{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/mex/961620",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/961620",
    "exporter": "https://www.yugalinks.com/trade/exporter/mex/961620",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "961620",
    "exporter_iso3": "MEX",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 88,
    "current_lane_count": 39,
    "active_market_count": 39,
    "exports_latest_observed_lanes_usd": 3266806.7528384915,
    "exports_current_2024_usd": 3213249.74284273,
    "exports_avg_3y_usd": 2663456.8872140986,
    "exports_avg_5y_usd": 2708588.537452874,
    "exports_avg_10y_usd": 1503103.2173785772,
    "exports_cagr_3y_pct": -9.843669456600834,
    "exports_cagr_5y_pct": 94.7386765419814,
    "exports_cagr_10y_pct": 26.63549014206563,
    "exports_all_year_lane_avg_usd": 1415801.8359023656,
    "exports_historical_lane_peak_usd": 8115472.4846713105,
    "historical_peak_year": 2021,
    "positive_growth_year_share_pct": 58.62068965517241,
    "trend_acceleration_pct": -36.47915959866646,
    "trend_label": "Declining",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 1090920.7104111523,
    "top_market_share_pct": 33.39409989474473,
    "destination_hhi": 2704.392953685993,
    "weighted_share_latest_pct": 8.962366392898522,
    "weighted_share_change_1y_pp": 3.868343094002405,
    "weighted_volatility_cv": 1.9972105287775725,
    "weighted_max_drawdown_pct": 98.63263162405958,
    "limited_history_lane_share_pct": 44.31818181818182,
    "data_freshness_years": 0,
    "coverage_score": 99.5,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:23",
    "source": "api",
    "product": {
      "hs_code": 961620,
      "hs_description": "Powder puffs and pads: for the application of cosmetics or toilet preparations",
      "hs_chapter": 96,
      "hs_heading": 9616,
      "substitution_elasticity": -2.8429713,
      "price_range_label": "Low price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Powder puffs and pads: for the application of cosmetics or toilet preparations",
    "hs_chapter": 96,
    "hs_heading": 9616,
    "destinations": [
      {
        "hs_code": 961620,
        "corridor_rank": 25,
        "exporter_iso3": "MEX",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 29,
        "exports_latest_observed_usd": 1090920.7104111523,
        "exports_all_year_avg_usd": 861161.6274685427,
        "exports_avg_3y_usd": 1306513.4468298003,
        "exports_avg_5y_usd": 1865304.214729686,
        "exports_avg_10y_usd": 947915.8438654747,
        "exports_cagr_3y_pct": -36.68353060353786,
        "exports_cagr_5y_pct": 125.48404286232201,
        "exports_cagr_10y_pct": 127.73345021109002,
        "exports_historical_peak_usd": 4297769.469383345,
        "buyer_imports_latest_observed_usd": 76621288.04311273,
        "historical_peak_year": 2021,
        "positive_growth_year_share_pct": 50,
        "trend_acceleration_pct": -164.4169808146279,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": -9.2106,
        "buyer_yoy_all_avg_pct": 7.4035,
        "buyer_trend_consistency_pct": 58.6207,
        "market_share_latest_pct": 1.4237827870986983,
        "market_share_change_1y_pp": -0.06663135047191204,
        "peer_best_share_pct": 86.1936249106135,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 42,
        "buyer_market_hhi": 7448.39,
        "distance_km": 3369.052734375,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.03143133432052091,
        "tariff_advantage_pp": 0.03835359202106465,
        "volatility_cv": 1.4082796778713926,
        "max_drawdown_pct": 99.99851571676392,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 961620,
        "corridor_rank": 33,
        "exporter_iso3": "MEX",
        "importer_iso3": "CAN",
        "latest_data_year": 2024,
        "lane_data_years": 28,
        "exports_latest_observed_usd": 883091.3187685633,
        "exports_all_year_avg_usd": 116028.70996614918,
        "exports_avg_3y_usd": 803928.5103527765,
        "exports_avg_5y_usd": 603311.1052784956,
        "exports_avg_10y_usd": 293633.18157323386,
        "exports_cagr_3y_pct": 745.9168655291018,
        "exports_cagr_5y_pct": 133.1414520180008,
        "exports_cagr_10y_pct": 19.956782295204967,
        "exports_historical_peak_usd": 1049240.325033983,
        "buyer_imports_latest_observed_usd": 13381320.694713572,
        "historical_peak_year": 2023,
        "positive_growth_year_share_pct": 51.851851851851855,
        "trend_acceleration_pct": 725.9600832338967,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -3.3601,
        "buyer_yoy_all_avg_pct": 9.9852,
        "buyer_trend_consistency_pct": 51.7241,
        "market_share_latest_pct": 6.59943318687099,
        "market_share_change_1y_pp": -0.9781773126715283,
        "peer_best_share_pct": 70.52341340884803,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 50,
        "buyer_market_hhi": 5446.64,
        "distance_km": 3267.289794921875,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.045298442939404035,
        "tariff_advantage_pp": 0.03854534948441619,
        "volatility_cv": 2.190113721046273,
        "max_drawdown_pct": 99.96875730407142,
        "attention_level": "Watch",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "MEX",
      "hs_code": 961620,
      "num_markets": 56,
      "highest_price_importer_iso3": "ECU",
      "highest_price_usd_per_ton": 3252000,
      "lowest_price_importer_iso3": "SLV",
      "lowest_price_usd_per_ton": 28.57142857142857,
      "median_price_across_markets": 34630.404463040446,
      "price_spread_pct": 9390.509521891721,
      "avg_quantity_metric_tons": 2.199184615384616,
      "total_trade_value_usd": 6301346
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 992313.6302886351,
        "active_destinations": 27,
        "yoy_growth_pct": 61.54124337669998
      },
      {
        "year": 2011,
        "export_value_usd": 1096999.4548338791,
        "active_destinations": 36,
        "yoy_growth_pct": 10.549671127140915
      },
      {
        "year": 2012,
        "export_value_usd": 507555.11689317506,
        "active_destinations": 29,
        "yoy_growth_pct": -53.73241849331318
      },
      {
        "year": 2013,
        "export_value_usd": 333720.0580705188,
        "active_destinations": 32,
        "yoy_growth_pct": -34.24949390456904
      },
      {
        "year": 2014,
        "export_value_usd": 302963.37143295817,
        "active_destinations": 30,
        "yoy_growth_pct": -9.216313462063876
      },
      {
        "year": 2015,
        "export_value_usd": 333410.5405399495,
        "active_destinations": 40,
        "yoy_growth_pct": 10.049785544365346
      },
      {
        "year": 2016,
        "export_value_usd": 351681.9838448089,
        "active_destinations": 33,
        "yoy_growth_pct": 5.480163667072216
      },
      {
        "year": 2017,
        "export_value_usd": 290642.8543241091,
        "active_destinations": 42,
        "yoy_growth_pct": -17.35634246980229
      },
      {
        "year": 2018,
        "export_value_usd": 397622.412597764,
        "active_destinations": 32,
        "yoy_growth_pct": 36.80790932308871
      },
      {
        "year": 2019,
        "export_value_usd": 114731.6952147729,
        "active_destinations": 34,
        "yoy_growth_pct": -71.14556635145318
      },
      {
        "year": 2020,
        "export_value_usd": 1167711.3367675992,
        "active_destinations": 29,
        "yoy_growth_pct": 917.7757197622617
      },
      {
        "year": 2021,
        "export_value_usd": 4384860.688854474,
        "active_destinations": 29,
        "yoy_growth_pct": 275.5089593454174
      },
      {
        "year": 2022,
        "export_value_usd": 2129149.850172666,
        "active_destinations": 35,
        "yoy_growth_pct": -51.44315860285866
      },
      {
        "year": 2023,
        "export_value_usd": 2647971.0686269,
        "active_destinations": 41,
        "yoy_growth_pct": 24.36752952884739
      },
      {
        "year": 2024,
        "export_value_usd": 3213249.74284273,
        "active_destinations": 39,
        "yoy_growth_pct": 21.34761519539388
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "MEX",
      "exports_usd": 632129518119.5029,
      "imports_usd": 605745397152.1208,
      "trade_balance_usd": 26384120967.38208,
      "yoy_exports_growth_pct": 4.974965604007986,
      "yoy_imports_growth_pct": 4.539966330487455,
      "exports_cagr_3y_pct": 8.1357749655393,
      "imports_cagr_3y_pct": 7.392984167755712,
      "export_partner_hhi": 6163.151440183427,
      "export_product_hhi": 140.4151075634282,
      "momentum_score": 5.92320841246738,
      "risk_score": 31.517832738734278,
      "gdp_million_usd": 1856365.616165938,
      "gdp_per_capita_usd": 14185.781224852855,
      "population": 130861007,
      "labor_force": 61258.39,
      "investment_rate_pct": 23.54,
      "savings_rate_pct": 22.5,
      "secondary_education_pct": 77.44,
      "tertiary_education_pct": 22.98,
      "total_factor_productivity": 945.72,
      "trade_openness_pct": 75.71753931884469,
      "exports_gdp_pct": 38.665693158757705,
      "num_active_partners": 270,
      "num_fta_partners": 55,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 3,
      "num_shared_language_partners": 24,
      "avg_partner_distance_km": 10366.189300411523,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 20.37037037037037,
      "pct_partners_shared_language": 8.88888888888889,
      "pct_partners_shared_border": 1.1111111111111112,
      "avg_applied_tariff_pct": 0.13207400190101434,
      "avg_mfn_tariff_pct": 0.13737134159937767,
      "avg_preferential_tariff_pct": 0.04741661578598202,
      "tariff_advantage_pp": 0.08995472581339564,
      "avg_distance_all_partners_km": 10170.651370893407,
      "num_border_partners": 80,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -10.815204304112626,
      "pct_products_high_elasticity": 75.78972182932579,
      "pct_products_low_elasticity": 2.710985384252711,
      "real_market_potential": 109151.3950451757,
      "foreign_market_potential": 10079.648494044446
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "961620",
    "hs_description": "Powder puffs and pads: for the application of cosmetics or toilet preparations",
    "hs_chapter": 96,
    "hs_heading": 9616
  },
  "destinations": [
    {
      "hs_code": 961620,
      "corridor_rank": 25,
      "exporter_iso3": "MEX",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 29,
      "exports_latest_observed_usd": 1090920.7104111523,
      "exports_all_year_avg_usd": 861161.6274685427,
      "exports_avg_3y_usd": 1306513.4468298003,
      "exports_avg_5y_usd": 1865304.214729686,
      "exports_avg_10y_usd": 947915.8438654747,
      "exports_cagr_3y_pct": -36.68353060353786,
      "exports_cagr_5y_pct": 125.48404286232201,
      "exports_cagr_10y_pct": 127.73345021109002,
      "exports_historical_peak_usd": 4297769.469383345,
      "buyer_imports_latest_observed_usd": 76621288.04311273,
      "historical_peak_year": 2021,
      "positive_growth_year_share_pct": 50,
      "trend_acceleration_pct": -164.4169808146279,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": -9.2106,
      "buyer_yoy_all_avg_pct": 7.4035,
      "buyer_trend_consistency_pct": 58.6207,
      "market_share_latest_pct": 1.4237827870986983,
      "market_share_change_1y_pp": -0.06663135047191204,
      "peer_best_share_pct": 86.1936249106135,
      "peer_top_exporter": "CHN",
      "supplier_count_latest": 42,
      "buyer_market_hhi": 7448.39,
      "distance_km": 3369.052734375,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.03143133432052091,
      "tariff_advantage_pp": 0.03835359202106465,
      "volatility_cv": 1.4082796778713926,
      "max_drawdown_pct": 99.99851571676392,
      "attention_level": "High attention",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 961620,
      "corridor_rank": 33,
      "exporter_iso3": "MEX",
      "importer_iso3": "CAN",
      "latest_data_year": 2024,
      "lane_data_years": 28,
      "exports_latest_observed_usd": 883091.3187685633,
      "exports_all_year_avg_usd": 116028.70996614918,
      "exports_avg_3y_usd": 803928.5103527765,
      "exports_avg_5y_usd": 603311.1052784956,
      "exports_avg_10y_usd": 293633.18157323386,
      "exports_cagr_3y_pct": 745.9168655291018,
      "exports_cagr_5y_pct": 133.1414520180008,
      "exports_cagr_10y_pct": 19.956782295204967,
      "exports_historical_peak_usd": 1049240.325033983,
      "buyer_imports_latest_observed_usd": 13381320.694713572,
      "historical_peak_year": 2023,
      "positive_growth_year_share_pct": 51.851851851851855,
      "trend_acceleration_pct": 725.9600832338967,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": -3.3601,
      "buyer_yoy_all_avg_pct": 9.9852,
      "buyer_trend_consistency_pct": 51.7241,
      "market_share_latest_pct": 6.59943318687099,
      "market_share_change_1y_pp": -0.9781773126715283,
      "peer_best_share_pct": 70.52341340884803,
      "peer_top_exporter": "CHN",
      "supplier_count_latest": 50,
      "buyer_market_hhi": 5446.64,
      "distance_km": 3267.289794921875,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.045298442939404035,
      "tariff_advantage_pp": 0.03854534948441619,
      "volatility_cv": 2.190113721046273,
      "max_drawdown_pct": 99.96875730407142,
      "attention_level": "Watch",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "MEX",
    "hs_code": 961620,
    "num_markets": 56,
    "highest_price_importer_iso3": "ECU",
    "highest_price_usd_per_ton": 3252000,
    "lowest_price_importer_iso3": "SLV",
    "lowest_price_usd_per_ton": 28.57142857142857,
    "median_price_across_markets": 34630.404463040446,
    "price_spread_pct": 9390.509521891721,
    "avg_quantity_metric_tons": 2.199184615384616,
    "total_trade_value_usd": 6301346
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 992313.6302886351,
      "active_destinations": 27,
      "yoy_growth_pct": 61.54124337669998
    },
    {
      "year": 2011,
      "export_value_usd": 1096999.4548338791,
      "active_destinations": 36,
      "yoy_growth_pct": 10.549671127140915
    },
    {
      "year": 2012,
      "export_value_usd": 507555.11689317506,
      "active_destinations": 29,
      "yoy_growth_pct": -53.73241849331318
    },
    {
      "year": 2013,
      "export_value_usd": 333720.0580705188,
      "active_destinations": 32,
      "yoy_growth_pct": -34.24949390456904
    },
    {
      "year": 2014,
      "export_value_usd": 302963.37143295817,
      "active_destinations": 30,
      "yoy_growth_pct": -9.216313462063876
    },
    {
      "year": 2015,
      "export_value_usd": 333410.5405399495,
      "active_destinations": 40,
      "yoy_growth_pct": 10.049785544365346
    },
    {
      "year": 2016,
      "export_value_usd": 351681.9838448089,
      "active_destinations": 33,
      "yoy_growth_pct": 5.480163667072216
    },
    {
      "year": 2017,
      "export_value_usd": 290642.8543241091,
      "active_destinations": 42,
      "yoy_growth_pct": -17.35634246980229
    },
    {
      "year": 2018,
      "export_value_usd": 397622.412597764,
      "active_destinations": 32,
      "yoy_growth_pct": 36.80790932308871
    },
    {
      "year": 2019,
      "export_value_usd": 114731.6952147729,
      "active_destinations": 34,
      "yoy_growth_pct": -71.14556635145318
    },
    {
      "year": 2020,
      "export_value_usd": 1167711.3367675992,
      "active_destinations": 29,
      "yoy_growth_pct": 917.7757197622617
    },
    {
      "year": 2021,
      "export_value_usd": 4384860.688854474,
      "active_destinations": 29,
      "yoy_growth_pct": 275.5089593454174
    },
    {
      "year": 2022,
      "export_value_usd": 2129149.850172666,
      "active_destinations": 35,
      "yoy_growth_pct": -51.44315860285866
    },
    {
      "year": 2023,
      "export_value_usd": 2647971.0686269,
      "active_destinations": 41,
      "yoy_growth_pct": 24.36752952884739
    },
    {
      "year": 2024,
      "export_value_usd": 3213249.74284273,
      "active_destinations": 39,
      "yoy_growth_pct": 21.34761519539388
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "MEX",
    "exports_usd": 632129518119.5029,
    "imports_usd": 605745397152.1208,
    "trade_balance_usd": 26384120967.38208,
    "yoy_exports_growth_pct": 4.974965604007986,
    "yoy_imports_growth_pct": 4.539966330487455,
    "exports_cagr_3y_pct": 8.1357749655393,
    "imports_cagr_3y_pct": 7.392984167755712,
    "export_partner_hhi": 6163.151440183427,
    "export_product_hhi": 140.4151075634282,
    "momentum_score": 5.92320841246738,
    "risk_score": 31.517832738734278,
    "gdp_million_usd": 1856365.616165938,
    "gdp_per_capita_usd": 14185.781224852855,
    "population": 130861007,
    "labor_force": 61258.39,
    "investment_rate_pct": 23.54,
    "savings_rate_pct": 22.5,
    "secondary_education_pct": 77.44,
    "tertiary_education_pct": 22.98,
    "total_factor_productivity": 945.72,
    "trade_openness_pct": 75.71753931884469,
    "exports_gdp_pct": 38.665693158757705,
    "num_active_partners": 270,
    "num_fta_partners": 55,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 3,
    "num_shared_language_partners": 24,
    "avg_partner_distance_km": 10366.189300411523,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 20.37037037037037,
    "pct_partners_shared_language": 8.88888888888889,
    "pct_partners_shared_border": 1.1111111111111112,
    "avg_applied_tariff_pct": 0.13207400190101434,
    "avg_mfn_tariff_pct": 0.13737134159937767,
    "avg_preferential_tariff_pct": 0.04741661578598202,
    "tariff_advantage_pp": 0.08995472581339564,
    "avg_distance_all_partners_km": 10170.651370893407,
    "num_border_partners": 80,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -10.815204304112626,
    "pct_products_high_elasticity": 75.78972182932579,
    "pct_products_low_elasticity": 2.710985384252711,
    "real_market_potential": 109151.3950451757,
    "foreign_market_potential": 10079.648494044446
  }
}