{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/mar/491110",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/491110",
    "exporter": "https://www.yugalinks.com/trade/exporter/mar/491110",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "491110",
    "exporter_iso3": "MAR",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 152,
    "current_lane_count": 82,
    "active_market_count": 82,
    "exports_latest_observed_lanes_usd": 545160.7570172099,
    "exports_current_2024_usd": 475537.6222030802,
    "exports_avg_3y_usd": 463455.26657753607,
    "exports_avg_5y_usd": 468110.44046243664,
    "exports_avg_10y_usd": 998666.7471414015,
    "exports_cagr_3y_pct": -8.957699470418856,
    "exports_cagr_5y_pct": -11.828450583298489,
    "exports_cagr_10y_pct": -15.03449272227736,
    "exports_all_year_lane_avg_usd": 1461033.9809627377,
    "exports_historical_lane_peak_usd": 9474197.875632236,
    "historical_peak_year": 2016,
    "positive_growth_year_share_pct": 48.275862068965516,
    "trend_acceleration_pct": 6.076793251858504,
    "trend_label": "Declining",
    "top_market_iso3": "FRA",
    "top_market_exports_usd": 212025.34800989766,
    "top_market_share_pct": 38.892261645899126,
    "destination_hhi": 1918.9406025372657,
    "weighted_share_latest_pct": 2.4472544993166045,
    "weighted_share_change_1y_pp": 1.9493142240779677,
    "weighted_volatility_cv": 1.3312665365859944,
    "weighted_max_drawdown_pct": 88.36525147024595,
    "limited_history_lane_share_pct": 36.18421052631579,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:21",
    "source": "api",
    "product": {
      "hs_code": 491110,
      "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
      "hs_chapter": 49,
      "hs_heading": 4911,
      "substitution_elasticity": -9.2250738,
      "price_range_label": "Medium price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "MAR",
      "hs_code": 491110,
      "num_markets": 108,
      "highest_price_importer_iso3": "NOR",
      "highest_price_usd_per_ton": 225333.33333333334,
      "lowest_price_importer_iso3": "JOR",
      "lowest_price_usd_per_ton": 50,
      "median_price_across_markets": 5500,
      "price_spread_pct": 4096.060606060607,
      "avg_quantity_metric_tons": 1.5942017291066282,
      "total_trade_value_usd": 4705535
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 1420601.70716154,
        "active_destinations": 70,
        "yoy_growth_pct": 44.16744635844743
      },
      {
        "year": 2011,
        "export_value_usd": 2369393.468833136,
        "active_destinations": 81,
        "yoy_growth_pct": 66.7880206597349
      },
      {
        "year": 2012,
        "export_value_usd": 508670.88817611395,
        "active_destinations": 60,
        "yoy_growth_pct": -78.53159912580409
      },
      {
        "year": 2013,
        "export_value_usd": 2073391.142191934,
        "active_destinations": 75,
        "yoy_growth_pct": 307.6095547017184
      },
      {
        "year": 2014,
        "export_value_usd": 2425260.174548498,
        "active_destinations": 89,
        "yoy_growth_pct": 16.970702015471012
      },
      {
        "year": 2015,
        "export_value_usd": 711858.7354632382,
        "active_destinations": 78,
        "yoy_growth_pct": -70.64814971466875
      },
      {
        "year": 2016,
        "export_value_usd": 3184910.793294935,
        "active_destinations": 69,
        "yoy_growth_pct": 347.40769967827555
      },
      {
        "year": 2017,
        "export_value_usd": 2317534.635599897,
        "active_destinations": 79,
        "yoy_growth_pct": -27.233923145385752
      },
      {
        "year": 2018,
        "export_value_usd": 539446.1240035839,
        "active_destinations": 75,
        "yoy_growth_pct": -76.72327672186233
      },
      {
        "year": 2019,
        "export_value_usd": 892364.9807401779,
        "active_destinations": 85,
        "yoy_growth_pct": 65.42244740167034
      },
      {
        "year": 2020,
        "export_value_usd": 320020.0478321787,
        "active_destinations": 72,
        "yoy_growth_pct": -64.13798672750067
      },
      {
        "year": 2021,
        "export_value_usd": 630166.3547473962,
        "active_destinations": 77,
        "yoy_growth_pct": 96.91464925905545
      },
      {
        "year": 2022,
        "export_value_usd": 477822.2726816696,
        "active_destinations": 67,
        "yoy_growth_pct": -24.17521673730012
      },
      {
        "year": 2023,
        "export_value_usd": 437005.90484785853,
        "active_destinations": 75,
        "yoy_growth_pct": -8.542165187222949
      },
      {
        "year": 2024,
        "export_value_usd": 475537.6222030802,
        "active_destinations": 82,
        "yoy_growth_pct": 8.817207485705786
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "MAR",
      "exports_usd": 46941511250.95206,
      "imports_usd": 73507816243.01549,
      "trade_balance_usd": -26566304992.06343,
      "yoy_exports_growth_pct": 9.733995630430957,
      "yoy_imports_growth_pct": 10.10109023835193,
      "exports_cagr_3y_pct": 8.077891685810922,
      "imports_cagr_3y_pct": 10.009562368504499,
      "export_partner_hhi": 814.3190527205185,
      "export_product_hhi": 229.46900395019904,
      "momentum_score": 9.237164447044947,
      "risk_score": 5.218940283353587,
      "gdp_million_usd": 160610.9940547341,
      "gdp_per_capita_usd": 4153.1943359375,
      "population": 38081173,
      "labor_force": 12709.25,
      "investment_rate_pct": 32.82,
      "savings_rate_pct": 20.62,
      "secondary_education_pct": 41.95,
      "tertiary_education_pct": 14.48,
      "total_factor_productivity": 528.68,
      "trade_openness_pct": 75.47426077982581,
      "exports_gdp_pct": 29.41382849755571,
      "num_active_partners": 270,
      "num_fta_partners": 50,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 4,
      "num_shared_language_partners": 61,
      "avg_partner_distance_km": 6891.6378600823045,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 18.51851851851852,
      "pct_partners_shared_language": 22.59259259259259,
      "pct_partners_shared_border": 1.4814814814814816,
      "avg_applied_tariff_pct": 0.1286702398833548,
      "avg_mfn_tariff_pct": 0.13495288864167304,
      "avg_preferential_tariff_pct": 0.03192206207446099,
      "tariff_advantage_pp": 0.10303082656721205,
      "avg_distance_all_partners_km": 6814.898748571542,
      "num_border_partners": 40,
      "num_colonial_partners": 40,
      "avg_substitution_elasticity": -9.739853843363854,
      "pct_products_high_elasticity": 73.09672175562179,
      "pct_products_low_elasticity": 3.034408019506909,
      "real_market_potential": 128619.54405484372,
      "foreign_market_potential": 19895.11297208378
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "491110",
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "MAR",
    "hs_code": 491110,
    "num_markets": 108,
    "highest_price_importer_iso3": "NOR",
    "highest_price_usd_per_ton": 225333.33333333334,
    "lowest_price_importer_iso3": "JOR",
    "lowest_price_usd_per_ton": 50,
    "median_price_across_markets": 5500,
    "price_spread_pct": 4096.060606060607,
    "avg_quantity_metric_tons": 1.5942017291066282,
    "total_trade_value_usd": 4705535
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 1420601.70716154,
      "active_destinations": 70,
      "yoy_growth_pct": 44.16744635844743
    },
    {
      "year": 2011,
      "export_value_usd": 2369393.468833136,
      "active_destinations": 81,
      "yoy_growth_pct": 66.7880206597349
    },
    {
      "year": 2012,
      "export_value_usd": 508670.88817611395,
      "active_destinations": 60,
      "yoy_growth_pct": -78.53159912580409
    },
    {
      "year": 2013,
      "export_value_usd": 2073391.142191934,
      "active_destinations": 75,
      "yoy_growth_pct": 307.6095547017184
    },
    {
      "year": 2014,
      "export_value_usd": 2425260.174548498,
      "active_destinations": 89,
      "yoy_growth_pct": 16.970702015471012
    },
    {
      "year": 2015,
      "export_value_usd": 711858.7354632382,
      "active_destinations": 78,
      "yoy_growth_pct": -70.64814971466875
    },
    {
      "year": 2016,
      "export_value_usd": 3184910.793294935,
      "active_destinations": 69,
      "yoy_growth_pct": 347.40769967827555
    },
    {
      "year": 2017,
      "export_value_usd": 2317534.635599897,
      "active_destinations": 79,
      "yoy_growth_pct": -27.233923145385752
    },
    {
      "year": 2018,
      "export_value_usd": 539446.1240035839,
      "active_destinations": 75,
      "yoy_growth_pct": -76.72327672186233
    },
    {
      "year": 2019,
      "export_value_usd": 892364.9807401779,
      "active_destinations": 85,
      "yoy_growth_pct": 65.42244740167034
    },
    {
      "year": 2020,
      "export_value_usd": 320020.0478321787,
      "active_destinations": 72,
      "yoy_growth_pct": -64.13798672750067
    },
    {
      "year": 2021,
      "export_value_usd": 630166.3547473962,
      "active_destinations": 77,
      "yoy_growth_pct": 96.91464925905545
    },
    {
      "year": 2022,
      "export_value_usd": 477822.2726816696,
      "active_destinations": 67,
      "yoy_growth_pct": -24.17521673730012
    },
    {
      "year": 2023,
      "export_value_usd": 437005.90484785853,
      "active_destinations": 75,
      "yoy_growth_pct": -8.542165187222949
    },
    {
      "year": 2024,
      "export_value_usd": 475537.6222030802,
      "active_destinations": 82,
      "yoy_growth_pct": 8.817207485705786
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "MAR",
    "exports_usd": 46941511250.95206,
    "imports_usd": 73507816243.01549,
    "trade_balance_usd": -26566304992.06343,
    "yoy_exports_growth_pct": 9.733995630430957,
    "yoy_imports_growth_pct": 10.10109023835193,
    "exports_cagr_3y_pct": 8.077891685810922,
    "imports_cagr_3y_pct": 10.009562368504499,
    "export_partner_hhi": 814.3190527205185,
    "export_product_hhi": 229.46900395019904,
    "momentum_score": 9.237164447044947,
    "risk_score": 5.218940283353587,
    "gdp_million_usd": 160610.9940547341,
    "gdp_per_capita_usd": 4153.1943359375,
    "population": 38081173,
    "labor_force": 12709.25,
    "investment_rate_pct": 32.82,
    "savings_rate_pct": 20.62,
    "secondary_education_pct": 41.95,
    "tertiary_education_pct": 14.48,
    "total_factor_productivity": 528.68,
    "trade_openness_pct": 75.47426077982581,
    "exports_gdp_pct": 29.41382849755571,
    "num_active_partners": 270,
    "num_fta_partners": 50,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 4,
    "num_shared_language_partners": 61,
    "avg_partner_distance_km": 6891.6378600823045,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 18.51851851851852,
    "pct_partners_shared_language": 22.59259259259259,
    "pct_partners_shared_border": 1.4814814814814816,
    "avg_applied_tariff_pct": 0.1286702398833548,
    "avg_mfn_tariff_pct": 0.13495288864167304,
    "avg_preferential_tariff_pct": 0.03192206207446099,
    "tariff_advantage_pp": 0.10303082656721205,
    "avg_distance_all_partners_km": 6814.898748571542,
    "num_border_partners": 40,
    "num_colonial_partners": 40,
    "avg_substitution_elasticity": -9.739853843363854,
    "pct_products_high_elasticity": 73.09672175562179,
    "pct_products_low_elasticity": 3.034408019506909,
    "real_market_potential": 128619.54405484372,
    "foreign_market_potential": 19895.11297208378
  }
}