{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/mys/950440",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/950440",
    "exporter": "https://www.yugalinks.com/trade/exporter/mys/950440",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "950440",
    "exporter_iso3": "MYS",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 122,
    "current_lane_count": 61,
    "active_market_count": 61,
    "exports_latest_observed_lanes_usd": 21909583.60672788,
    "exports_current_2024_usd": 21785761.91742522,
    "exports_avg_3y_usd": 21701081.330841403,
    "exports_avg_5y_usd": 17064460.792342834,
    "exports_avg_10y_usd": 10148453.128472712,
    "exports_cagr_3y_pct": 14.69698226080105,
    "exports_cagr_5y_pct": 28.47682405582981,
    "exports_cagr_10y_pct": 29.463163405795644,
    "exports_all_year_lane_avg_usd": 5572012.072401628,
    "exports_historical_lane_peak_usd": 38045645.38272543,
    "historical_peak_year": 2022,
    "positive_growth_year_share_pct": 58.62068965517241,
    "trend_acceleration_pct": -14.766181144994594,
    "trend_label": "Rapid growth",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 8117140.193436965,
    "top_market_share_pct": 37.04835445135706,
    "destination_hhi": 2595.948010341444,
    "weighted_share_latest_pct": 4.59210194794875,
    "weighted_share_change_1y_pp": 0.10378261917406119,
    "weighted_volatility_cv": 1.9388071103063078,
    "weighted_max_drawdown_pct": 96.27201268400265,
    "limited_history_lane_share_pct": 46.721311475409834,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:30",
    "source": "api",
    "product": {
      "hs_code": 950440,
      "hs_description": "Playing cards",
      "hs_chapter": 95,
      "hs_heading": 9504,
      "substitution_elasticity": -4.7897902,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Playing cards",
    "hs_chapter": 95,
    "hs_heading": 9504,
    "destinations": [
      {
        "hs_code": 950440,
        "corridor_rank": 73,
        "exporter_iso3": "MYS",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 8117140.193436965,
        "exports_all_year_avg_usd": 2158056.779428535,
        "exports_avg_3y_usd": 11607234.902228914,
        "exports_avg_5y_usd": 10209086.75928459,
        "exports_avg_10y_usd": 5567926.857453731,
        "exports_cagr_3y_pct": -12.869154156826312,
        "exports_cagr_5y_pct": 24.061993308933218,
        "exports_cagr_10y_pct": 49.45894939794731,
        "exports_historical_peak_usd": 18541235.64823799,
        "buyer_imports_latest_observed_usd": 500452105.3294318,
        "historical_peak_year": 2022,
        "positive_growth_year_share_pct": 58.62068965517241,
        "trend_acceleration_pct": -62.32810355477362,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": 18.8646,
        "buyer_yoy_all_avg_pct": 12.9685,
        "buyer_trend_consistency_pct": 65.5172,
        "market_share_latest_pct": 1.6219614438615872,
        "market_share_change_1y_pp": -0.3169467642763817,
        "peer_best_share_pct": 39.795820752468266,
        "peer_top_exporter": "JPN",
        "supplier_count_latest": 77,
        "buyer_market_hhi": 3100.62,
        "distance_km": 15130.1181640625,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.023562643374262626,
        "tariff_advantage_pp": 0.03724799055676768,
        "volatility_cv": 1.9292563037727577,
        "max_drawdown_pct": 93.6346757941118,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 950440,
        "corridor_rank": 79,
        "exporter_iso3": "MYS",
        "importer_iso3": "SGP",
        "latest_data_year": 2024,
        "lane_data_years": 29,
        "exports_latest_observed_usd": 7128557.352699067,
        "exports_all_year_avg_usd": 646562.6075240963,
        "exports_avg_3y_usd": 3933038.4798222226,
        "exports_avg_5y_usd": 2966893.0336207533,
        "exports_avg_10y_usd": 1476382.3042303447,
        "exports_cagr_3y_pct": 370.4663578163446,
        "exports_cagr_5y_pct": 86.79441829507833,
        "exports_cagr_10y_pct": 51.34721185043889,
        "exports_historical_peak_usd": 7128557.352699067,
        "buyer_imports_latest_observed_usd": 66828513.6977811,
        "historical_peak_year": 2024,
        "positive_growth_year_share_pct": 50,
        "trend_acceleration_pct": 319.1191459659057,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 41.9615,
        "buyer_yoy_all_avg_pct": 15.8757,
        "buyer_trend_consistency_pct": 48.2759,
        "market_share_latest_pct": 10.666939840883751,
        "market_share_change_1y_pp": 0.7454320804745773,
        "peer_best_share_pct": 58.957505805922814,
        "peer_top_exporter": "JPN",
        "supplier_count_latest": 52,
        "buyer_market_hhi": 3908.67,
        "distance_km": 315.5433044433594,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.0035649841120444442,
        "tariff_advantage_pp": 0.0035649841120444442,
        "volatility_cv": 2.281070184519756,
        "max_drawdown_pct": 99.99999999999997,
        "attention_level": "High attention",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "MYS",
      "hs_code": 950440,
      "num_markets": 70,
      "highest_price_importer_iso3": "BEL",
      "highest_price_usd_per_ton": 9013000,
      "lowest_price_importer_iso3": "LAO",
      "lowest_price_usd_per_ton": 1004.0674026728645,
      "median_price_across_markets": 23673.26732673267,
      "price_spread_pct": 38068.23877843288,
      "avg_quantity_metric_tons": 15.197605128205122,
      "total_trade_value_usd": 69636251
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 952469.8793827471,
        "active_destinations": 29,
        "yoy_growth_pct": -31.20988272131868
      },
      {
        "year": 2011,
        "export_value_usd": 821176.5879380936,
        "active_destinations": 26,
        "yoy_growth_pct": -13.784508495926277
      },
      {
        "year": 2012,
        "export_value_usd": 1233566.3998466688,
        "active_destinations": 28,
        "yoy_growth_pct": 50.219382525755144
      },
      {
        "year": 2013,
        "export_value_usd": 1716051.8430981864,
        "active_destinations": 23,
        "yoy_growth_pct": 39.11305004023213
      },
      {
        "year": 2014,
        "export_value_usd": 1647064.4976916302,
        "active_destinations": 24,
        "yoy_growth_pct": -4.0201201195650045
      },
      {
        "year": 2015,
        "export_value_usd": 1517374.442355513,
        "active_destinations": 24,
        "yoy_growth_pct": -7.874011947794295
      },
      {
        "year": 2016,
        "export_value_usd": 1524031.933007021,
        "active_destinations": 37,
        "yoy_growth_pct": 0.43875067785991123
      },
      {
        "year": 2017,
        "export_value_usd": 1861401.7635829467,
        "active_destinations": 29,
        "yoy_growth_pct": 22.13666415179842
      },
      {
        "year": 2018,
        "export_value_usd": 5035717.158439608,
        "active_destinations": 41,
        "yoy_growth_pct": 170.5335976875048
      },
      {
        "year": 2019,
        "export_value_usd": 6223702.02562787,
        "active_destinations": 49,
        "yoy_growth_pct": 23.591175393901125
      },
      {
        "year": 2020,
        "export_value_usd": 5780736.124431262,
        "active_destinations": 50,
        "yoy_growth_pct": -7.117402140600077
      },
      {
        "year": 2021,
        "export_value_usd": 14438323.84475869,
        "active_destinations": 51,
        "yoy_growth_pct": 149.76618088028027
      },
      {
        "year": 2022,
        "export_value_usd": 24198839.313430216,
        "active_destinations": 59,
        "yoy_growth_pct": 67.60144441707288
      },
      {
        "year": 2023,
        "export_value_usd": 19118642.76166877,
        "active_destinations": 58,
        "yoy_growth_pct": -20.993554632771023
      },
      {
        "year": 2024,
        "export_value_usd": 21785761.91742522,
        "active_destinations": 61,
        "yoy_growth_pct": 13.95035823936096
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "MYS",
      "exports_usd": 378132462873.86395,
      "imports_usd": 318315101200.59686,
      "trade_balance_usd": 59817361673.26709,
      "yoy_exports_growth_pct": 6.415350356748739,
      "yoy_imports_growth_pct": 12.48562159829618,
      "exports_cagr_3y_pct": 2.9520392290228292,
      "imports_cagr_3y_pct": 8.709179672317902,
      "export_partner_hhi": 977.0817977140791,
      "export_product_hhi": 320.44971227919353,
      "momentum_score": 5.376357018430966,
      "risk_score": 6.487657549966364,
      "gdp_million_usd": 422227.0054286881,
      "gdp_per_capita_usd": 11874.427368424476,
      "population": 35557673,
      "labor_force": 16960.75,
      "investment_rate_pct": 23.72,
      "savings_rate_pct": 32.17,
      "secondary_education_pct": 87.31,
      "tertiary_education_pct": 29.54,
      "total_factor_productivity": 1068.53,
      "trade_openness_pct": 136.11540235731727,
      "exports_gdp_pct": 73.9031263564538,
      "num_active_partners": 1080,
      "num_fta_partners": 48,
      "num_wto_partners": 676,
      "num_eu_partners": 112,
      "num_shared_border_partners": 8,
      "num_shared_language_partners": 14,
      "avg_partner_distance_km": 9723.0329218107,
      "avg_partner_gdp_million_usd": 533678518.3258196,
      "avg_partner_gdp_per_capita_usd": 15.774186170212737,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.444444444444445,
      "pct_partners_shared_language": 1.2962962962962963,
      "pct_partners_shared_border": 0.7407407407407408,
      "avg_applied_tariff_pct": 0.13214999915852535,
      "avg_mfn_tariff_pct": 0.13738602641697065,
      "avg_preferential_tariff_pct": 0.040228014208270844,
      "tariff_advantage_pp": 0.0971580122086998,
      "avg_distance_all_partners_km": 9931.286379732555,
      "num_border_partners": 126,
      "num_colonial_partners": 30,
      "avg_substitution_elasticity": -10.579872463773903,
      "pct_products_high_elasticity": 75.377969762419,
      "pct_products_low_elasticity": 2.759779217662587,
      "real_market_potential": 479678.3552777015,
      "foreign_market_potential": 16351.148899260625
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "950440",
    "hs_description": "Playing cards",
    "hs_chapter": 95,
    "hs_heading": 9504
  },
  "destinations": [
    {
      "hs_code": 950440,
      "corridor_rank": 73,
      "exporter_iso3": "MYS",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 8117140.193436965,
      "exports_all_year_avg_usd": 2158056.779428535,
      "exports_avg_3y_usd": 11607234.902228914,
      "exports_avg_5y_usd": 10209086.75928459,
      "exports_avg_10y_usd": 5567926.857453731,
      "exports_cagr_3y_pct": -12.869154156826312,
      "exports_cagr_5y_pct": 24.061993308933218,
      "exports_cagr_10y_pct": 49.45894939794731,
      "exports_historical_peak_usd": 18541235.64823799,
      "buyer_imports_latest_observed_usd": 500452105.3294318,
      "historical_peak_year": 2022,
      "positive_growth_year_share_pct": 58.62068965517241,
      "trend_acceleration_pct": -62.32810355477362,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": 18.8646,
      "buyer_yoy_all_avg_pct": 12.9685,
      "buyer_trend_consistency_pct": 65.5172,
      "market_share_latest_pct": 1.6219614438615872,
      "market_share_change_1y_pp": -0.3169467642763817,
      "peer_best_share_pct": 39.795820752468266,
      "peer_top_exporter": "JPN",
      "supplier_count_latest": 77,
      "buyer_market_hhi": 3100.62,
      "distance_km": 15130.1181640625,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.023562643374262626,
      "tariff_advantage_pp": 0.03724799055676768,
      "volatility_cv": 1.9292563037727577,
      "max_drawdown_pct": 93.6346757941118,
      "attention_level": "High attention",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','long_distance_without_fta']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 950440,
      "corridor_rank": 79,
      "exporter_iso3": "MYS",
      "importer_iso3": "SGP",
      "latest_data_year": 2024,
      "lane_data_years": 29,
      "exports_latest_observed_usd": 7128557.352699067,
      "exports_all_year_avg_usd": 646562.6075240963,
      "exports_avg_3y_usd": 3933038.4798222226,
      "exports_avg_5y_usd": 2966893.0336207533,
      "exports_avg_10y_usd": 1476382.3042303447,
      "exports_cagr_3y_pct": 370.4663578163446,
      "exports_cagr_5y_pct": 86.79441829507833,
      "exports_cagr_10y_pct": 51.34721185043889,
      "exports_historical_peak_usd": 7128557.352699067,
      "buyer_imports_latest_observed_usd": 66828513.6977811,
      "historical_peak_year": 2024,
      "positive_growth_year_share_pct": 50,
      "trend_acceleration_pct": 319.1191459659057,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 41.9615,
      "buyer_yoy_all_avg_pct": 15.8757,
      "buyer_trend_consistency_pct": 48.2759,
      "market_share_latest_pct": 10.666939840883751,
      "market_share_change_1y_pp": 0.7454320804745773,
      "peer_best_share_pct": 58.957505805922814,
      "peer_top_exporter": "JPN",
      "supplier_count_latest": 52,
      "buyer_market_hhi": 3908.67,
      "distance_km": 315.5433044433594,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.0035649841120444442,
      "tariff_advantage_pp": 0.0035649841120444442,
      "volatility_cv": 2.281070184519756,
      "max_drawdown_pct": 99.99999999999997,
      "attention_level": "High attention",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "MYS",
    "hs_code": 950440,
    "num_markets": 70,
    "highest_price_importer_iso3": "BEL",
    "highest_price_usd_per_ton": 9013000,
    "lowest_price_importer_iso3": "LAO",
    "lowest_price_usd_per_ton": 1004.0674026728645,
    "median_price_across_markets": 23673.26732673267,
    "price_spread_pct": 38068.23877843288,
    "avg_quantity_metric_tons": 15.197605128205122,
    "total_trade_value_usd": 69636251
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 952469.8793827471,
      "active_destinations": 29,
      "yoy_growth_pct": -31.20988272131868
    },
    {
      "year": 2011,
      "export_value_usd": 821176.5879380936,
      "active_destinations": 26,
      "yoy_growth_pct": -13.784508495926277
    },
    {
      "year": 2012,
      "export_value_usd": 1233566.3998466688,
      "active_destinations": 28,
      "yoy_growth_pct": 50.219382525755144
    },
    {
      "year": 2013,
      "export_value_usd": 1716051.8430981864,
      "active_destinations": 23,
      "yoy_growth_pct": 39.11305004023213
    },
    {
      "year": 2014,
      "export_value_usd": 1647064.4976916302,
      "active_destinations": 24,
      "yoy_growth_pct": -4.0201201195650045
    },
    {
      "year": 2015,
      "export_value_usd": 1517374.442355513,
      "active_destinations": 24,
      "yoy_growth_pct": -7.874011947794295
    },
    {
      "year": 2016,
      "export_value_usd": 1524031.933007021,
      "active_destinations": 37,
      "yoy_growth_pct": 0.43875067785991123
    },
    {
      "year": 2017,
      "export_value_usd": 1861401.7635829467,
      "active_destinations": 29,
      "yoy_growth_pct": 22.13666415179842
    },
    {
      "year": 2018,
      "export_value_usd": 5035717.158439608,
      "active_destinations": 41,
      "yoy_growth_pct": 170.5335976875048
    },
    {
      "year": 2019,
      "export_value_usd": 6223702.02562787,
      "active_destinations": 49,
      "yoy_growth_pct": 23.591175393901125
    },
    {
      "year": 2020,
      "export_value_usd": 5780736.124431262,
      "active_destinations": 50,
      "yoy_growth_pct": -7.117402140600077
    },
    {
      "year": 2021,
      "export_value_usd": 14438323.84475869,
      "active_destinations": 51,
      "yoy_growth_pct": 149.76618088028027
    },
    {
      "year": 2022,
      "export_value_usd": 24198839.313430216,
      "active_destinations": 59,
      "yoy_growth_pct": 67.60144441707288
    },
    {
      "year": 2023,
      "export_value_usd": 19118642.76166877,
      "active_destinations": 58,
      "yoy_growth_pct": -20.993554632771023
    },
    {
      "year": 2024,
      "export_value_usd": 21785761.91742522,
      "active_destinations": 61,
      "yoy_growth_pct": 13.95035823936096
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "MYS",
    "exports_usd": 378132462873.86395,
    "imports_usd": 318315101200.59686,
    "trade_balance_usd": 59817361673.26709,
    "yoy_exports_growth_pct": 6.415350356748739,
    "yoy_imports_growth_pct": 12.48562159829618,
    "exports_cagr_3y_pct": 2.9520392290228292,
    "imports_cagr_3y_pct": 8.709179672317902,
    "export_partner_hhi": 977.0817977140791,
    "export_product_hhi": 320.44971227919353,
    "momentum_score": 5.376357018430966,
    "risk_score": 6.487657549966364,
    "gdp_million_usd": 422227.0054286881,
    "gdp_per_capita_usd": 11874.427368424476,
    "population": 35557673,
    "labor_force": 16960.75,
    "investment_rate_pct": 23.72,
    "savings_rate_pct": 32.17,
    "secondary_education_pct": 87.31,
    "tertiary_education_pct": 29.54,
    "total_factor_productivity": 1068.53,
    "trade_openness_pct": 136.11540235731727,
    "exports_gdp_pct": 73.9031263564538,
    "num_active_partners": 1080,
    "num_fta_partners": 48,
    "num_wto_partners": 676,
    "num_eu_partners": 112,
    "num_shared_border_partners": 8,
    "num_shared_language_partners": 14,
    "avg_partner_distance_km": 9723.0329218107,
    "avg_partner_gdp_million_usd": 533678518.3258196,
    "avg_partner_gdp_per_capita_usd": 15.774186170212737,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.444444444444445,
    "pct_partners_shared_language": 1.2962962962962963,
    "pct_partners_shared_border": 0.7407407407407408,
    "avg_applied_tariff_pct": 0.13214999915852535,
    "avg_mfn_tariff_pct": 0.13738602641697065,
    "avg_preferential_tariff_pct": 0.040228014208270844,
    "tariff_advantage_pp": 0.0971580122086998,
    "avg_distance_all_partners_km": 9931.286379732555,
    "num_border_partners": 126,
    "num_colonial_partners": 30,
    "avg_substitution_elasticity": -10.579872463773903,
    "pct_products_high_elasticity": 75.377969762419,
    "pct_products_low_elasticity": 2.759779217662587,
    "real_market_potential": 479678.3552777015,
    "foreign_market_potential": 16351.148899260625
  }
}