{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/tur/490900",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/490900",
    "exporter": "https://www.yugalinks.com/trade/exporter/tur/490900",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "490900",
    "exporter_iso3": "TUR",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 175,
    "current_lane_count": 130,
    "active_market_count": 130,
    "exports_latest_observed_lanes_usd": 3038183.7836128953,
    "exports_current_2024_usd": 3032502.278722869,
    "exports_avg_3y_usd": 3274281.993762117,
    "exports_avg_5y_usd": 2728731.017374809,
    "exports_avg_10y_usd": 3256013.146989938,
    "exports_cagr_3y_pct": 10.154463068419982,
    "exports_cagr_5y_pct": 3.6379832514971344,
    "exports_cagr_10y_pct": -3.6956801980520426,
    "exports_all_year_lane_avg_usd": 4001094.5778563493,
    "exports_historical_lane_peak_usd": 18113377.370807983,
    "historical_peak_year": 2003,
    "positive_growth_year_share_pct": 51.724137931034484,
    "trend_acceleration_pct": 13.850143266472024,
    "trend_label": "Rapid growth",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 1336152.6246679272,
    "top_market_share_pct": 43.978663564553166,
    "destination_hhi": 2128.5475324882996,
    "weighted_share_latest_pct": 4.612885620823204,
    "weighted_share_change_1y_pp": -0.314616763465751,
    "weighted_volatility_cv": 1.2755322905978186,
    "weighted_max_drawdown_pct": 97.31887482327059,
    "limited_history_lane_share_pct": 28.571428571428573,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:30:08",
    "source": "api",
    "product": {
      "hs_code": 490900,
      "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
      "hs_chapter": 49,
      "hs_heading": 4909,
      "substitution_elasticity": -13.977795,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
    "hs_chapter": 49,
    "hs_heading": 4909,
    "destinations": [
      {
        "hs_code": 490900,
        "corridor_rank": 59,
        "exporter_iso3": "TUR",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 1336152.6246679272,
        "exports_all_year_avg_usd": 661939.8774587549,
        "exports_avg_3y_usd": 1235011.6456682857,
        "exports_avg_5y_usd": 825402.8954600559,
        "exports_avg_10y_usd": 467409.3712214525,
        "exports_cagr_3y_pct": 48.537973915337076,
        "exports_cagr_5y_pct": 97.73274994219273,
        "exports_cagr_10y_pct": 91.94724655125468,
        "exports_historical_peak_usd": 4919573.846866436,
        "buyer_imports_latest_observed_usd": 343507030.232134,
        "historical_peak_year": 2003,
        "positive_growth_year_share_pct": 48.275862068965516,
        "trend_acceleration_pct": -43.4092726359176,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 18.1139,
        "buyer_yoy_all_avg_pct": 4.7764,
        "buyer_trend_consistency_pct": 75.8621,
        "market_share_latest_pct": 0.38897388032058233,
        "market_share_change_1y_pp": -0.08901367792846149,
        "peer_best_share_pct": 69.8217481831721,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 86,
        "buyer_market_hhi": 5240.39,
        "distance_km": 8070.75048828125,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.023629547201353532,
        "tariff_advantage_pp": 0.03698680747026264,
        "volatility_cv": 1.5173318523818136,
        "max_drawdown_pct": 99.95999541966614,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','dominant_supplier','long_distance_without_fta']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "TUR",
      "hs_code": 490900,
      "num_markets": 158,
      "highest_price_importer_iso3": "MAC",
      "highest_price_usd_per_ton": 323000,
      "lowest_price_importer_iso3": "MDV",
      "lowest_price_usd_per_ton": 15.629139072847682,
      "median_price_across_markets": 8835.437120149603,
      "price_spread_pct": 3655.556216051236,
      "avg_quantity_metric_tons": 4.008339015151513,
      "total_trade_value_usd": 16519328
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 2520523.700530346,
        "active_destinations": 76,
        "yoy_growth_pct": 3.528523651259828
      },
      {
        "year": 2011,
        "export_value_usd": 2693840.3122415342,
        "active_destinations": 83,
        "yoy_growth_pct": 6.876214323028205
      },
      {
        "year": 2012,
        "export_value_usd": 2861978.541288557,
        "active_destinations": 89,
        "yoy_growth_pct": 6.241581146549684
      },
      {
        "year": 2013,
        "export_value_usd": 3933488.3703027805,
        "active_destinations": 84,
        "yoy_growth_pct": 37.43947809377335
      },
      {
        "year": 2014,
        "export_value_usd": 4419197.937882103,
        "active_destinations": 89,
        "yoy_growth_pct": 12.348061614884982
      },
      {
        "year": 2015,
        "export_value_usd": 4281562.857052068,
        "active_destinations": 89,
        "yoy_growth_pct": -3.114481015892135
      },
      {
        "year": 2016,
        "export_value_usd": 4014260.5455366033,
        "active_destinations": 92,
        "yoy_growth_pct": -6.243101419735019
      },
      {
        "year": 2017,
        "export_value_usd": 3986322.65040845,
        "active_destinations": 97,
        "yoy_growth_pct": -0.6959661639107355
      },
      {
        "year": 2018,
        "export_value_usd": 4097996.760773196,
        "active_destinations": 92,
        "yoy_growth_pct": 2.801431799638782
      },
      {
        "year": 2019,
        "export_value_usd": 2536333.569255014,
        "active_destinations": 93,
        "yoy_growth_pct": -38.10796549345083
      },
      {
        "year": 2020,
        "export_value_usd": 1552016.2697579046,
        "active_destinations": 99,
        "yoy_growth_pct": -38.80866899483685
      },
      {
        "year": 2021,
        "export_value_usd": 2268792.8358297907,
        "active_destinations": 143,
        "yoy_growth_pct": 46.183572945642794
      },
      {
        "year": 2022,
        "export_value_usd": 3165288.2634009793,
        "active_destinations": 129,
        "yoy_growth_pct": 39.51420391555069
      },
      {
        "year": 2023,
        "export_value_usd": 3625055.439162503,
        "active_destinations": 131,
        "yoy_growth_pct": 14.525286087767617
      },
      {
        "year": 2024,
        "export_value_usd": 3032502.2787228688,
        "active_destinations": 130,
        "yoy_growth_pct": -16.346044091853443
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "TUR",
      "exports_usd": 266453183406.02615,
      "imports_usd": 320288758005.0291,
      "trade_balance_usd": -53835574599.00296,
      "yoy_exports_growth_pct": 2.4581553310775606,
      "yoy_imports_growth_pct": -5.299584534146251,
      "exports_cagr_3y_pct": 5.508421595949886,
      "imports_cagr_3y_pct": 7.794190638166554,
      "export_partner_hhi": 316.3490925648709,
      "export_product_hhi": 60.710408947970876,
      "momentum_score": 3.3732352105392582,
      "risk_score": 1.8852975075642087,
      "gdp_million_usd": 1359123.7687741222,
      "gdp_per_capita_usd": 15892.715728724077,
      "population": 85518661,
      "labor_force": 34752.89,
      "investment_rate_pct": 27.54,
      "savings_rate_pct": 23.29,
      "secondary_education_pct": 65.14,
      "tertiary_education_pct": 11.93,
      "total_factor_productivity": 1356.29,
      "trade_openness_pct": 37.873145419129656,
      "exports_gdp_pct": 17.199077567657092,
      "num_active_partners": 270,
      "num_fta_partners": 46,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 8,
      "num_shared_language_partners": 1,
      "avg_partner_distance_km": 6497.526748971193,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 17.037037037037038,
      "pct_partners_shared_language": 0.3703703703703704,
      "pct_partners_shared_border": 2.9629629629629632,
      "avg_applied_tariff_pct": 0.1335110138343466,
      "avg_mfn_tariff_pct": 0.13763990318574762,
      "avg_preferential_tariff_pct": 0.040500587572199306,
      "tariff_advantage_pp": 0.09713931561354831,
      "avg_distance_all_partners_km": 6524.584306311585,
      "num_border_partners": 200,
      "num_colonial_partners": 355,
      "avg_substitution_elasticity": -10.839634282742692,
      "pct_products_high_elasticity": 75.77319587628865,
      "pct_products_low_elasticity": 2.6944704779756323,
      "real_market_potential": 99877.51048295038,
      "foreign_market_potential": 20872.279524361467
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "490900",
    "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
    "hs_chapter": 49,
    "hs_heading": 4909
  },
  "destinations": [
    {
      "hs_code": 490900,
      "corridor_rank": 59,
      "exporter_iso3": "TUR",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 1336152.6246679272,
      "exports_all_year_avg_usd": 661939.8774587549,
      "exports_avg_3y_usd": 1235011.6456682857,
      "exports_avg_5y_usd": 825402.8954600559,
      "exports_avg_10y_usd": 467409.3712214525,
      "exports_cagr_3y_pct": 48.537973915337076,
      "exports_cagr_5y_pct": 97.73274994219273,
      "exports_cagr_10y_pct": 91.94724655125468,
      "exports_historical_peak_usd": 4919573.846866436,
      "buyer_imports_latest_observed_usd": 343507030.232134,
      "historical_peak_year": 2003,
      "positive_growth_year_share_pct": 48.275862068965516,
      "trend_acceleration_pct": -43.4092726359176,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 18.1139,
      "buyer_yoy_all_avg_pct": 4.7764,
      "buyer_trend_consistency_pct": 75.8621,
      "market_share_latest_pct": 0.38897388032058233,
      "market_share_change_1y_pp": -0.08901367792846149,
      "peer_best_share_pct": 69.8217481831721,
      "peer_top_exporter": "CHN",
      "supplier_count_latest": 86,
      "buyer_market_hhi": 5240.39,
      "distance_km": 8070.75048828125,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.023629547201353532,
      "tariff_advantage_pp": 0.03698680747026264,
      "volatility_cv": 1.5173318523818136,
      "max_drawdown_pct": 99.95999541966614,
      "attention_level": "High attention",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','dominant_supplier','long_distance_without_fta']",
      "signal_flag": "Stable",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "TUR",
    "hs_code": 490900,
    "num_markets": 158,
    "highest_price_importer_iso3": "MAC",
    "highest_price_usd_per_ton": 323000,
    "lowest_price_importer_iso3": "MDV",
    "lowest_price_usd_per_ton": 15.629139072847682,
    "median_price_across_markets": 8835.437120149603,
    "price_spread_pct": 3655.556216051236,
    "avg_quantity_metric_tons": 4.008339015151513,
    "total_trade_value_usd": 16519328
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 2520523.700530346,
      "active_destinations": 76,
      "yoy_growth_pct": 3.528523651259828
    },
    {
      "year": 2011,
      "export_value_usd": 2693840.3122415342,
      "active_destinations": 83,
      "yoy_growth_pct": 6.876214323028205
    },
    {
      "year": 2012,
      "export_value_usd": 2861978.541288557,
      "active_destinations": 89,
      "yoy_growth_pct": 6.241581146549684
    },
    {
      "year": 2013,
      "export_value_usd": 3933488.3703027805,
      "active_destinations": 84,
      "yoy_growth_pct": 37.43947809377335
    },
    {
      "year": 2014,
      "export_value_usd": 4419197.937882103,
      "active_destinations": 89,
      "yoy_growth_pct": 12.348061614884982
    },
    {
      "year": 2015,
      "export_value_usd": 4281562.857052068,
      "active_destinations": 89,
      "yoy_growth_pct": -3.114481015892135
    },
    {
      "year": 2016,
      "export_value_usd": 4014260.5455366033,
      "active_destinations": 92,
      "yoy_growth_pct": -6.243101419735019
    },
    {
      "year": 2017,
      "export_value_usd": 3986322.65040845,
      "active_destinations": 97,
      "yoy_growth_pct": -0.6959661639107355
    },
    {
      "year": 2018,
      "export_value_usd": 4097996.760773196,
      "active_destinations": 92,
      "yoy_growth_pct": 2.801431799638782
    },
    {
      "year": 2019,
      "export_value_usd": 2536333.569255014,
      "active_destinations": 93,
      "yoy_growth_pct": -38.10796549345083
    },
    {
      "year": 2020,
      "export_value_usd": 1552016.2697579046,
      "active_destinations": 99,
      "yoy_growth_pct": -38.80866899483685
    },
    {
      "year": 2021,
      "export_value_usd": 2268792.8358297907,
      "active_destinations": 143,
      "yoy_growth_pct": 46.183572945642794
    },
    {
      "year": 2022,
      "export_value_usd": 3165288.2634009793,
      "active_destinations": 129,
      "yoy_growth_pct": 39.51420391555069
    },
    {
      "year": 2023,
      "export_value_usd": 3625055.439162503,
      "active_destinations": 131,
      "yoy_growth_pct": 14.525286087767617
    },
    {
      "year": 2024,
      "export_value_usd": 3032502.2787228688,
      "active_destinations": 130,
      "yoy_growth_pct": -16.346044091853443
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "TUR",
    "exports_usd": 266453183406.02615,
    "imports_usd": 320288758005.0291,
    "trade_balance_usd": -53835574599.00296,
    "yoy_exports_growth_pct": 2.4581553310775606,
    "yoy_imports_growth_pct": -5.299584534146251,
    "exports_cagr_3y_pct": 5.508421595949886,
    "imports_cagr_3y_pct": 7.794190638166554,
    "export_partner_hhi": 316.3490925648709,
    "export_product_hhi": 60.710408947970876,
    "momentum_score": 3.3732352105392582,
    "risk_score": 1.8852975075642087,
    "gdp_million_usd": 1359123.7687741222,
    "gdp_per_capita_usd": 15892.715728724077,
    "population": 85518661,
    "labor_force": 34752.89,
    "investment_rate_pct": 27.54,
    "savings_rate_pct": 23.29,
    "secondary_education_pct": 65.14,
    "tertiary_education_pct": 11.93,
    "total_factor_productivity": 1356.29,
    "trade_openness_pct": 37.873145419129656,
    "exports_gdp_pct": 17.199077567657092,
    "num_active_partners": 270,
    "num_fta_partners": 46,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 8,
    "num_shared_language_partners": 1,
    "avg_partner_distance_km": 6497.526748971193,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 17.037037037037038,
    "pct_partners_shared_language": 0.3703703703703704,
    "pct_partners_shared_border": 2.9629629629629632,
    "avg_applied_tariff_pct": 0.1335110138343466,
    "avg_mfn_tariff_pct": 0.13763990318574762,
    "avg_preferential_tariff_pct": 0.040500587572199306,
    "tariff_advantage_pp": 0.09713931561354831,
    "avg_distance_all_partners_km": 6524.584306311585,
    "num_border_partners": 200,
    "num_colonial_partners": 355,
    "avg_substitution_elasticity": -10.839634282742692,
    "pct_products_high_elasticity": 75.77319587628865,
    "pct_products_low_elasticity": 2.6944704779756323,
    "real_market_potential": 99877.51048295038,
    "foreign_market_potential": 20872.279524361467
  }
}