{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/tha/491110",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/491110",
    "exporter": "https://www.yugalinks.com/trade/exporter/tha/491110",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "491110",
    "exporter_iso3": "THA",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 198,
    "current_lane_count": 158,
    "active_market_count": 158,
    "exports_latest_observed_lanes_usd": 4463132.746748787,
    "exports_current_2024_usd": 4448654.47744299,
    "exports_avg_3y_usd": 5668405.7436226485,
    "exports_avg_5y_usd": 6248918.125914611,
    "exports_avg_10y_usd": 9089523.21912547,
    "exports_cagr_3y_pct": -14.267171991780414,
    "exports_cagr_5y_pct": -13.976160720579268,
    "exports_cagr_10y_pct": -7.460931016891581,
    "exports_all_year_lane_avg_usd": 8924139.854720399,
    "exports_historical_lane_peak_usd": 41871219.12587509,
    "historical_peak_year": 2005,
    "positive_growth_year_share_pct": 41.37931034482759,
    "trend_acceleration_pct": -6.806240974888833,
    "trend_label": "Rapid decline",
    "top_market_iso3": "JPN",
    "top_market_exports_usd": 749179.5751993296,
    "top_market_share_pct": 16.785957705270516,
    "destination_hhi": 812.3490554462915,
    "weighted_share_latest_pct": 1.3624690752761166,
    "weighted_share_change_1y_pp": -0.06714810027708717,
    "weighted_volatility_cv": 1.022069989091149,
    "weighted_max_drawdown_pct": 93.62371304661076,
    "limited_history_lane_share_pct": 9.090909090909092,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:30:04",
    "source": "api",
    "product": {
      "hs_code": 491110,
      "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
      "hs_chapter": 49,
      "hs_heading": 4911,
      "substitution_elasticity": -9.2250738,
      "price_range_label": "Medium price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "THA",
      "hs_code": 491110,
      "num_markets": 183,
      "highest_price_importer_iso3": "ARG",
      "highest_price_usd_per_ton": 1944666.6666666665,
      "lowest_price_importer_iso3": "COG",
      "lowest_price_usd_per_ton": 2.5,
      "median_price_across_markets": 7368.695652173914,
      "price_spread_pct": 26390.887322004557,
      "avg_quantity_metric_tons": 7.992997326203209,
      "total_trade_value_usd": 43507854
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 7884367.532075376,
        "active_destinations": 148,
        "yoy_growth_pct": -3.6301281353666477
      },
      {
        "year": 2011,
        "export_value_usd": 11598003.254607463,
        "active_destinations": 152,
        "yoy_growth_pct": 47.101250765190535
      },
      {
        "year": 2012,
        "export_value_usd": 10469947.163735868,
        "active_destinations": 164,
        "yoy_growth_pct": -9.726295691661056
      },
      {
        "year": 2013,
        "export_value_usd": 9161830.735515848,
        "active_destinations": 164,
        "yoy_growth_pct": -12.494011743926134
      },
      {
        "year": 2014,
        "export_value_usd": 9660006.473943772,
        "active_destinations": 169,
        "yoy_growth_pct": 5.43751301251119
      },
      {
        "year": 2015,
        "export_value_usd": 12586793.861797549,
        "active_destinations": 165,
        "yoy_growth_pct": 30.297985780323124
      },
      {
        "year": 2016,
        "export_value_usd": 13477416.721044121,
        "active_destinations": 158,
        "yoy_growth_pct": 7.075851634860894
      },
      {
        "year": 2017,
        "export_value_usd": 11839377.087554788,
        "active_destinations": 155,
        "yoy_growth_pct": -12.153958487694748
      },
      {
        "year": 2018,
        "export_value_usd": 12303519.443182906,
        "active_destinations": 162,
        "yoy_growth_pct": 3.920327498614864
      },
      {
        "year": 2019,
        "export_value_usd": 9443534.44810231,
        "active_destinations": 166,
        "yoy_growth_pct": -23.245259279573432
      },
      {
        "year": 2020,
        "export_value_usd": 7179657.461184124,
        "active_destinations": 146,
        "yoy_growth_pct": -23.9727720522385
      },
      {
        "year": 2021,
        "export_value_usd": 7059715.937520984,
        "active_destinations": 151,
        "yoy_growth_pct": -1.6705744572298737
      },
      {
        "year": 2022,
        "export_value_usd": 6941434.357041367,
        "active_destinations": 151,
        "yoy_growth_pct": -1.675443906333019
      },
      {
        "year": 2023,
        "export_value_usd": 5615128.396383586,
        "active_destinations": 151,
        "yoy_growth_pct": -19.107087850112432
      },
      {
        "year": 2024,
        "export_value_usd": 4448654.47744299,
        "active_destinations": 158,
        "yoy_growth_pct": -20.773771080495003
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "THA",
      "exports_usd": 316458612225.3191,
      "imports_usd": 294570880160.14734,
      "trade_balance_usd": 21887732065.171753,
      "yoy_exports_growth_pct": 5.726307574868916,
      "yoy_imports_growth_pct": 4.577429002820077,
      "exports_cagr_3y_pct": 3.504245869099565,
      "imports_cagr_3y_pct": 4.338067103757526,
      "export_partner_hhi": 686.5812466252876,
      "export_product_hhi": 86.87573739752274,
      "momentum_score": 5.05968906313811,
      "risk_score": 3.8672849201140513,
      "gdp_million_usd": 526517.6588416838,
      "gdp_per_capita_usd": 7346.620221421852,
      "population": 71668011,
      "labor_force": 39001.28,
      "investment_rate_pct": 25.53,
      "savings_rate_pct": 30.71,
      "secondary_education_pct": 64.74,
      "tertiary_education_pct": 16.51,
      "total_factor_productivity": 624.29,
      "trade_openness_pct": 107.7358548698931,
      "exports_gdp_pct": 55.79753439712314,
      "num_active_partners": 270,
      "num_fta_partners": 19,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 5,
      "num_shared_language_partners": 0,
      "avg_partner_distance_km": 9265.954732510289,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 7.037037037037037,
      "pct_partners_shared_language": 0,
      "pct_partners_shared_border": 1.8518518518518516,
      "avg_applied_tariff_pct": 0.13091645019914364,
      "avg_mfn_tariff_pct": 0.13618033022805762,
      "avg_preferential_tariff_pct": 0.03961265687055532,
      "tariff_advantage_pp": 0.0965676733575023,
      "avg_distance_all_partners_km": 9441.493428220634,
      "num_border_partners": 100,
      "num_colonial_partners": 0,
      "avg_substitution_elasticity": -10.727776563638582,
      "pct_products_high_elasticity": 75.77537593984962,
      "pct_products_low_elasticity": 2.702067669172932,
      "real_market_potential": 202663.29086346712,
      "foreign_market_potential": 8699.24551448406
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "491110",
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "THA",
    "hs_code": 491110,
    "num_markets": 183,
    "highest_price_importer_iso3": "ARG",
    "highest_price_usd_per_ton": 1944666.6666666665,
    "lowest_price_importer_iso3": "COG",
    "lowest_price_usd_per_ton": 2.5,
    "median_price_across_markets": 7368.695652173914,
    "price_spread_pct": 26390.887322004557,
    "avg_quantity_metric_tons": 7.992997326203209,
    "total_trade_value_usd": 43507854
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 7884367.532075376,
      "active_destinations": 148,
      "yoy_growth_pct": -3.6301281353666477
    },
    {
      "year": 2011,
      "export_value_usd": 11598003.254607463,
      "active_destinations": 152,
      "yoy_growth_pct": 47.101250765190535
    },
    {
      "year": 2012,
      "export_value_usd": 10469947.163735868,
      "active_destinations": 164,
      "yoy_growth_pct": -9.726295691661056
    },
    {
      "year": 2013,
      "export_value_usd": 9161830.735515848,
      "active_destinations": 164,
      "yoy_growth_pct": -12.494011743926134
    },
    {
      "year": 2014,
      "export_value_usd": 9660006.473943772,
      "active_destinations": 169,
      "yoy_growth_pct": 5.43751301251119
    },
    {
      "year": 2015,
      "export_value_usd": 12586793.861797549,
      "active_destinations": 165,
      "yoy_growth_pct": 30.297985780323124
    },
    {
      "year": 2016,
      "export_value_usd": 13477416.721044121,
      "active_destinations": 158,
      "yoy_growth_pct": 7.075851634860894
    },
    {
      "year": 2017,
      "export_value_usd": 11839377.087554788,
      "active_destinations": 155,
      "yoy_growth_pct": -12.153958487694748
    },
    {
      "year": 2018,
      "export_value_usd": 12303519.443182906,
      "active_destinations": 162,
      "yoy_growth_pct": 3.920327498614864
    },
    {
      "year": 2019,
      "export_value_usd": 9443534.44810231,
      "active_destinations": 166,
      "yoy_growth_pct": -23.245259279573432
    },
    {
      "year": 2020,
      "export_value_usd": 7179657.461184124,
      "active_destinations": 146,
      "yoy_growth_pct": -23.9727720522385
    },
    {
      "year": 2021,
      "export_value_usd": 7059715.937520984,
      "active_destinations": 151,
      "yoy_growth_pct": -1.6705744572298737
    },
    {
      "year": 2022,
      "export_value_usd": 6941434.357041367,
      "active_destinations": 151,
      "yoy_growth_pct": -1.675443906333019
    },
    {
      "year": 2023,
      "export_value_usd": 5615128.396383586,
      "active_destinations": 151,
      "yoy_growth_pct": -19.107087850112432
    },
    {
      "year": 2024,
      "export_value_usd": 4448654.47744299,
      "active_destinations": 158,
      "yoy_growth_pct": -20.773771080495003
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "THA",
    "exports_usd": 316458612225.3191,
    "imports_usd": 294570880160.14734,
    "trade_balance_usd": 21887732065.171753,
    "yoy_exports_growth_pct": 5.726307574868916,
    "yoy_imports_growth_pct": 4.577429002820077,
    "exports_cagr_3y_pct": 3.504245869099565,
    "imports_cagr_3y_pct": 4.338067103757526,
    "export_partner_hhi": 686.5812466252876,
    "export_product_hhi": 86.87573739752274,
    "momentum_score": 5.05968906313811,
    "risk_score": 3.8672849201140513,
    "gdp_million_usd": 526517.6588416838,
    "gdp_per_capita_usd": 7346.620221421852,
    "population": 71668011,
    "labor_force": 39001.28,
    "investment_rate_pct": 25.53,
    "savings_rate_pct": 30.71,
    "secondary_education_pct": 64.74,
    "tertiary_education_pct": 16.51,
    "total_factor_productivity": 624.29,
    "trade_openness_pct": 107.7358548698931,
    "exports_gdp_pct": 55.79753439712314,
    "num_active_partners": 270,
    "num_fta_partners": 19,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 5,
    "num_shared_language_partners": 0,
    "avg_partner_distance_km": 9265.954732510289,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 7.037037037037037,
    "pct_partners_shared_language": 0,
    "pct_partners_shared_border": 1.8518518518518516,
    "avg_applied_tariff_pct": 0.13091645019914364,
    "avg_mfn_tariff_pct": 0.13618033022805762,
    "avg_preferential_tariff_pct": 0.03961265687055532,
    "tariff_advantage_pp": 0.0965676733575023,
    "avg_distance_all_partners_km": 9441.493428220634,
    "num_border_partners": 100,
    "num_colonial_partners": 0,
    "avg_substitution_elasticity": -10.727776563638582,
    "pct_products_high_elasticity": 75.77537593984962,
    "pct_products_low_elasticity": 2.702067669172932,
    "real_market_potential": 202663.29086346712,
    "foreign_market_potential": 8699.24551448406
  }
}