{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/mys/961320",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/961320",
    "exporter": "https://www.yugalinks.com/trade/exporter/mys/961320",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "961320",
    "exporter_iso3": "MYS",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 78,
    "current_lane_count": 10,
    "active_market_count": 10,
    "exports_latest_observed_lanes_usd": 435497.36236357817,
    "exports_current_2024_usd": 54008.388839187,
    "exports_avg_3y_usd": 55295.7455624402,
    "exports_avg_5y_usd": 44380.11799660933,
    "exports_avg_10y_usd": 78356.5595605701,
    "exports_cagr_3y_pct": 16.59443222878867,
    "exports_cagr_5y_pct": 14.697228315998668,
    "exports_cagr_10y_pct": -6.021667055952262,
    "exports_all_year_lane_avg_usd": 1490040.609204855,
    "exports_historical_lane_peak_usd": 3948635.638588465,
    "historical_peak_year": 2005,
    "positive_growth_year_share_pct": 41.37931034482759,
    "trend_acceleration_pct": 22.616099284740933,
    "trend_label": "Rapid growth",
    "top_market_iso3": "KOR",
    "top_market_exports_usd": 133692.70891608496,
    "top_market_share_pct": 30.698856174580136,
    "destination_hhi": 1670.1023727408917,
    "weighted_share_latest_pct": 4.037504587434628,
    "weighted_share_change_1y_pp": -6.5044696511692415,
    "weighted_volatility_cv": 0.7556008737212696,
    "weighted_max_drawdown_pct": 71.03979332001542,
    "limited_history_lane_share_pct": 67.94871794871794,
    "data_freshness_years": 0,
    "coverage_score": 75,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:30",
    "source": "api",
    "product": {
      "hs_code": 961320,
      "hs_description": "Lighters: pocket, cigarette, gas fuelled, refillable",
      "hs_chapter": 96,
      "hs_heading": 9613,
      "substitution_elasticity": -5.5335774,
      "price_range_label": "High price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Lighters: pocket, cigarette, gas fuelled, refillable",
    "hs_chapter": 96,
    "hs_heading": 9613,
    "destinations": [
      {
        "hs_code": 961320,
        "corridor_rank": 84,
        "exporter_iso3": "MYS",
        "importer_iso3": "KOR",
        "latest_data_year": 2006,
        "lane_data_years": 6,
        "exports_latest_observed_usd": 133692.70891608496,
        "exports_all_year_avg_usd": 280191.89076793776,
        "exports_avg_3y_usd": 268897.10745142534,
        "exports_avg_5y_usd": 330129.6481364187,
        "exports_avg_10y_usd": 280191.89076793776,
        "exports_cagr_3y_pct": -40.46689336672846,
        "exports_cagr_5y_pct": 34.38560095290393,
        "exports_cagr_10y_pct": null,
        "exports_historical_peak_usd": 633624.6801358454,
        "buyer_imports_latest_observed_usd": 11126849.967384638,
        "historical_peak_year": 2003,
        "positive_growth_year_share_pct": 60,
        "trend_acceleration_pct": null,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": -22.1155,
        "buyer_yoy_all_avg_pct": 15.0645,
        "buyer_trend_consistency_pct": 55.1724,
        "market_share_latest_pct": 3.6665395670289147,
        "market_share_change_1y_pp": -15.44568583189997,
        "peer_best_share_pct": 78.97654664937758,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 13,
        "buyer_market_hhi": 6474.43,
        "distance_km": 4614.0673828125,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.1354860626866667,
        "tariff_advantage_pp": -0.012728461152767628,
        "volatility_cv": 0.6889486659599503,
        "max_drawdown_pct": 78.90033120436186,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Growing",
        "confidence_label": "Medium",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 961320,
        "corridor_rank": 97,
        "exporter_iso3": "MYS",
        "importer_iso3": "TUR",
        "latest_data_year": 2007,
        "lane_data_years": 7,
        "exports_latest_observed_usd": 94741.4759225057,
        "exports_all_year_avg_usd": 653940.5379848455,
        "exports_avg_3y_usd": 870020.9562473604,
        "exports_avg_5y_usd": 880567.8878937047,
        "exports_avg_10y_usd": 653940.5379848456,
        "exports_cagr_3y_pct": -57.298479377870514,
        "exports_cagr_5y_pct": -9.444387672137221,
        "exports_cagr_10y_pct": null,
        "exports_historical_peak_usd": 1753143.613057081,
        "buyer_imports_latest_observed_usd": 10249445.626859352,
        "historical_peak_year": 2005,
        "positive_growth_year_share_pct": 66.66666666666667,
        "trend_acceleration_pct": null,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": 0.4597,
        "buyer_yoy_all_avg_pct": 8.249,
        "buyer_trend_consistency_pct": 58.6207,
        "market_share_latest_pct": 1.8536795648592204,
        "market_share_change_1y_pp": -10.891135489748663,
        "peer_best_share_pct": 58.84845920802606,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 22,
        "buyer_market_hhi": 4594.41,
        "distance_km": 8344.6650390625,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.09064282192632327,
        "tariff_advantage_pp": 0.05029729608955559,
        "volatility_cv": 0.9151135268687951,
        "max_drawdown_pct": 94.59590901641548,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier','long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "Medium",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "MYS",
      "hs_code": 961320,
      "num_markets": 23,
      "highest_price_importer_iso3": "CHE",
      "highest_price_usd_per_ton": 485000,
      "lowest_price_importer_iso3": "ARE",
      "lowest_price_usd_per_ton": 584.7764280175755,
      "median_price_across_markets": 9000,
      "price_spread_pct": 5382.3913730220265,
      "avg_quantity_metric_tons": 1.4605454545454548,
      "total_trade_value_usd": 451110
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 184812.5776208459,
        "active_destinations": 8,
        "yoy_growth_pct": -12.712561696088724
      },
      {
        "year": 2011,
        "export_value_usd": 228501.8847512722,
        "active_destinations": 7,
        "yoy_growth_pct": 23.639791021181228
      },
      {
        "year": 2012,
        "export_value_usd": 188274.45319577935,
        "active_destinations": 12,
        "yoy_growth_pct": -17.60485765764297
      },
      {
        "year": 2013,
        "export_value_usd": 154830.36885366275,
        "active_destinations": 11,
        "yoy_growth_pct": -17.763474424934003
      },
      {
        "year": 2014,
        "export_value_usd": 100504.11703670464,
        "active_destinations": 9,
        "yoy_growth_pct": -35.087594390674305
      },
      {
        "year": 2015,
        "export_value_usd": 162818.07285673326,
        "active_destinations": 12,
        "yoy_growth_pct": 62.00139621869541
      },
      {
        "year": 2016,
        "export_value_usd": 143556.86796834614,
        "active_destinations": 10,
        "yoy_growth_pct": -11.829893666248845
      },
      {
        "year": 2017,
        "export_value_usd": 136321.02826545574,
        "active_destinations": 6,
        "yoy_growth_pct": -5.040399533156353
      },
      {
        "year": 2018,
        "export_value_usd": 91761.03735971857,
        "active_destinations": 8,
        "yoy_growth_pct": -32.687540192967305
      },
      {
        "year": 2019,
        "export_value_usd": 27207.9991724006,
        "active_destinations": 10,
        "yoy_growth_pct": -70.34907194244033
      },
      {
        "year": 2020,
        "export_value_usd": 21938.987134436647,
        "active_destinations": 11,
        "yoy_growth_pct": -19.36567258980499
      },
      {
        "year": 2021,
        "export_value_usd": 34074.36616128945,
        "active_destinations": 10,
        "yoy_growth_pct": 55.31421734508628
      },
      {
        "year": 2022,
        "export_value_usd": 24597.221599649423,
        "active_destinations": 13,
        "yoy_growth_pct": -27.813120622054704
      },
      {
        "year": 2023,
        "export_value_usd": 87281.62624848419,
        "active_destinations": 14,
        "yoy_growth_pct": 254.84343585264196
      },
      {
        "year": 2024,
        "export_value_usd": 54008.388839187,
        "active_destinations": 10,
        "yoy_growth_pct": -38.12169735995844
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "MYS",
      "exports_usd": 378132462873.86395,
      "imports_usd": 318315101200.59686,
      "trade_balance_usd": 59817361673.26709,
      "yoy_exports_growth_pct": 6.415350356748739,
      "yoy_imports_growth_pct": 12.48562159829618,
      "exports_cagr_3y_pct": 2.9520392290228292,
      "imports_cagr_3y_pct": 8.709179672317902,
      "export_partner_hhi": 977.0817977140791,
      "export_product_hhi": 320.44971227919353,
      "momentum_score": 5.376357018430966,
      "risk_score": 6.487657549966364,
      "gdp_million_usd": 422227.0054286881,
      "gdp_per_capita_usd": 11874.427368424476,
      "population": 35557673,
      "labor_force": 16960.75,
      "investment_rate_pct": 23.72,
      "savings_rate_pct": 32.17,
      "secondary_education_pct": 87.31,
      "tertiary_education_pct": 29.54,
      "total_factor_productivity": 1068.53,
      "trade_openness_pct": 136.11540235731727,
      "exports_gdp_pct": 73.9031263564538,
      "num_active_partners": 1080,
      "num_fta_partners": 48,
      "num_wto_partners": 676,
      "num_eu_partners": 112,
      "num_shared_border_partners": 8,
      "num_shared_language_partners": 14,
      "avg_partner_distance_km": 9723.0329218107,
      "avg_partner_gdp_million_usd": 533678518.3258196,
      "avg_partner_gdp_per_capita_usd": 15.774186170212737,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.444444444444445,
      "pct_partners_shared_language": 1.2962962962962963,
      "pct_partners_shared_border": 0.7407407407407408,
      "avg_applied_tariff_pct": 0.13214999915852535,
      "avg_mfn_tariff_pct": 0.13738602641697065,
      "avg_preferential_tariff_pct": 0.040228014208270844,
      "tariff_advantage_pp": 0.0971580122086998,
      "avg_distance_all_partners_km": 9931.286379732555,
      "num_border_partners": 126,
      "num_colonial_partners": 30,
      "avg_substitution_elasticity": -10.579872463773903,
      "pct_products_high_elasticity": 75.377969762419,
      "pct_products_low_elasticity": 2.759779217662587,
      "real_market_potential": 479678.3552777015,
      "foreign_market_potential": 16351.148899260625
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "961320",
    "hs_description": "Lighters: pocket, cigarette, gas fuelled, refillable",
    "hs_chapter": 96,
    "hs_heading": 9613
  },
  "destinations": [
    {
      "hs_code": 961320,
      "corridor_rank": 84,
      "exporter_iso3": "MYS",
      "importer_iso3": "KOR",
      "latest_data_year": 2006,
      "lane_data_years": 6,
      "exports_latest_observed_usd": 133692.70891608496,
      "exports_all_year_avg_usd": 280191.89076793776,
      "exports_avg_3y_usd": 268897.10745142534,
      "exports_avg_5y_usd": 330129.6481364187,
      "exports_avg_10y_usd": 280191.89076793776,
      "exports_cagr_3y_pct": -40.46689336672846,
      "exports_cagr_5y_pct": 34.38560095290393,
      "exports_cagr_10y_pct": null,
      "exports_historical_peak_usd": 633624.6801358454,
      "buyer_imports_latest_observed_usd": 11126849.967384638,
      "historical_peak_year": 2003,
      "positive_growth_year_share_pct": 60,
      "trend_acceleration_pct": null,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": -22.1155,
      "buyer_yoy_all_avg_pct": 15.0645,
      "buyer_trend_consistency_pct": 55.1724,
      "market_share_latest_pct": 3.6665395670289147,
      "market_share_change_1y_pp": -15.44568583189997,
      "peer_best_share_pct": 78.97654664937758,
      "peer_top_exporter": "CHN",
      "supplier_count_latest": 13,
      "buyer_market_hhi": 6474.43,
      "distance_km": 4614.0673828125,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.1354860626866667,
      "tariff_advantage_pp": -0.012728461152767628,
      "volatility_cv": 0.6889486659599503,
      "max_drawdown_pct": 78.90033120436186,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Growing",
      "confidence_label": "Medium",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 961320,
      "corridor_rank": 97,
      "exporter_iso3": "MYS",
      "importer_iso3": "TUR",
      "latest_data_year": 2007,
      "lane_data_years": 7,
      "exports_latest_observed_usd": 94741.4759225057,
      "exports_all_year_avg_usd": 653940.5379848455,
      "exports_avg_3y_usd": 870020.9562473604,
      "exports_avg_5y_usd": 880567.8878937047,
      "exports_avg_10y_usd": 653940.5379848456,
      "exports_cagr_3y_pct": -57.298479377870514,
      "exports_cagr_5y_pct": -9.444387672137221,
      "exports_cagr_10y_pct": null,
      "exports_historical_peak_usd": 1753143.613057081,
      "buyer_imports_latest_observed_usd": 10249445.626859352,
      "historical_peak_year": 2005,
      "positive_growth_year_share_pct": 66.66666666666667,
      "trend_acceleration_pct": null,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": 0.4597,
      "buyer_yoy_all_avg_pct": 8.249,
      "buyer_trend_consistency_pct": 58.6207,
      "market_share_latest_pct": 1.8536795648592204,
      "market_share_change_1y_pp": -10.891135489748663,
      "peer_best_share_pct": 58.84845920802606,
      "peer_top_exporter": "CHN",
      "supplier_count_latest": 22,
      "buyer_market_hhi": 4594.41,
      "distance_km": 8344.6650390625,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.09064282192632327,
      "tariff_advantage_pp": 0.05029729608955559,
      "volatility_cv": 0.9151135268687951,
      "max_drawdown_pct": 94.59590901641548,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier','long_distance_without_fta']",
      "signal_flag": "Growing",
      "confidence_label": "Medium",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "MYS",
    "hs_code": 961320,
    "num_markets": 23,
    "highest_price_importer_iso3": "CHE",
    "highest_price_usd_per_ton": 485000,
    "lowest_price_importer_iso3": "ARE",
    "lowest_price_usd_per_ton": 584.7764280175755,
    "median_price_across_markets": 9000,
    "price_spread_pct": 5382.3913730220265,
    "avg_quantity_metric_tons": 1.4605454545454548,
    "total_trade_value_usd": 451110
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 184812.5776208459,
      "active_destinations": 8,
      "yoy_growth_pct": -12.712561696088724
    },
    {
      "year": 2011,
      "export_value_usd": 228501.8847512722,
      "active_destinations": 7,
      "yoy_growth_pct": 23.639791021181228
    },
    {
      "year": 2012,
      "export_value_usd": 188274.45319577935,
      "active_destinations": 12,
      "yoy_growth_pct": -17.60485765764297
    },
    {
      "year": 2013,
      "export_value_usd": 154830.36885366275,
      "active_destinations": 11,
      "yoy_growth_pct": -17.763474424934003
    },
    {
      "year": 2014,
      "export_value_usd": 100504.11703670464,
      "active_destinations": 9,
      "yoy_growth_pct": -35.087594390674305
    },
    {
      "year": 2015,
      "export_value_usd": 162818.07285673326,
      "active_destinations": 12,
      "yoy_growth_pct": 62.00139621869541
    },
    {
      "year": 2016,
      "export_value_usd": 143556.86796834614,
      "active_destinations": 10,
      "yoy_growth_pct": -11.829893666248845
    },
    {
      "year": 2017,
      "export_value_usd": 136321.02826545574,
      "active_destinations": 6,
      "yoy_growth_pct": -5.040399533156353
    },
    {
      "year": 2018,
      "export_value_usd": 91761.03735971857,
      "active_destinations": 8,
      "yoy_growth_pct": -32.687540192967305
    },
    {
      "year": 2019,
      "export_value_usd": 27207.9991724006,
      "active_destinations": 10,
      "yoy_growth_pct": -70.34907194244033
    },
    {
      "year": 2020,
      "export_value_usd": 21938.987134436647,
      "active_destinations": 11,
      "yoy_growth_pct": -19.36567258980499
    },
    {
      "year": 2021,
      "export_value_usd": 34074.36616128945,
      "active_destinations": 10,
      "yoy_growth_pct": 55.31421734508628
    },
    {
      "year": 2022,
      "export_value_usd": 24597.221599649423,
      "active_destinations": 13,
      "yoy_growth_pct": -27.813120622054704
    },
    {
      "year": 2023,
      "export_value_usd": 87281.62624848419,
      "active_destinations": 14,
      "yoy_growth_pct": 254.84343585264196
    },
    {
      "year": 2024,
      "export_value_usd": 54008.388839187,
      "active_destinations": 10,
      "yoy_growth_pct": -38.12169735995844
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "MYS",
    "exports_usd": 378132462873.86395,
    "imports_usd": 318315101200.59686,
    "trade_balance_usd": 59817361673.26709,
    "yoy_exports_growth_pct": 6.415350356748739,
    "yoy_imports_growth_pct": 12.48562159829618,
    "exports_cagr_3y_pct": 2.9520392290228292,
    "imports_cagr_3y_pct": 8.709179672317902,
    "export_partner_hhi": 977.0817977140791,
    "export_product_hhi": 320.44971227919353,
    "momentum_score": 5.376357018430966,
    "risk_score": 6.487657549966364,
    "gdp_million_usd": 422227.0054286881,
    "gdp_per_capita_usd": 11874.427368424476,
    "population": 35557673,
    "labor_force": 16960.75,
    "investment_rate_pct": 23.72,
    "savings_rate_pct": 32.17,
    "secondary_education_pct": 87.31,
    "tertiary_education_pct": 29.54,
    "total_factor_productivity": 1068.53,
    "trade_openness_pct": 136.11540235731727,
    "exports_gdp_pct": 73.9031263564538,
    "num_active_partners": 1080,
    "num_fta_partners": 48,
    "num_wto_partners": 676,
    "num_eu_partners": 112,
    "num_shared_border_partners": 8,
    "num_shared_language_partners": 14,
    "avg_partner_distance_km": 9723.0329218107,
    "avg_partner_gdp_million_usd": 533678518.3258196,
    "avg_partner_gdp_per_capita_usd": 15.774186170212737,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.444444444444445,
    "pct_partners_shared_language": 1.2962962962962963,
    "pct_partners_shared_border": 0.7407407407407408,
    "avg_applied_tariff_pct": 0.13214999915852535,
    "avg_mfn_tariff_pct": 0.13738602641697065,
    "avg_preferential_tariff_pct": 0.040228014208270844,
    "tariff_advantage_pp": 0.0971580122086998,
    "avg_distance_all_partners_km": 9931.286379732555,
    "num_border_partners": 126,
    "num_colonial_partners": 30,
    "avg_substitution_elasticity": -10.579872463773903,
    "pct_products_high_elasticity": 75.377969762419,
    "pct_products_low_elasticity": 2.759779217662587,
    "real_market_potential": 479678.3552777015,
    "foreign_market_potential": 16351.148899260625
  }
}