.924429520064368
    },
    {
      "year": 2021,
      "export_value_usd": 20427926.08011751,
      "active_destinations": 68,
      "yoy_growth_pct": -0.9170668543777571
    },
    {
      "year": 2022,
      "export_value_usd": 24457491.734769106,
      "active_destinations": 68,
      "yoy_growth_pct": 19.72576970783917
    },
    {
      "year": 2023,
      "export_value_usd": 19624567.294498526,
      "active_destinations": 69,
      "yoy_growth_pct": -19.760507302553957
    },
    {
      "year": 2024,
      "export_value_usd": 22719022.411342815,
      "active_destinations": 66,
      "yoy_growth_pct": 15.768271831969393
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "VNM",
    "exports_usd": 450915295703.1746,
    "imports_usd": 381218902647.6394,
    "trade_balance_usd": 69696393055.53522,
    "yoy_exports_growth_pct": 13.725488700787292,
    "yoy_imports_growth_pct": 15.67277111361529,
    "exports_cagr_3y_pct": 7.295174087342682,
    "imports_cagr_3y_pct": 4.2484023972689355,
    "export_partner_hhi": 1231.7927856205781,
    "export_product_hhi": 230.3834187225243,
    "momentum_score": 11.796394316753908,
    "risk_score": 7.310881021715512,
    "gdp_million_usd": 476388.23030717525,
    "gdp_per_capita_usd": 4717.290287324488,
    "population": 100987686,
    "labor_force": 59201.53,
    "investment_rate_pct": 32.47,
    "savings_rate_pct": 24.53,
    "secondary_education_pct": 71.58,
    "tertiary_education_pct": 6.59,
    "total_factor_productivity": 287.3,
    "trade_openness_pct": 301.85354924188175,
    "exports_gdp_pct": 163.56782678227825,
    "num_active_partners": 1080,
    "num_fta_partners": 102,
    "num_wto_partners": 676,
    "num_eu_partners": 112,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 0,
    "avg_partner_distance_km": 9643.152263374486,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.77418617021274,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 9.444444444444445,
    "pct_partners_shared_language": 0,
    "pct_partners_shared_border": 0.5555555555555556,
    "avg_applied_tariff_pct": 0.12663785666716132,
    "avg_mfn_tariff_pct": 0.1317541361222806,
    "avg_preferential_tariff_pct": 0.04155171411555329,
    "tariff_advantage_pp": 0.0902024220067273,
    "avg_distance_all_partners_km": 9401.718034254704,
    "num_border_partners": 105,
    "num_colonial_partners": 35,
    "avg_substitution_elasticity": -10.51408978907655,
    "pct_products_high_elasticity": 75.1926782273603,
    "pct_products_low_elasticity": 2.7697495183044314,
    "real_market_potential": 74425.93892458122,
    "foreign_market_potential": 10045.70242824143
  }
}