{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/nzl/960990",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/960990",
    "exporter": "https://www.yugalinks.com/trade/exporter/nzl/960990",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "960990",
    "exporter_iso3": "NZL",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 83,
    "current_lane_count": 32,
    "active_market_count": 32,
    "exports_latest_observed_lanes_usd": 702573.329955064,
    "exports_current_2024_usd": 672464.3265350432,
    "exports_avg_3y_usd": 1092808.8387861594,
    "exports_avg_5y_usd": 1043685.8194386432,
    "exports_avg_10y_usd": 677291.1053960382,
    "exports_cagr_3y_pct": -18.991285005270374,
    "exports_cagr_5y_pct": 12.345613305455938,
    "exports_cagr_10y_pct": 4.7926366619212235,
    "exports_all_year_lane_avg_usd": 494054.55854113604,
    "exports_historical_lane_peak_usd": 2069858.0745558431,
    "historical_peak_year": 2023,
    "positive_growth_year_share_pct": 58.62068965517241,
    "trend_acceleration_pct": -23.7839216671916,
    "trend_label": "Rapid decline",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 347770.9158400875,
    "top_market_share_pct": 49.49958972429692,
    "destination_hhi": 2832.2404394866003,
    "weighted_share_latest_pct": 1.0220393396359235,
    "weighted_share_change_1y_pp": -0.45257715294417594,
    "weighted_volatility_cv": 1.1742765199871377,
    "weighted_max_drawdown_pct": 85.04878981583624,
    "limited_history_lane_share_pct": 49.397590361445786,
    "data_freshness_years": 0,
    "coverage_score": 96,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:37",
    "source": "api",
    "product": {
      "hs_code": 960990,
      "hs_description": "Pastels, drawing charcoals, writing or drawing chalks, tailors\\' chalk",
      "hs_chapter": 96,
      "hs_heading": 9609,
      "substitution_elasticity": -3.2823715,
      "price_range_label": "Low price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Pastels, drawing charcoals, writing or drawing chalks, tailors\\' chalk",
    "hs_chapter": 96,
    "hs_heading": 9609,
    "destinations": [
      {
        "hs_code": 960990,
        "corridor_rank": 56,
        "exporter_iso3": "NZL",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 347770.9158400875,
        "exports_all_year_avg_usd": 159693.46259644447,
        "exports_avg_3y_usd": 584409.4055913052,
        "exports_avg_5y_usd": 550801.4797348494,
        "exports_avg_10y_usd": 335760.5337484586,
        "exports_cagr_3y_pct": -15.925815983677827,
        "exports_cagr_5y_pct": 13.008525795913272,
        "exports_cagr_10y_pct": 11.811868186607754,
        "exports_historical_peak_usd": 960146.7675614354,
        "buyer_imports_latest_observed_usd": 90144350.70105615,
        "historical_peak_year": 2023,
        "positive_growth_year_share_pct": 51.724137931034484,
        "trend_acceleration_pct": -27.737684170285583,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": 13.3634,
        "buyer_yoy_all_avg_pct": 3.8269,
        "buyer_trend_consistency_pct": 65.5172,
        "market_share_latest_pct": 0.3857933560289239,
        "market_share_change_1y_pp": -0.8216647021149956,
        "peer_best_share_pct": 65.18081342217407,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 59,
        "buyer_market_hhi": 4413.31,
        "distance_km": 14546.23828125,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.0467447546369697,
        "tariff_advantage_pp": null,
        "volatility_cv": 1.2651759526815978,
        "max_drawdown_pct": 95.3451953683728,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','dominant_supplier','long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "NZL",
      "hs_code": 960990,
      "num_markets": 58,
      "highest_price_importer_iso3": "LUX",
      "highest_price_usd_per_ton": 154000,
      "lowest_price_importer_iso3": "THA",
      "lowest_price_usd_per_ton": 333.3333333333333,
      "median_price_across_markets": 8208.474576271186,
      "price_spread_pct": 1872.049005437401,
      "avg_quantity_metric_tons": 3.9556312499999997,
      "total_trade_value_usd": 3892003
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 273098.38217045175,
        "active_destinations": 32,
        "yoy_growth_pct": 5.733630412617531
      },
      {
        "year": 2011,
        "export_value_usd": 454030.604471163,
        "active_destinations": 27,
        "yoy_growth_pct": 66.25166391054786
      },
      {
        "year": 2012,
        "export_value_usd": 315183.2822790379,
        "active_destinations": 22,
        "yoy_growth_pct": -30.581049124177206
      },
      {
        "year": 2013,
        "export_value_usd": 374831.2995038981,
        "active_destinations": 23,
        "yoy_growth_pct": 18.924867078467884
      },
      {
        "year": 2014,
        "export_value_usd": 421077.0520007035,
        "active_destinations": 29,
        "yoy_growth_pct": 12.33775102506468
      },
      {
        "year": 2015,
        "export_value_usd": 304746.0742690011,
        "active_destinations": 26,
        "yoy_growth_pct": -27.627004886390267
      },
      {
        "year": 2016,
        "export_value_usd": 268790.4995747716,
        "active_destinations": 31,
        "yoy_growth_pct": -11.798535807385422
      },
      {
        "year": 2017,
        "export_value_usd": 292142.8102333877,
        "active_destinations": 28,
        "yoy_growth_pct": 8.687922636982924
      },
      {
        "year": 2018,
        "export_value_usd": 313061.5152503029,
        "active_destinations": 27,
        "yoy_growth_pct": 7.160438074859224
      },
      {
        "year": 2019,
        "export_value_usd": 375741.0574397028,
        "active_destinations": 30,
        "yoy_growth_pct": 20.02147793199223
      },
      {
        "year": 2020,
        "export_value_usd": 675050.6542346547,
        "active_destinations": 31,
        "yoy_growth_pct": 79.65847513030533
      },
      {
        "year": 2021,
        "export_value_usd": 1264951.9266000832,
        "active_destinations": 32,
        "yoy_growth_pct": 87.38622333967439
      },
      {
        "year": 2022,
        "export_value_usd": 1129977.8023215446,
        "active_destinations": 35,
        "yoy_growth_pct": -10.67029674727006
      },
      {
        "year": 2023,
        "export_value_usd": 1475984.3875018903,
        "active_destinations": 43,
        "yoy_growth_pct": 30.62065329685889
      },
      {
        "year": 2024,
        "export_value_usd": 672464.3265350432,
        "active_destinations": 32,
        "yoy_growth_pct": -54.43960435969165
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "NZL",
      "exports_usd": 43169481455.288086,
      "imports_usd": 44028407153.41255,
      "trade_balance_usd": -858925698.124466,
      "yoy_exports_growth_pct": 0.32871307334612077,
      "yoy_imports_growth_pct": -3.9246148637891887,
      "exports_cagr_3y_pct": -0.8524126529053322,
      "imports_cagr_3y_pct": -1.9617068925080972,
      "export_partner_hhi": 1070.2180201824397,
      "export_product_hhi": 263.2735073828176,
      "momentum_score": -0.02562464452931515,
      "risk_score": 6.667457637826286,
      "gdp_million_usd": 260172.3850976165,
      "gdp_per_capita_usd": 49205.17921467924,
      "population": 5287500,
      "labor_force": 2795.13,
      "investment_rate_pct": 23.36,
      "savings_rate_pct": 23.66,
      "secondary_education_pct": 63.29,
      "tertiary_education_pct": 39.32,
      "total_factor_productivity": 2108.64,
      "trade_openness_pct": 36.83959824123019,
      "exports_gdp_pct": 18.2383585023682,
      "num_active_partners": 270,
      "num_fta_partners": 31,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 0,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 13215.444444444445,
      "avg_partner_gdp_million_usd": 533678518.3258192,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 11.481481481481481,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 0,
      "avg_applied_tariff_pct": 0.13691119591456238,
      "avg_mfn_tariff_pct": 0.1378845194609429,
      "avg_preferential_tariff_pct": 0.03351240742664182,
      "tariff_advantage_pp": 0.10437211203430108,
      "avg_distance_all_partners_km": 13303.087362575443,
      "num_border_partners": 0,
      "num_colonial_partners": 115,
      "avg_substitution_elasticity": -10.208715542231905,
      "pct_products_high_elasticity": 74.16073245167854,
      "pct_products_low_elasticity": 2.822990844354018,
      "real_market_potential": 248326.5405417353,
      "foreign_market_potential": 10022.747506047606
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "960990",
    "hs_description": "Pastels, drawing charcoals, writing or drawing chalks, tailors\\' chalk",
    "hs_chapter": 96,
    "hs_heading": 9609
  },
  "destinations": [
    {
      "hs_code": 960990,
      "corridor_rank": 56,
      "exporter_iso3": "NZL",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 347770.9158400875,
      "exports_all_year_avg_usd": 159693.46259644447,
      "exports_avg_3y_usd": 584409.4055913052,
      "exports_avg_5y_usd": 550801.4797348494,
      "exports_avg_10y_usd": 335760.5337484586,
      "exports_cagr_3y_pct": -15.925815983677827,
      "exports_cagr_5y_pct": 13.008525795913272,
      "exports_cagr_10y_pct": 11.811868186607754,
      "exports_historical_peak_usd": 960146.7675614354,
      "buyer_imports_latest_observed_usd": 90144350.70105615,
      "historical_peak_year": 2023,
      "positive_growth_year_share_pct": 51.724137931034484,
      "trend_acceleration_pct": -27.737684170285583,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": 13.3634,
      "buyer_yoy_all_avg_pct": 3.8269,
      "buyer_trend_consistency_pct": 65.5172,
      "market_share_latest_pct": 0.3857933560289239,
      "market_share_change_1y_pp": -0.8216647021149956,
      "peer_best_share_pct": 65.18081342217407,
      "peer_top_exporter": "CHN",
      "supplier_count_latest": 59,
      "buyer_market_hhi": 4413.31,
      "distance_km": 14546.23828125,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.0467447546369697,
      "tariff_advantage_pp": null,
      "volatility_cv": 1.2651759526815978,
      "max_drawdown_pct": 95.3451953683728,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','dominant_supplier','long_distance_without_fta']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "NZL",
    "hs_code": 960990,
    "num_markets": 58,
    "highest_price_importer_iso3": "LUX",
    "highest_price_usd_per_ton": 154000,
    "lowest_price_importer_iso3": "THA",
    "lowest_price_usd_per_ton": 333.3333333333333,
    "median_price_across_markets": 8208.474576271186,
    "price_spread_pct": 1872.049005437401,
    "avg_quantity_metric_tons": 3.9556312499999997,
    "total_trade_value_usd": 3892003
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 273098.38217045175,
      "active_destinations": 32,
      "yoy_growth_pct": 5.733630412617531
    },
    {
      "year": 2011,
      "export_value_usd": 454030.604471163,
      "active_destinations": 27,
      "yoy_growth_pct": 66.25166391054786
    },
    {
      "year": 2012,
      "export_value_usd": 315183.2822790379,
      "active_destinations": 22,
      "yoy_growth_pct": -30.581049124177206
    },
    {
      "year": 2013,
      "export_value_usd": 374831.2995038981,
      "active_destinations": 23,
      "yoy_growth_pct": 18.924867078467884
    },
    {
      "year": 2014,
      "export_value_usd": 421077.0520007035,
      "active_destinations": 29,
      "yoy_growth_pct": 12.33775102506468
    },
    {
      "year": 2015,
      "export_value_usd": 304746.0742690011,
      "active_destinations": 26,
      "yoy_growth_pct": -27.627004886390267
    },
    {
      "year": 2016,
      "export_value_usd": 268790.4995747716,
      "active_destinations": 31,
      "yoy_growth_pct": -11.798535807385422
    },
    {
      "year": 2017,
      "export_value_usd": 292142.8102333877,
      "active_destinations": 28,
      "yoy_growth_pct": 8.687922636982924
    },
    {
      "year": 2018,
      "export_value_usd": 313061.5152503029,
      "active_destinations": 27,
      "yoy_growth_pct": 7.160438074859224
    },
    {
      "year": 2019,
      "export_value_usd": 375741.0574397028,
      "active_destinations": 30,
      "yoy_growth_pct": 20.02147793199223
    },
    {
      "year": 2020,
      "export_value_usd": 675050.6542346547,
      "active_destinations": 31,
      "yoy_growth_pct": 79.65847513030533
    },
    {
      "year": 2021,
      "export_value_usd": 1264951.9266000832,
      "active_destinations": 32,
      "yoy_growth_pct": 87.38622333967439
    },
    {
      "year": 2022,
      "export_value_usd": 1129977.8023215446,
      "active_destinations": 35,
      "yoy_growth_pct": -10.67029674727006
    },
    {
      "year": 2023,
      "export_value_usd": 1475984.3875018903,
      "active_destinations": 43,
      "yoy_growth_pct": 30.62065329685889
    },
    {
      "year": 2024,
      "export_value_usd": 672464.3265350432,
      "active_destinations": 32,
      "yoy_growth_pct": -54.43960435969165
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "NZL",
    "exports_usd": 43169481455.288086,
    "imports_usd": 44028407153.41255,
    "trade_balance_usd": -858925698.124466,
    "yoy_exports_growth_pct": 0.32871307334612077,
    "yoy_imports_growth_pct": -3.9246148637891887,
    "exports_cagr_3y_pct": -0.8524126529053322,
    "imports_cagr_3y_pct": -1.9617068925080972,
    "export_partner_hhi": 1070.2180201824397,
    "export_product_hhi": 263.2735073828176,
    "momentum_score": -0.02562464452931515,
    "risk_score": 6.667457637826286,
    "gdp_million_usd": 260172.3850976165,
    "gdp_per_capita_usd": 49205.17921467924,
    "population": 5287500,
    "labor_force": 2795.13,
    "investment_rate_pct": 23.36,
    "savings_rate_pct": 23.66,
    "secondary_education_pct": 63.29,
    "tertiary_education_pct": 39.32,
    "total_factor_productivity": 2108.64,
    "trade_openness_pct": 36.83959824123019,
    "exports_gdp_pct": 18.2383585023682,
    "num_active_partners": 270,
    "num_fta_partners": 31,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 0,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 13215.444444444445,
    "avg_partner_gdp_million_usd": 533678518.3258192,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 11.481481481481481,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 0,
    "avg_applied_tariff_pct": 0.13691119591456238,
    "avg_mfn_tariff_pct": 0.1378845194609429,
    "avg_preferential_tariff_pct": 0.03351240742664182,
    "tariff_advantage_pp": 0.10437211203430108,
    "avg_distance_all_partners_km": 13303.087362575443,
    "num_border_partners": 0,
    "num_colonial_partners": 115,
    "avg_substitution_elasticity": -10.208715542231905,
    "pct_products_high_elasticity": 74.16073245167854,
    "pct_products_low_elasticity": 2.822990844354018,
    "real_market_potential": 248326.5405417353,
    "foreign_market_potential": 10022.747506047606
  }
}