{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/nzl/660320", "links": { "product": "https://www.yugalinks.com/trade/product/660320", "exporter": "https://www.yugalinks.com/trade/exporter/nzl/660320", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "660320", "exporter_iso3": "NZL", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 38, "current_lane_count": 9, "active_market_count": 9, "exports_latest_observed_lanes_usd": 125314.24799886145, "exports_current_2024_usd": 56248.14852832334, "exports_avg_3y_usd": 126114.2678036953, "exports_avg_5y_usd": 183975.75928429907, "exports_avg_10y_usd": 98984.97972781216, "exports_cagr_3y_pct": -43.63710583186672, "exports_cagr_5y_pct": 0.9107026901467474, "exports_cagr_10y_pct": -0.11412093974092485, "exports_all_year_lane_avg_usd": 156252.24383049062, "exports_historical_lane_peak_usd": 549083.9628614726, "historical_peak_year": 2021, "positive_growth_year_share_pct": 55.172413793103445, "trend_acceleration_pct": -43.52298489212579, "trend_label": "Rapid decline", "top_market_iso3": "AUS", "top_market_exports_usd": 22716.87929484205, "top_market_share_pct": 18.127930109789624, "destination_hhi": 1242.2239989798475, "weighted_share_latest_pct": 17.703250822466927, "weighted_share_change_1y_pp": 8.454633108891871, "weighted_volatility_cv": 0.8024783799551223, "weighted_max_drawdown_pct": 52.40044870159762, "limited_history_lane_share_pct": 65.78947368421052, "data_freshness_years": 0, "coverage_score": 74.5, "confidence_label": "Medium", "refreshed_at": "2026-07-20 09:29:37", "source": "api", "product": { "hs_code": 660320, "hs_description": "Umbrella frames: including frames mounted on shafts (sticks)", "hs_chapter": 66, "hs_heading": 6603, "substitution_elasticity": -7.0527449, "price_range_label": "Medium price range", "trade_type_label": "One-way trade" }, "hs_description": "Umbrella frames: including frames mounted on shafts (sticks)", "hs_chapter": 66, "hs_heading": 6603, "destinations": [ { "hs_code": 660320, "corridor_rank": 22, "exporter_iso3": "NZL", "importer_iso3": "USA", "latest_data_year": 2024, "lane_data_years": 12, "exports_latest_observed_usd": 22091.695522939168, "exports_all_year_avg_usd": 30126.58707956571, "exports_avg_3y_usd": 45868.90806840378, "exports_avg_5y_usd": 49393.4097706006, "exports_avg_10y_usd": 41288.48450944434, "exports_cagr_3y_pct": -35.816460424656526, "exports_cagr_5y_pct": 95.994218392636, "exports_cagr_10y_pct": 1.8460116743886923, "exports_historical_peak_usd": 83552.23230974669, "buyer_imports_latest_observed_usd": 15755715.10735955, "historical_peak_year": 2021, "positive_growth_year_share_pct": 36.36363636363637, "trend_acceleration_pct": -37.66247209904522, "trend_label": "Rapid decline", "buyer_yoy_latest_pct": 14.3021, "buyer_yoy_all_avg_pct": 3.6738, "buyer_trend_consistency_pct": 48.2759, "market_share_latest_pct": 0.14021385492442714, "market_share_change_1y_pp": -0.23525162304180522, "peer_best_share_pct": 90.21021400750729, "peer_top_exporter": "CHN", "supplier_count_latest": 30, "buyer_market_hhi": 8154.28, "distance_km": 14546.23828125, "has_reported_fta": 0, "applied_tariff_pct": 0.0467447546369697, "tariff_advantage_pp": null, "volatility_cv": 0.8041705763888415, "max_drawdown_pct": 98.1259537228662, "attention_level": "Watch", "primary_risk_reason": "Current trade remains more than 50% below its historical peak", "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier','long_distance_without_fta']", "signal_flag": "Growing", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" } ], "priceSummary": { "exporter_iso3": "NZL", "hs_code": 660320, "num_markets": 17, "highest_price_importer_iso3": "PYF", "highest_price_usd_per_ton": 477000, "lowest_price_importer_iso3": "PNG", "lowest_price_usd_per_ton": 4121.212121212121, "median_price_across_markets": 7578.313253012048, "price_spread_pct": 6239.894975189093, "avg_quantity_metric_tons": 2.7373947368421057, "total_trade_value_usd": 637530 }, "history": [ { "year": 2010, "export_value_usd": 21402.427108981727, "active_destinations": 7, "yoy_growth_pct": 109.54196646603455 }, { "year": 2011, "export_value_usd": 11881.789432515638, "active_destinations": 8, "yoy_growth_pct": -44.48391590349426 }, { "year": 2012, "export_value_usd": 3306.0986623315357, "active_destinations": 6, "yoy_growth_pct": -72.17507782721611 }, { "year": 2013, "export_value_usd": 4694.236347912402, "active_destinations": 5, "yoy_growth_pct": 41.98718269956047 }, { "year": 2014, "export_value_usd": 56894.105185735934, "active_destinations": 4, "yoy_growth_pct": 1111.9991617174878 }, { "year": 2015, "export_value_usd": 1846.999568727654, "active_destinations": 6, "yoy_growth_pct": -96.75361874011735 }, { "year": 2016, "export_value_usd": 2635.7767669035466, "active_destinations": 4, "yoy_growth_pct": 42.705868021358505 }, { "year": 2017, "export_value_usd": 1751.1262462141108, "active_destinations": 4, "yoy_growth_pct": -33.56318075937455 }, { "year": 2018, "export_value_usd": 9981.700509610884, "active_destinations": 5, "yoy_growth_pct": 470.0160414585219 }, { "year": 2019, "export_value_usd": 53755.39776516995, "active_destinations": 10, "yoy_growth_pct": 438.5394774508767 }, { "year": 2020, "export_value_usd": 227392.27811576895, "active_destinations": 8, "yoy_growth_pct": 323.0129206914818 }, { "year": 2021, "export_value_usd": 314143.7148946405, "active_destinations": 8, "yoy_growth_pct": 38.15056408147028 }, { "year": 2022, "export_value_usd": 169430.05346889741, "active_destinations": 8, "yoy_growth_pct": -46.066069306615944 }, { "year": 2023, "export_value_usd": 152664.60141386514, "active_destinations": 11, "yoy_growth_pct": -9.895205550478057 }, { "year": 2024, "export_value_usd": 56248.14852832334, "active_destinations": 9, "yoy_growth_pct": -63.15573616451022 } ], "economy": { "year": 2024, "country_iso3": "NZL", "exports_usd": 43169481455.288086, "imports_usd": 44028407153.41255, "trade_balance_usd": -858925698.124466, "yoy_exports_growth_pct": 0.32871307334612077, "yoy_imports_growth_pct": -3.9246148637891887, "exports_cagr_3y_pct": -0.8524126529053322, "imports_cagr_3y_pct": -1.9617068925080972, "export_partner_hhi": 1070.2180201824397, "export_product_hhi": 263.2735073828176, "momentum_score": -0.02562464452931515, "risk_score": 6.667457637826286, "gdp_million_usd": 260172.3850976165, "gdp_per_capita_usd": 49205.17921467924, "population": 5287500, "labor_force": 2795.13, "investment_rate_pct": 23.36, "savings_rate_pct": 23.66, "secondary_education_pct": 63.29, "tertiary_education_pct": 39.32, "total_factor_productivity": 2108.64, "trade_openness_pct": 36.83959824123019, "exports_gdp_pct": 18.2383585023682, "num_active_partners": 270, "num_fta_partners": 31, "num_wto_partners": 169, "num_eu_partners": 28, "num_shared_border_partners": 0, "num_shared_language_partners": 77, "avg_partner_distance_km": 13215.444444444445, "avg_partner_gdp_million_usd": 533678518.3258192, "avg_partner_gdp_per_capita_usd": 15.774186170212769, "avg_buyer_biz_entry_days": null, "avg_buyer_biz_entry_cost_pct": null, "pct_partners_with_fta": 11.481481481481481, "pct_partners_shared_language": 28.51851851851852, "pct_partners_shared_border": 0, "avg_applied_tariff_pct": 0.13691119591456238, "avg_mfn_tariff_pct": 0.1378845194609429, "avg_preferential_tariff_pct": 0.03351240742664182, "tariff_advantage_pp": 0.10437211203430108, "avg_distance_all_partners_km": 13303.087362575443, "num_border_partners": 0, "num_colonial_partners": 115, "avg_substitution_elasticity": -10.208715542231905, "pct_products_high_elasticity": 74.16073245167854, "pct_products_low_elasticity": 2.822990844354018, "real_market_potential": 248326.5405417353, "foreign_market_potential": 10022.747506047606 }, "countryMap": {} }, "product": { "hs_code": "660320", "hs_description": "Umbrella frames: including frames mounted on shafts (sticks)", "hs_chapter": 66, "hs_heading": 6603 }, "destinations": [ { "hs_code": 660320, "corridor_rank": 22, "exporter_iso3": "NZL", "importer_iso3": "USA", "latest_data_year": 2024, "lane_data_years": 12, "exports_latest_observed_usd": 22091.695522939168, "exports_all_year_avg_usd": 30126.58707956571, "exports_avg_3y_usd": 45868.90806840378, "exports_avg_5y_usd": 49393.4097706006, "exports_avg_10y_usd": 41288.48450944434, "exports_cagr_3y_pct": -35.816460424656526, "exports_cagr_5y_pct": 95.994218392636, "exports_cagr_10y_pct": 1.8460116743886923, "exports_historical_peak_usd": 83552.23230974669, "buyer_imports_latest_observed_usd": 15755715.10735955, "historical_peak_year": 2021, "positive_growth_year_share_pct": 36.36363636363637, "trend_acceleration_pct": -37.66247209904522, "trend_label": "Rapid decline", "buyer_yoy_latest_pct": 14.3021, "buyer_yoy_all_avg_pct": 3.6738, "buyer_trend_consistency_pct": 48.2759, "market_share_latest_pct": 0.14021385492442714, "market_share_change_1y_pp": -0.23525162304180522, "peer_best_share_pct": 90.21021400750729, "peer_top_exporter": "CHN", "supplier_count_latest": 30, "buyer_market_hhi": 8154.28, "distance_km": 14546.23828125, "has_reported_fta": 0, "applied_tariff_pct": 0.0467447546369697, "tariff_advantage_pp": null, "volatility_cv": 0.8041705763888415, "max_drawdown_pct": 98.1259537228662, "attention_level": "Watch", "primary_risk_reason": "Current trade remains more than 50% below its historical peak", "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier','long_distance_without_fta']", "signal_flag": "Growing", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" } ], "prices": [], "priceSummary": { "exporter_iso3": "NZL", "hs_code": 660320, "num_markets": 17, "highest_price_importer_iso3": "PYF", "highest_price_usd_per_ton": 477000, "lowest_price_importer_iso3": "PNG", "lowest_price_usd_per_ton": 4121.212121212121, "median_price_across_markets": 7578.313253012048, "price_spread_pct": 6239.894975189093, "avg_quantity_metric_tons": 2.7373947368421057, "total_trade_value_usd": 637530 }, "history": [ { "year": 2010, "export_value_usd": 21402.427108981727, "active_destinations": 7, "yoy_growth_pct": 109.54196646603455 }, { "year": 2011, "export_value_usd": 11881.789432515638, "active_destinations": 8, "yoy_growth_pct": -44.48391590349426 }, { "year": 2012, "export_value_usd": 3306.0986623315357, "active_destinations": 6, "yoy_growth_pct": -72.17507782721611 }, { "year": 2013, "export_value_usd": 4694.236347912402, "active_destinations": 5, "yoy_growth_pct": 41.98718269956047 }, { "year": 2014, "export_value_usd": 56894.105185735934, "active_destinations": 4, "yoy_growth_pct": 1111.9991617174878 }, { "year": 2015, "export_value_usd": 1846.999568727654, "active_destinations": 6, "yoy_growth_pct": -96.75361874011735 }, { "year": 2016, "export_value_usd": 2635.7767669035466, "active_destinations": 4, "yoy_growth_pct": 42.705868021358505 }, { "year": 2017, "export_value_usd": 1751.1262462141108, "active_destinations": 4, "yoy_growth_pct": -33.56318075937455 }, { "year": 2018, "export_value_usd": 9981.700509610884, "active_destinations": 5, "yoy_growth_pct": 470.0160414585219 }, { "year": 2019, "export_value_usd": 53755.39776516995, "active_destinations": 10, "yoy_growth_pct": 438.5394774508767 }, { "year": 2020, "export_value_usd": 227392.27811576895, "active_destinations": 8, "yoy_growth_pct": 323.0129206914818 }, { "year": 2021, "export_value_usd": 314143.7148946405, "active_destinations": 8, "yoy_growth_pct": 38.15056408147028 }, { "year": 2022, "export_value_usd": 169430.05346889741, "active_destinations": 8, "yoy_growth_pct": -46.066069306615944 }, { "year": 2023, "export_value_usd": 152664.60141386514, "active_destinations": 11, "yoy_growth_pct": -9.895205550478057 }, { "year": 2024, "export_value_usd": 56248.14852832334, "active_destinations": 9, "yoy_growth_pct": -63.15573616451022 } ], "economy": { "year": 2024, "country_iso3": "NZL", "exports_usd": 43169481455.288086, "imports_usd": 44028407153.41255, "trade_balance_usd": -858925698.124466, "yoy_exports_growth_pct": 0.32871307334612077, "yoy_imports_growth_pct": -3.9246148637891887, "exports_cagr_3y_pct": -0.8524126529053322, "imports_cagr_3y_pct": -1.9617068925080972, "export_partner_hhi": 1070.2180201824397, "export_product_hhi": 263.2735073828176, "momentum_score": -0.02562464452931515, "risk_score": 6.667457637826286, "gdp_million_usd": 260172.3850976165, "gdp_per_capita_usd": 49205.17921467924, "population": 5287500, "labor_force": 2795.13, "investment_rate_pct": 23.36, "savings_rate_pct": 23.66, "secondary_education_pct": 63.29, "tertiary_education_pct": 39.32, "total_factor_productivity": 2108.64, "trade_openness_pct": 36.83959824123019, "exports_gdp_pct": 18.2383585023682, "num_active_partners": 270, "num_fta_partners": 31, "num_wto_partners": 169, "num_eu_partners": 28, "num_shared_border_partners": 0, "num_shared_language_partners": 77, "avg_partner_distance_km": 13215.444444444445, "avg_partner_gdp_million_usd": 533678518.3258192, "avg_partner_gdp_per_capita_usd": 15.774186170212769, "avg_buyer_biz_entry_days": null, "avg_buyer_biz_entry_cost_pct": null, "pct_partners_with_fta": 11.481481481481481, "pct_partners_shared_language": 28.51851851851852, "pct_partners_shared_border": 0, "avg_applied_tariff_pct": 0.13691119591456238, "avg_mfn_tariff_pct": 0.1378845194609429, "avg_preferential_tariff_pct": 0.03351240742664182, "tariff_advantage_pp": 0.10437211203430108, "avg_distance_all_partners_km": 13303.087362575443, "num_border_partners": 0, "num_colonial_partners": 115, "avg_substitution_elasticity": -10.208715542231905, "pct_products_high_elasticity": 74.16073245167854, "pct_products_low_elasticity": 2.822990844354018, "real_market_potential": 248326.5405417353, "foreign_market_potential": 10022.747506047606 } }