{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/mys/190240",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/190240",
    "exporter": "https://www.yugalinks.com/trade/exporter/mys/190240",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "190240",
    "exporter_iso3": "MYS",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 68,
    "current_lane_count": 17,
    "active_market_count": 17,
    "exports_latest_observed_lanes_usd": 220188.07191094666,
    "exports_current_2024_usd": 94170.18788733672,
    "exports_avg_3y_usd": 122315.29234778299,
    "exports_avg_5y_usd": 106823.0830431827,
    "exports_avg_10y_usd": 93766.53229198574,
    "exports_cagr_3y_pct": -8.313569736735305,
    "exports_cagr_5y_pct": 43.445163535428776,
    "exports_cagr_10y_pct": -7.172183501232066,
    "exports_all_year_lane_avg_usd": 219076.66268649374,
    "exports_historical_lane_peak_usd": 669100.8914416371,
    "historical_peak_year": 2022,
    "positive_growth_year_share_pct": 44.827586206896555,
    "trend_acceleration_pct": -1.141386235503239,
    "trend_label": "Declining",
    "top_market_iso3": "BRN",
    "top_market_exports_usd": 62079.24341524733,
    "top_market_share_pct": 28.193735871557475,
    "destination_hhi": 1254.5708236799985,
    "weighted_share_latest_pct": 39.105935134022566,
    "weighted_share_change_1y_pp": 31.945086724901692,
    "weighted_volatility_cv": 1.1643145918010969,
    "weighted_max_drawdown_pct": 63.40573859084543,
    "limited_history_lane_share_pct": 75,
    "data_freshness_years": 0,
    "coverage_score": 78.5,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:30",
    "source": "api",
    "product": {
      "hs_code": 190240,
      "hs_description": "Food preparations: couscous",
      "hs_chapter": 19,
      "hs_heading": 1902,
      "substitution_elasticity": -7.2874689,
      "price_range_label": "Low price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Food preparations: couscous",
    "hs_chapter": 19,
    "hs_heading": 1902,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "MYS",
      "hs_code": 190240,
      "num_markets": 22,
      "highest_price_importer_iso3": "ESP",
      "highest_price_usd_per_ton": 91000,
      "lowest_price_importer_iso3": "SYC",
      "lowest_price_usd_per_ton": 120,
      "median_price_across_markets": 2683.70607028754,
      "price_spread_pct": 3386.3619047619045,
      "avg_quantity_metric_tons": 4.258073170731707,
      "total_trade_value_usd": 578834
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 30103.004845943873,
        "active_destinations": 11,
        "yoy_growth_pct": -6.959250874864092
      },
      {
        "year": 2011,
        "export_value_usd": 204389.60066989006,
        "active_destinations": 17,
        "yoy_growth_pct": 578.9674376889649
      },
      {
        "year": 2012,
        "export_value_usd": 18521.25702710639,
        "active_destinations": 7,
        "yoy_growth_pct": -90.93825861667978
      },
      {
        "year": 2013,
        "export_value_usd": 199914.016885238,
        "active_destinations": 14,
        "yoy_growth_pct": 979.3760736253382
      },
      {
        "year": 2014,
        "export_value_usd": 198212.9778449222,
        "active_destinations": 11,
        "yoy_growth_pct": -0.8508853290123732
      },
      {
        "year": 2015,
        "export_value_usd": 186444.96635842917,
        "active_destinations": 8,
        "yoy_growth_pct": -5.937053978221384
      },
      {
        "year": 2016,
        "export_value_usd": 122331.36240608955,
        "active_destinations": 13,
        "yoy_growth_pct": -34.387414798362045
      },
      {
        "year": 2017,
        "export_value_usd": 65232.448783507476,
        "active_destinations": 10,
        "yoy_growth_pct": -46.675613268359825
      },
      {
        "year": 2018,
        "export_value_usd": 14035.697568554642,
        "active_destinations": 5,
        "yoy_growth_pct": -78.48356480509246
      },
      {
        "year": 2019,
        "export_value_usd": 15505.43258736304,
        "active_destinations": 4,
        "yoy_growth_pct": 10.47140700795071
      },
      {
        "year": 2020,
        "export_value_usd": 44990.06604262229,
        "active_destinations": 9,
        "yoy_growth_pct": 190.15679368590648
      },
      {
        "year": 2021,
        "export_value_usd": 122179.47212994215,
        "active_destinations": 13,
        "yoy_growth_pct": 171.5698883708969
      },
      {
        "year": 2022,
        "export_value_usd": 230053.69192983184,
        "active_destinations": 8,
        "yoy_growth_pct": 88.29160735378008
      },
      {
        "year": 2023,
        "export_value_usd": 42721.997226180436,
        "active_destinations": 13,
        "yoy_growth_pct": -81.42955374121492
      },
      {
        "year": 2024,
        "export_value_usd": 94170.18788733672,
        "active_destinations": 17,
        "yoy_growth_pct": 120.4255278347061
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "MYS",
      "exports_usd": 378132462873.86395,
      "imports_usd": 318315101200.59686,
      "trade_balance_usd": 59817361673.26709,
      "yoy_exports_growth_pct": 6.415350356748739,
      "yoy_imports_growth_pct": 12.48562159829618,
      "exports_cagr_3y_pct": 2.9520392290228292,
      "imports_cagr_3y_pct": 8.709179672317902,
      "export_partner_hhi": 977.0817977140791,
      "export_product_hhi": 320.44971227919353,
      "momentum_score": 5.376357018430966,
      "risk_score": 6.487657549966364,
      "gdp_million_usd": 422227.0054286881,
      "gdp_per_capita_usd": 11874.427368424476,
      "population": 35557673,
      "labor_force": 16960.75,
      "investment_rate_pct": 23.72,
      "savings_rate_pct": 32.17,
      "secondary_education_pct": 87.31,
      "tertiary_education_pct": 29.54,
      "total_factor_productivity": 1068.53,
      "trade_openness_pct": 136.11540235731727,
      "exports_gdp_pct": 73.9031263564538,
      "num_active_partners": 1080,
      "num_fta_partners": 48,
      "num_wto_partners": 676,
      "num_eu_partners": 112,
      "num_shared_border_partners": 8,
      "num_shared_language_partners": 14,
      "avg_partner_distance_km": 9723.0329218107,
      "avg_partner_gdp_million_usd": 533678518.3258196,
      "avg_partner_gdp_per_capita_usd": 15.774186170212737,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.444444444444445,
      "pct_partners_shared_language": 1.2962962962962963,
      "pct_partners_shared_border": 0.7407407407407408,
      "avg_applied_tariff_pct": 0.13214999915852535,
      "avg_mfn_tariff_pct": 0.13738602641697065,
      "avg_preferential_tariff_pct": 0.040228014208270844,
      "tariff_advantage_pp": 0.0971580122086998,
      "avg_distance_all_partners_km": 9931.286379732555,
      "num_border_partners": 126,
      "num_colonial_partners": 30,
      "avg_substitution_elasticity": -10.579872463773903,
      "pct_products_high_elasticity": 75.377969762419,
      "pct_products_low_elasticity": 2.759779217662587,
      "real_market_potential": 479678.3552777015,
      "foreign_market_potential": 16351.148899260625
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "190240",
    "hs_description": "Food preparations: couscous",
    "hs_chapter": 19,
    "hs_heading": 1902
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "MYS",
    "hs_code": 190240,
    "num_markets": 22,
    "highest_price_importer_iso3": "ESP",
    "highest_price_usd_per_ton": 91000,
    "lowest_price_importer_iso3": "SYC",
    "lowest_price_usd_per_ton": 120,
    "median_price_across_markets": 2683.70607028754,
    "price_spread_pct": 3386.3619047619045,
    "avg_quantity_metric_tons": 4.258073170731707,
    "total_trade_value_usd": 578834
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 30103.004845943873,
      "active_destinations": 11,
      "yoy_growth_pct": -6.959250874864092
    },
    {
      "year": 2011,
      "export_value_usd": 204389.60066989006,
      "active_destinations": 17,
      "yoy_growth_pct": 578.9674376889649
    },
    {
      "year": 2012,
      "export_value_usd": 18521.25702710639,
      "active_destinations": 7,
      "yoy_growth_pct": -90.93825861667978
    },
    {
      "year": 2013,
      "export_value_usd": 199914.016885238,
      "active_destinations": 14,
      "yoy_growth_pct": 979.3760736253382
    },
    {
      "year": 2014,
      "export_value_usd": 198212.9778449222,
      "active_destinations": 11,
      "yoy_growth_pct": -0.8508853290123732
    },
    {
      "year": 2015,
      "export_value_usd": 186444.96635842917,
      "active_destinations": 8,
      "yoy_growth_pct": -5.937053978221384
    },
    {
      "year": 2016,
      "export_value_usd": 122331.36240608955,
      "active_destinations": 13,
      "yoy_growth_pct": -34.387414798362045
    },
    {
      "year": 2017,
      "export_value_usd": 65232.448783507476,
      "active_destinations": 10,
      "yoy_growth_pct": -46.675613268359825
    },
    {
      "year": 2018,
      "export_value_usd": 14035.697568554642,
      "active_destinations": 5,
      "yoy_growth_pct": -78.48356480509246
    },
    {
      "year": 2019,
      "export_value_usd": 15505.43258736304,
      "active_destinations": 4,
      "yoy_growth_pct": 10.47140700795071
    },
    {
      "year": 2020,
      "export_value_usd": 44990.06604262229,
      "active_destinations": 9,
      "yoy_growth_pct": 190.15679368590648
    },
    {
      "year": 2021,
      "export_value_usd": 122179.47212994215,
      "active_destinations": 13,
      "yoy_growth_pct": 171.5698883708969
    },
    {
      "year": 2022,
      "export_value_usd": 230053.69192983184,
      "active_destinations": 8,
      "yoy_growth_pct": 88.29160735378008
    },
    {
      "year": 2023,
      "export_value_usd": 42721.997226180436,
      "active_destinations": 13,
      "yoy_growth_pct": -81.42955374121492
    },
    {
      "year": 2024,
      "export_value_usd": 94170.18788733672,
      "active_destinations": 17,
      "yoy_growth_pct": 120.4255278347061
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "MYS",
    "exports_usd": 378132462873.86395,
    "imports_usd": 318315101200.59686,
    "trade_balance_usd": 59817361673.26709,
    "yoy_exports_growth_pct": 6.415350356748739,
    "yoy_imports_growth_pct": 12.48562159829618,
    "exports_cagr_3y_pct": 2.9520392290228292,
    "imports_cagr_3y_pct": 8.709179672317902,
    "export_partner_hhi": 977.0817977140791,
    "export_product_hhi": 320.44971227919353,
    "momentum_score": 5.376357018430966,
    "risk_score": 6.487657549966364,
    "gdp_million_usd": 422227.0054286881,
    "gdp_per_capita_usd": 11874.427368424476,
    "population": 35557673,
    "labor_force": 16960.75,
    "investment_rate_pct": 23.72,
    "savings_rate_pct": 32.17,
    "secondary_education_pct": 87.31,
    "tertiary_education_pct": 29.54,
    "total_factor_productivity": 1068.53,
    "trade_openness_pct": 136.11540235731727,
    "exports_gdp_pct": 73.9031263564538,
    "num_active_partners": 1080,
    "num_fta_partners": 48,
    "num_wto_partners": 676,
    "num_eu_partners": 112,
    "num_shared_border_partners": 8,
    "num_shared_language_partners": 14,
    "avg_partner_distance_km": 9723.0329218107,
    "avg_partner_gdp_million_usd": 533678518.3258196,
    "avg_partner_gdp_per_capita_usd": 15.774186170212737,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.444444444444445,
    "pct_partners_shared_language": 1.2962962962962963,
    "pct_partners_shared_border": 0.7407407407407408,
    "avg_applied_tariff_pct": 0.13214999915852535,
    "avg_mfn_tariff_pct": 0.13738602641697065,
    "avg_preferential_tariff_pct": 0.040228014208270844,
    "tariff_advantage_pp": 0.0971580122086998,
    "avg_distance_all_partners_km": 9931.286379732555,
    "num_border_partners": 126,
    "num_colonial_partners": 30,
    "avg_substitution_elasticity": -10.579872463773903,
    "pct_products_high_elasticity": 75.377969762419,
    "pct_products_low_elasticity": 2.759779217662587,
    "real_market_potential": 479678.3552777015,
    "foreign_market_potential": 16351.148899260625
  }
}