{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/tha/960910",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/960910",
    "exporter": "https://www.yugalinks.com/trade/exporter/tha/960910",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "960910",
    "exporter_iso3": "THA",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 180,
    "current_lane_count": 99,
    "active_market_count": 99,
    "exports_latest_observed_lanes_usd": 16832206.317488994,
    "exports_current_2024_usd": 16472104.695848454,
    "exports_avg_3y_usd": 19668526.311859373,
    "exports_avg_5y_usd": 17610826.606526487,
    "exports_avg_10y_usd": 20280946.53254392,
    "exports_cagr_3y_pct": 3.9313908645262297,
    "exports_cagr_5y_pct": -4.148129100658194,
    "exports_cagr_10y_pct": -4.383369818130167,
    "exports_all_year_lane_avg_usd": 19210195.358757634,
    "exports_historical_lane_peak_usd": 62211635.77269575,
    "historical_peak_year": 2016,
    "positive_growth_year_share_pct": 58.62068965517241,
    "trend_acceleration_pct": 8.314760682656397,
    "trend_label": "Growing",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 4845805.9265454,
    "top_market_share_pct": 28.788893358029437,
    "destination_hhi": 1482.3948173371978,
    "weighted_share_latest_pct": 6.262978193765379,
    "weighted_share_change_1y_pp": 0.14505304950889694,
    "weighted_volatility_cv": 0.8840057794336278,
    "weighted_max_drawdown_pct": 80.54774258928438,
    "limited_history_lane_share_pct": 15.555555555555555,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:30:04",
    "source": "api",
    "product": {
      "hs_code": 960910,
      "hs_description": "Pencils and crayons: with leads encased in rigid sheath",
      "hs_chapter": 96,
      "hs_heading": 9609,
      "substitution_elasticity": -2.1951728,
      "price_range_label": "Low price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Pencils and crayons: with leads encased in rigid sheath",
    "hs_chapter": 96,
    "hs_heading": 9609,
    "destinations": [
      {
        "hs_code": 960910,
        "corridor_rank": 53,
        "exporter_iso3": "THA",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 4845805.9265454,
        "exports_all_year_avg_usd": 5208892.8032923555,
        "exports_avg_3y_usd": 6296818.637624919,
        "exports_avg_5y_usd": 5973862.013134828,
        "exports_avg_10y_usd": 6602503.078003883,
        "exports_cagr_3y_pct": -4.085843156662627,
        "exports_cagr_5y_pct": -2.690569931771447,
        "exports_cagr_10y_pct": -5.9592803623518815,
        "exports_historical_peak_usd": 11815278.213554233,
        "buyer_imports_latest_observed_usd": 216250266.07254717,
        "historical_peak_year": 2016,
        "positive_growth_year_share_pct": 51.724137931034484,
        "trend_acceleration_pct": 1.873437205689254,
        "trend_label": "Declining",
        "buyer_yoy_latest_pct": 8.6442,
        "buyer_yoy_all_avg_pct": 6.727,
        "buyer_trend_consistency_pct": 65.5172,
        "market_share_latest_pct": 2.240832353436152,
        "market_share_change_1y_pp": -1.0792637812276413,
        "peer_best_share_pct": 25.76839021202342,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 70,
        "buyer_market_hhi": 1561.58,
        "distance_km": 13943.3994140625,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.023629779354080806,
        "tariff_advantage_pp": 0.036985947777434344,
        "volatility_cv": 0.48314323312799196,
        "max_drawdown_pct": 60.711571453693466,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 960910,
        "corridor_rank": 66,
        "exporter_iso3": "THA",
        "importer_iso3": "BRA",
        "latest_data_year": 2024,
        "lane_data_years": 27,
        "exports_latest_observed_usd": 3176080.8626503735,
        "exports_all_year_avg_usd": 561711.133753835,
        "exports_avg_3y_usd": 1531298.2785220696,
        "exports_avg_5y_usd": 920208.7761970202,
        "exports_avg_10y_usd": 526795.6018763336,
        "exports_cagr_3y_pct": 1303.286149701089,
        "exports_cagr_5y_pct": 204.31207700402757,
        "exports_cagr_10y_pct": 15.714207302585304,
        "exports_historical_peak_usd": 3176080.8626503735,
        "buyer_imports_latest_observed_usd": 35280648.631057,
        "historical_peak_year": 2024,
        "positive_growth_year_share_pct": 46.15384615384615,
        "trend_acceleration_pct": 1287.5719423985038,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 24.2237,
        "buyer_yoy_all_avg_pct": 26.9859,
        "buyer_trend_consistency_pct": 55.1724,
        "market_share_latest_pct": 9.002331266252629,
        "market_share_change_1y_pp": 4.091352671427321,
        "peer_best_share_pct": 58.132843649068874,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 33,
        "buyer_market_hhi": 3754.14,
        "distance_km": 16409.974609375,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.28836246655353537,
        "tariff_advantage_pp": 0.24892863733252524,
        "volatility_cv": 1.439275987445549,
        "max_drawdown_pct": 99.99510896128574,
        "attention_level": "High attention",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier','long_distance_without_fta']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 960910,
        "corridor_rank": 86,
        "exporter_iso3": "THA",
        "importer_iso3": "CAN",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 1990939.5423270385,
        "exports_all_year_avg_usd": 1057606.806976825,
        "exports_avg_3y_usd": 3314295.700833054,
        "exports_avg_5y_usd": 2734016.1960406452,
        "exports_avg_10y_usd": 2278629.8385515898,
        "exports_cagr_3y_pct": -1.6403252852329464,
        "exports_cagr_5y_pct": 0.7652346395866205,
        "exports_cagr_10y_pct": 5.470082563735845,
        "exports_historical_peak_usd": 4434039.045219251,
        "buyer_imports_latest_observed_usd": 24087676.0066692,
        "historical_peak_year": 2022,
        "positive_growth_year_share_pct": 58.62068965517241,
        "trend_acceleration_pct": -7.110407848968792,
        "trend_label": "Stable",
        "buyer_yoy_latest_pct": -14.1831,
        "buyer_yoy_all_avg_pct": 2.6937,
        "buyer_trend_consistency_pct": 58.6207,
        "market_share_latest_pct": 8.265386589290737,
        "market_share_change_1y_pp": -4.267825005520267,
        "peer_best_share_pct": 28.990814553540833,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 69,
        "buyer_market_hhi": 1680.59,
        "distance_km": 13647.123046875,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.05251296291090909,
        "tariff_advantage_pp": 0.033720328644242424,
        "volatility_cv": 0.994272594984694,
        "max_drawdown_pct": 55.248433211721746,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 960910,
        "corridor_rank": 90,
        "exporter_iso3": "THA",
        "importer_iso3": "MEX",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 1835863.3695488367,
        "exports_all_year_avg_usd": 1499830.005846748,
        "exports_avg_3y_usd": 1822111.5057863863,
        "exports_avg_5y_usd": 1399106.1671190388,
        "exports_avg_10y_usd": 1976205.5355822388,
        "exports_cagr_3y_pct": 54.42159450301243,
        "exports_cagr_5y_pct": -3.642563429381662,
        "exports_cagr_10y_pct": -5.366833407099014,
        "exports_historical_peak_usd": 4277011.502886759,
        "buyer_imports_latest_observed_usd": 50049229.44273041,
        "historical_peak_year": 2011,
        "positive_growth_year_share_pct": 51.724137931034484,
        "trend_acceleration_pct": 59.788427910111444,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -18.8809,
        "buyer_yoy_all_avg_pct": 17.9752,
        "buyer_trend_consistency_pct": 55.1724,
        "market_share_latest_pct": 3.6681151537998224,
        "market_share_change_1y_pp": 0.5152945716223649,
        "peer_best_share_pct": 31.25104467983273,
        "peer_top_exporter": "VNM",
        "supplier_count_latest": 47,
        "buyer_market_hhi": 2043.02,
        "distance_km": 15761.046875,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.1360029642040404,
        "tariff_advantage_pp": null,
        "volatility_cv": 0.8844051798148843,
        "max_drawdown_pct": 96.80818528495672,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "THA",
      "hs_code": 960910,
      "num_markets": 135,
      "highest_price_importer_iso3": "DOM",
      "highest_price_usd_per_ton": 923714.2857142857,
      "lowest_price_importer_iso3": "GHA",
      "lowest_price_usd_per_ton": 172.21314822376482,
      "median_price_across_markets": 8800.80317816737,
      "price_spread_pct": 10493.83850393499,
      "avg_quantity_metric_tons": 26.618479846449134,
      "total_trade_value_usd": 108752812
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 19035742.721734658,
        "active_destinations": 129,
        "yoy_growth_pct": 2.530542148303955
      },
      {
        "year": 2011,
        "export_value_usd": 24621264.878412142,
        "active_destinations": 129,
        "yoy_growth_pct": 29.342286446748616
      },
      {
        "year": 2012,
        "export_value_usd": 21862188.967286997,
        "active_destinations": 126,
        "yoy_growth_pct": -11.206068919490388
      },
      {
        "year": 2013,
        "export_value_usd": 23135691.206124257,
        "active_destinations": 129,
        "yoy_growth_pct": 5.825135995040743
      },
      {
        "year": 2014,
        "export_value_usd": 25787827.480554596,
        "active_destinations": 127,
        "yoy_growth_pct": 11.463397617134042
      },
      {
        "year": 2015,
        "export_value_usd": 24252321.48446051,
        "active_destinations": 126,
        "yoy_growth_pct": -5.954382924470622
      },
      {
        "year": 2016,
        "export_value_usd": 28158924.035044227,
        "active_destinations": 124,
        "yoy_growth_pct": 16.10815918421188
      },
      {
        "year": 2017,
        "export_value_usd": 20845345.882119335,
        "active_destinations": 122,
        "yoy_growth_pct": -25.972505710172122
      },
      {
        "year": 2018,
        "export_value_usd": 21140224.627495892,
        "active_destinations": 125,
        "yoy_growth_pct": 1.4146023148001463
      },
      {
        "year": 2019,
        "export_value_usd": 20358516.263686765,
        "active_destinations": 111,
        "yoy_growth_pct": -3.6977296957970993
      },
      {
        "year": 2020,
        "export_value_usd": 14375893.350707268,
        "active_destinations": 109,
        "yoy_growth_pct": -29.38634051466033
      },
      {
        "year": 2021,
        "export_value_usd": 14672660.74634706,
        "active_destinations": 103,
        "yoy_growth_pct": 2.0643405484445365
      },
      {
        "year": 2022,
        "export_value_usd": 23225368.28431813,
        "active_destinations": 113,
        "yoy_growth_pct": 58.29009261391375
      },
      {
        "year": 2023,
        "export_value_usd": 19308105.95541153,
        "active_destinations": 101,
        "yoy_growth_pct": -16.866308774752785
      },
      {
        "year": 2024,
        "export_value_usd": 16472104.695848454,
        "active_destinations": 99,
        "yoy_growth_pct": -14.688138060316705
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "THA",
      "exports_usd": 316458612225.3191,
      "imports_usd": 294570880160.14734,
      "trade_balance_usd": 21887732065.171753,
      "yoy_exports_growth_pct": 5.726307574868916,
      "yoy_imports_growth_pct": 4.577429002820077,
      "exports_cagr_3y_pct": 3.504245869099565,
      "imports_cagr_3y_pct": 4.338067103757526,
      "export_partner_hhi": 686.5812466252876,
      "export_product_hhi": 86.87573739752274,
      "momentum_score": 5.05968906313811,
      "risk_score": 3.8672849201140513,
      "gdp_million_usd": 526517.6588416838,
      "gdp_per_capita_usd": 7346.620221421852,
      "population": 71668011,
      "labor_force": 39001.28,
      "investment_rate_pct": 25.53,
      "savings_rate_pct": 30.71,
      "secondary_education_pct": 64.74,
      "tertiary_education_pct": 16.51,
      "total_factor_productivity": 624.29,
      "trade_openness_pct": 107.7358548698931,
      "exports_gdp_pct": 55.79753439712314,
      "num_active_partners": 270,
      "num_fta_partners": 19,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 5,
      "num_shared_language_partners": 0,
      "avg_partner_distance_km": 9265.954732510289,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 7.037037037037037,
      "pct_partners_shared_language": 0,
      "pct_partners_shared_border": 1.8518518518518516,
      "avg_applied_tariff_pct": 0.13091645019914364,
      "avg_mfn_tariff_pct": 0.13618033022805762,
      "avg_preferential_tariff_pct": 0.03961265687055532,
      "tariff_advantage_pp": 0.0965676733575023,
      "avg_distance_all_partners_km": 9441.493428220634,
      "num_border_partners": 100,
      "num_colonial_partners": 0,
      "avg_substitution_elasticity": -10.727776563638582,
      "pct_products_high_elasticity": 75.77537593984962,
      "pct_products_low_elasticity": 2.702067669172932,
      "real_market_potential": 202663.29086346712,
      "foreign_market_potential": 8699.24551448406
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "960910",
    "hs_description": "Pencils and crayons: with leads encased in rigid sheath",
    "hs_chapter": 96,
    "hs_heading": 9609
  },
  "destinations": [
    {
      "hs_code": 960910,
      "corridor_rank": 53,
      "exporter_iso3": "THA",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 4845805.9265454,
      "exports_all_year_avg_usd": 5208892.8032923555,
      "exports_avg_3y_usd": 6296818.637624919,
      "exports_avg_5y_usd": 5973862.013134828,
      "exports_avg_10y_usd": 6602503.078003883,
      "exports_cagr_3y_pct": -4.085843156662627,
      "exports_cagr_5y_pct": -2.690569931771447,
      "exports_cagr_10y_pct": -5.9592803623518815,
      "exports_historical_peak_usd": 11815278.213554233,
      "buyer_imports_latest_observed_usd": 216250266.07254717,
      "historical_peak_year": 2016,
      "positive_growth_year_share_pct": 51.724137931034484,
      "trend_acceleration_pct": 1.873437205689254,
      "trend_label": "Declining",
      "buyer_yoy_latest_pct": 8.6442,
      "buyer_yoy_all_avg_pct": 6.727,
      "buyer_trend_consistency_pct": 65.5172,
      "market_share_latest_pct": 2.240832353436152,
      "market_share_change_1y_pp": -1.0792637812276413,
      "peer_best_share_pct": 25.76839021202342,
      "peer_top_exporter": "CHN",
      "supplier_count_latest": 70,
      "buyer_market_hhi": 1561.58,
      "distance_km": 13943.3994140625,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.023629779354080806,
      "tariff_advantage_pp": 0.036985947777434344,
      "volatility_cv": 0.48314323312799196,
      "max_drawdown_pct": 60.711571453693466,
      "attention_level": "High attention",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['unrecovered_drawdown','long_distance_without_fta']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 960910,
      "corridor_rank": 66,
      "exporter_iso3": "THA",
      "importer_iso3": "BRA",
      "latest_data_year": 2024,
      "lane_data_years": 27,
      "exports_latest_observed_usd": 3176080.8626503735,
      "exports_all_year_avg_usd": 561711.133753835,
      "exports_avg_3y_usd": 1531298.2785220696,
      "exports_avg_5y_usd": 920208.7761970202,
      "exports_avg_10y_usd": 526795.6018763336,
      "exports_cagr_3y_pct": 1303.286149701089,
      "exports_cagr_5y_pct": 204.31207700402757,
      "exports_cagr_10y_pct": 15.714207302585304,
      "exports_historical_peak_usd": 3176080.8626503735,
      "buyer_imports_latest_observed_usd": 35280648.631057,
      "historical_peak_year": 2024,
      "positive_growth_year_share_pct": 46.15384615384615,
      "trend_acceleration_pct": 1287.5719423985038,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 24.2237,
      "buyer_yoy_all_avg_pct": 26.9859,
      "buyer_trend_consistency_pct": 55.1724,
      "market_share_latest_pct": 9.002331266252629,
      "market_share_change_1y_pp": 4.091352671427321,
      "peer_best_share_pct": 58.132843649068874,
      "peer_top_exporter": "CHN",
      "supplier_count_latest": 33,
      "buyer_market_hhi": 3754.14,
      "distance_km": 16409.974609375,
      "has_reported_fta": 0,
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