# New Zealand HS 200971 exports | Yugalinks

Explore reported HS 200971 exports from New Zealand: destinations, growth, concentration, prices, and history.

## Exporter position

| Measure | Value |
| --- | --- |
| Exporter | New Zealand |
| HS6 | 200971 |
| Latest exports | $4.6M |
| Active destinations | 21 |
| Three-year growth | +13.9% |
| Destination HHI | 4,459 |
| Weighted share | 19.5% |

## Destination markets

- China: $3.0M; share 21.1%; growth +35.1%

## Price intelligence

- Highest reported market price: Belgium at $33.1K / ton.
- Lowest reported market price: Republic of Korea at $120.0 / ton.
- Median reported price: $1.7K / ton.
- Price spread: 1,945.4%.

## Export history

- 2010: $410.0K
- 2011: $416.5K
- 2012: $290.7K
- 2013: $381.7K
- 2014: $374.7K
- 2015: $481.3K
- 2016: $467.6K
- 2017: $567.8K
- 2018: $623.2K
- 2019: $1.6M
- 2020: $1.6M
- 2021: $3.0M
- 2022: $1.8M
- 2023: $5.4M
- 2024: $4.5M

## Methods

Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.

Missing values are shown as Not reported and are not imputed.

## Complete structured values

```json
{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/nzl/200971",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/200971",
    "exporter": "https://www.yugalinks.com/trade/exporter/nzl/200971",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "200971",
    "exporter_iso3": "NZL",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 58,
    "current_lane_count": 21,
    "active_market_count": 21,
    "exports_latest_observed_lanes_usd": 4579999.349753859,
    "exports_current_2024_usd": 4502050.1736441115,
    "exports_avg_3y_usd": 3878736.4640014246,
    "exports_avg_5y_usd": 3252485.077789066,
    "exports_avg_10y_usd": 1998761.2744192046,
    "exports_cagr_3y_pct": 13.899121447625372,
    "exports_cagr_5y_pct": 23.214930753744568,
    "exports_cagr_10y_pct": 28.22441907256854,
    "exports_all_year_lane_avg_usd": 1683525.8315368933,
    "exports_historical_lane_peak_usd": 9553664.190090224,
    "historical_peak_year": 2023,
    "positive_growth_year_share_pct": 48.275862068965516,
    "trend_acceleration_pct": -14.325297624943168,
    "trend_label": "Rapid growth",
    "top_market_iso3": "CHN",
    "top_market_exports_usd": 2959251.116172785,
    "top_market_share_pct": 64.61247895879772,
    "destination_hhi": 4459.252233391194,
    "weighted_share_latest_pct": 19.459959826485274,
    "weighted_share_change_1y_pp": -1.592933256395464,
    "weighted_volatility_cv": 2.2323382539288303,
    "weighted_max_drawdown_pct": 97.75573327583491,
    "limited_history_lane_share_pct": 53.44827586206897,
    "data_freshness_years": 0,
    "coverage_score": 80.5,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:37",
    "source": "api",
    "product": {
      "hs_code": 200971,
      "hs_description": "Juice: apple, of a Brix value not exceeding 20, unfermented, (not containing added spirit), whether or not containing added sugar or other sweetening matter",
      "hs_chapter": 20,
      "hs_heading": 2009,
      "substitution_elasticity": -3.8512626,
      "price_range_label": null,
      "trade_type_label": null
    },
    "hs_description": "Juice: apple, of a Brix value not exceeding 20, unfermented, (not containing added spirit), whether or not containing added sugar or other sweetening matter",
    "hs_chapter": 20,
    "hs_heading": 2009,
    "destinations": [
      {
        "hs_code": 200971,
        "corridor_rank": 38,
        "exporter_iso3": "NZL",
        "importer_iso3": "CHN",
        "latest_data_year": 2024,
        "lane_data_years": 25,
        "exports_latest_observed_usd": 2959251.116172785,
        "exports_all_year_avg_usd": 295590.435239191,
        "exports_avg_3y_usd": 2013066.9414067518,
        "exports_avg_5y_usd": 1448450.1604753223,
        "exports_avg_10y_usd": 735452.5887218767,
        "exports_cagr_3y_pct": 35.13456584601906,
        "exports_cagr_5y_pct": 189.89588116565542,
        "exports_cagr_10y_pct": 103.05122125798162,
        "exports_historical_peak_usd": 2959251.116172785,
        "buyer_imports_latest_observed_usd": 14040242.029508458,
        "historical_peak_year": 2024,
        "positive_growth_year_share_pct": 54.166666666666664,
        "trend_acceleration_pct": -67.91665541196257,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 2.3378,
        "buyer_yoy_all_avg_pct": 27.2106,
        "buyer_trend_consistency_pct": 75.8621,
        "market_share_latest_pct": 21.076923816222752,
        "market_share_change_1y_pp": -0.4031896909049806,
        "peer_best_share_pct": 53.82817705862897,
        "peer_top_exporter": "ESP",
        "supplier_count_latest": 44,
        "buyer_market_hhi": 3463.06,
        "distance_km": 11041.02734375,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.2855323787795959,
        "tariff_advantage_pp": 0.24738913551538172,
        "volatility_cv": 2.766470732773917,
        "max_drawdown_pct": 99.80677732845119,
        "attention_level": "High attention",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "NZL",
      "hs_code": 200971,
      "num_markets": 29,
      "highest_price_importer_iso3": "BEL",
      "highest_price_usd_per_ton": 33125,
      "lowest_price_importer_iso3": "KOR",
      "lowest_price_usd_per_ton": 120,
      "median_price_across_markets": 1696.5811965811965,
      "price_spread_pct": 1945.382871536524,
      "avg_quantity_metric_tons": 75.39834482758621,
      "total_trade_value_usd": 11147606
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 410025.78987671685,
        "active_destinations": 17,
        "yoy_growth_pct": -1.1902233908112065
      },
      {
        "year": 2011,
        "export_value_usd": 416535.5729205325,
        "active_destinations": 18,
        "yoy_growth_pct": 1.5876520951945354
      },
      {
        "year": 2012,
        "export_value_usd": 290721.8816108159,
        "active_destinations": 23,
        "yoy_growth_pct": -30.20478909582102
      },
      {
        "year": 2013,
        "export_value_usd": 381689.48434655543,
        "active_destinations": 19,
        "yoy_growth_pct": 31.290249716227496
      },
      {
        "year": 2014,
        "export_value_usd": 374716.5969164241,
        "active_destinations": 19,
        "yoy_growth_pct": -1.8268481884086376
      },
      {
        "year": 2015,
        "export_value_usd": 481349.69566564483,
        "active_destinations": 23,
        "yoy_growth_pct": 28.456999136604537
      },
      {
        "year": 2016,
        "export_value_usd": 467606.276629782,
        "active_destinations": 22,
        "yoy_growth_pct": -2.855183904678169
      },
      {
        "year": 2017,
        "export_value_usd": 567792.4228650279,
        "active_destinations": 20,
        "yoy_growth_pct": 21.425321096484407
      },
      {
        "year": 2018,
        "export_value_usd": 623203.9900657522,
        "active_destinations": 19,
        "yoy_growth_pct": 9.759124104038346
      },
      {
        "year": 2019,
        "export_value_usd": 1585234.9700205063,
        "active_destinations": 18,
        "yoy_growth_pct": 154.36855271951217
      },
      {
        "year": 2020,
        "export_value_usd": 1579379.0864319853,
        "active_destinations": 18,
        "yoy_growth_pct": -0.36940161548702727
      },
      {
        "year": 2021,
        "export_value_usd": 3046836.9105090736,
        "active_destinations": 18,
        "yoy_growth_pct": 92.91359096011959
      },
      {
        "year": 2022,
        "export_value_usd": 1762814.727342534,
        "active_destinations": 17,
        "yoy_growth_pct": -42.1427933585064
      },
      {
        "year": 2023,
        "export_value_usd": 5371344.491017629,
        "active_destinations": 17,
        "yoy_growth_pct": 204.70272387132823
      },
      {
        "year": 2024,
        "export_value_usd": 4502050.1736441115,
        "active_destinations": 21,
        "yoy_growth_pct": -16.18392413346822
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "NZL",
      "exports_usd": 43169481455.288086,
      "imports_usd": 44028407153.41255,
      "trade_balance_usd": -858925698.124466,
      "yoy_exports_growth_pct": 0.32871307334612077,
      "yoy_imports_growth_pct": -3.9246148637891887,
      "exports_cagr_3y_pct": -0.8524126529053322,
      "imports_cagr_3y_pct": -1.9617068925080972,
      "export_partner_hhi": 1070.2180201824397,
      "export_product_hhi": 263.2735073828176,
      "momentum_score": -0.02562464452931515,
      "risk_score": 6.667457637826286,
      "gdp_million_usd": 260172.3850976165,
      "gdp_per_capita_usd": 49205.17921467924,
      "population": 5287500,
      "labor_force": 2795.13,
      "investment_rate_pct": 23.36,
      "savings_rate_pct": 23.66,
      "secondary_education_pct": 63.29,
      "tertiary_education_pct": 39.32,
      "total_factor_productivity": 2108.64,
      "trade_openness_pct": 36.83959824123019,
      "exports_gdp_pct": 18.2383585023682,
      "num_active_partners": 270,
      "num_fta_partners": 31,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 0,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 13215.444444444445,
      "avg_partner_gdp_million_usd": 533678518.3258192,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 11.481481481481481,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 0,
      "avg_applied_tariff_pct": 0.13691119591456238,
      "avg_mfn_tariff_pct": 0.1378845194609429,
      "avg_preferential_tariff_pct": 0.03351240742664182,
      "tariff_advantage_pp": 0.10437211203430108,
      "avg_distance_all_partners_km": 13303.087362575443,
      "num_border_partners": 0,
      "num_colonial_partners": 115,
      "avg_substitution_elasticity": -10.208715542231905,
      "pct_products_high_elasticity": 74.16073245167854,
      "pct_products_low_elasticity": 2.822990844354018,
      "real_market_potential": 248326.5405417353,
      "foreign_market_potential": 10022.747506047606
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "200971",
    "hs_description": "Juice: apple, of a Brix value not exceeding 20, unfermented, (not containing added spirit), whether or not containing added sugar or other sweetening matter",
    "hs_chapter": 20,
    "hs_heading": 2009
  },
  "destinations": [
    {
      "hs_code": 200971,
      "corridor_rank": 38,
      "exporter_iso3": "NZL",
      "importer_iso3": "CHN",
      "latest_data_year": 2024,
      "lane_data_years": 25,
      "exports_latest_observed_usd": 2959251.116172785,
      "exports_all_year_avg_usd": 295590.435239191,
      "exports_avg_3y_usd": 2013066.9414067518,
      "exports_avg_5y_usd": 1448450.1604753223,
      "exports_avg_10y_usd": 735452.5887218767,
      "exports_cagr_3y_pct": 35.13456584601906,
      "exports_cagr_5y_pct": 189.89588116565542,
      "exports_cagr_10y_pct": 103.05122125798162,
      "exports_historical_peak_usd": 2959251.116172785,
      "buyer_imports_latest_observed_usd": 14040242.029508458,
      "historical_peak_year": 2024,
      "positive_growth_year_share_pct": 54.166666666666664,
      "trend_acceleration_pct": -67.91665541196257,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 2.3378,
      "buyer_yoy_all_avg_pct": 27.2106,
      "buyer_trend_consistency_pct": 75.8621,
      "market_share_latest_pct": 21.076923816222752,
      "market_share_change_1y_pp": -0.4031896909049806,
      "peer_best_share_pct": 53.82817705862897,
      "peer_top_exporter": "ESP",
      "supplier_count_latest": 44,
      "buyer_market_hhi": 3463.06,
      "distance_km": 11041.02734375,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.2855323787795959,
      "tariff_advantage_pp": 0.24738913551538172,
      "volatility_cv": 2.766470732773917,
      "max_drawdown_pct": 99.80677732845119,
      "attention_level": "High attention",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "NZL",
    "hs_code": 200971,
    "num_markets": 29,
    "highest_price_importer_iso3": "BEL",
    "highest_price_usd_per_ton": 33125,
    "lowest_price_importer_iso3": "KOR",
    "lowest_price_usd_per_ton": 120,
    "median_price_across_markets": 1696.5811965811965,
    "price_spread_pct": 1945.382871536524,
    "avg_quantity_metric_tons": 75.39834482758621,
    "total_trade_value_usd": 11147606
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 410025.78987671685,
      "active_destinations": 17,
      "yoy_growth_pct": -1.1902233908112065
    },
    {
      "year": 2011,
      "export_value_usd": 416535.5729205325,
      "active_destinations": 18,
      "yoy_growth_pct": 1.5876520951945354
    },
    {
      "year": 2012,
      "export_value_usd": 290721.8816108159,
      "active_destinations": 23,
      "yoy_growth_pct": -30.20478909582102
    },
    {
      "year": 2013,
      "export_value_usd": 381689.48434655543,
      "active_destinations": 19,
      "yoy_growth_pct": 31.290249716227496
    },
    {
      "year": 2014,
      "export_value_usd": 374716.5969164241,
      "active_destinations": 19,
      "yoy_growth_pct": -1.8268481884086376
    },
    {
      "year": 2015,
      "export_value_usd": 481349.69566564483,
      "active_destinations": 23,
      "yoy_growth_pct": 28.456999136604537
    },
    {
      "year": 2016,
      "export_value_usd": 467606.276629782,
      "active_destinations": 22,
      "yoy_growth_pct": -2.855183904678169
    },
    {
      "year": 2017,
      "export_value_usd": 567792.4228650279,
      "active_destinations": 20,
      "yoy_growth_pct": 21.425321096484407
    },
    {
      "year": 2018,
      "export_value_usd": 623203.9900657522,
      "active_destinations": 19,
      "yoy_growth_pct": 9.759124104038346
    },
    {
      "year": 2019,
      "export_value_usd": 1585234.9700205063,
      "active_destinations": 18,
      "yoy_growth_pct": 154.36855271951217
    },
    {
      "year": 2020,
      "export_value_usd": 1579379.0864319853,
      "active_destinations": 18,
      "yoy_growth_pct": -0.36940161548702727
    },
    {
      "year": 2021,
      "export_value_usd": 3046836.9105090736,
      "active_destinations": 18,
      "yoy_growth_pct": 92.91359096011959
    },
    {
      "year": 2022,
      "export_value_usd": 1762814.727342534,
      "active_destinations": 17,
      "yoy_growth_pct": -42.1427933585064
    },
    {
      "year": 2023,
      "export_value_usd": 5371344.491017629,
      "active_destinations": 17,
      "yoy_growth_pct": 204.70272387132823
    },
    {
      "year": 2024,
      "export_value_usd": 4502050.1736441115,
      "active_destinations": 21,
      "yoy_growth_pct": -16.18392413346822
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "NZL",
    "exports_usd": 43169481455.288086,
    "imports_usd": 44028407153.41255,
    "trade_balance_usd": -858925698.124466,
    "yoy_exports_growth_pct": 0.32871307334612077,
    "yoy_imports_growth_pct": -3.9246148637891887,
    "exports_cagr_3y_pct": -0.8524126529053322,
    "imports_cagr_3y_pct": -1.9617068925080972,
    "export_partner_hhi": 1070.2180201824397,
    "export_product_hhi": 263.2735073828176,
    "momentum_score": -0.02562464452931515,
    "risk_score": 6.667457637826286,
    "gdp_million_usd": 260172.3850976165,
    "gdp_per_capita_usd": 49205.17921467924,
    "population": 5287500,
    "labor_force": 2795.13,
    "investment_rate_pct": 23.36,
    "savings_rate_pct": 23.66,
    "secondary_education_pct": 63.29,
    "tertiary_education_pct": 39.32,
    "total_factor_productivity": 2108.64,
    "trade_openness_pct": 36.83959824123019,
    "exports_gdp_pct": 18.2383585023682,
    "num_active_partners": 270,
    "num_fta_partners": 31,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 0,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 13215.444444444445,
    "avg_partner_gdp_million_usd": 533678518.3258192,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 11.481481481481481,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 0,
    "avg_applied_tariff_pct": 0.13691119591456238,
    "avg_mfn_tariff_pct": 0.1378845194609429,
    "avg_preferential_tariff_pct": 0.03351240742664182,
    "tariff_advantage_pp": 0.10437211203430108,
    "avg_distance_all_partners_km": 13303.087362575443,
    "num_border_partners": 0,
    "num_colonial_partners": 115,
    "avg_substitution_elasticity": -10.208715542231905,
    "pct_products_high_elasticity": 74.16073245167854,
    "pct_products_low_elasticity": 2.822990844354018,
    "real_market_potential": 248326.5405417353,
    "foreign_market_potential": 10022.747506047606
  }
}
```
