{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/nzl/490900",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/490900",
    "exporter": "https://www.yugalinks.com/trade/exporter/nzl/490900",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "490900",
    "exporter_iso3": "NZL",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 112,
    "current_lane_count": 40,
    "active_market_count": 40,
    "exports_latest_observed_lanes_usd": 373706.8118904774,
    "exports_current_2024_usd": 317667.4707756307,
    "exports_avg_3y_usd": 186670.65835181202,
    "exports_avg_5y_usd": 150051.90979081613,
    "exports_avg_10y_usd": 158423.05059589655,
    "exports_cagr_3y_pct": 45.93355381945186,
    "exports_cagr_5y_pct": 22.528704295118416,
    "exports_cagr_10y_pct": 4.903453909369948,
    "exports_all_year_lane_avg_usd": 1935715.0434514864,
    "exports_historical_lane_peak_usd": 7225335.725618027,
    "historical_peak_year": 1998,
    "positive_growth_year_share_pct": 41.37931034482759,
    "trend_acceleration_pct": 41.03009991008191,
    "trend_label": "Rapid growth",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 164430.98758540666,
    "top_market_share_pct": 43.99999741872423,
    "destination_hhi": 2853.0201430635852,
    "weighted_share_latest_pct": 36.429188093611835,
    "weighted_share_change_1y_pp": 10.56196584901998,
    "weighted_volatility_cv": 0.9669498759670742,
    "weighted_max_drawdown_pct": 85.85912060831201,
    "limited_history_lane_share_pct": 52.67857142857143,
    "data_freshness_years": 0,
    "coverage_score": 90,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:37",
    "source": "api",
    "product": {
      "hs_code": 490900,
      "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
      "hs_chapter": 49,
      "hs_heading": 4909,
      "substitution_elasticity": -13.977795,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
    "hs_chapter": 49,
    "hs_heading": 4909,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "NZL",
      "hs_code": 490900,
      "num_markets": 62,
      "highest_price_importer_iso3": "GBR",
      "highest_price_usd_per_ton": 518666.6666666666,
      "lowest_price_importer_iso3": "IDN",
      "lowest_price_usd_per_ton": 250,
      "median_price_across_markets": 17830.337078651686,
      "price_spread_pct": 2907.4978469552793,
      "avg_quantity_metric_tons": 0.24906832298136647,
      "total_trade_value_usd": 778669
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 2197480.9461685605,
        "active_destinations": 33,
        "yoy_growth_pct": 9.720226641865745
      },
      {
        "year": 2011,
        "export_value_usd": 1930788.0684427433,
        "active_destinations": 36,
        "yoy_growth_pct": -12.13629989333069
      },
      {
        "year": 2012,
        "export_value_usd": 3032276.0830593263,
        "active_destinations": 39,
        "yoy_growth_pct": 57.04862344135866
      },
      {
        "year": 2013,
        "export_value_usd": 1186411.2078949285,
        "active_destinations": 37,
        "yoy_growth_pct": -60.873905429550014
      },
      {
        "year": 2014,
        "export_value_usd": 196822.55764544162,
        "active_destinations": 36,
        "yoy_growth_pct": -83.41025806771772
      },
      {
        "year": 2015,
        "export_value_usd": 136662.96140196463,
        "active_destinations": 36,
        "yoy_growth_pct": -30.565397057713867
      },
      {
        "year": 2016,
        "export_value_usd": 277670.2621586314,
        "active_destinations": 44,
        "yoy_growth_pct": 103.17887107826107
      },
      {
        "year": 2017,
        "export_value_usd": 162436.00995420318,
        "active_destinations": 39,
        "yoy_growth_pct": -41.500393779509444
      },
      {
        "year": 2018,
        "export_value_usd": 142179.0281518898,
        "active_destinations": 48,
        "yoy_growth_pct": -12.470745746601748
      },
      {
        "year": 2019,
        "export_value_usd": 115022.69533819616,
        "active_destinations": 39,
        "yoy_growth_pct": -19.10009736786394
      },
      {
        "year": 2020,
        "export_value_usd": 88034.30700641303,
        "active_destinations": 38,
        "yoy_growth_pct": -23.463533220492153
      },
      {
        "year": 2021,
        "export_value_usd": 102213.26689223165,
        "active_destinations": 48,
        "yoy_growth_pct": 16.106175385450275
      },
      {
        "year": 2022,
        "export_value_usd": 109205.84883311021,
        "active_destinations": 39,
        "yoy_growth_pct": 6.841168620753679
      },
      {
        "year": 2023,
        "export_value_usd": 133138.6554466951,
        "active_destinations": 44,
        "yoy_growth_pct": 21.91531577228919
      },
      {
        "year": 2024,
        "export_value_usd": 317667.4707756307,
        "active_destinations": 40,
        "yoy_growth_pct": 138.59897766717015
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "NZL",
      "exports_usd": 43169481455.288086,
      "imports_usd": 44028407153.41255,
      "trade_balance_usd": -858925698.124466,
      "yoy_exports_growth_pct": 0.32871307334612077,
      "yoy_imports_growth_pct": -3.9246148637891887,
      "exports_cagr_3y_pct": -0.8524126529053322,
      "imports_cagr_3y_pct": -1.9617068925080972,
      "export_partner_hhi": 1070.2180201824397,
      "export_product_hhi": 263.2735073828176,
      "momentum_score": -0.02562464452931515,
      "risk_score": 6.667457637826286,
      "gdp_million_usd": 260172.3850976165,
      "gdp_per_capita_usd": 49205.17921467924,
      "population": 5287500,
      "labor_force": 2795.13,
      "investment_rate_pct": 23.36,
      "savings_rate_pct": 23.66,
      "secondary_education_pct": 63.29,
      "tertiary_education_pct": 39.32,
      "total_factor_productivity": 2108.64,
      "trade_openness_pct": 36.83959824123019,
      "exports_gdp_pct": 18.2383585023682,
      "num_active_partners": 270,
      "num_fta_partners": 31,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 0,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 13215.444444444445,
      "avg_partner_gdp_million_usd": 533678518.3258192,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 11.481481481481481,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 0,
      "avg_applied_tariff_pct": 0.13691119591456238,
      "avg_mfn_tariff_pct": 0.1378845194609429,
      "avg_preferential_tariff_pct": 0.03351240742664182,
      "tariff_advantage_pp": 0.10437211203430108,
      "avg_distance_all_partners_km": 13303.087362575443,
      "num_border_partners": 0,
      "num_colonial_partners": 115,
      "avg_substitution_elasticity": -10.208715542231905,
      "pct_products_high_elasticity": 74.16073245167854,
      "pct_products_low_elasticity": 2.822990844354018,
      "real_market_potential": 248326.5405417353,
      "foreign_market_potential": 10022.747506047606
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "490900",
    "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
    "hs_chapter": 49,
    "hs_heading": 4909
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "NZL",
    "hs_code": 490900,
    "num_markets": 62,
    "highest_price_importer_iso3": "GBR",
    "highest_price_usd_per_ton": 518666.6666666666,
    "lowest_price_importer_iso3": "IDN",
    "lowest_price_usd_per_ton": 250,
    "median_price_across_markets": 17830.337078651686,
    "price_spread_pct": 2907.4978469552793,
    "avg_quantity_metric_tons": 0.24906832298136647,
    "total_trade_value_usd": 778669
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 2197480.9461685605,
      "active_destinations": 33,
      "yoy_growth_pct": 9.720226641865745
    },
    {
      "year": 2011,
      "export_value_usd": 1930788.0684427433,
      "active_destinations": 36,
      "yoy_growth_pct": -12.13629989333069
    },
    {
      "year": 2012,
      "export_value_usd": 3032276.0830593263,
      "active_destinations": 39,
      "yoy_growth_pct": 57.04862344135866
    },
    {
      "year": 2013,
      "export_value_usd": 1186411.2078949285,
      "active_destinations": 37,
      "yoy_growth_pct": -60.873905429550014
    },
    {
      "year": 2014,
      "export_value_usd": 196822.55764544162,
      "active_destinations": 36,
      "yoy_growth_pct": -83.41025806771772
    },
    {
      "year": 2015,
      "export_value_usd": 136662.96140196463,
      "active_destinations": 36,
      "yoy_growth_pct": -30.565397057713867
    },
    {
      "year": 2016,
      "export_value_usd": 277670.2621586314,
      "active_destinations": 44,
      "yoy_growth_pct": 103.17887107826107
    },
    {
      "year": 2017,
      "export_value_usd": 162436.00995420318,
      "active_destinations": 39,
      "yoy_growth_pct": -41.500393779509444
    },
    {
      "year": 2018,
      "export_value_usd": 142179.0281518898,
      "active_destinations": 48,
      "yoy_growth_pct": -12.470745746601748
    },
    {
      "year": 2019,
      "export_value_usd": 115022.69533819616,
      "active_destinations": 39,
      "yoy_growth_pct": -19.10009736786394
    },
    {
      "year": 2020,
      "export_value_usd": 88034.30700641303,
      "active_destinations": 38,
      "yoy_growth_pct": -23.463533220492153
    },
    {
      "year": 2021,
      "export_value_usd": 102213.26689223165,
      "active_destinations": 48,
      "yoy_growth_pct": 16.106175385450275
    },
    {
      "year": 2022,
      "export_value_usd": 109205.84883311021,
      "active_destinations": 39,
      "yoy_growth_pct": 6.841168620753679
    },
    {
      "year": 2023,
      "export_value_usd": 133138.6554466951,
      "active_destinations": 44,
      "yoy_growth_pct": 21.91531577228919
    },
    {
      "year": 2024,
      "export_value_usd": 317667.4707756307,
      "active_destinations": 40,
      "yoy_growth_pct": 138.59897766717015
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "NZL",
    "exports_usd": 43169481455.288086,
    "imports_usd": 44028407153.41255,
    "trade_balance_usd": -858925698.124466,
    "yoy_exports_growth_pct": 0.32871307334612077,
    "yoy_imports_growth_pct": -3.9246148637891887,
    "exports_cagr_3y_pct": -0.8524126529053322,
    "imports_cagr_3y_pct": -1.9617068925080972,
    "export_partner_hhi": 1070.2180201824397,
    "export_product_hhi": 263.2735073828176,
    "momentum_score": -0.02562464452931515,
    "risk_score": 6.667457637826286,
    "gdp_million_usd": 260172.3850976165,
    "gdp_per_capita_usd": 49205.17921467924,
    "population": 5287500,
    "labor_force": 2795.13,
    "investment_rate_pct": 23.36,
    "savings_rate_pct": 23.66,
    "secondary_education_pct": 63.29,
    "tertiary_education_pct": 39.32,
    "total_factor_productivity": 2108.64,
    "trade_openness_pct": 36.83959824123019,
    "exports_gdp_pct": 18.2383585023682,
    "num_active_partners": 270,
    "num_fta_partners": 31,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 0,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 13215.444444444445,
    "avg_partner_gdp_million_usd": 533678518.3258192,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 11.481481481481481,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 0,
    "avg_applied_tariff_pct": 0.13691119591456238,
    "avg_mfn_tariff_pct": 0.1378845194609429,
    "avg_preferential_tariff_pct": 0.03351240742664182,
    "tariff_advantage_pp": 0.10437211203430108,
    "avg_distance_all_partners_km": 13303.087362575443,
    "num_border_partners": 0,
    "num_colonial_partners": 115,
    "avg_substitution_elasticity": -10.208715542231905,
    "pct_products_high_elasticity": 74.16073245167854,
    "pct_products_low_elasticity": 2.822990844354018,
    "real_market_potential": 248326.5405417353,
    "foreign_market_potential": 10022.747506047606
  }
}