{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/nzl/950440",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/950440",
    "exporter": "https://www.yugalinks.com/trade/exporter/nzl/950440",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "950440",
    "exporter_iso3": "NZL",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 80,
    "current_lane_count": 49,
    "active_market_count": 49,
    "exports_latest_observed_lanes_usd": 1460991.9849510763,
    "exports_current_2024_usd": 1429113.4848942282,
    "exports_avg_3y_usd": 720886.97026773,
    "exports_avg_5y_usd": 655139.6442263473,
    "exports_avg_10y_usd": 494517.8907885505,
    "exports_cagr_3y_pct": 20.813392603195258,
    "exports_cagr_5y_pct": 68.68227794372834,
    "exports_cagr_10y_pct": 44.63572247462844,
    "exports_all_year_lane_avg_usd": 407013.03994414373,
    "exports_historical_lane_peak_usd": 2552079.882436984,
    "historical_peak_year": 2024,
    "positive_growth_year_share_pct": 55.172413793103445,
    "trend_acceleration_pct": -23.82232987143318,
    "trend_label": "Rapid growth",
    "top_market_iso3": "SWE",
    "top_market_exports_usd": 675660.3669877324,
    "top_market_share_pct": 46.24668539919183,
    "destination_hhi": 2467.7731184300746,
    "weighted_share_latest_pct": 3.103706983935115,
    "weighted_share_change_1y_pp": 3.0805648218030948,
    "weighted_volatility_cv": 2.3287919022842147,
    "weighted_max_drawdown_pct": 91.69730866725861,
    "limited_history_lane_share_pct": 46.25,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:37",
    "source": "api",
    "product": {
      "hs_code": 950440,
      "hs_description": "Playing cards",
      "hs_chapter": 95,
      "hs_heading": 9504,
      "substitution_elasticity": -4.7897902,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Playing cards",
    "hs_chapter": 95,
    "hs_heading": 9504,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "NZL",
      "hs_code": 950440,
      "num_markets": 56,
      "highest_price_importer_iso3": "ROU",
      "highest_price_usd_per_ton": 1000999.9999999999,
      "lowest_price_importer_iso3": "WSM",
      "lowest_price_usd_per_ton": 4666.666666666667,
      "median_price_across_markets": 21718.75,
      "price_spread_pct": 4587.434052757793,
      "avg_quantity_metric_tons": 0.532510067114094,
      "total_trade_value_usd": 1724948
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 61649.414490803036,
        "active_destinations": 18,
        "yoy_growth_pct": 23.05341940994973
      },
      {
        "year": 2011,
        "export_value_usd": 41049.39418808448,
        "active_destinations": 21,
        "yoy_growth_pct": -33.41478661697866
      },
      {
        "year": 2012,
        "export_value_usd": 296593.4126999814,
        "active_destinations": 20,
        "yoy_growth_pct": 622.5281117207679
      },
      {
        "year": 2013,
        "export_value_usd": 201140.5168698871,
        "active_destinations": 21,
        "yoy_growth_pct": -32.18308018413394
      },
      {
        "year": 2014,
        "export_value_usd": 35670.65008501296,
        "active_destinations": 22,
        "yoy_growth_pct": -82.2658056963792
      },
      {
        "year": 2015,
        "export_value_usd": 106525.53994308267,
        "active_destinations": 19,
        "yoy_growth_pct": 198.636385065041
      },
      {
        "year": 2016,
        "export_value_usd": 305413.206250243,
        "active_destinations": 22,
        "yoy_growth_pct": 186.70420859957846
      },
      {
        "year": 2017,
        "export_value_usd": 502049.426546554,
        "active_destinations": 20,
        "yoy_growth_pct": 64.3836665449219
      },
      {
        "year": 2018,
        "export_value_usd": 650847.2854373398,
        "active_destinations": 31,
        "yoy_growth_pct": 29.638089602914437
      },
      {
        "year": 2019,
        "export_value_usd": 104645.2285765494,
        "active_destinations": 28,
        "yoy_growth_pct": -83.92169239728292
      },
      {
        "year": 2020,
        "export_value_usd": 302596.1737212125,
        "active_destinations": 36,
        "yoy_growth_pct": 189.1638518423793
      },
      {
        "year": 2021,
        "export_value_usd": 810441.1366073341,
        "active_destinations": 40,
        "yoy_growth_pct": 167.82927445540295
      },
      {
        "year": 2022,
        "export_value_usd": 305542.0200534298,
        "active_destinations": 45,
        "yoy_growth_pct": -62.29929525388004
      },
      {
        "year": 2023,
        "export_value_usd": 428005.4058555327,
        "active_destinations": 43,
        "yoy_growth_pct": 40.08070175771169
      },
      {
        "year": 2024,
        "export_value_usd": 1429113.4848942282,
        "active_destinations": 49,
        "yoy_growth_pct": 233.90080249981833
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "NZL",
      "exports_usd": 43169481455.288086,
      "imports_usd": 44028407153.41255,
      "trade_balance_usd": -858925698.124466,
      "yoy_exports_growth_pct": 0.32871307334612077,
      "yoy_imports_growth_pct": -3.9246148637891887,
      "exports_cagr_3y_pct": -0.8524126529053322,
      "imports_cagr_3y_pct": -1.9617068925080972,
      "export_partner_hhi": 1070.2180201824397,
      "export_product_hhi": 263.2735073828176,
      "momentum_score": -0.02562464452931515,
      "risk_score": 6.667457637826286,
      "gdp_million_usd": 260172.3850976165,
      "gdp_per_capita_usd": 49205.17921467924,
      "population": 5287500,
      "labor_force": 2795.13,
      "investment_rate_pct": 23.36,
      "savings_rate_pct": 23.66,
      "secondary_education_pct": 63.29,
      "tertiary_education_pct": 39.32,
      "total_factor_productivity": 2108.64,
      "trade_openness_pct": 36.83959824123019,
      "exports_gdp_pct": 18.2383585023682,
      "num_active_partners": 270,
      "num_fta_partners": 31,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 0,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 13215.444444444445,
      "avg_partner_gdp_million_usd": 533678518.3258192,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 11.481481481481481,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 0,
      "avg_applied_tariff_pct": 0.13691119591456238,
      "avg_mfn_tariff_pct": 0.1378845194609429,
      "avg_preferential_tariff_pct": 0.03351240742664182,
      "tariff_advantage_pp": 0.10437211203430108,
      "avg_distance_all_partners_km": 13303.087362575443,
      "num_border_partners": 0,
      "num_colonial_partners": 115,
      "avg_substitution_elasticity": -10.208715542231905,
      "pct_products_high_elasticity": 74.16073245167854,
      "pct_products_low_elasticity": 2.822990844354018,
      "real_market_potential": 248326.5405417353,
      "foreign_market_potential": 10022.747506047606
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "950440",
    "hs_description": "Playing cards",
    "hs_chapter": 95,
    "hs_heading": 9504
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "NZL",
    "hs_code": 950440,
    "num_markets": 56,
    "highest_price_importer_iso3": "ROU",
    "highest_price_usd_per_ton": 1000999.9999999999,
    "lowest_price_importer_iso3": "WSM",
    "lowest_price_usd_per_ton": 4666.666666666667,
    "median_price_across_markets": 21718.75,
    "price_spread_pct": 4587.434052757793,
    "avg_quantity_metric_tons": 0.532510067114094,
    "total_trade_value_usd": 1724948
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 61649.414490803036,
      "active_destinations": 18,
      "yoy_growth_pct": 23.05341940994973
    },
    {
      "year": 2011,
      "export_value_usd": 41049.39418808448,
      "active_destinations": 21,
      "yoy_growth_pct": -33.41478661697866
    },
    {
      "year": 2012,
      "export_value_usd": 296593.4126999814,
      "active_destinations": 20,
      "yoy_growth_pct": 622.5281117207679
    },
    {
      "year": 2013,
      "export_value_usd": 201140.5168698871,
      "active_destinations": 21,
      "yoy_growth_pct": -32.18308018413394
    },
    {
      "year": 2014,
      "export_value_usd": 35670.65008501296,
      "active_destinations": 22,
      "yoy_growth_pct": -82.2658056963792
    },
    {
      "year": 2015,
      "export_value_usd": 106525.53994308267,
      "active_destinations": 19,
      "yoy_growth_pct": 198.636385065041
    },
    {
      "year": 2016,
      "export_value_usd": 305413.206250243,
      "active_destinations": 22,
      "yoy_growth_pct": 186.70420859957846
    },
    {
      "year": 2017,
      "export_value_usd": 502049.426546554,
      "active_destinations": 20,
      "yoy_growth_pct": 64.3836665449219
    },
    {
      "year": 2018,
      "export_value_usd": 650847.2854373398,
      "active_destinations": 31,
      "yoy_growth_pct": 29.638089602914437
    },
    {
      "year": 2019,
      "export_value_usd": 104645.2285765494,
      "active_destinations": 28,
      "yoy_growth_pct": -83.92169239728292
    },
    {
      "year": 2020,
      "export_value_usd": 302596.1737212125,
      "active_destinations": 36,
      "yoy_growth_pct": 189.1638518423793
    },
    {
      "year": 2021,
      "export_value_usd": 810441.1366073341,
      "active_destinations": 40,
      "yoy_growth_pct": 167.82927445540295
    },
    {
      "year": 2022,
      "export_value_usd": 305542.0200534298,
      "active_destinations": 45,
      "yoy_growth_pct": -62.29929525388004
    },
    {
      "year": 2023,
      "export_value_usd": 428005.4058555327,
      "active_destinations": 43,
      "yoy_growth_pct": 40.08070175771169
    },
    {
      "year": 2024,
      "export_value_usd": 1429113.4848942282,
      "active_destinations": 49,
      "yoy_growth_pct": 233.90080249981833
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "NZL",
    "exports_usd": 43169481455.288086,
    "imports_usd": 44028407153.41255,
    "trade_balance_usd": -858925698.124466,
    "yoy_exports_growth_pct": 0.32871307334612077,
    "yoy_imports_growth_pct": -3.9246148637891887,
    "exports_cagr_3y_pct": -0.8524126529053322,
    "imports_cagr_3y_pct": -1.9617068925080972,
    "export_partner_hhi": 1070.2180201824397,
    "export_product_hhi": 263.2735073828176,
    "momentum_score": -0.02562464452931515,
    "risk_score": 6.667457637826286,
    "gdp_million_usd": 260172.3850976165,
    "gdp_per_capita_usd": 49205.17921467924,
    "population": 5287500,
    "labor_force": 2795.13,
    "investment_rate_pct": 23.36,
    "savings_rate_pct": 23.66,
    "secondary_education_pct": 63.29,
    "tertiary_education_pct": 39.32,
    "total_factor_productivity": 2108.64,
    "trade_openness_pct": 36.83959824123019,
    "exports_gdp_pct": 18.2383585023682,
    "num_active_partners": 270,
    "num_fta_partners": 31,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 0,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 13215.444444444445,
    "avg_partner_gdp_million_usd": 533678518.3258192,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 11.481481481481481,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 0,
    "avg_applied_tariff_pct": 0.13691119591456238,
    "avg_mfn_tariff_pct": 0.1378845194609429,
    "avg_preferential_tariff_pct": 0.03351240742664182,
    "tariff_advantage_pp": 0.10437211203430108,
    "avg_distance_all_partners_km": 13303.087362575443,
    "num_border_partners": 0,
    "num_colonial_partners": 115,
    "avg_substitution_elasticity": -10.208715542231905,
    "pct_products_high_elasticity": 74.16073245167854,
    "pct_products_low_elasticity": 2.822990844354018,
    "real_market_potential": 248326.5405417353,
    "foreign_market_potential": 10022.747506047606
  }
}