{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/tur/852380",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/852380",
    "exporter": "https://www.yugalinks.com/trade/exporter/tur/852380",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "852380",
    "exporter_iso3": "TUR",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 150,
    "current_lane_count": 96,
    "active_market_count": 96,
    "exports_latest_observed_lanes_usd": 1762121.806840241,
    "exports_current_2024_usd": 1555677.6755336814,
    "exports_avg_3y_usd": 1541755.5713247613,
    "exports_avg_5y_usd": 1148968.2204027593,
    "exports_avg_10y_usd": 3771401.9220530973,
    "exports_cagr_3y_pct": 50.729604352135695,
    "exports_cagr_5y_pct": -20.04099757453912,
    "exports_cagr_10y_pct": -9.463363838661287,
    "exports_all_year_lane_avg_usd": 3562510.2962467694,
    "exports_historical_lane_peak_usd": 29193758.970311087,
    "historical_peak_year": 2018,
    "positive_growth_year_share_pct": 51.724137931034484,
    "trend_acceleration_pct": 60.19296819079698,
    "trend_label": "Rapid growth",
    "top_market_iso3": "ALB",
    "top_market_exports_usd": 435699.2268064423,
    "top_market_share_pct": 24.72582911777926,
    "destination_hhi": 983.9666755762997,
    "weighted_share_latest_pct": 7.548642716957524,
    "weighted_share_change_1y_pp": 3.6671068716726736,
    "weighted_volatility_cv": 1.908939112373626,
    "weighted_max_drawdown_pct": 93.3762352453465,
    "limited_history_lane_share_pct": 24,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:30:08",
    "source": "api",
    "product": {
      "hs_code": 852380,
      "hs_description": "Media n.e.c. in heading 8523, whether or not recorded, excluding products of Chapter 37",
      "hs_chapter": 85,
      "hs_heading": 8523,
      "substitution_elasticity": -10.293899,
      "price_range_label": null,
      "trade_type_label": null
    },
    "hs_description": "Media n.e.c. in heading 8523, whether or not recorded, excluding products of Chapter 37",
    "hs_chapter": 85,
    "hs_heading": 8523,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "TUR",
      "hs_code": 852380,
      "num_markets": 118,
      "highest_price_importer_iso3": "MEX",
      "highest_price_usd_per_ton": 25340000,
      "lowest_price_importer_iso3": "LKA",
      "lowest_price_usd_per_ton": 217.66482527659974,
      "median_price_across_markets": 64000,
      "price_spread_pct": 39593.4098987105,
      "avg_quantity_metric_tons": 1.4882261580381464,
      "total_trade_value_usd": 13574997
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 4085523.6530502327,
        "active_destinations": 93,
        "yoy_growth_pct": 60.944833489285934
      },
      {
        "year": 2011,
        "export_value_usd": 4513410.019659166,
        "active_destinations": 76,
        "yoy_growth_pct": 10.473231902340736
      },
      {
        "year": 2012,
        "export_value_usd": 4391101.778236335,
        "active_destinations": 94,
        "yoy_growth_pct": -2.709885450027589
      },
      {
        "year": 2013,
        "export_value_usd": 4336749.079234521,
        "active_destinations": 96,
        "yoy_growth_pct": -1.237791828720598
      },
      {
        "year": 2014,
        "export_value_usd": 4204129.397979853,
        "active_destinations": 82,
        "yoy_growth_pct": -3.058043682759641
      },
      {
        "year": 2015,
        "export_value_usd": 4561556.756960595,
        "active_destinations": 83,
        "yoy_growth_pct": 8.501816313087115
      },
      {
        "year": 2016,
        "export_value_usd": 6428368.183132683,
        "active_destinations": 79,
        "yoy_growth_pct": 40.924875555334765
      },
      {
        "year": 2017,
        "export_value_usd": 5696080.213509201,
        "active_destinations": 86,
        "yoy_growth_pct": -11.391506347519474
      },
      {
        "year": 2018,
        "export_value_usd": 10523437.859056914,
        "active_destinations": 87,
        "yoy_growth_pct": 84.74876519643864
      },
      {
        "year": 2019,
        "export_value_usd": 4759735.105857784,
        "active_destinations": 80,
        "yoy_growth_pct": -54.77015050018702
      },
      {
        "year": 2020,
        "export_value_usd": 665294.048238897,
        "active_destinations": 67,
        "yoy_growth_pct": -86.02245642997816
      },
      {
        "year": 2021,
        "export_value_usd": 454280.3398006155,
        "active_destinations": 87,
        "yoy_growth_pct": -31.71736001499741
      },
      {
        "year": 2022,
        "export_value_usd": 1633851.4696401393,
        "active_destinations": 78,
        "yoy_growth_pct": 259.657094198098
      },
      {
        "year": 2023,
        "export_value_usd": 1435737.5688004638,
        "active_destinations": 83,
        "yoy_growth_pct": -12.125575948669963
      },
      {
        "year": 2024,
        "export_value_usd": 1555677.6755336814,
        "active_destinations": 96,
        "yoy_growth_pct": 8.353901809048967
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "TUR",
      "exports_usd": 266453183406.02615,
      "imports_usd": 320288758005.0291,
      "trade_balance_usd": -53835574599.00296,
      "yoy_exports_growth_pct": 2.4581553310775606,
      "yoy_imports_growth_pct": -5.299584534146251,
      "exports_cagr_3y_pct": 5.508421595949886,
      "imports_cagr_3y_pct": 7.794190638166554,
      "export_partner_hhi": 316.3490925648709,
      "export_product_hhi": 60.710408947970876,
      "momentum_score": 3.3732352105392582,
      "risk_score": 1.8852975075642087,
      "gdp_million_usd": 1359123.7687741222,
      "gdp_per_capita_usd": 15892.715728724077,
      "population": 85518661,
      "labor_force": 34752.89,
      "investment_rate_pct": 27.54,
      "savings_rate_pct": 23.29,
      "secondary_education_pct": 65.14,
      "tertiary_education_pct": 11.93,
      "total_factor_productivity": 1356.29,
      "trade_openness_pct": 37.873145419129656,
      "exports_gdp_pct": 17.199077567657092,
      "num_active_partners": 270,
      "num_fta_partners": 46,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 8,
      "num_shared_language_partners": 1,
      "avg_partner_distance_km": 6497.526748971193,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 17.037037037037038,
      "pct_partners_shared_language": 0.3703703703703704,
      "pct_partners_shared_border": 2.9629629629629632,
      "avg_applied_tariff_pct": 0.1335110138343466,
      "avg_mfn_tariff_pct": 0.13763990318574762,
      "avg_preferential_tariff_pct": 0.040500587572199306,
      "tariff_advantage_pp": 0.09713931561354831,
      "avg_distance_all_partners_km": 6524.584306311585,
      "num_border_partners": 200,
      "num_colonial_partners": 355,
      "avg_substitution_elasticity": -10.839634282742692,
      "pct_products_high_elasticity": 75.77319587628865,
      "pct_products_low_elasticity": 2.6944704779756323,
      "real_market_potential": 99877.51048295038,
      "foreign_market_potential": 20872.279524361467
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "852380",
    "hs_description": "Media n.e.c. in heading 8523, whether or not recorded, excluding products of Chapter 37",
    "hs_chapter": 85,
    "hs_heading": 8523
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "TUR",
    "hs_code": 852380,
    "num_markets": 118,
    "highest_price_importer_iso3": "MEX",
    "highest_price_usd_per_ton": 25340000,
    "lowest_price_importer_iso3": "LKA",
    "lowest_price_usd_per_ton": 217.66482527659974,
    "median_price_across_markets": 64000,
    "price_spread_pct": 39593.4098987105,
    "avg_quantity_metric_tons": 1.4882261580381464,
    "total_trade_value_usd": 13574997
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 4085523.6530502327,
      "active_destinations": 93,
      "yoy_growth_pct": 60.944833489285934
    },
    {
      "year": 2011,
      "export_value_usd": 4513410.019659166,
      "active_destinations": 76,
      "yoy_growth_pct": 10.473231902340736
    },
    {
      "year": 2012,
      "export_value_usd": 4391101.778236335,
      "active_destinations": 94,
      "yoy_growth_pct": -2.709885450027589
    },
    {
      "year": 2013,
      "export_value_usd": 4336749.079234521,
      "active_destinations": 96,
      "yoy_growth_pct": -1.237791828720598
    },
    {
      "year": 2014,
      "export_value_usd": 4204129.397979853,
      "active_destinations": 82,
      "yoy_growth_pct": -3.058043682759641
    },
    {
      "year": 2015,
      "export_value_usd": 4561556.756960595,
      "active_destinations": 83,
      "yoy_growth_pct": 8.501816313087115
    },
    {
      "year": 2016,
      "export_value_usd": 6428368.183132683,
      "active_destinations": 79,
      "yoy_growth_pct": 40.924875555334765
    },
    {
      "year": 2017,
      "export_value_usd": 5696080.213509201,
      "active_destinations": 86,
      "yoy_growth_pct": -11.391506347519474
    },
    {
      "year": 2018,
      "export_value_usd": 10523437.859056914,
      "active_destinations": 87,
      "yoy_growth_pct": 84.74876519643864
    },
    {
      "year": 2019,
      "export_value_usd": 4759735.105857784,
      "active_destinations": 80,
      "yoy_growth_pct": -54.77015050018702
    },
    {
      "year": 2020,
      "export_value_usd": 665294.048238897,
      "active_destinations": 67,
      "yoy_growth_pct": -86.02245642997816
    },
    {
      "year": 2021,
      "export_value_usd": 454280.3398006155,
      "active_destinations": 87,
      "yoy_growth_pct": -31.71736001499741
    },
    {
      "year": 2022,
      "export_value_usd": 1633851.4696401393,
      "active_destinations": 78,
      "yoy_growth_pct": 259.657094198098
    },
    {
      "year": 2023,
      "export_value_usd": 1435737.5688004638,
      "active_destinations": 83,
      "yoy_growth_pct": -12.125575948669963
    },
    {
      "year": 2024,
      "export_value_usd": 1555677.6755336814,
      "active_destinations": 96,
      "yoy_growth_pct": 8.353901809048967
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "TUR",
    "exports_usd": 266453183406.02615,
    "imports_usd": 320288758005.0291,
    "trade_balance_usd": -53835574599.00296,
    "yoy_exports_growth_pct": 2.4581553310775606,
    "yoy_imports_growth_pct": -5.299584534146251,
    "exports_cagr_3y_pct": 5.508421595949886,
    "imports_cagr_3y_pct": 7.794190638166554,
    "export_partner_hhi": 316.3490925648709,
    "export_product_hhi": 60.710408947970876,
    "momentum_score": 3.3732352105392582,
    "risk_score": 1.8852975075642087,
    "gdp_million_usd": 1359123.7687741222,
    "gdp_per_capita_usd": 15892.715728724077,
    "population": 85518661,
    "labor_force": 34752.89,
    "investment_rate_pct": 27.54,
    "savings_rate_pct": 23.29,
    "secondary_education_pct": 65.14,
    "tertiary_education_pct": 11.93,
    "total_factor_productivity": 1356.29,
    "trade_openness_pct": 37.873145419129656,
    "exports_gdp_pct": 17.199077567657092,
    "num_active_partners": 270,
    "num_fta_partners": 46,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 8,
    "num_shared_language_partners": 1,
    "avg_partner_distance_km": 6497.526748971193,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 17.037037037037038,
    "pct_partners_shared_language": 0.3703703703703704,
    "pct_partners_shared_border": 2.9629629629629632,
    "avg_applied_tariff_pct": 0.1335110138343466,
    "avg_mfn_tariff_pct": 0.13763990318574762,
    "avg_preferential_tariff_pct": 0.040500587572199306,
    "tariff_advantage_pp": 0.09713931561354831,
    "avg_distance_all_partners_km": 6524.584306311585,
    "num_border_partners": 200,
    "num_colonial_partners": 355,
    "avg_substitution_elasticity": -10.839634282742692,
    "pct_products_high_elasticity": 75.77319587628865,
    "pct_products_low_elasticity": 2.6944704779756323,
    "real_market_potential": 99877.51048295038,
    "foreign_market_potential": 20872.279524361467
  }
}