{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/mkd/490199",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/490199",
    "exporter": "https://www.yugalinks.com/trade/exporter/mkd/490199",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "490199",
    "exporter_iso3": "MKD",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 87,
    "current_lane_count": 36,
    "active_market_count": 36,
    "exports_latest_observed_lanes_usd": 1108398.3720438327,
    "exports_current_2024_usd": 1093249.0397403105,
    "exports_avg_3y_usd": 905127.0112996642,
    "exports_avg_5y_usd": 880597.2813723376,
    "exports_avg_10y_usd": 1692298.558543068,
    "exports_cagr_3y_pct": 23.507718094638296,
    "exports_cagr_5y_pct": -16.058208871125213,
    "exports_cagr_10y_pct": 7.748793329809978,
    "exports_all_year_lane_avg_usd": 948953.2904018471,
    "exports_historical_lane_peak_usd": 5610574.149749674,
    "historical_peak_year": 2017,
    "positive_growth_year_share_pct": 62.06896551724138,
    "trend_acceleration_pct": 15.758924764828318,
    "trend_label": "Rapid growth",
    "top_market_iso3": "DEU",
    "top_market_exports_usd": 395787.5812101293,
    "top_market_share_pct": 35.70806229896533,
    "destination_hhi": 1974.7432925081087,
    "weighted_share_latest_pct": 0.7055389898217331,
    "weighted_share_change_1y_pp": 0.02721080598677261,
    "weighted_volatility_cv": 1.5390292134870742,
    "weighted_max_drawdown_pct": 95.09057465517411,
    "limited_history_lane_share_pct": 35.632183908045974,
    "data_freshness_years": 0,
    "coverage_score": 98,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:25",
    "source": "api",
    "product": {
      "hs_code": 490199,
      "hs_description": "Printed matter: books, brochures, leaflets and similar printed matter n.e.c. in item no. 4901.10 or 4901.91",
      "hs_chapter": 49,
      "hs_heading": 4901,
      "substitution_elasticity": -16.298405,
      "price_range_label": "Medium price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Printed matter: books, brochures, leaflets and similar printed matter n.e.c. in item no. 4901.10 or 4901.91",
    "hs_chapter": 49,
    "hs_heading": 4901,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "MKD",
      "hs_code": 490199,
      "num_markets": 52,
      "highest_price_importer_iso3": "ARM",
      "highest_price_usd_per_ton": 215166.66666666666,
      "lowest_price_importer_iso3": "EST",
      "lowest_price_usd_per_ton": 214.28571428571428,
      "median_price_across_markets": 9136.363636363636,
      "price_spread_pct": 2352.712627339493,
      "avg_quantity_metric_tons": 7.788017543859648,
      "total_trade_value_usd": 7687542
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 222505.7748650476,
        "active_destinations": 23,
        "yoy_growth_pct": -73.35553704725794
      },
      {
        "year": 2011,
        "export_value_usd": 178024.2886380974,
        "active_destinations": 23,
        "yoy_growth_pct": -19.991160343559056
      },
      {
        "year": 2012,
        "export_value_usd": 254718.5360730256,
        "active_destinations": 44,
        "yoy_growth_pct": 43.08077736001442
      },
      {
        "year": 2013,
        "export_value_usd": 505412.70974038553,
        "active_destinations": 50,
        "yoy_growth_pct": 98.4200747744122
      },
      {
        "year": 2014,
        "export_value_usd": 518316.402052625,
        "active_destinations": 52,
        "yoy_growth_pct": 2.55310008307225
      },
      {
        "year": 2015,
        "export_value_usd": 717522.4420194646,
        "active_destinations": 57,
        "yoy_growth_pct": 38.43328885174157
      },
      {
        "year": 2016,
        "export_value_usd": 1745011.5120219071,
        "active_destinations": 63,
        "yoy_growth_pct": 143.199572561184
      },
      {
        "year": 2017,
        "export_value_usd": 3727943.173088519,
        "active_destinations": 28,
        "yoy_growth_pct": 113.63430254789732
      },
      {
        "year": 2018,
        "export_value_usd": 3706342.940058538,
        "active_destinations": 37,
        "yoy_growth_pct": -0.5794142246027146
      },
      {
        "year": 2019,
        "export_value_usd": 2623179.1113805617,
        "active_destinations": 35,
        "yoy_growth_pct": -29.224598106425333
      },
      {
        "year": 2020,
        "export_value_usd": 1107326.4303440454,
        "active_destinations": 39,
        "yoy_growth_pct": -57.7868539155427
      },
      {
        "year": 2021,
        "export_value_usd": 580278.9426186498,
        "active_destinations": 37,
        "yoy_growth_pct": -47.59639734794756
      },
      {
        "year": 2022,
        "export_value_usd": 722511.7781839758,
        "active_destinations": 38,
        "yoy_growth_pct": 24.511114417398257
      },
      {
        "year": 2023,
        "export_value_usd": 899620.2159747072,
        "active_destinations": 41,
        "yoy_growth_pct": 24.51287897837335
      },
      {
        "year": 2024,
        "export_value_usd": 1093249.0397403105,
        "active_destinations": 36,
        "yoy_growth_pct": 21.523396242914934
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "MKD",
      "exports_usd": 8831053392.989801,
      "imports_usd": 11187546878.64174,
      "trade_balance_usd": -2356493485.6519394,
      "yoy_exports_growth_pct": -5.6496486272974655,
      "yoy_imports_growth_pct": -1.8544939535283689,
      "exports_cagr_3y_pct": 1.3712374891684087,
      "imports_cagr_3y_pct": 0.7735768798242226,
      "export_partner_hhi": 1617.3266207278066,
      "export_product_hhi": 538.8921544456343,
      "momentum_score": -3.543382792357703,
      "risk_score": 10.781093875867205,
      "gdp_million_usd": 16951.6822454202,
      "gdp_per_capita_usd": 9291.85661671864,
      "population": 1824359,
      "labor_force": 949,
      "investment_rate_pct": 26.92,
      "savings_rate_pct": 15.86,
      "secondary_education_pct": 92.64,
      "tertiary_education_pct": 25.53,
      "total_factor_productivity": 564.51,
      "trade_openness_pct": 147.11673133762523,
      "exports_gdp_pct": 64.89942812264457,
      "num_active_partners": 270,
      "num_fta_partners": 36,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 4,
      "num_shared_language_partners": 0,
      "avg_partner_distance_km": 6453.814814814815,
      "avg_partner_gdp_million_usd": 533678518.3258192,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 13.333333333333334,
      "pct_partners_shared_language": 0,
      "pct_partners_shared_border": 1.4814814814814816,
      "avg_applied_tariff_pct": 0.1049075905221974,
      "avg_mfn_tariff_pct": 0.11045196049217888,
      "avg_preferential_tariff_pct": 0.021126087240615897,
      "tariff_advantage_pp": 0.08932587325156299,
      "avg_distance_all_partners_km": 6470.458390784242,
      "num_border_partners": 90,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.304610070590353,
      "pct_products_high_elasticity": 71.93138124815144,
      "pct_products_low_elasticity": 3.1943212067435667,
      "real_market_potential": 75028590.67146744,
      "foreign_market_potential": 524812.4069814223
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "490199",
    "hs_description": "Printed matter: books, brochures, leaflets and similar printed matter n.e.c. in item no. 4901.10 or 4901.91",
    "hs_chapter": 49,
    "hs_heading": 4901
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "MKD",
    "hs_code": 490199,
    "num_markets": 52,
    "highest_price_importer_iso3": "ARM",
    "highest_price_usd_per_ton": 215166.66666666666,
    "lowest_price_importer_iso3": "EST",
    "lowest_price_usd_per_ton": 214.28571428571428,
    "median_price_across_markets": 9136.363636363636,
    "price_spread_pct": 2352.712627339493,
    "avg_quantity_metric_tons": 7.788017543859648,
    "total_trade_value_usd": 7687542
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 222505.7748650476,
      "active_destinations": 23,
      "yoy_growth_pct": -73.35553704725794
    },
    {
      "year": 2011,
      "export_value_usd": 178024.2886380974,
      "active_destinations": 23,
      "yoy_growth_pct": -19.991160343559056
    },
    {
      "year": 2012,
      "export_value_usd": 254718.5360730256,
      "active_destinations": 44,
      "yoy_growth_pct": 43.08077736001442
    },
    {
      "year": 2013,
      "export_value_usd": 505412.70974038553,
      "active_destinations": 50,
      "yoy_growth_pct": 98.4200747744122
    },
    {
      "year": 2014,
      "export_value_usd": 518316.402052625,
      "active_destinations": 52,
      "yoy_growth_pct": 2.55310008307225
    },
    {
      "year": 2015,
      "export_value_usd": 717522.4420194646,
      "active_destinations": 57,
      "yoy_growth_pct": 38.43328885174157
    },
    {
      "year": 2016,
      "export_value_usd": 1745011.5120219071,
      "active_destinations": 63,
      "yoy_growth_pct": 143.199572561184
    },
    {
      "year": 2017,
      "export_value_usd": 3727943.173088519,
      "active_destinations": 28,
      "yoy_growth_pct": 113.63430254789732
    },
    {
      "year": 2018,
      "export_value_usd": 3706342.940058538,
      "active_destinations": 37,
      "yoy_growth_pct": -0.5794142246027146
    },
    {
      "year": 2019,
      "export_value_usd": 2623179.1113805617,
      "active_destinations": 35,
      "yoy_growth_pct": -29.224598106425333
    },
    {
      "year": 2020,
      "export_value_usd": 1107326.4303440454,
      "active_destinations": 39,
      "yoy_growth_pct": -57.7868539155427
    },
    {
      "year": 2021,
      "export_value_usd": 580278.9426186498,
      "active_destinations": 37,
      "yoy_growth_pct": -47.59639734794756
    },
    {
      "year": 2022,
      "export_value_usd": 722511.7781839758,
      "active_destinations": 38,
      "yoy_growth_pct": 24.511114417398257
    },
    {
      "year": 2023,
      "export_value_usd": 899620.2159747072,
      "active_destinations": 41,
      "yoy_growth_pct": 24.51287897837335
    },
    {
      "year": 2024,
      "export_value_usd": 1093249.0397403105,
      "active_destinations": 36,
      "yoy_growth_pct": 21.523396242914934
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "MKD",
    "exports_usd": 8831053392.989801,
    "imports_usd": 11187546878.64174,
    "trade_balance_usd": -2356493485.6519394,
    "yoy_exports_growth_pct": -5.6496486272974655,
    "yoy_imports_growth_pct": -1.8544939535283689,
    "exports_cagr_3y_pct": 1.3712374891684087,
    "imports_cagr_3y_pct": 0.7735768798242226,
    "export_partner_hhi": 1617.3266207278066,
    "export_product_hhi": 538.8921544456343,
    "momentum_score": -3.543382792357703,
    "risk_score": 10.781093875867205,
    "gdp_million_usd": 16951.6822454202,
    "gdp_per_capita_usd": 9291.85661671864,
    "population": 1824359,
    "labor_force": 949,
    "investment_rate_pct": 26.92,
    "savings_rate_pct": 15.86,
    "secondary_education_pct": 92.64,
    "tertiary_education_pct": 25.53,
    "total_factor_productivity": 564.51,
    "trade_openness_pct": 147.11673133762523,
    "exports_gdp_pct": 64.89942812264457,
    "num_active_partners": 270,
    "num_fta_partners": 36,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 4,
    "num_shared_language_partners": 0,
    "avg_partner_distance_km": 6453.814814814815,
    "avg_partner_gdp_million_usd": 533678518.3258192,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 13.333333333333334,
    "pct_partners_shared_language": 0,
    "pct_partners_shared_border": 1.4814814814814816,
    "avg_applied_tariff_pct": 0.1049075905221974,
    "avg_mfn_tariff_pct": 0.11045196049217888,
    "avg_preferential_tariff_pct": 0.021126087240615897,
    "tariff_advantage_pp": 0.08932587325156299,
    "avg_distance_all_partners_km": 6470.458390784242,
    "num_border_partners": 90,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.304610070590353,
    "pct_products_high_elasticity": 71.93138124815144,
    "pct_products_low_elasticity": 3.1943212067435667,
    "real_market_potential": 75028590.67146744,
    "foreign_market_potential": 524812.4069814223
  }
}