{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/tur/950440",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/950440",
    "exporter": "https://www.yugalinks.com/trade/exporter/tur/950440",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "950440",
    "exporter_iso3": "TUR",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 150,
    "current_lane_count": 88,
    "active_market_count": 88,
    "exports_latest_observed_lanes_usd": 822490.0077863204,
    "exports_current_2024_usd": 721145.0735391804,
    "exports_avg_3y_usd": 1193325.9730864486,
    "exports_avg_5y_usd": 1136336.478140657,
    "exports_avg_10y_usd": 730810.9317764761,
    "exports_cagr_3y_pct": -17.503031054815388,
    "exports_cagr_5y_pct": 20.51268607187766,
    "exports_cagr_10y_pct": 16.236999691422405,
    "exports_all_year_lane_avg_usd": 606963.9405266002,
    "exports_historical_lane_peak_usd": 3396593.589632385,
    "historical_peak_year": 2023,
    "positive_growth_year_share_pct": 58.62068965517241,
    "trend_acceleration_pct": -33.74003074623779,
    "trend_label": "Rapid decline",
    "top_market_iso3": "DEU",
    "top_market_exports_usd": 118343.89311058653,
    "top_market_share_pct": 14.388490071642524,
    "destination_hhi": 567.2124113830379,
    "weighted_share_latest_pct": 3.945529994217634,
    "weighted_share_change_1y_pp": 3.122099496866444,
    "weighted_volatility_cv": 1.651692158398642,
    "weighted_max_drawdown_pct": 91.60160212783191,
    "limited_history_lane_share_pct": 44.666666666666664,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:30:08",
    "source": "api",
    "product": {
      "hs_code": 950440,
      "hs_description": "Playing cards",
      "hs_chapter": 95,
      "hs_heading": 9504,
      "substitution_elasticity": -4.7897902,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Playing cards",
    "hs_chapter": 95,
    "hs_heading": 9504,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "TUR",
      "hs_code": 950440,
      "num_markets": 134,
      "highest_price_importer_iso3": "BEN",
      "highest_price_usd_per_ton": 808000,
      "lowest_price_importer_iso3": "TZA",
      "lowest_price_usd_per_ton": 172.23650385604114,
      "median_price_across_markets": 13856.25,
      "price_spread_pct": 5830.06053943992,
      "avg_quantity_metric_tons": 1.7153827160493833,
      "total_trade_value_usd": 3851893
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 94024.77767309023,
        "active_destinations": 25,
        "yoy_growth_pct": -4.756294538893334
      },
      {
        "year": 2011,
        "export_value_usd": 97504.42833849177,
        "active_destinations": 29,
        "yoy_growth_pct": 3.700780529893676
      },
      {
        "year": 2012,
        "export_value_usd": 193309.44770007321,
        "active_destinations": 41,
        "yoy_growth_pct": 98.25709559466291
      },
      {
        "year": 2013,
        "export_value_usd": 117696.26333895983,
        "active_destinations": 38,
        "yoy_growth_pct": -39.115100301993536
      },
      {
        "year": 2014,
        "export_value_usd": 160169.0968497397,
        "active_destinations": 33,
        "yoy_growth_pct": 36.08681559282817
      },
      {
        "year": 2015,
        "export_value_usd": 695764.8679035757,
        "active_destinations": 26,
        "yoy_growth_pct": 334.3939508857301
      },
      {
        "year": 2016,
        "export_value_usd": 153654.39231262545,
        "active_destinations": 26,
        "yoy_growth_pct": -77.91575869940016
      },
      {
        "year": 2017,
        "export_value_usd": 175310.88725376106,
        "active_destinations": 39,
        "yoy_growth_pct": 14.094289538481444
      },
      {
        "year": 2018,
        "export_value_usd": 317997.1237858207,
        "active_destinations": 40,
        "yoy_growth_pct": 81.39040236874877
      },
      {
        "year": 2019,
        "export_value_usd": 283699.6558056943,
        "active_destinations": 37,
        "yoy_growth_pct": -10.785464840627496
      },
      {
        "year": 2020,
        "export_value_usd": 817279.7252645828,
        "active_destinations": 48,
        "yoy_growth_pct": 188.0792093115323
      },
      {
        "year": 2021,
        "export_value_usd": 1284424.7461793565,
        "active_destinations": 106,
        "yoy_growth_pct": 57.15852314377945
      },
      {
        "year": 2022,
        "export_value_usd": 1401153.803864609,
        "active_destinations": 110,
        "yoy_growth_pct": 9.088041789328196
      },
      {
        "year": 2023,
        "export_value_usd": 1457679.041855557,
        "active_destinations": 102,
        "yoy_growth_pct": 4.034192237500419
      },
      {
        "year": 2024,
        "export_value_usd": 721145.0735391803,
        "active_destinations": 88,
        "yoy_growth_pct": -50.52785607583432
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "TUR",
      "exports_usd": 266453183406.02615,
      "imports_usd": 320288758005.0291,
      "trade_balance_usd": -53835574599.00296,
      "yoy_exports_growth_pct": 2.4581553310775606,
      "yoy_imports_growth_pct": -5.299584534146251,
      "exports_cagr_3y_pct": 5.508421595949886,
      "imports_cagr_3y_pct": 7.794190638166554,
      "export_partner_hhi": 316.3490925648709,
      "export_product_hhi": 60.710408947970876,
      "momentum_score": 3.3732352105392582,
      "risk_score": 1.8852975075642087,
      "gdp_million_usd": 1359123.7687741222,
      "gdp_per_capita_usd": 15892.715728724077,
      "population": 85518661,
      "labor_force": 34752.89,
      "investment_rate_pct": 27.54,
      "savings_rate_pct": 23.29,
      "secondary_education_pct": 65.14,
      "tertiary_education_pct": 11.93,
      "total_factor_productivity": 1356.29,
      "trade_openness_pct": 37.873145419129656,
      "exports_gdp_pct": 17.199077567657092,
      "num_active_partners": 270,
      "num_fta_partners": 46,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 8,
      "num_shared_language_partners": 1,
      "avg_partner_distance_km": 6497.526748971193,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 17.037037037037038,
      "pct_partners_shared_language": 0.3703703703703704,
      "pct_partners_shared_border": 2.9629629629629632,
      "avg_applied_tariff_pct": 0.1335110138343466,
      "avg_mfn_tariff_pct": 0.13763990318574762,
      "avg_preferential_tariff_pct": 0.040500587572199306,
      "tariff_advantage_pp": 0.09713931561354831,
      "avg_distance_all_partners_km": 6524.584306311585,
      "num_border_partners": 200,
      "num_colonial_partners": 355,
      "avg_substitution_elasticity": -10.839634282742692,
      "pct_products_high_elasticity": 75.77319587628865,
      "pct_products_low_elasticity": 2.6944704779756323,
      "real_market_potential": 99877.51048295038,
      "foreign_market_potential": 20872.279524361467
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "950440",
    "hs_description": "Playing cards",
    "hs_chapter": 95,
    "hs_heading": 9504
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "TUR",
    "hs_code": 950440,
    "num_markets": 134,
    "highest_price_importer_iso3": "BEN",
    "highest_price_usd_per_ton": 808000,
    "lowest_price_importer_iso3": "TZA",
    "lowest_price_usd_per_ton": 172.23650385604114,
    "median_price_across_markets": 13856.25,
    "price_spread_pct": 5830.06053943992,
    "avg_quantity_metric_tons": 1.7153827160493833,
    "total_trade_value_usd": 3851893
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 94024.77767309023,
      "active_destinations": 25,
      "yoy_growth_pct": -4.756294538893334
    },
    {
      "year": 2011,
      "export_value_usd": 97504.42833849177,
      "active_destinations": 29,
      "yoy_growth_pct": 3.700780529893676
    },
    {
      "year": 2012,
      "export_value_usd": 193309.44770007321,
      "active_destinations": 41,
      "yoy_growth_pct": 98.25709559466291
    },
    {
      "year": 2013,
      "export_value_usd": 117696.26333895983,
      "active_destinations": 38,
      "yoy_growth_pct": -39.115100301993536
    },
    {
      "year": 2014,
      "export_value_usd": 160169.0968497397,
      "active_destinations": 33,
      "yoy_growth_pct": 36.08681559282817
    },
    {
      "year": 2015,
      "export_value_usd": 695764.8679035757,
      "active_destinations": 26,
      "yoy_growth_pct": 334.3939508857301
    },
    {
      "year": 2016,
      "export_value_usd": 153654.39231262545,
      "active_destinations": 26,
      "yoy_growth_pct": -77.91575869940016
    },
    {
      "year": 2017,
      "export_value_usd": 175310.88725376106,
      "active_destinations": 39,
      "yoy_growth_pct": 14.094289538481444
    },
    {
      "year": 2018,
      "export_value_usd": 317997.1237858207,
      "active_destinations": 40,
      "yoy_growth_pct": 81.39040236874877
    },
    {
      "year": 2019,
      "export_value_usd": 283699.6558056943,
      "active_destinations": 37,
      "yoy_growth_pct": -10.785464840627496
    },
    {
      "year": 2020,
      "export_value_usd": 817279.7252645828,
      "active_destinations": 48,
      "yoy_growth_pct": 188.0792093115323
    },
    {
      "year": 2021,
      "export_value_usd": 1284424.7461793565,
      "active_destinations": 106,
      "yoy_growth_pct": 57.15852314377945
    },
    {
      "year": 2022,
      "export_value_usd": 1401153.803864609,
      "active_destinations": 110,
      "yoy_growth_pct": 9.088041789328196
    },
    {
      "year": 2023,
      "export_value_usd": 1457679.041855557,
      "active_destinations": 102,
      "yoy_growth_pct": 4.034192237500419
    },
    {
      "year": 2024,
      "export_value_usd": 721145.0735391803,
      "active_destinations": 88,
      "yoy_growth_pct": -50.52785607583432
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "TUR",
    "exports_usd": 266453183406.02615,
    "imports_usd": 320288758005.0291,
    "trade_balance_usd": -53835574599.00296,
    "yoy_exports_growth_pct": 2.4581553310775606,
    "yoy_imports_growth_pct": -5.299584534146251,
    "exports_cagr_3y_pct": 5.508421595949886,
    "imports_cagr_3y_pct": 7.794190638166554,
    "export_partner_hhi": 316.3490925648709,
    "export_product_hhi": 60.710408947970876,
    "momentum_score": 3.3732352105392582,
    "risk_score": 1.8852975075642087,
    "gdp_million_usd": 1359123.7687741222,
    "gdp_per_capita_usd": 15892.715728724077,
    "population": 85518661,
    "labor_force": 34752.89,
    "investment_rate_pct": 27.54,
    "savings_rate_pct": 23.29,
    "secondary_education_pct": 65.14,
    "tertiary_education_pct": 11.93,
    "total_factor_productivity": 1356.29,
    "trade_openness_pct": 37.873145419129656,
    "exports_gdp_pct": 17.199077567657092,
    "num_active_partners": 270,
    "num_fta_partners": 46,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 8,
    "num_shared_language_partners": 1,
    "avg_partner_distance_km": 6497.526748971193,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 17.037037037037038,
    "pct_partners_shared_language": 0.3703703703703704,
    "pct_partners_shared_border": 2.9629629629629632,
    "avg_applied_tariff_pct": 0.1335110138343466,
    "avg_mfn_tariff_pct": 0.13763990318574762,
    "avg_preferential_tariff_pct": 0.040500587572199306,
    "tariff_advantage_pp": 0.09713931561354831,
    "avg_distance_all_partners_km": 6524.584306311585,
    "num_border_partners": 200,
    "num_colonial_partners": 355,
    "avg_substitution_elasticity": -10.839634282742692,
    "pct_products_high_elasticity": 75.77319587628865,
    "pct_products_low_elasticity": 2.6944704779756323,
    "real_market_potential": 99877.51048295038,
    "foreign_market_potential": 20872.279524361467
  }
}