{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/nzl/070960",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/070960",
    "exporter": "https://www.yugalinks.com/trade/exporter/nzl/070960",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "070960",
    "exporter_iso3": "NZL",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 61,
    "current_lane_count": 17,
    "active_market_count": 17,
    "exports_latest_observed_lanes_usd": 14303593.21237605,
    "exports_current_2024_usd": 14193443.35636469,
    "exports_avg_3y_usd": 11265832.066113671,
    "exports_avg_5y_usd": 13330366.069167823,
    "exports_avg_10y_usd": 16061588.457338776,
    "exports_cagr_3y_pct": -1.7511534250503669,
    "exports_cagr_5y_pct": 0.10143042960442106,
    "exports_cagr_10y_pct": -5.7809350984747265,
    "exports_all_year_lane_avg_usd": 16934665.157521177,
    "exports_historical_lane_peak_usd": 36087479.36923974,
    "historical_peak_year": 2012,
    "positive_growth_year_share_pct": 62.06896551724138,
    "trend_acceleration_pct": 4.02978167342436,
    "trend_label": "Stable",
    "top_market_iso3": "JPN",
    "top_market_exports_usd": 11645220.832733415,
    "top_market_share_pct": 81.41465336596329,
    "destination_hhi": 6713.706137741986,
    "weighted_share_latest_pct": 24.807540274712576,
    "weighted_share_change_1y_pp": 5.640889448862152,
    "weighted_volatility_cv": 0.5035185587236269,
    "weighted_max_drawdown_pct": 76.66949134237449,
    "limited_history_lane_share_pct": 44.26229508196721,
    "data_freshness_years": 0,
    "coverage_score": 88.5,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:37",
    "source": "api",
    "product": {
      "hs_code": 70960,
      "hs_description": "Vegetables: fruits of the genus capsicum or of the genus pimenta",
      "hs_chapter": 7,
      "hs_heading": 709,
      "substitution_elasticity": -9.9923449,
      "price_range_label": "Low price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Vegetables: fruits of the genus capsicum or of the genus pimenta",
    "hs_chapter": 7,
    "hs_heading": 709,
    "destinations": [
      {
        "hs_code": 70960,
        "corridor_rank": 79,
        "exporter_iso3": "NZL",
        "importer_iso3": "JPN",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 11645220.832733415,
        "exports_all_year_avg_usd": 12097290.705051817,
        "exports_avg_3y_usd": 8379648.707443909,
        "exports_avg_5y_usd": 10267487.186946686,
        "exports_avg_10y_usd": 12329898.173255831,
        "exports_cagr_3y_pct": 0.220611727057074,
        "exports_cagr_5y_pct": 0.5383720002190673,
        "exports_cagr_10y_pct": -4.235777057404033,
        "exports_historical_peak_usd": 22714338.799284045,
        "buyer_imports_latest_observed_usd": 70577268.53214587,
        "historical_peak_year": 2012,
        "positive_growth_year_share_pct": 62.06896551724138,
        "trend_acceleration_pct": 4.456388784461107,
        "trend_label": "Stable",
        "buyer_yoy_latest_pct": -10.2607,
        "buyer_yoy_all_avg_pct": 7.6953,
        "buyer_trend_consistency_pct": 55.1724,
        "market_share_latest_pct": 16.499959654048325,
        "market_share_change_1y_pp": 6.755065515870571,
        "peer_best_share_pct": 71.33862445099463,
        "peer_top_exporter": "KOR",
        "supplier_count_latest": 16,
        "buyer_market_hhi": 5438.36,
        "distance_km": 9575.732421875,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.040461058601090914,
        "tariff_advantage_pp": -0.03546053984244695,
        "volatility_cv": 0.43658603377996635,
        "max_drawdown_pct": 74.33488199186652,
        "attention_level": "High attention",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier','long_distance_without_fta','buyer_macro_weakness']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "NZL",
      "hs_code": 70960,
      "num_markets": 33,
      "highest_price_importer_iso3": "PNG",
      "highest_price_usd_per_ton": 17428.571428571428,
      "lowest_price_importer_iso3": "PNG",
      "lowest_price_usd_per_ton": 448.0946123521682,
      "median_price_across_markets": 4535.496957403651,
      "price_spread_pct": 374.3906561000042,
      "avg_quantity_metric_tons": 188.54554368932034,
      "total_trade_value_usd": 73111719
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 27918862.90007955,
        "active_destinations": 24,
        "yoy_growth_pct": 26.710571190860318
      },
      {
        "year": 2011,
        "export_value_usd": 26155637.773382634,
        "active_destinations": 23,
        "yoy_growth_pct": -6.315533454952746
      },
      {
        "year": 2012,
        "export_value_usd": 30375853.397646386,
        "active_destinations": 21,
        "yoy_growth_pct": 16.135013264935438
      },
      {
        "year": 2013,
        "export_value_usd": 29127155.518486258,
        "active_destinations": 19,
        "yoy_growth_pct": -4.11082402464084
      },
      {
        "year": 2014,
        "export_value_usd": 25745413.543872654,
        "active_destinations": 22,
        "yoy_growth_pct": -11.610271976154
      },
      {
        "year": 2015,
        "export_value_usd": 22427954.197839607,
        "active_destinations": 24,
        "yoy_growth_pct": -12.885632387997104
      },
      {
        "year": 2016,
        "export_value_usd": 23101497.492608335,
        "active_destinations": 26,
        "yoy_growth_pct": 3.003141922028751
      },
      {
        "year": 2017,
        "export_value_usd": 18772080.338772886,
        "active_destinations": 22,
        "yoy_growth_pct": -18.740850696889716
      },
      {
        "year": 2018,
        "export_value_usd": 15540842.676139059,
        "active_destinations": 26,
        "yoy_growth_pct": -17.212997197544755
      },
      {
        "year": 2019,
        "export_value_usd": 14121679.52218876,
        "active_destinations": 22,
        "yoy_growth_pct": -9.13182884303461
      },
      {
        "year": 2020,
        "export_value_usd": 17888346.33194937,
        "active_destinations": 21,
        "yoy_growth_pct": 26.672937902621406
      },
      {
        "year": 2021,
        "export_value_usd": 14965987.815548733,
        "active_destinations": 19,
        "yoy_growth_pct": -16.336661098634806
      },
      {
        "year": 2022,
        "export_value_usd": 9571677.110533606,
        "active_destinations": 18,
        "yoy_growth_pct": -36.04379992485877
      },
      {
        "year": 2023,
        "export_value_usd": 10032375.731442714,
        "active_destinations": 18,
        "yoy_growth_pct": 4.813144191858605
      },
      {
        "year": 2024,
        "export_value_usd": 14193443.35636469,
        "active_destinations": 17,
        "yoy_growth_pct": 41.47639339185306
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "NZL",
      "exports_usd": 43169481455.288086,
      "imports_usd": 44028407153.41255,
      "trade_balance_usd": -858925698.124466,
      "yoy_exports_growth_pct": 0.32871307334612077,
      "yoy_imports_growth_pct": -3.9246148637891887,
      "exports_cagr_3y_pct": -0.8524126529053322,
      "imports_cagr_3y_pct": -1.9617068925080972,
      "export_partner_hhi": 1070.2180201824397,
      "export_product_hhi": 263.2735073828176,
      "momentum_score": -0.02562464452931515,
      "risk_score": 6.667457637826286,
      "gdp_million_usd": 260172.3850976165,
      "gdp_per_capita_usd": 49205.17921467924,
      "population": 5287500,
      "labor_force": 2795.13,
      "investment_rate_pct": 23.36,
      "savings_rate_pct": 23.66,
      "secondary_education_pct": 63.29,
      "tertiary_education_pct": 39.32,
      "total_factor_productivity": 2108.64,
      "trade_openness_pct": 36.83959824123019,
      "exports_gdp_pct": 18.2383585023682,
      "num_active_partners": 270,
      "num_fta_partners": 31,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 0,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 13215.444444444445,
      "avg_partner_gdp_million_usd": 533678518.3258192,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 11.481481481481481,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 0,
      "avg_applied_tariff_pct": 0.13691119591456238,
      "avg_mfn_tariff_pct": 0.1378845194609429,
      "avg_preferential_tariff_pct": 0.03351240742664182,
      "tariff_advantage_pp": 0.10437211203430108,
      "avg_distance_all_partners_km": 13303.087362575443,
      "num_border_partners": 0,
      "num_colonial_partners": 115,
      "avg_substitution_elasticity": -10.208715542231905,
      "pct_products_high_elasticity": 74.16073245167854,
      "pct_products_low_elasticity": 2.822990844354018,
      "real_market_potential": 248326.5405417353,
      "foreign_market_potential": 10022.747506047606
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "070960",
    "hs_description": "Vegetables: fruits of the genus capsicum or of the genus pimenta",
    "hs_chapter": 7,
    "hs_heading": 709
  },
  "destinations": [
    {
      "hs_code": 70960,
      "corridor_rank": 79,
      "exporter_iso3": "NZL",
      "importer_iso3": "JPN",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 11645220.832733415,
      "exports_all_year_avg_usd": 12097290.705051817,
      "exports_avg_3y_usd": 8379648.707443909,
      "exports_avg_5y_usd": 10267487.186946686,
      "exports_avg_10y_usd": 12329898.173255831,
      "exports_cagr_3y_pct": 0.220611727057074,
      "exports_cagr_5y_pct": 0.5383720002190673,
      "exports_cagr_10y_pct": -4.235777057404033,
      "exports_historical_peak_usd": 22714338.799284045,
      "buyer_imports_latest_observed_usd": 70577268.53214587,
      "historical_peak_year": 2012,
      "positive_growth_year_share_pct": 62.06896551724138,
      "trend_acceleration_pct": 4.456388784461107,
      "trend_label": "Stable",
      "buyer_yoy_latest_pct": -10.2607,
      "buyer_yoy_all_avg_pct": 7.6953,
      "buyer_trend_consistency_pct": 55.1724,
      "market_share_latest_pct": 16.499959654048325,
      "market_share_change_1y_pp": 6.755065515870571,
      "peer_best_share_pct": 71.33862445099463,
      "peer_top_exporter": "KOR",
      "supplier_count_latest": 16,
      "buyer_market_hhi": 5438.36,
      "distance_km": 9575.732421875,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.040461058601090914,
      "tariff_advantage_pp": -0.03546053984244695,
      "volatility_cv": 0.43658603377996635,
      "max_drawdown_pct": 74.33488199186652,
      "attention_level": "High attention",
      "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
      "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier','long_distance_without_fta','buyer_macro_weakness']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "NZL",
    "hs_code": 70960,
    "num_markets": 33,
    "highest_price_importer_iso3": "PNG",
    "highest_price_usd_per_ton": 17428.571428571428,
    "lowest_price_importer_iso3": "PNG",
    "lowest_price_usd_per_ton": 448.0946123521682,
    "median_price_across_markets": 4535.496957403651,
    "price_spread_pct": 374.3906561000042,
    "avg_quantity_metric_tons": 188.54554368932034,
    "total_trade_value_usd": 73111719
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 27918862.90007955,
      "active_destinations": 24,
      "yoy_growth_pct": 26.710571190860318
    },
    {
      "year": 2011,
      "export_value_usd": 26155637.773382634,
      "active_destinations": 23,
      "yoy_growth_pct": -6.315533454952746
    },
    {
      "year": 2012,
      "export_value_usd": 30375853.397646386,
      "active_destinations": 21,
      "yoy_growth_pct": 16.135013264935438
    },
    {
      "year": 2013,
      "export_value_usd": 29127155.518486258,
      "active_destinations": 19,
      "yoy_growth_pct": -4.11082402464084
    },
    {
      "year": 2014,
      "export_value_usd": 25745413.543872654,
      "active_destinations": 22,
      "yoy_growth_pct": -11.610271976154
    },
    {
      "year": 2015,
      "export_value_usd": 22427954.197839607,
      "active_destinations": 24,
      "yoy_growth_pct": -12.885632387997104
    },
    {
      "year": 2016,
      "export_value_usd": 23101497.492608335,
      "active_destinations": 26,
      "yoy_growth_pct": 3.003141922028751
    },
    {
      "year": 2017,
      "export_value_usd": 18772080.338772886,
      "active_destinations": 22,
      "yoy_growth_pct": -18.740850696889716
    },
    {
      "year": 2018,
      "export_value_usd": 15540842.676139059,
      "active_destinations": 26,
      "yoy_growth_pct": -17.212997197544755
    },
    {
      "year": 2019,
      "export_value_usd": 14121679.52218876,
      "active_destinations": 22,
      "yoy_growth_pct": -9.13182884303461
    },
    {
      "year": 2020,
      "export_value_usd": 17888346.33194937,
      "active_destinations": 21,
      "yoy_growth_pct": 26.672937902621406
    },
    {
      "year": 2021,
      "export_value_usd": 14965987.815548733,
      "active_destinations": 19,
      "yoy_growth_pct": -16.336661098634806
    },
    {
      "year": 2022,
      "export_value_usd": 9571677.110533606,
      "active_destinations": 18,
      "yoy_growth_pct": -36.04379992485877
    },
    {
      "year": 2023,
      "export_value_usd": 10032375.731442714,
      "active_destinations": 18,
      "yoy_growth_pct": 4.813144191858605
    },
    {
      "year": 2024,
      "export_value_usd": 14193443.35636469,
      "active_destinations": 17,
      "yoy_growth_pct": 41.47639339185306
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "NZL",
    "exports_usd": 43169481455.288086,
    "imports_usd": 44028407153.41255,
    "trade_balance_usd": -858925698.124466,
    "yoy_exports_growth_pct": 0.32871307334612077,
    "yoy_imports_growth_pct": -3.9246148637891887,
    "exports_cagr_3y_pct": -0.8524126529053322,
    "imports_cagr_3y_pct": -1.9617068925080972,
    "export_partner_hhi": 1070.2180201824397,
    "export_product_hhi": 263.2735073828176,
    "momentum_score": -0.02562464452931515,
    "risk_score": 6.667457637826286,
    "gdp_million_usd": 260172.3850976165,
    "gdp_per_capita_usd": 49205.17921467924,
    "population": 5287500,
    "labor_force": 2795.13,
    "investment_rate_pct": 23.36,
    "savings_rate_pct": 23.66,
    "secondary_education_pct": 63.29,
    "tertiary_education_pct": 39.32,
    "total_factor_productivity": 2108.64,
    "trade_openness_pct": 36.83959824123019,
    "exports_gdp_pct": 18.2383585023682,
    "num_active_partners": 270,
    "num_fta_partners": 31,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 0,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 13215.444444444445,
    "avg_partner_gdp_million_usd": 533678518.3258192,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 11.481481481481481,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 0,
    "avg_applied_tariff_pct": 0.13691119591456238,
    "avg_mfn_tariff_pct": 0.1378845194609429,
    "avg_preferential_tariff_pct": 0.03351240742664182,
    "tariff_advantage_pp": 0.10437211203430108,
    "avg_distance_all_partners_km": 13303.087362575443,
    "num_border_partners": 0,
    "num_colonial_partners": 115,
    "avg_substitution_elasticity": -10.208715542231905,
    "pct_products_high_elasticity": 74.16073245167854,
    "pct_products_low_elasticity": 2.822990844354018,
    "real_market_potential": 248326.5405417353,
    "foreign_market_potential": 10022.747506047606
  }
}