{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/mys/491110",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/491110",
    "exporter": "https://www.yugalinks.com/trade/exporter/mys/491110",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "491110",
    "exporter_iso3": "MYS",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 183,
    "current_lane_count": 137,
    "active_market_count": 137,
    "exports_latest_observed_lanes_usd": 12473988.622627117,
    "exports_current_2024_usd": 11746907.544426804,
    "exports_avg_3y_usd": 8584778.789493613,
    "exports_avg_5y_usd": 9308080.771017179,
    "exports_avg_10y_usd": 11827907.825006198,
    "exports_cagr_3y_pct": 16.074508053542537,
    "exports_cagr_5y_pct": -0.6500034749767236,
    "exports_cagr_10y_pct": 1.9211017012837894,
    "exports_all_year_lane_avg_usd": 8709922.782518897,
    "exports_historical_lane_peak_usd": 43644597.541962236,
    "historical_peak_year": 2017,
    "positive_growth_year_share_pct": 62.06896551724138,
    "trend_acceleration_pct": 14.153406352258749,
    "trend_label": "Rapid growth",
    "top_market_iso3": "PHL",
    "top_market_exports_usd": 3340237.748890044,
    "top_market_share_pct": 26.777623821389735,
    "destination_hhi": 1398.8752200153374,
    "weighted_share_latest_pct": 20.69280329653567,
    "weighted_share_change_1y_pp": 17.072610788102192,
    "weighted_volatility_cv": 1.275621822695505,
    "weighted_max_drawdown_pct": 80.56875414113414,
    "limited_history_lane_share_pct": 12.021857923497267,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:30",
    "source": "api",
    "product": {
      "hs_code": 491110,
      "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
      "hs_chapter": 49,
      "hs_heading": 4911,
      "substitution_elasticity": -9.2250738,
      "price_range_label": "Medium price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "MYS",
      "hs_code": 491110,
      "num_markets": 156,
      "highest_price_importer_iso3": "NOR",
      "highest_price_usd_per_ton": 1504000,
      "lowest_price_importer_iso3": "GUY",
      "lowest_price_usd_per_ton": 6.430868167202572,
      "median_price_across_markets": 7432.551323664353,
      "price_spread_pct": 20235.22615098933,
      "avg_quantity_metric_tons": 17.619917757009343,
      "total_trade_value_usd": 61233670
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 7408040.754150336,
        "active_destinations": 124,
        "yoy_growth_pct": 19.622748523926788
      },
      {
        "year": 2011,
        "export_value_usd": 8819679.71004524,
        "active_destinations": 126,
        "yoy_growth_pct": 19.055496625123695
      },
      {
        "year": 2012,
        "export_value_usd": 11530187.76104002,
        "active_destinations": 131,
        "yoy_growth_pct": 30.73249981977947
      },
      {
        "year": 2013,
        "export_value_usd": 13350615.649147972,
        "active_destinations": 134,
        "yoy_growth_pct": 15.788362911652614
      },
      {
        "year": 2014,
        "export_value_usd": 9711413.71825514,
        "active_destinations": 141,
        "yoy_growth_pct": -27.25868249472888
      },
      {
        "year": 2015,
        "export_value_usd": 8895170.783153856,
        "active_destinations": 131,
        "yoy_growth_pct": -8.40498570838293
      },
      {
        "year": 2016,
        "export_value_usd": 9271913.12439099,
        "active_destinations": 137,
        "yoy_growth_pct": 4.235358155805484
      },
      {
        "year": 2017,
        "export_value_usd": 21955630.943651177,
        "active_destinations": 120,
        "yoy_growth_pct": 136.7972030054293
      },
      {
        "year": 2018,
        "export_value_usd": 19479716.384053204,
        "active_destinations": 117,
        "yoy_growth_pct": -11.27690006245948
      },
      {
        "year": 2019,
        "export_value_usd": 12136243.15972687,
        "active_destinations": 122,
        "yoy_growth_pct": -37.69805001030696
      },
      {
        "year": 2020,
        "export_value_usd": 13274804.023565827,
        "active_destinations": 111,
        "yoy_growth_pct": 9.381493505479346
      },
      {
        "year": 2021,
        "export_value_usd": 7511263.463039224,
        "active_destinations": 99,
        "yoy_growth_pct": -43.41714235701705
      },
      {
        "year": 2022,
        "export_value_usd": 6746830.773463565,
        "active_destinations": 106,
        "yoy_growth_pct": -10.17715186449275
      },
      {
        "year": 2023,
        "export_value_usd": 7260598.05059047,
        "active_destinations": 131,
        "yoy_growth_pct": 7.614942398550142
      },
      {
        "year": 2024,
        "export_value_usd": 11746907.544426804,
        "active_destinations": 137,
        "yoy_growth_pct": 61.789806605138864
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "MYS",
      "exports_usd": 378132462873.86395,
      "imports_usd": 318315101200.59686,
      "trade_balance_usd": 59817361673.26709,
      "yoy_exports_growth_pct": 6.415350356748739,
      "yoy_imports_growth_pct": 12.48562159829618,
      "exports_cagr_3y_pct": 2.9520392290228292,
      "imports_cagr_3y_pct": 8.709179672317902,
      "export_partner_hhi": 977.0817977140791,
      "export_product_hhi": 320.44971227919353,
      "momentum_score": 5.376357018430966,
      "risk_score": 6.487657549966364,
      "gdp_million_usd": 422227.0054286881,
      "gdp_per_capita_usd": 11874.427368424476,
      "population": 35557673,
      "labor_force": 16960.75,
      "investment_rate_pct": 23.72,
      "savings_rate_pct": 32.17,
      "secondary_education_pct": 87.31,
      "tertiary_education_pct": 29.54,
      "total_factor_productivity": 1068.53,
      "trade_openness_pct": 136.11540235731727,
      "exports_gdp_pct": 73.9031263564538,
      "num_active_partners": 1080,
      "num_fta_partners": 48,
      "num_wto_partners": 676,
      "num_eu_partners": 112,
      "num_shared_border_partners": 8,
      "num_shared_language_partners": 14,
      "avg_partner_distance_km": 9723.0329218107,
      "avg_partner_gdp_million_usd": 533678518.3258196,
      "avg_partner_gdp_per_capita_usd": 15.774186170212737,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.444444444444445,
      "pct_partners_shared_language": 1.2962962962962963,
      "pct_partners_shared_border": 0.7407407407407408,
      "avg_applied_tariff_pct": 0.13214999915852535,
      "avg_mfn_tariff_pct": 0.13738602641697065,
      "avg_preferential_tariff_pct": 0.040228014208270844,
      "tariff_advantage_pp": 0.0971580122086998,
      "avg_distance_all_partners_km": 9931.286379732555,
      "num_border_partners": 126,
      "num_colonial_partners": 30,
      "avg_substitution_elasticity": -10.579872463773903,
      "pct_products_high_elasticity": 75.377969762419,
      "pct_products_low_elasticity": 2.759779217662587,
      "real_market_potential": 479678.3552777015,
      "foreign_market_potential": 16351.148899260625
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "491110",
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "MYS",
    "hs_code": 491110,
    "num_markets": 156,
    "highest_price_importer_iso3": "NOR",
    "highest_price_usd_per_ton": 1504000,
    "lowest_price_importer_iso3": "GUY",
    "lowest_price_usd_per_ton": 6.430868167202572,
    "median_price_across_markets": 7432.551323664353,
    "price_spread_pct": 20235.22615098933,
    "avg_quantity_metric_tons": 17.619917757009343,
    "total_trade_value_usd": 61233670
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 7408040.754150336,
      "active_destinations": 124,
      "yoy_growth_pct": 19.622748523926788
    },
    {
      "year": 2011,
      "export_value_usd": 8819679.71004524,
      "active_destinations": 126,
      "yoy_growth_pct": 19.055496625123695
    },
    {
      "year": 2012,
      "export_value_usd": 11530187.76104002,
      "active_destinations": 131,
      "yoy_growth_pct": 30.73249981977947
    },
    {
      "year": 2013,
      "export_value_usd": 13350615.649147972,
      "active_destinations": 134,
      "yoy_growth_pct": 15.788362911652614
    },
    {
      "year": 2014,
      "export_value_usd": 9711413.71825514,
      "active_destinations": 141,
      "yoy_growth_pct": -27.25868249472888
    },
    {
      "year": 2015,
      "export_value_usd": 8895170.783153856,
      "active_destinations": 131,
      "yoy_growth_pct": -8.40498570838293
    },
    {
      "year": 2016,
      "export_value_usd": 9271913.12439099,
      "active_destinations": 137,
      "yoy_growth_pct": 4.235358155805484
    },
    {
      "year": 2017,
      "export_value_usd": 21955630.943651177,
      "active_destinations": 120,
      "yoy_growth_pct": 136.7972030054293
    },
    {
      "year": 2018,
      "export_value_usd": 19479716.384053204,
      "active_destinations": 117,
      "yoy_growth_pct": -11.27690006245948
    },
    {
      "year": 2019,
      "export_value_usd": 12136243.15972687,
      "active_destinations": 122,
      "yoy_growth_pct": -37.69805001030696
    },
    {
      "year": 2020,
      "export_value_usd": 13274804.023565827,
      "active_destinations": 111,
      "yoy_growth_pct": 9.381493505479346
    },
    {
      "year": 2021,
      "export_value_usd": 7511263.463039224,
      "active_destinations": 99,
      "yoy_growth_pct": -43.41714235701705
    },
    {
      "year": 2022,
      "export_value_usd": 6746830.773463565,
      "active_destinations": 106,
      "yoy_growth_pct": -10.17715186449275
    },
    {
      "year": 2023,
      "export_value_usd": 7260598.05059047,
      "active_destinations": 131,
      "yoy_growth_pct": 7.614942398550142
    },
    {
      "year": 2024,
      "export_value_usd": 11746907.544426804,
      "active_destinations": 137,
      "yoy_growth_pct": 61.789806605138864
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "MYS",
    "exports_usd": 378132462873.86395,
    "imports_usd": 318315101200.59686,
    "trade_balance_usd": 59817361673.26709,
    "yoy_exports_growth_pct": 6.415350356748739,
    "yoy_imports_growth_pct": 12.48562159829618,
    "exports_cagr_3y_pct": 2.9520392290228292,
    "imports_cagr_3y_pct": 8.709179672317902,
    "export_partner_hhi": 977.0817977140791,
    "export_product_hhi": 320.44971227919353,
    "momentum_score": 5.376357018430966,
    "risk_score": 6.487657549966364,
    "gdp_million_usd": 422227.0054286881,
    "gdp_per_capita_usd": 11874.427368424476,
    "population": 35557673,
    "labor_force": 16960.75,
    "investment_rate_pct": 23.72,
    "savings_rate_pct": 32.17,
    "secondary_education_pct": 87.31,
    "tertiary_education_pct": 29.54,
    "total_factor_productivity": 1068.53,
    "trade_openness_pct": 136.11540235731727,
    "exports_gdp_pct": 73.9031263564538,
    "num_active_partners": 1080,
    "num_fta_partners": 48,
    "num_wto_partners": 676,
    "num_eu_partners": 112,
    "num_shared_border_partners": 8,
    "num_shared_language_partners": 14,
    "avg_partner_distance_km": 9723.0329218107,
    "avg_partner_gdp_million_usd": 533678518.3258196,
    "avg_partner_gdp_per_capita_usd": 15.774186170212737,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.444444444444445,
    "pct_partners_shared_language": 1.2962962962962963,
    "pct_partners_shared_border": 0.7407407407407408,
    "avg_applied_tariff_pct": 0.13214999915852535,
    "avg_mfn_tariff_pct": 0.13738602641697065,
    "avg_preferential_tariff_pct": 0.040228014208270844,
    "tariff_advantage_pp": 0.0971580122086998,
    "avg_distance_all_partners_km": 9931.286379732555,
    "num_border_partners": 126,
    "num_colonial_partners": 30,
    "avg_substitution_elasticity": -10.579872463773903,
    "pct_products_high_elasticity": 75.377969762419,
    "pct_products_low_elasticity": 2.759779217662587,
    "real_market_potential": 479678.3552777015,
    "foreign_market_potential": 16351.148899260625
  }
}