{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/mys/090190",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/090190",
    "exporter": "https://www.yugalinks.com/trade/exporter/mys/090190",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "090190",
    "exporter_iso3": "MYS",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 133,
    "current_lane_count": 50,
    "active_market_count": 50,
    "exports_latest_observed_lanes_usd": 2725061.6655953834,
    "exports_current_2024_usd": 2163564.0430620788,
    "exports_avg_3y_usd": 2455985.4596106494,
    "exports_avg_5y_usd": 2327455.7357287575,
    "exports_avg_10y_usd": 1944037.6896293473,
    "exports_cagr_3y_pct": -4.062403650712721,
    "exports_cagr_5y_pct": 5.86065127817641,
    "exports_cagr_10y_pct": 0.12581330243162103,
    "exports_all_year_lane_avg_usd": 2812183.668787084,
    "exports_historical_lane_peak_usd": 11932337.850108933,
    "historical_peak_year": 2009,
    "positive_growth_year_share_pct": 58.62068965517241,
    "trend_acceleration_pct": -4.188216953144342,
    "trend_label": "Declining",
    "top_market_iso3": "FJI",
    "top_market_exports_usd": 559353.9421753928,
    "top_market_share_pct": 20.52628567042657,
    "destination_hhi": 1045.0798713725524,
    "weighted_share_latest_pct": 29.05362871541433,
    "weighted_share_change_1y_pp": 1.8462936497578917,
    "weighted_volatility_cv": 1.2033620454375151,
    "weighted_max_drawdown_pct": 91.41050964791867,
    "limited_history_lane_share_pct": 44.3609022556391,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:30",
    "source": "api",
    "product": {
      "hs_code": 90190,
      "hs_description": "Coffee: husks and skins, coffee substitutes containing coffee in any proportion",
      "hs_chapter": 9,
      "hs_heading": 901,
      "substitution_elasticity": -5.5800691,
      "price_range_label": "Unclassified",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Coffee: husks and skins, coffee substitutes containing coffee in any proportion",
    "hs_chapter": 9,
    "hs_heading": 901,
    "destinations": [
      {
        "hs_code": 90190,
        "corridor_rank": 5,
        "exporter_iso3": "MYS",
        "importer_iso3": "SAU",
        "latest_data_year": 2024,
        "lane_data_years": 14,
        "exports_latest_observed_usd": 370456.45525250124,
        "exports_all_year_avg_usd": 84060.93527054948,
        "exports_avg_3y_usd": 226189.1925933888,
        "exports_avg_5y_usd": 177061.41098351215,
        "exports_avg_10y_usd": 137833.6780606894,
        "exports_cagr_3y_pct": 131.97108620932306,
        "exports_cagr_5y_pct": 8.151843514880742,
        "exports_cagr_10y_pct": 21.91877667154678,
        "exports_historical_peak_usd": 370456.45525250124,
        "buyer_imports_latest_observed_usd": 11179469.60662387,
        "historical_peak_year": 2024,
        "positive_growth_year_share_pct": 61.53846153846154,
        "trend_acceleration_pct": 110.05230953777628,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 57.1364,
        "buyer_yoy_all_avg_pct": 21.6113,
        "buyer_trend_consistency_pct": 51.7241,
        "market_share_latest_pct": 3.3137212076054543,
        "market_share_change_1y_pp": -0.7309538764986692,
        "peer_best_share_pct": 52.37522479535116,
        "peer_top_exporter": "ETH",
        "supplier_count_latest": 57,
        "buyer_market_hhi": 2934.16,
        "distance_km": 6347.46484375,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.09920948249898989,
        "tariff_advantage_pp": null,
        "volatility_cv": 1.4089342425431657,
        "max_drawdown_pct": 98.62269821391634,
        "attention_level": "Watch",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "MYS",
      "hs_code": 90190,
      "num_markets": 76,
      "highest_price_importer_iso3": "HUN",
      "highest_price_usd_per_ton": 182000,
      "lowest_price_importer_iso3": "CAN",
      "lowest_price_usd_per_ton": 431.0696125157244,
      "median_price_across_markets": 6333.333333333334,
      "price_spread_pct": 2866.8778482234356,
      "avg_quantity_metric_tons": 37.26488888888889,
      "total_trade_value_usd": 13345916
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 3057142.700117097,
        "active_destinations": 46,
        "yoy_growth_pct": -21.96085132137313
      },
      {
        "year": 2011,
        "export_value_usd": 2854964.5275076595,
        "active_destinations": 45,
        "yoy_growth_pct": -6.613305051206582
      },
      {
        "year": 2012,
        "export_value_usd": 2707879.6918601464,
        "active_destinations": 42,
        "yoy_growth_pct": -5.151897133233945
      },
      {
        "year": 2013,
        "export_value_usd": 2793334.0641470538,
        "active_destinations": 46,
        "yoy_growth_pct": 3.155766947245928
      },
      {
        "year": 2014,
        "export_value_usd": 2136530.9439254357,
        "active_destinations": 41,
        "yoy_growth_pct": -23.513232042375616
      },
      {
        "year": 2015,
        "export_value_usd": 2732208.9941737256,
        "active_destinations": 43,
        "yoy_growth_pct": 27.880618904299798
      },
      {
        "year": 2016,
        "export_value_usd": 1149559.0548129564,
        "active_destinations": 51,
        "yoy_growth_pct": -57.92565439670526
      },
      {
        "year": 2017,
        "export_value_usd": 1099231.1558692262,
        "active_destinations": 46,
        "yoy_growth_pct": -4.378017704529235
      },
      {
        "year": 2018,
        "export_value_usd": 1194689.135823345,
        "active_destinations": 49,
        "yoy_growth_pct": 8.684067900043702
      },
      {
        "year": 2019,
        "export_value_usd": 1627409.8769704325,
        "active_destinations": 47,
        "yoy_growth_pct": 36.220362952314694
      },
      {
        "year": 2020,
        "export_value_usd": 1819112.597707577,
        "active_destinations": 45,
        "yoy_growth_pct": 11.779621314208573
      },
      {
        "year": 2021,
        "export_value_usd": 2450209.7021042625,
        "active_destinations": 53,
        "yoy_growth_pct": 34.69258061276614
      },
      {
        "year": 2022,
        "export_value_usd": 3081241.152197302,
        "active_destinations": 51,
        "yoy_growth_pct": 25.75418134827822
      },
      {
        "year": 2023,
        "export_value_usd": 2123151.18357257,
        "active_destinations": 55,
        "yoy_growth_pct": -31.094287051875074
      },
      {
        "year": 2024,
        "export_value_usd": 2163564.0430620788,
        "active_destinations": 50,
        "yoy_growth_pct": 1.9034376733128946
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "MYS",
      "exports_usd": 378132462873.86395,
      "imports_usd": 318315101200.59686,
      "trade_balance_usd": 59817361673.26709,
      "yoy_exports_growth_pct": 6.415350356748739,
      "yoy_imports_growth_pct": 12.48562159829618,
      "exports_cagr_3y_pct": 2.9520392290228292,
      "imports_cagr_3y_pct": 8.709179672317902,
      "export_partner_hhi": 977.0817977140791,
      "export_product_hhi": 320.44971227919353,
      "momentum_score": 5.376357018430966,
      "risk_score": 6.487657549966364,
      "gdp_million_usd": 422227.0054286881,
      "gdp_per_capita_usd": 11874.427368424476,
      "population": 35557673,
      "labor_force": 16960.75,
      "investment_rate_pct": 23.72,
      "savings_rate_pct": 32.17,
      "secondary_education_pct": 87.31,
      "tertiary_education_pct": 29.54,
      "total_factor_productivity": 1068.53,
      "trade_openness_pct": 136.11540235731727,
      "exports_gdp_pct": 73.9031263564538,
      "num_active_partners": 1080,
      "num_fta_partners": 48,
      "num_wto_partners": 676,
      "num_eu_partners": 112,
      "num_shared_border_partners": 8,
      "num_shared_language_partners": 14,
      "avg_partner_distance_km": 9723.0329218107,
      "avg_partner_gdp_million_usd": 533678518.3258196,
      "avg_partner_gdp_per_capita_usd": 15.774186170212737,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.444444444444445,
      "pct_partners_shared_language": 1.2962962962962963,
      "pct_partners_shared_border": 0.7407407407407408,
      "avg_applied_tariff_pct": 0.13214999915852535,
      "avg_mfn_tariff_pct": 0.13738602641697065,
      "avg_preferential_tariff_pct": 0.040228014208270844,
      "tariff_advantage_pp": 0.0971580122086998,
      "avg_distance_all_partners_km": 9931.286379732555,
      "num_border_partners": 126,
      "num_colonial_partners": 30,
      "avg_substitution_elasticity": -10.579872463773903,
      "pct_products_high_elasticity": 75.377969762419,
      "pct_products_low_elasticity": 2.759779217662587,
      "real_market_potential": 479678.3552777015,
      "foreign_market_potential": 16351.148899260625
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "090190",
    "hs_description": "Coffee: husks and skins, coffee substitutes containing coffee in any proportion",
    "hs_chapter": 9,
    "hs_heading": 901
  },
  "destinations": [
    {
      "hs_code": 90190,
      "corridor_rank": 5,
      "exporter_iso3": "MYS",
      "importer_iso3": "SAU",
      "latest_data_year": 2024,
      "lane_data_years": 14,
      "exports_latest_observed_usd": 370456.45525250124,
      "exports_all_year_avg_usd": 84060.93527054948,
      "exports_avg_3y_usd": 226189.1925933888,
      "exports_avg_5y_usd": 177061.41098351215,
      "exports_avg_10y_usd": 137833.6780606894,
      "exports_cagr_3y_pct": 131.97108620932306,
      "exports_cagr_5y_pct": 8.151843514880742,
      "exports_cagr_10y_pct": 21.91877667154678,
      "exports_historical_peak_usd": 370456.45525250124,
      "buyer_imports_latest_observed_usd": 11179469.60662387,
      "historical_peak_year": 2024,
      "positive_growth_year_share_pct": 61.53846153846154,
      "trend_acceleration_pct": 110.05230953777628,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 57.1364,
      "buyer_yoy_all_avg_pct": 21.6113,
      "buyer_trend_consistency_pct": 51.7241,
      "market_share_latest_pct": 3.3137212076054543,
      "market_share_change_1y_pp": -0.7309538764986692,
      "peer_best_share_pct": 52.37522479535116,
      "peer_top_exporter": "ETH",
      "supplier_count_latest": 57,
      "buyer_market_hhi": 2934.16,
      "distance_km": 6347.46484375,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.09920948249898989,
      "tariff_advantage_pp": null,
      "volatility_cv": 1.4089342425431657,
      "max_drawdown_pct": 98.62269821391634,
      "attention_level": "Watch",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "MYS",
    "hs_code": 90190,
    "num_markets": 76,
    "highest_price_importer_iso3": "HUN",
    "highest_price_usd_per_ton": 182000,
    "lowest_price_importer_iso3": "CAN",
    "lowest_price_usd_per_ton": 431.0696125157244,
    "median_price_across_markets": 6333.333333333334,
    "price_spread_pct": 2866.8778482234356,
    "avg_quantity_metric_tons": 37.26488888888889,
    "total_trade_value_usd": 13345916
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 3057142.700117097,
      "active_destinations": 46,
      "yoy_growth_pct": -21.96085132137313
    },
    {
      "year": 2011,
      "export_value_usd": 2854964.5275076595,
      "active_destinations": 45,
      "yoy_growth_pct": -6.613305051206582
    },
    {
      "year": 2012,
      "export_value_usd": 2707879.6918601464,
      "active_destinations": 42,
      "yoy_growth_pct": -5.151897133233945
    },
    {
      "year": 2013,
      "export_value_usd": 2793334.0641470538,
      "active_destinations": 46,
      "yoy_growth_pct": 3.155766947245928
    },
    {
      "year": 2014,
      "export_value_usd": 2136530.9439254357,
      "active_destinations": 41,
      "yoy_growth_pct": -23.513232042375616
    },
    {
      "year": 2015,
      "export_value_usd": 2732208.9941737256,
      "active_destinations": 43,
      "yoy_growth_pct": 27.880618904299798
    },
    {
      "year": 2016,
      "export_value_usd": 1149559.0548129564,
      "active_destinations": 51,
      "yoy_growth_pct": -57.92565439670526
    },
    {
      "year": 2017,
      "export_value_usd": 1099231.1558692262,
      "active_destinations": 46,
      "yoy_growth_pct": -4.378017704529235
    },
    {
      "year": 2018,
      "export_value_usd": 1194689.135823345,
      "active_destinations": 49,
      "yoy_growth_pct": 8.684067900043702
    },
    {
      "year": 2019,
      "export_value_usd": 1627409.8769704325,
      "active_destinations": 47,
      "yoy_growth_pct": 36.220362952314694
    },
    {
      "year": 2020,
      "export_value_usd": 1819112.597707577,
      "active_destinations": 45,
      "yoy_growth_pct": 11.779621314208573
    },
    {
      "year": 2021,
      "export_value_usd": 2450209.7021042625,
      "active_destinations": 53,
      "yoy_growth_pct": 34.69258061276614
    },
    {
      "year": 2022,
      "export_value_usd": 3081241.152197302,
      "active_destinations": 51,
      "yoy_growth_pct": 25.75418134827822
    },
    {
      "year": 2023,
      "export_value_usd": 2123151.18357257,
      "active_destinations": 55,
      "yoy_growth_pct": -31.094287051875074
    },
    {
      "year": 2024,
      "export_value_usd": 2163564.0430620788,
      "active_destinations": 50,
      "yoy_growth_pct": 1.9034376733128946
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "MYS",
    "exports_usd": 378132462873.86395,
    "imports_usd": 318315101200.59686,
    "trade_balance_usd": 59817361673.26709,
    "yoy_exports_growth_pct": 6.415350356748739,
    "yoy_imports_growth_pct": 12.48562159829618,
    "exports_cagr_3y_pct": 2.9520392290228292,
    "imports_cagr_3y_pct": 8.709179672317902,
    "export_partner_hhi": 977.0817977140791,
    "export_product_hhi": 320.44971227919353,
    "momentum_score": 5.376357018430966,
    "risk_score": 6.487657549966364,
    "gdp_million_usd": 422227.0054286881,
    "gdp_per_capita_usd": 11874.427368424476,
    "population": 35557673,
    "labor_force": 16960.75,
    "investment_rate_pct": 23.72,
    "savings_rate_pct": 32.17,
    "secondary_education_pct": 87.31,
    "tertiary_education_pct": 29.54,
    "total_factor_productivity": 1068.53,
    "trade_openness_pct": 136.11540235731727,
    "exports_gdp_pct": 73.9031263564538,
    "num_active_partners": 1080,
    "num_fta_partners": 48,
    "num_wto_partners": 676,
    "num_eu_partners": 112,
    "num_shared_border_partners": 8,
    "num_shared_language_partners": 14,
    "avg_partner_distance_km": 9723.0329218107,
    "avg_partner_gdp_million_usd": 533678518.3258196,
    "avg_partner_gdp_per_capita_usd": 15.774186170212737,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.444444444444445,
    "pct_partners_shared_language": 1.2962962962962963,
    "pct_partners_shared_border": 0.7407407407407408,
    "avg_applied_tariff_pct": 0.13214999915852535,
    "avg_mfn_tariff_pct": 0.13738602641697065,
    "avg_preferential_tariff_pct": 0.040228014208270844,
    "tariff_advantage_pp": 0.0971580122086998,
    "avg_distance_all_partners_km": 9931.286379732555,
    "num_border_partners": 126,
    "num_colonial_partners": 30,
    "avg_substitution_elasticity": -10.579872463773903,
    "pct_products_high_elasticity": 75.377969762419,
    "pct_products_low_elasticity": 2.759779217662587,
    "real_market_potential": 479678.3552777015,
    "foreign_market_potential": 16351.148899260625
  }
}