{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/usa/960820",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/960820",
    "exporter": "https://www.yugalinks.com/trade/exporter/usa/960820",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "960820",
    "exporter_iso3": "USA",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 193,
    "current_lane_count": 151,
    "active_market_count": 151,
    "exports_latest_observed_lanes_usd": 168115730.67927018,
    "exports_current_2024_usd": 167875975.1528329,
    "exports_avg_3y_usd": 183856806.27210346,
    "exports_avg_5y_usd": 165123225.71024227,
    "exports_avg_10y_usd": 143656247.84311366,
    "exports_cagr_3y_pct": 4.688676846314932,
    "exports_cagr_5y_pct": 4.328067323002904,
    "exports_cagr_10y_pct": 7.191957897307399,
    "exports_all_year_lane_avg_usd": 84934967.43473305,
    "exports_historical_lane_peak_usd": 261440973.74792832,
    "historical_peak_year": 2023,
    "positive_growth_year_share_pct": 72.41379310344827,
    "trend_acceleration_pct": -2.5032810509924674,
    "trend_label": "Growing",
    "top_market_iso3": "MEX",
    "top_market_exports_usd": 89177139.14762653,
    "top_market_share_pct": 53.04508911052348,
    "destination_hhi": 3266.375815724994,
    "weighted_share_latest_pct": 39.72535148037947,
    "weighted_share_change_1y_pp": -0.0935092659601986,
    "weighted_volatility_cv": 0.830951867562579,
    "weighted_max_drawdown_pct": 57.65860476087221,
    "limited_history_lane_share_pct": 4.66321243523316,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:30:14",
    "source": "api",
    "product": {
      "hs_code": 960820,
      "hs_description": "Pens: felt tipped and other porous-tipped pens and markers",
      "hs_chapter": 96,
      "hs_heading": 9608,
      "substitution_elasticity": -4.5857863,
      "price_range_label": "Low price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Pens: felt tipped and other porous-tipped pens and markers",
    "hs_chapter": 96,
    "hs_heading": 9608,
    "destinations": [
      {
        "hs_code": 960820,
        "corridor_rank": 3,
        "exporter_iso3": "USA",
        "importer_iso3": "MEX",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 89177139.14762653,
        "exports_all_year_avg_usd": 28256278.795945473,
        "exports_avg_3y_usd": 97711083.93517947,
        "exports_avg_5y_usd": 84865872.64243825,
        "exports_avg_10y_usd": 65977340.481523775,
        "exports_cagr_3y_pct": 7.4421624367614125,
        "exports_cagr_5y_pct": 7.536131691078629,
        "exports_cagr_10y_pct": 18.610021858648818,
        "exports_historical_peak_usd": 122398157.00715168,
        "buyer_imports_latest_observed_usd": 168685283.41277787,
        "historical_peak_year": 2023,
        "positive_growth_year_share_pct": 68.96551724137932,
        "trend_acceleration_pct": -11.167859421887405,
        "trend_label": "Growing",
        "buyer_yoy_latest_pct": -27.332,
        "buyer_yoy_all_avg_pct": 16.7682,
        "buyer_trend_consistency_pct": 68.9655,
        "market_share_latest_pct": 52.86598649474799,
        "market_share_change_1y_pp": 0.13803929984657515,
        "peer_best_share_pct": 52.86598649474799,
        "peer_top_exporter": "USA",
        "supplier_count_latest": 51,
        "buyer_market_hhi": 3861.99,
        "distance_km": 3369.052734375,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.09682042786095757,
        "tariff_advantage_pp": 0.1311842474462,
        "volatility_cv": 1.0905310772459869,
        "max_drawdown_pct": 53.58457262158712,
        "attention_level": "High attention",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 960820,
        "corridor_rank": 13,
        "exporter_iso3": "USA",
        "importer_iso3": "CAN",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 33599649.7002718,
        "exports_all_year_avg_usd": 24287657.693267718,
        "exports_avg_3y_usd": 34701860.100480765,
        "exports_avg_5y_usd": 32063921.3135311,
        "exports_avg_10y_usd": 29016019.25203516,
        "exports_cagr_3y_pct": 3.373795060092033,
        "exports_cagr_5y_pct": 5.367069406874703,
        "exports_cagr_10y_pct": 2.632539068469719,
        "exports_historical_peak_usd": 35431994.334905334,
        "buyer_imports_latest_observed_usd": 71948133.25459293,
        "historical_peak_year": 2022,
        "positive_growth_year_share_pct": 62.06896551724138,
        "trend_acceleration_pct": 0.7412559916223138,
        "trend_label": "Growing",
        "buyer_yoy_latest_pct": -3.5512,
        "buyer_yoy_all_avg_pct": 4.0052,
        "buyer_trend_consistency_pct": 65.5172,
        "market_share_latest_pct": 46.69982135794596,
        "market_share_change_1y_pp": -0.3179138965777639,
        "peer_best_share_pct": 46.69982135794595,
        "peer_top_exporter": "USA",
        "supplier_count_latest": 65,
        "buyer_market_hhi": 3055.09,
        "distance_km": 548.3945922851562,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.045807528214990095,
        "tariff_advantage_pp": 0.031168520881953585,
        "volatility_cv": 0.22568489651716347,
        "max_drawdown_pct": 42.71229042364958,
        "attention_level": "Watch",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 960820,
        "corridor_rank": 60,
        "exporter_iso3": "USA",
        "importer_iso3": "GBR",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 8936525.7594322,
        "exports_all_year_avg_usd": 3685613.2629409106,
        "exports_avg_3y_usd": 7778807.569783109,
        "exports_avg_5y_usd": 5370608.448326962,
        "exports_avg_10y_usd": 5692718.444393066,
        "exports_cagr_3y_pct": 81.52088276753861,
        "exports_cagr_5y_pct": 39.41157156016288,
        "exports_cagr_10y_pct": 0.8027328030071779,
        "exports_historical_peak_usd": 10548022.750561155,
        "buyer_imports_latest_observed_usd": 103701089.14735045,
        "historical_peak_year": 2015,
        "positive_growth_year_share_pct": 58.62068965517241,
        "trend_acceleration_pct": 80.71814996453143,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 6.8098,
        "buyer_yoy_all_avg_pct": 2.8668,
        "buyer_trend_consistency_pct": 62.069,
        "market_share_latest_pct": 8.617581389848429,
        "market_share_change_1y_pp": 1.0261792101507679,
        "peer_best_share_pct": 46.001737709234206,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 66,
        "buyer_market_hhi": 2577.55,
        "distance_km": 5570.1611328125,
        "has_reported_fta": 0,
        "applied_tariff_pct": null,
        "tariff_advantage_pp": null,
        "volatility_cv": 0.787996373695449,
        "max_drawdown_pct": 86.66015789824893,
        "attention_level": "Watch",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 960820,
        "corridor_rank": 74,
        "exporter_iso3": "USA",
        "importer_iso3": "AUS",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 6057148.462634823,
        "exports_all_year_avg_usd": 3523694.695082095,
        "exports_avg_3y_usd": 5931103.062488262,
        "exports_avg_5y_usd": 6186396.141709972,
        "exports_avg_10y_usd": 5362900.072039974,
        "exports_cagr_3y_pct": -4.3779405930830295,
        "exports_cagr_5y_pct": 4.222852206115157,
        "exports_cagr_10y_pct": 1.9481055186919782,
        "exports_historical_peak_usd": 6927777.643868338,
        "buyer_imports_latest_observed_usd": 53221284.151106626,
        "historical_peak_year": 2021,
        "positive_growth_year_share_pct": 62.06896551724138,
        "trend_acceleration_pct": -6.326046111775008,
        "trend_label": "Declining",
        "buyer_yoy_latest_pct": 1.951,
        "buyer_yoy_all_avg_pct": 3.5547,
        "buyer_trend_consistency_pct": 62.069,
        "market_share_latest_pct": 11.381064097283485,
        "market_share_change_1y_pp": -0.0345092584034461,
        "peer_best_share_pct": 47.42273451811887,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 43,
        "buyer_market_hhi": 2664.54,
        "distance_km": 16008.79296875,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.07152655499684038,
        "tariff_advantage_pp": 0.0707644377967111,
        "volatility_cv": 0.4725353000022525,
        "max_drawdown_pct": 29.81093578859492,
        "attention_level": "Watch",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "USA",
      "hs_code": 960820,
      "num_markets": 179,
      "highest_price_importer_iso3": "ECU",
      "highest_price_usd_per_ton": 1358635.4838709678,
      "lowest_price_importer_iso3": "LBR",
      "lowest_price_usd_per_ton": 217.39130434782606,
      "median_price_across_markets": 16353.591160220994,
      "price_spread_pct": 8306.543066032371,
      "avg_quantity_metric_tons": 113.45864779005531,
      "total_trade_value_usd": 883343015
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 57782714.94830789,
        "active_destinations": 160,
        "yoy_growth_pct": 25.47165103934534
      },
      {
        "year": 2011,
        "export_value_usd": 65786133.83786074,
        "active_destinations": 161,
        "yoy_growth_pct": 13.850887582407076
      },
      {
        "year": 2012,
        "export_value_usd": 73626286.07140484,
        "active_destinations": 166,
        "yoy_growth_pct": 11.91763640171844
      },
      {
        "year": 2013,
        "export_value_usd": 79943976.76198344,
        "active_destinations": 168,
        "yoy_growth_pct": 8.580754276334842
      },
      {
        "year": 2014,
        "export_value_usd": 83823639.45409949,
        "active_destinations": 170,
        "yoy_growth_pct": 4.852976858615554
      },
      {
        "year": 2015,
        "export_value_usd": 88868739.67104177,
        "active_destinations": 169,
        "yoy_growth_pct": 6.01870814700774
      },
      {
        "year": 2016,
        "export_value_usd": 123155365.27481408,
        "active_destinations": 165,
        "yoy_growth_pct": 38.58119934038486
      },
      {
        "year": 2017,
        "export_value_usd": 134140500.08276659,
        "active_destinations": 165,
        "yoy_growth_pct": 8.919737100726238
      },
      {
        "year": 2018,
        "export_value_usd": 128955799.11840819,
        "active_destinations": 161,
        "yoy_growth_pct": -3.86512720703991
      },
      {
        "year": 2019,
        "export_value_usd": 135825945.7328946,
        "active_destinations": 155,
        "yoy_growth_pct": 5.327520484889703
      },
      {
        "year": 2020,
        "export_value_usd": 127730519.61979228,
        "active_destinations": 156,
        "yoy_growth_pct": -5.960147061314921
      },
      {
        "year": 2021,
        "export_value_usd": 146315190.11510873,
        "active_destinations": 162,
        "yoy_growth_pct": 14.549905966589904
      },
      {
        "year": 2022,
        "export_value_usd": 175095743.13519895,
        "active_destinations": 156,
        "yoy_growth_pct": 19.670242711948127
      },
      {
        "year": 2023,
        "export_value_usd": 208598700.52827865,
        "active_destinations": 158,
        "yoy_growth_pct": 19.1340787578203
      },
      {
        "year": 2024,
        "export_value_usd": 167875975.15283293,
        "active_destinations": 151,
        "yoy_growth_pct": -19.522041734831017
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "USA",
      "exports_usd": 1928272713928.0183,
      "imports_usd": 3183475665876.591,
      "trade_balance_usd": -1255202951948.5725,
      "yoy_exports_growth_pct": 1.2130178753190668,
      "yoy_imports_growth_pct": 5.721911300823623,
      "exports_cagr_3y_pct": 5.2744468065821115,
      "imports_cagr_3y_pct": 4.781784239418174,
      "export_partner_hhi": 615.0816428764754,
      "export_product_hhi": 95.45205217935323,
      "momentum_score": 2.43144655469798,
      "risk_score": 3.552668475279143,
      "gdp_million_usd": 28750956.1307312,
      "gdp_per_capita_usd": 84534.04078415484,
      "population": 340110988,
      "labor_force": 169004.92,
      "investment_rate_pct": 21.94,
      "savings_rate_pct": 17.5,
      "secondary_education_pct": 98.29,
      "tertiary_education_pct": 59.84,
      "total_factor_productivity": 2715.21,
      "trade_openness_pct": 25.25168145255992,
      "exports_gdp_pct": 9.525533087298541,
      "num_active_partners": 270,
      "num_fta_partners": 20,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 3,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 8736.897119341564,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 7.4074074074074066,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 1.1111111111111112,
      "avg_applied_tariff_pct": 0.13674905652698968,
      "avg_mfn_tariff_pct": 0.1379975951427108,
      "avg_preferential_tariff_pct": 0.012729926750844386,
      "tariff_advantage_pp": 0.1252676683918664,
      "avg_distance_all_partners_km": 8568.634628338012,
      "num_border_partners": 60,
      "num_colonial_partners": 222,
      "avg_substitution_elasticity": -10.91231056569188,
      "pct_products_high_elasticity": 76.00461893764434,
      "pct_products_low_elasticity": 2.655889145496536,
      "real_market_potential": 2439042.9588601724,
      "foreign_market_potential": 11758.09282424583
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "960820",
    "hs_description": "Pens: felt tipped and other porous-tipped pens and markers",
    "hs_chapter": 96,
    "hs_heading": 9608
  },
  "destinations": [
    {
      "hs_code": 960820,
      "corridor_rank": 3,
      "exporter_iso3": "USA",
      "importer_iso3": "MEX",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 89177139.14762653,
      "exports_all_year_avg_usd": 28256278.795945473,
      "exports_avg_3y_usd": 97711083.93517947,
      "exports_avg_5y_usd": 84865872.64243825,
      "exports_avg_10y_usd": 65977340.481523775,
      "exports_cagr_3y_pct": 7.4421624367614125,
      "exports_cagr_5y_pct": 7.536131691078629,
      "exports_cagr_10y_pct": 18.610021858648818,
      "exports_historical_peak_usd": 122398157.00715168,
      "buyer_imports_latest_observed_usd": 168685283.41277787,
      "historical_peak_year": 2023,
      "positive_growth_year_share_pct": 68.96551724137932,
      "trend_acceleration_pct": -11.167859421887405,
      "trend_label": "Growing",
      "buyer_yoy_latest_pct": -27.332,
      "buyer_yoy_all_avg_pct": 16.7682,
      "buyer_trend_consistency_pct": 68.9655,
      "market_share_latest_pct": 52.86598649474799,
      "market_share_change_1y_pp": 0.13803929984657515,
      "peer_best_share_pct": 52.86598649474799,
      "peer_top_exporter": "USA",
      "supplier_count_latest": 51,
      "buyer_market_hhi": 3861.99,
      "distance_km": 3369.052734375,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.09682042786095757,
      "tariff_advantage_pp": 0.1311842474462,
      "volatility_cv": 1.0905310772459869,
      "max_drawdown_pct": 53.58457262158712,
      "attention_level": "High attention",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 960820,
      "corridor_rank": 13,
      "exporter_iso3": "USA",
      "importer_iso3": "CAN",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 33599649.7002718,
      "exports_all_year_avg_usd": 24287657.693267718,
      "exports_avg_3y_usd": 34701860.100480765,
      "exports_avg_5y_usd": 32063921.3135311,
      "exports_avg_10y_usd": 29016019.25203516,
      "exports_cagr_3y_pct": 3.373795060092033,
      "exports_cagr_5y_pct": 5.367069406874703,
      "exports_cagr_10y_pct": 2.632539068469719,
      "exports_historical_peak_usd": 35431994.334905334,
      "buyer_imports_latest_observed_usd": 71948133.25459293,
      "historical_peak_year": 2022,
      "positive_growth_year_share_pct": 62.06896551724138,
      "trend_acceleration_pct": 0.7412559916223138,
      "trend_label": "Growing",
      "buyer_yoy_latest_pct": -3.5512,
      "buyer_yoy_all_avg_pct": 4.0052,
      "buyer_trend_consistency_pct": 65.5172,
      "market_share_latest_pct": 46.69982135794596,
      "market_share_change_1y_pp": -0.3179138965777639,
      "peer_best_share_pct": 46.69982135794595,
      "peer_top_exporter": "USA",
      "supplier_count_latest": 65,
      "buyer_market_hhi": 3055.09,
      "distance_km": 548.3945922851562,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.045807528214990095,
      "tariff_advantage_pp": 0.031168520881953585,
      "volatility_cv": 0.22568489651716347,
      "max_drawdown_pct": 42.71229042364958,
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