{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/mys/330520",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/330520",
    "exporter": "https://www.yugalinks.com/trade/exporter/mys/330520",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "330520",
    "exporter_iso3": "MYS",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 80,
    "current_lane_count": 18,
    "active_market_count": 18,
    "exports_latest_observed_lanes_usd": 862102.6765073177,
    "exports_current_2024_usd": 372049.53622644325,
    "exports_avg_3y_usd": 586777.0471308633,
    "exports_avg_5y_usd": 497383.72732336744,
    "exports_avg_10y_usd": 486640.54722244234,
    "exports_cagr_3y_pct": -5.466832965438739,
    "exports_cagr_5y_pct": -2.0872310573107677,
    "exports_cagr_10y_pct": -2.587858005884769,
    "exports_all_year_lane_avg_usd": 921627.870991076,
    "exports_historical_lane_peak_usd": 2574616.4540968887,
    "historical_peak_year": 2012,
    "positive_growth_year_share_pct": 55.172413793103445,
    "trend_acceleration_pct": -2.87897495955397,
    "trend_label": "Declining",
    "top_market_iso3": "NOR",
    "top_market_exports_usd": 308698.0392332983,
    "top_market_share_pct": 35.80757230495363,
    "destination_hhi": 1872.8149456000003,
    "weighted_share_latest_pct": 25.032823910070096,
    "weighted_share_change_1y_pp": 7.203444835399929,
    "weighted_volatility_cv": 0.6531048957480031,
    "weighted_max_drawdown_pct": 44.87535383925401,
    "limited_history_lane_share_pct": 55,
    "data_freshness_years": 0,
    "coverage_score": 79,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:30",
    "source": "api",
    "product": {
      "hs_code": 330520,
      "hs_description": "Hair preparations: for permanent waving or straightening",
      "hs_chapter": 33,
      "hs_heading": 3305,
      "substitution_elasticity": -7.0711174,
      "price_range_label": "Unclassified",
      "trade_type_label": "Two-way trade"
    },
    "hs_description": "Hair preparations: for permanent waving or straightening",
    "hs_chapter": 33,
    "hs_heading": 3305,
    "destinations": [
      {
        "hs_code": 330520,
        "corridor_rank": 28,
        "exporter_iso3": "MYS",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 11,
        "exports_latest_observed_usd": 24256.56276120474,
        "exports_all_year_avg_usd": 23857.620416150985,
        "exports_avg_3y_usd": 43517.923029816906,
        "exports_avg_5y_usd": 47661.14784346338,
        "exports_avg_10y_usd": 42204.6901908908,
        "exports_cagr_3y_pct": -25.078387046535056,
        "exports_cagr_5y_pct": 10.204189607975312,
        "exports_cagr_10y_pct": 27.033032057723293,
        "exports_historical_peak_usd": 75785.32188626492,
        "buyer_imports_latest_observed_usd": 10229989.488103671,
        "historical_peak_year": 2022,
        "positive_growth_year_share_pct": 50,
        "trend_acceleration_pct": -52.111419104258346,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": 34.9488,
        "buyer_yoy_all_avg_pct": 14.3512,
        "buyer_trend_consistency_pct": 48.2759,
        "market_share_latest_pct": 0.2371122940977838,
        "market_share_change_1y_pp": -0.16538498854079844,
        "peer_best_share_pct": 48.732212269746796,
        "peer_top_exporter": "CAN",
        "supplier_count_latest": 39,
        "buyer_market_hhi": 2719.29,
        "distance_km": 15130.1181640625,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.023562643374262626,
        "tariff_advantage_pp": 0.03724799055676768,
        "volatility_cv": 1.063517464785365,
        "max_drawdown_pct": 87.6106841394146,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "MYS",
      "hs_code": 330520,
      "num_markets": 35,
      "highest_price_importer_iso3": "NOR",
      "highest_price_usd_per_ton": 698618.5935637665,
      "lowest_price_importer_iso3": "ARE",
      "lowest_price_usd_per_ton": 560.9480812641084,
      "median_price_across_markets": 5689.189189189189,
      "price_spread_pct": 12269.896856462035,
      "avg_quantity_metric_tons": 7.075544444444445,
      "total_trade_value_usd": 3044956
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 741486.2393592023,
        "active_destinations": 25,
        "yoy_growth_pct": 34.198745472910794
      },
      {
        "year": 2011,
        "export_value_usd": 745193.5626400207,
        "active_destinations": 27,
        "yoy_growth_pct": 0.4999854459905158
      },
      {
        "year": 2012,
        "export_value_usd": 933840.9353391832,
        "active_destinations": 33,
        "yoy_growth_pct": 25.3152177040869
      },
      {
        "year": 2013,
        "export_value_usd": 712855.2070411963,
        "active_destinations": 23,
        "yoy_growth_pct": -23.66417233762857
      },
      {
        "year": 2014,
        "export_value_usd": 483581.67594637536,
        "active_destinations": 23,
        "yoy_growth_pct": -32.16270693265359
      },
      {
        "year": 2015,
        "export_value_usd": 489129.9132642977,
        "active_destinations": 19,
        "yoy_growth_pct": 1.1473216612404473
      },
      {
        "year": 2016,
        "export_value_usd": 640562.5589265708,
        "active_destinations": 19,
        "yoy_growth_pct": 30.95959612276823
      },
      {
        "year": 2017,
        "export_value_usd": 526908.4668915544,
        "active_destinations": 17,
        "yoy_growth_pct": -17.74285593985908
      },
      {
        "year": 2018,
        "export_value_usd": 309453.88046350837,
        "active_destinations": 16,
        "yoy_growth_pct": -41.269897921910115
      },
      {
        "year": 2019,
        "export_value_usd": 413432.0160616552,
        "active_destinations": 22,
        "yoy_growth_pct": 33.600527303908926
      },
      {
        "year": 2020,
        "export_value_usd": 286186.6496896595,
        "active_destinations": 25,
        "yoy_growth_pct": -30.77782112380469
      },
      {
        "year": 2021,
        "export_value_usd": 440400.8455345881,
        "active_destinations": 25,
        "yoy_growth_pct": 53.885880425295284
      },
      {
        "year": 2022,
        "export_value_usd": 499876.40610179724,
        "active_destinations": 17,
        "yoy_growth_pct": 13.504869749969195
      },
      {
        "year": 2023,
        "export_value_usd": 888405.1990643494,
        "active_destinations": 24,
        "yoy_growth_pct": 77.7249712568811
      },
      {
        "year": 2024,
        "export_value_usd": 372049.53622644325,
        "active_destinations": 18,
        "yoy_growth_pct": -58.121639020316586
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "MYS",
      "exports_usd": 378132462873.86395,
      "imports_usd": 318315101200.59686,
      "trade_balance_usd": 59817361673.26709,
      "yoy_exports_growth_pct": 6.415350356748739,
      "yoy_imports_growth_pct": 12.48562159829618,
      "exports_cagr_3y_pct": 2.9520392290228292,
      "imports_cagr_3y_pct": 8.709179672317902,
      "export_partner_hhi": 977.0817977140791,
      "export_product_hhi": 320.44971227919353,
      "momentum_score": 5.376357018430966,
      "risk_score": 6.487657549966364,
      "gdp_million_usd": 422227.0054286881,
      "gdp_per_capita_usd": 11874.427368424476,
      "population": 35557673,
      "labor_force": 16960.75,
      "investment_rate_pct": 23.72,
      "savings_rate_pct": 32.17,
      "secondary_education_pct": 87.31,
      "tertiary_education_pct": 29.54,
      "total_factor_productivity": 1068.53,
      "trade_openness_pct": 136.11540235731727,
      "exports_gdp_pct": 73.9031263564538,
      "num_active_partners": 1080,
      "num_fta_partners": 48,
      "num_wto_partners": 676,
      "num_eu_partners": 112,
      "num_shared_border_partners": 8,
      "num_shared_language_partners": 14,
      "avg_partner_distance_km": 9723.0329218107,
      "avg_partner_gdp_million_usd": 533678518.3258196,
      "avg_partner_gdp_per_capita_usd": 15.774186170212737,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.444444444444445,
      "pct_partners_shared_language": 1.2962962962962963,
      "pct_partners_shared_border": 0.7407407407407408,
      "avg_applied_tariff_pct": 0.13214999915852535,
      "avg_mfn_tariff_pct": 0.13738602641697065,
      "avg_preferential_tariff_pct": 0.040228014208270844,
      "tariff_advantage_pp": 0.0971580122086998,
      "avg_distance_all_partners_km": 9931.286379732555,
      "num_border_partners": 126,
      "num_colonial_partners": 30,
      "avg_substitution_elasticity": -10.579872463773903,
      "pct_products_high_elasticity": 75.377969762419,
      "pct_products_low_elasticity": 2.759779217662587,
      "real_market_potential": 479678.3552777015,
      "foreign_market_potential": 16351.148899260625
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "330520",
    "hs_description": "Hair preparations: for permanent waving or straightening",
    "hs_chapter": 33,
    "hs_heading": 3305
  },
  "destinations": [
    {
      "hs_code": 330520,
      "corridor_rank": 28,
      "exporter_iso3": "MYS",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 11,
      "exports_latest_observed_usd": 24256.56276120474,
      "exports_all_year_avg_usd": 23857.620416150985,
      "exports_avg_3y_usd": 43517.923029816906,
      "exports_avg_5y_usd": 47661.14784346338,
      "exports_avg_10y_usd": 42204.6901908908,
      "exports_cagr_3y_pct": -25.078387046535056,
      "exports_cagr_5y_pct": 10.204189607975312,
      "exports_cagr_10y_pct": 27.033032057723293,
      "exports_historical_peak_usd": 75785.32188626492,
      "buyer_imports_latest_observed_usd": 10229989.488103671,
      "historical_peak_year": 2022,
      "positive_growth_year_share_pct": 50,
      "trend_acceleration_pct": -52.111419104258346,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": 34.9488,
      "buyer_yoy_all_avg_pct": 14.3512,
      "buyer_trend_consistency_pct": 48.2759,
      "market_share_latest_pct": 0.2371122940977838,
      "market_share_change_1y_pp": -0.16538498854079844,
      "peer_best_share_pct": 48.732212269746796,
      "peer_top_exporter": "CAN",
      "supplier_count_latest": 39,
      "buyer_market_hhi": 2719.29,
      "distance_km": 15130.1181640625,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.023562643374262626,
      "tariff_advantage_pp": 0.03724799055676768,
      "volatility_cv": 1.063517464785365,
      "max_drawdown_pct": 87.6106841394146,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','long_distance_without_fta']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "MYS",
    "hs_code": 330520,
    "num_markets": 35,
    "highest_price_importer_iso3": "NOR",
    "highest_price_usd_per_ton": 698618.5935637665,
    "lowest_price_importer_iso3": "ARE",
    "lowest_price_usd_per_ton": 560.9480812641084,
    "median_price_across_markets": 5689.189189189189,
    "price_spread_pct": 12269.896856462035,
    "avg_quantity_metric_tons": 7.075544444444445,
    "total_trade_value_usd": 3044956
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 741486.2393592023,
      "active_destinations": 25,
      "yoy_growth_pct": 34.198745472910794
    },
    {
      "year": 2011,
      "export_value_usd": 745193.5626400207,
      "active_destinations": 27,
      "yoy_growth_pct": 0.4999854459905158
    },
    {
      "year": 2012,
      "export_value_usd": 933840.9353391832,
      "active_destinations": 33,
      "yoy_growth_pct": 25.3152177040869
    },
    {
      "year": 2013,
      "export_value_usd": 712855.2070411963,
      "active_destinations": 23,
      "yoy_growth_pct": -23.66417233762857
    },
    {
      "year": 2014,
      "export_value_usd": 483581.67594637536,
      "active_destinations": 23,
      "yoy_growth_pct": -32.16270693265359
    },
    {
      "year": 2015,
      "export_value_usd": 489129.9132642977,
      "active_destinations": 19,
      "yoy_growth_pct": 1.1473216612404473
    },
    {
      "year": 2016,
      "export_value_usd": 640562.5589265708,
      "active_destinations": 19,
      "yoy_growth_pct": 30.95959612276823
    },
    {
      "year": 2017,
      "export_value_usd": 526908.4668915544,
      "active_destinations": 17,
      "yoy_growth_pct": -17.74285593985908
    },
    {
      "year": 2018,
      "export_value_usd": 309453.88046350837,
      "active_destinations": 16,
      "yoy_growth_pct": -41.269897921910115
    },
    {
      "year": 2019,
      "export_value_usd": 413432.0160616552,
      "active_destinations": 22,
      "yoy_growth_pct": 33.600527303908926
    },
    {
      "year": 2020,
      "export_value_usd": 286186.6496896595,
      "active_destinations": 25,
      "yoy_growth_pct": -30.77782112380469
    },
    {
      "year": 2021,
      "export_value_usd": 440400.8455345881,
      "active_destinations": 25,
      "yoy_growth_pct": 53.885880425295284
    },
    {
      "year": 2022,
      "export_value_usd": 499876.40610179724,
      "active_destinations": 17,
      "yoy_growth_pct": 13.504869749969195
    },
    {
      "year": 2023,
      "export_value_usd": 888405.1990643494,
      "active_destinations": 24,
      "yoy_growth_pct": 77.7249712568811
    },
    {
      "year": 2024,
      "export_value_usd": 372049.53622644325,
      "active_destinations": 18,
      "yoy_growth_pct": -58.121639020316586
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "MYS",
    "exports_usd": 378132462873.86395,
    "imports_usd": 318315101200.59686,
    "trade_balance_usd": 59817361673.26709,
    "yoy_exports_growth_pct": 6.415350356748739,
    "yoy_imports_growth_pct": 12.48562159829618,
    "exports_cagr_3y_pct": 2.9520392290228292,
    "imports_cagr_3y_pct": 8.709179672317902,
    "export_partner_hhi": 977.0817977140791,
    "export_product_hhi": 320.44971227919353,
    "momentum_score": 5.376357018430966,
    "risk_score": 6.487657549966364,
    "gdp_million_usd": 422227.0054286881,
    "gdp_per_capita_usd": 11874.427368424476,
    "population": 35557673,
    "labor_force": 16960.75,
    "investment_rate_pct": 23.72,
    "savings_rate_pct": 32.17,
    "secondary_education_pct": 87.31,
    "tertiary_education_pct": 29.54,
    "total_factor_productivity": 1068.53,
    "trade_openness_pct": 136.11540235731727,
    "exports_gdp_pct": 73.9031263564538,
    "num_active_partners": 1080,
    "num_fta_partners": 48,
    "num_wto_partners": 676,
    "num_eu_partners": 112,
    "num_shared_border_partners": 8,
    "num_shared_language_partners": 14,
    "avg_partner_distance_km": 9723.0329218107,
    "avg_partner_gdp_million_usd": 533678518.3258196,
    "avg_partner_gdp_per_capita_usd": 15.774186170212737,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.444444444444445,
    "pct_partners_shared_language": 1.2962962962962963,
    "pct_partners_shared_border": 0.7407407407407408,
    "avg_applied_tariff_pct": 0.13214999915852535,
    "avg_mfn_tariff_pct": 0.13738602641697065,
    "avg_preferential_tariff_pct": 0.040228014208270844,
    "tariff_advantage_pp": 0.0971580122086998,
    "avg_distance_all_partners_km": 9931.286379732555,
    "num_border_partners": 126,
    "num_colonial_partners": 30,
    "avg_substitution_elasticity": -10.579872463773903,
    "pct_products_high_elasticity": 75.377969762419,
    "pct_products_low_elasticity": 2.759779217662587,
    "real_market_potential": 479678.3552777015,
    "foreign_market_potential": 16351.148899260625
  }
}