{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/usa/491110",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/491110",
    "exporter": "https://www.yugalinks.com/trade/exporter/usa/491110",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "491110",
    "exporter_iso3": "USA",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 195,
    "current_lane_count": 152,
    "active_market_count": 152,
    "exports_latest_observed_lanes_usd": 152550956.83046004,
    "exports_current_2024_usd": 151931215.06126964,
    "exports_avg_3y_usd": 161986997.790543,
    "exports_avg_5y_usd": 166996564.21425545,
    "exports_avg_10y_usd": 218780339.693142,
    "exports_cagr_3y_pct": -4.614244904678111,
    "exports_cagr_5y_pct": -8.12170703103774,
    "exports_cagr_10y_pct": -8.052680749119723,
    "exports_all_year_lane_avg_usd": 290204395.14011264,
    "exports_historical_lane_peak_usd": 557871647.8755639,
    "historical_peak_year": 2011,
    "positive_growth_year_share_pct": 41.37931034482759,
    "trend_acceleration_pct": 3.438435844441612,
    "trend_label": "Declining",
    "top_market_iso3": "CAN",
    "top_market_exports_usd": 58775437.09465926,
    "top_market_share_pct": 38.528396226305084,
    "destination_hhi": 2923.936782866712,
    "weighted_share_latest_pct": 56.04106340869158,
    "weighted_share_change_1y_pp": 0.104013383438475,
    "weighted_volatility_cv": 0.3299743734448195,
    "weighted_max_drawdown_pct": 62.84266594027943,
    "limited_history_lane_share_pct": 2.5641025641025643,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:30:14",
    "source": "api",
    "product": {
      "hs_code": 491110,
      "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
      "hs_chapter": 49,
      "hs_heading": 4911,
      "substitution_elasticity": -9.2250738,
      "price_range_label": "Medium price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911,
    "destinations": [
      {
        "hs_code": 491110,
        "corridor_rank": 10,
        "exporter_iso3": "USA",
        "importer_iso3": "CAN",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 58775437.09465926,
        "exports_all_year_avg_usd": 130803785.31663637,
        "exports_avg_3y_usd": 66277210.887489714,
        "exports_avg_5y_usd": 71646745.69286832,
        "exports_avg_10y_usd": 100992490.51944584,
        "exports_cagr_3y_pct": -9.216035049557158,
        "exports_cagr_5y_pct": -12.206878716782876,
        "exports_cagr_10y_pct": -11.484406208888009,
        "exports_historical_peak_usd": 203935813.30630052,
        "buyer_imports_latest_observed_usd": 101620275.2014744,
        "historical_peak_year": 2010,
        "positive_growth_year_share_pct": 44.827586206896555,
        "trend_acceleration_pct": 2.268371159330851,
        "trend_label": "Declining",
        "buyer_yoy_latest_pct": -10.325,
        "buyer_yoy_all_avg_pct": 0.0239,
        "buyer_trend_consistency_pct": 58.6207,
        "market_share_latest_pct": 57.838297503258985,
        "market_share_change_1y_pp": -2.2665814741516144,
        "peer_best_share_pct": 57.83829750325897,
        "peer_top_exporter": "USA",
        "supplier_count_latest": 99,
        "buyer_market_hhi": 4451.61,
        "distance_km": 548.3945922851562,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.045807528214990095,
        "tariff_advantage_pp": 0.031168520881953585,
        "volatility_cv": 0.29774743513277807,
        "max_drawdown_pct": 71.1794431091994,
        "attention_level": "Critical attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 491110,
        "corridor_rank": 11,
        "exporter_iso3": "USA",
        "importer_iso3": "MEX",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 57361569.00545855,
        "exports_all_year_avg_usd": 58991209.636245415,
        "exports_avg_3y_usd": 56933170.66995704,
        "exports_avg_5y_usd": 55936097.29127946,
        "exports_avg_10y_usd": 62839766.661282256,
        "exports_cagr_3y_pct": 0.5484682381508454,
        "exports_cagr_5y_pct": -1.5237131099982038,
        "exports_cagr_10y_pct": -1.3439459282363009,
        "exports_historical_peak_usd": 77641062.6376619,
        "buyer_imports_latest_observed_usd": 69633716.59113756,
        "historical_peak_year": 2005,
        "positive_growth_year_share_pct": 65.51724137931035,
        "trend_acceleration_pct": 1.8924141663871463,
        "trend_label": "Stable",
        "buyer_yoy_latest_pct": 2.0004,
        "buyer_yoy_all_avg_pct": 2.2925,
        "buyer_trend_consistency_pct": 62.069,
        "market_share_latest_pct": 82.37614163590273,
        "market_share_change_1y_pp": 2.107437483929374,
        "peer_best_share_pct": 82.3761416359027,
        "peer_top_exporter": "USA",
        "supplier_count_latest": 63,
        "buyer_market_hhi": 6834.74,
        "distance_km": 3369.052734375,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.09682042786095757,
        "tariff_advantage_pp": 0.1311842474462,
        "volatility_cv": 0.16251949216550335,
        "max_drawdown_pct": 40.54600487301348,
        "attention_level": "High attention",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "USA",
      "hs_code": 491110,
      "num_markets": 178,
      "highest_price_importer_iso3": "MOZ",
      "highest_price_usd_per_ton": 2000000,
      "lowest_price_importer_iso3": "LBR",
      "lowest_price_usd_per_ton": 30,
      "median_price_across_markets": 12636.490250696379,
      "price_spread_pct": 15826.942136007936,
      "avg_quantity_metric_tons": 288.30676533333343,
      "total_trade_value_usd": 1022164840
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 347096476.68787116,
        "active_destinations": 170,
        "yoy_growth_pct": 16.107185522176195
      },
      {
        "year": 2011,
        "export_value_usd": 362833413.7443807,
        "active_destinations": 165,
        "yoy_growth_pct": 4.533879803873981
      },
      {
        "year": 2012,
        "export_value_usd": 301747371.8969032,
        "active_destinations": 174,
        "yoy_growth_pct": -16.835836925017368
      },
      {
        "year": 2013,
        "export_value_usd": 350713831.4075514,
        "active_destinations": 171,
        "yoy_growth_pct": 16.227634130771605
      },
      {
        "year": 2014,
        "export_value_usd": 351767970.58770025,
        "active_destinations": 172,
        "yoy_growth_pct": 0.30056960568625657
      },
      {
        "year": 2015,
        "export_value_usd": 338557454.9575365,
        "active_destinations": 172,
        "yoy_growth_pct": -3.7554629001875486
      },
      {
        "year": 2016,
        "export_value_usd": 280268330.86113703,
        "active_destinations": 167,
        "yoy_growth_pct": -17.216907571481592
      },
      {
        "year": 2017,
        "export_value_usd": 263369867.98648,
        "active_destinations": 168,
        "yoy_growth_pct": -6.029387202876525
      },
      {
        "year": 2018,
        "export_value_usd": 238574468.04049093,
        "active_destinations": 171,
        "yoy_growth_pct": -9.414668479562717
      },
      {
        "year": 2019,
        "export_value_usd": 232050454.0144977,
        "active_destinations": 164,
        "yoy_growth_pct": -2.734581818237973
      },
      {
        "year": 2020,
        "export_value_usd": 173957989.87804577,
        "active_destinations": 157,
        "yoy_growth_pct": -25.03441089273737
      },
      {
        "year": 2021,
        "export_value_usd": 175063837.8216025,
        "active_destinations": 163,
        "yoy_growth_pct": 0.6356982765390581
      },
      {
        "year": 2022,
        "export_value_usd": 170851266.6937854,
        "active_destinations": 160,
        "yoy_growth_pct": -2.406305711239967
      },
      {
        "year": 2023,
        "export_value_usd": 163178511.61657405,
        "active_destinations": 157,
        "yoy_growth_pct": -4.490897390279894
      },
      {
        "year": 2024,
        "export_value_usd": 151931215.06126976,
        "active_destinations": 152,
        "yoy_growth_pct": -6.892633376711042
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "USA",
      "exports_usd": 1928272713928.0183,
      "imports_usd": 3183475665876.591,
      "trade_balance_usd": -1255202951948.5725,
      "yoy_exports_growth_pct": 1.2130178753190668,
      "yoy_imports_growth_pct": 5.721911300823623,
      "exports_cagr_3y_pct": 5.2744468065821115,
      "imports_cagr_3y_pct": 4.781784239418174,
      "export_partner_hhi": 615.0816428764754,
      "export_product_hhi": 95.45205217935323,
      "momentum_score": 2.43144655469798,
      "risk_score": 3.552668475279143,
      "gdp_million_usd": 28750956.1307312,
      "gdp_per_capita_usd": 84534.04078415484,
      "population": 340110988,
      "labor_force": 169004.92,
      "investment_rate_pct": 21.94,
      "savings_rate_pct": 17.5,
      "secondary_education_pct": 98.29,
      "tertiary_education_pct": 59.84,
      "total_factor_productivity": 2715.21,
      "trade_openness_pct": 25.25168145255992,
      "exports_gdp_pct": 9.525533087298541,
      "num_active_partners": 270,
      "num_fta_partners": 20,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 3,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 8736.897119341564,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 7.4074074074074066,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 1.1111111111111112,
      "avg_applied_tariff_pct": 0.13674905652698968,
      "avg_mfn_tariff_pct": 0.1379975951427108,
      "avg_preferential_tariff_pct": 0.012729926750844386,
      "tariff_advantage_pp": 0.1252676683918664,
      "avg_distance_all_partners_km": 8568.634628338012,
      "num_border_partners": 60,
      "num_colonial_partners": 222,
      "avg_substitution_elasticity": -10.91231056569188,
      "pct_products_high_elasticity": 76.00461893764434,
      "pct_products_low_elasticity": 2.655889145496536,
      "real_market_potential": 2439042.9588601724,
      "foreign_market_potential": 11758.09282424583
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "491110",
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911
  },
  "destinations": [
    {
      "hs_code": 491110,
      "corridor_rank": 10,
      "exporter_iso3": "USA",
      "importer_iso3": "CAN",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 58775437.09465926,
      "exports_all_year_avg_usd": 130803785.31663637,
      "exports_avg_3y_usd": 66277210.887489714,
      "exports_avg_5y_usd": 71646745.69286832,
      "exports_avg_10y_usd": 100992490.51944584,
      "exports_cagr_3y_pct": -9.216035049557158,
      "exports_cagr_5y_pct": -12.206878716782876,
      "exports_cagr_10y_pct": -11.484406208888009,
      "exports_historical_peak_usd": 203935813.30630052,
      "buyer_imports_latest_observed_usd": 101620275.2014744,
      "historical_peak_year": 2010,
      "positive_growth_year_share_pct": 44.827586206896555,
      "trend_acceleration_pct": 2.268371159330851,
      "trend_label": "Declining",
      "buyer_yoy_latest_pct": -10.325,
      "buyer_yoy_all_avg_pct": 0.0239,
      "buyer_trend_consistency_pct": 58.6207,
      "market_share_latest_pct": 57.838297503258985,
      "market_share_change_1y_pp": -2.2665814741516144,
      "peer_best_share_pct": 57.83829750325897,
      "peer_top_exporter": "USA",
      "supplier_count_latest": 99,
      "buyer_market_hhi": 4451.61,
      "distance_km": 548.3945922851562,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.045807528214990095,
      "tariff_advantage_pp": 0.031168520881953585,
      "volatility_cv": 0.29774743513277807,
      "max_drawdown_pct": 71.1794431091994,
      "attention_level": "Critical attention",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Stable",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 491110,
      "corridor_rank": 11,
      "exporter_iso3": "USA",
      "importer_iso3": "MEX",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 57361569.00545855,
      "exports_all_year_avg_usd": 58991209.636245415,
      "exports_avg_3y_usd": 56933170.66995704,
      "exports_avg_5y_usd": 55936097.29127946,
      "exports_avg_10y_usd": 62839766.661282256,
      "exports_cagr_3y_pct": 0.5484682381508454,
      "exports_cagr_5y_pct": -1.5237131099982038,
      "exports_cagr_10y_pct": -1.3439459282363009,
      "exports_historical_peak_usd": 77641062.6376619,
      "buyer_imports_latest_observed_usd": 69633716.59113756,
      "historical_peak_year": 2005,
      "positive_growth_year_share_pct": 65.51724137931035,
      "trend_acceleration_pct": 1.8924141663871463,
      "trend_label": "Stable",
      "buyer_yoy_latest_pct": 2.0004,
      "buyer_yoy_all_avg_pct": 2.2925,
      "buyer_trend_consistency_pct": 62.069,
      "market_share_latest_pct": 82.37614163590273,
      "market_share_change_1y_pp": 2.107437483929374,
      "peer_best_share_pct": 82.3761416359027,
      "peer_top_exporter": "USA",
      "supplier_count_latest": 63,
      "buyer_market_hhi": 6834.74,
      "distance_km": 3369.052734375,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.09682042786095757,
      "tariff_advantage_pp": 0.1311842474462,
      "volatility_cv": 0.16251949216550335,
      "max_drawdown_pct": 40.54600487301348,
      "attention_level": "High attention",
      "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
      "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Stable",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "USA",
    "hs_code": 491110,
    "num_markets": 178,
    "highest_price_importer_iso3": "MOZ",
    "highest_price_usd_per_ton": 2000000,
    "lowest_price_importer_iso3": "LBR",
    "lowest_price_usd_per_ton": 30,
    "median_price_across_markets": 12636.490250696379,
    "price_spread_pct": 15826.942136007936,
    "avg_quantity_metric_tons": 288.30676533333343,
    "total_trade_value_usd": 1022164840
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 347096476.68787116,
      "active_destinations": 170,
      "yoy_growth_pct": 16.107185522176195
    },
    {
      "year": 2011,
      "export_value_usd": 362833413.7443807,
      "active_destinations": 165,
      "yoy_growth_pct": 4.533879803873981
    },
    {
      "year": 2012,
      "export_value_usd": 301747371.8969032,
      "active_destinations": 174,
      "yoy_growth_pct": -16.835836925017368
    },
    {
      "year": 2013,
      "export_value_usd": 350713831.4075514,
      "active_destinations": 171,
      "yoy_growth_pct": 16.227634130771605
    },
    {
      "year": 2014,
      "export_value_usd": 351767970.58770025,
      "active_destinations": 172,
      "yoy_growth_pct": 0.30056960568625657
    },
    {
      "year": 2015,
      "export_value_usd": 338557454.9575365,
      "active_destinations": 172,
      "yoy_growth_pct": -3.7554629001875486
    },
    {
      "year": 2016,
      "export_value_usd": 280268330.86113703,
      "active_destinations": 167,
      "yoy_growth_pct": -17.216907571481592
    },
    {
      "year": 2017,
      "export_value_usd": 263369867.98648,
      "active_destinations": 168,
      "yoy_growth_pct": -6.029387202876525
    },
    {
      "year": 2018,
      "export_value_usd": 238574468.04049093,
      "active_destinations": 171,
      "yoy_growth_pct": -9.414668479562717
    },
    {
      "year": 2019,
      "export_value_usd": 232050454.0144977,
      "active_destinations": 164,
      "yoy_growth_pct": -2.734581818237973
    },
    {
      "year": 2020,
      "export_value_usd": 173957989.87804577,
      "active_destinations": 157,
      "yoy_growth_pct": -25.03441089273737
    },
    {
      "year": 2021,
      "export_value_usd": 175063837.8216025,
      "active_destinations": 163,
      "yoy_growth_pct": 0.6356982765390581
    },
    {
      "year": 2022,
      "export_value_usd": 170851266.6937854,
      "active_destinations": 160,
      "yoy_growth_pct": -2.406305711239967
    },
    {
      "year": 2023,
      "export_value_usd": 163178511.61657405,
      "active_destinations": 157,
      "yoy_growth_pct": -4.490897390279894
    },
    {
      "year": 2024,
      "export_value_usd": 151931215.06126976,
      "active_destinations": 152,
      "yoy_growth_pct": -6.892633376711042
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "USA",
    "exports_usd": 1928272713928.0183,
    "imports_usd": 3183475665876.591,
    "trade_balance_usd": -1255202951948.5725,
    "yoy_exports_growth_pct": 1.2130178753190668,
    "yoy_imports_growth_pct": 5.721911300823623,
    "exports_cagr_3y_pct": 5.2744468065821115,
    "imports_cagr_3y_pct": 4.781784239418174,
    "export_partner_hhi": 615.0816428764754,
    "export_product_hhi": 95.45205217935323,
    "momentum_score": 2.43144655469798,
    "risk_score": 3.552668475279143,
    "gdp_million_usd": 28750956.1307312,
    "gdp_per_capita_usd": 84534.04078415484,
    "population": 340110988,
    "labor_force": 169004.92,
    "investment_rate_pct": 21.94,
    "savings_rate_pct": 17.5,
    "secondary_education_pct": 98.29,
    "tertiary_education_pct": 59.84,
    "total_factor_productivity": 2715.21,
    "trade_openness_pct": 25.25168145255992,
    "exports_gdp_pct": 9.525533087298541,
    "num_active_partners": 270,
    "num_fta_partners": 20,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 3,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 8736.897119341564,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 7.4074074074074066,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 1.1111111111111112,
    "avg_applied_tariff_pct": 0.13674905652698968,
    "avg_mfn_tariff_pct": 0.1379975951427108,
    "avg_preferential_tariff_pct": 0.012729926750844386,
    "tariff_advantage_pp": 0.1252676683918664,
    "avg_distance_all_partners_km": 8568.634628338012,
    "num_border_partners": 60,
    "num_colonial_partners": 222,
    "avg_substitution_elasticity": -10.91231056569188,
    "pct_products_high_elasticity": 76.00461893764434,
    "pct_products_low_elasticity": 2.655889145496536,
    "real_market_potential": 2439042.9588601724,
    "foreign_market_potential": 11758.09282424583
  }
}