{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/lka/491110",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/491110",
    "exporter": "https://www.yugalinks.com/trade/exporter/lka/491110",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "491110",
    "exporter_iso3": "LKA",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 173,
    "current_lane_count": 69,
    "active_market_count": 69,
    "exports_latest_observed_lanes_usd": 98095.47042578534,
    "exports_current_2024_usd": 77100.81969747994,
    "exports_avg_3y_usd": 174556.94755098017,
    "exports_avg_5y_usd": 158429.44069555678,
    "exports_avg_10y_usd": 171157.47924054592,
    "exports_cagr_3y_pct": -21.20835133379955,
    "exports_cagr_5y_pct": -12.499527195143267,
    "exports_cagr_10y_pct": -10.121398620265087,
    "exports_all_year_lane_avg_usd": 213642.6844516815,
    "exports_historical_lane_peak_usd": 1539736.240740016,
    "historical_peak_year": 2008,
    "positive_growth_year_share_pct": 58.62068965517241,
    "trend_acceleration_pct": -11.086952713534462,
    "trend_label": "Rapid decline",
    "top_market_iso3": "MDV",
    "top_market_exports_usd": 50680.719461331755,
    "top_market_share_pct": 51.66468873776851,
    "destination_hhi": 2804.017949038062,
    "weighted_share_latest_pct": 3.8359475676992774,
    "weighted_share_change_1y_pp": -9.929036967537154,
    "weighted_volatility_cv": 1.1786348715141977,
    "weighted_max_drawdown_pct": 82.82276781233041,
    "limited_history_lane_share_pct": 27.745664739884393,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:16",
    "source": "api",
    "product": {
      "hs_code": 491110,
      "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
      "hs_chapter": 49,
      "hs_heading": 4911,
      "substitution_elasticity": -9.2250738,
      "price_range_label": "Medium price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "LKA",
      "hs_code": 491110,
      "num_markets": 121,
      "highest_price_importer_iso3": "MMR",
      "highest_price_usd_per_ton": 7719000,
      "lowest_price_importer_iso3": "HND",
      "lowest_price_usd_per_ton": 12.448132780082988,
      "median_price_across_markets": 4631.578947368421,
      "price_spread_pct": 166659.95850622407,
      "avg_quantity_metric_tons": 1.643926430517711,
      "total_trade_value_usd": 1110369
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 426054.5995734694,
        "active_destinations": 86,
        "yoy_growth_pct": 1.8103779354726603
      },
      {
        "year": 2011,
        "export_value_usd": 409887.5136507146,
        "active_destinations": 93,
        "yoy_growth_pct": -3.7946042453103255
      },
      {
        "year": 2012,
        "export_value_usd": 230455.89097309462,
        "active_destinations": 91,
        "yoy_growth_pct": -43.77582060977894
      },
      {
        "year": 2013,
        "export_value_usd": 263951.0939972772,
        "active_destinations": 93,
        "yoy_growth_pct": 14.53432276465135
      },
      {
        "year": 2014,
        "export_value_usd": 224127.90868032962,
        "active_destinations": 90,
        "yoy_growth_pct": -15.087334821714501
      },
      {
        "year": 2015,
        "export_value_usd": 166592.73639789104,
        "active_destinations": 82,
        "yoy_growth_pct": -25.67068627071346
      },
      {
        "year": 2016,
        "export_value_usd": 199471.14559243392,
        "active_destinations": 91,
        "yoy_growth_pct": 19.735799954696645
      },
      {
        "year": 2017,
        "export_value_usd": 218214.6931918521,
        "active_destinations": 87,
        "yoy_growth_pct": 9.396621021927459
      },
      {
        "year": 2018,
        "export_value_usd": 184832.39548696694,
        "active_destinations": 102,
        "yoy_growth_pct": -15.297914735528733
      },
      {
        "year": 2019,
        "export_value_usd": 150316.61825853115,
        "active_destinations": 87,
        "yoy_growth_pct": -18.67409505649652
      },
      {
        "year": 2020,
        "export_value_usd": 110853.78094198387,
        "active_destinations": 71,
        "yoy_growth_pct": -26.253143380776915
      },
      {
        "year": 2021,
        "export_value_usd": 157622.57988285957,
        "active_destinations": 75,
        "yoy_growth_pct": 42.18962902614255
      },
      {
        "year": 2022,
        "export_value_usd": 208976.8088142936,
        "active_destinations": 74,
        "yoy_growth_pct": 32.58050272340356
      },
      {
        "year": 2023,
        "export_value_usd": 237593.2141411669,
        "active_destinations": 73,
        "yoy_growth_pct": 13.693579440340281
      },
      {
        "year": 2024,
        "export_value_usd": 77100.81969747994,
        "active_destinations": 69,
        "yoy_growth_pct": -67.54923326569833
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "LKA",
      "exports_usd": 12636592770.319614,
      "imports_usd": 18825046770.994896,
      "trade_balance_usd": -6188454000.675282,
      "yoy_exports_growth_pct": 2.0794025122510496,
      "yoy_imports_growth_pct": 8.74557749082876,
      "exports_cagr_3y_pct": -1.2414499914955246,
      "imports_cagr_3y_pct": -3.9260778629973903,
      "export_partner_hhi": 751.7914791120879,
      "export_product_hhi": 149.51355952635333,
      "momentum_score": 1.0831467611270773,
      "risk_score": 4.506525193192206,
      "gdp_million_usd": 98963.18550964995,
      "gdp_per_capita_usd": 4515.56787322732,
      "population": 21916000,
      "labor_force": 8909.5,
      "investment_rate_pct": 29.73,
      "savings_rate_pct": 23.38,
      "secondary_education_pct": 88.68,
      "tertiary_education_pct": 17.82,
      "total_factor_productivity": 593.07,
      "trade_openness_pct": 25.955972797738525,
      "exports_gdp_pct": 10.425237304362401,
      "num_active_partners": 270,
      "num_fta_partners": 7,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 0,
      "num_shared_language_partners": 0,
      "avg_partner_distance_km": 8596.04938271605,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 2.5925925925925926,
      "pct_partners_shared_language": 0,
      "pct_partners_shared_border": 0,
      "avg_applied_tariff_pct": 0.13174516840904502,
      "avg_mfn_tariff_pct": 0.13678358924254366,
      "avg_preferential_tariff_pct": 0.06111281723753744,
      "tariff_advantage_pp": 0.07567077200500621,
      "avg_distance_all_partners_km": 8774.618302325098,
      "num_border_partners": 0,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.070568928646074,
      "pct_products_high_elasticity": 71.34381489172353,
      "pct_products_low_elasticity": 3.203797092850786,
      "real_market_potential": 176877.11688339,
      "foreign_market_potential": 16381.323758410095
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "491110",
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "LKA",
    "hs_code": 491110,
    "num_markets": 121,
    "highest_price_importer_iso3": "MMR",
    "highest_price_usd_per_ton": 7719000,
    "lowest_price_importer_iso3": "HND",
    "lowest_price_usd_per_ton": 12.448132780082988,
    "median_price_across_markets": 4631.578947368421,
    "price_spread_pct": 166659.95850622407,
    "avg_quantity_metric_tons": 1.643926430517711,
    "total_trade_value_usd": 1110369
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 426054.5995734694,
      "active_destinations": 86,
      "yoy_growth_pct": 1.8103779354726603
    },
    {
      "year": 2011,
      "export_value_usd": 409887.5136507146,
      "active_destinations": 93,
      "yoy_growth_pct": -3.7946042453103255
    },
    {
      "year": 2012,
      "export_value_usd": 230455.89097309462,
      "active_destinations": 91,
      "yoy_growth_pct": -43.77582060977894
    },
    {
      "year": 2013,
      "export_value_usd": 263951.0939972772,
      "active_destinations": 93,
      "yoy_growth_pct": 14.53432276465135
    },
    {
      "year": 2014,
      "export_value_usd": 224127.90868032962,
      "active_destinations": 90,
      "yoy_growth_pct": -15.087334821714501
    },
    {
      "year": 2015,
      "export_value_usd": 166592.73639789104,
      "active_destinations": 82,
      "yoy_growth_pct": -25.67068627071346
    },
    {
      "year": 2016,
      "export_value_usd": 199471.14559243392,
      "active_destinations": 91,
      "yoy_growth_pct": 19.735799954696645
    },
    {
      "year": 2017,
      "export_value_usd": 218214.6931918521,
      "active_destinations": 87,
      "yoy_growth_pct": 9.396621021927459
    },
    {
      "year": 2018,
      "export_value_usd": 184832.39548696694,
      "active_destinations": 102,
      "yoy_growth_pct": -15.297914735528733
    },
    {
      "year": 2019,
      "export_value_usd": 150316.61825853115,
      "active_destinations": 87,
      "yoy_growth_pct": -18.67409505649652
    },
    {
      "year": 2020,
      "export_value_usd": 110853.78094198387,
      "active_destinations": 71,
      "yoy_growth_pct": -26.253143380776915
    },
    {
      "year": 2021,
      "export_value_usd": 157622.57988285957,
      "active_destinations": 75,
      "yoy_growth_pct": 42.18962902614255
    },
    {
      "year": 2022,
      "export_value_usd": 208976.8088142936,
      "active_destinations": 74,
      "yoy_growth_pct": 32.58050272340356
    },
    {
      "year": 2023,
      "export_value_usd": 237593.2141411669,
      "active_destinations": 73,
      "yoy_growth_pct": 13.693579440340281
    },
    {
      "year": 2024,
      "export_value_usd": 77100.81969747994,
      "active_destinations": 69,
      "yoy_growth_pct": -67.54923326569833
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "LKA",
    "exports_usd": 12636592770.319614,
    "imports_usd": 18825046770.994896,
    "trade_balance_usd": -6188454000.675282,
    "yoy_exports_growth_pct": 2.0794025122510496,
    "yoy_imports_growth_pct": 8.74557749082876,
    "exports_cagr_3y_pct": -1.2414499914955246,
    "imports_cagr_3y_pct": -3.9260778629973903,
    "export_partner_hhi": 751.7914791120879,
    "export_product_hhi": 149.51355952635333,
    "momentum_score": 1.0831467611270773,
    "risk_score": 4.506525193192206,
    "gdp_million_usd": 98963.18550964995,
    "gdp_per_capita_usd": 4515.56787322732,
    "population": 21916000,
    "labor_force": 8909.5,
    "investment_rate_pct": 29.73,
    "savings_rate_pct": 23.38,
    "secondary_education_pct": 88.68,
    "tertiary_education_pct": 17.82,
    "total_factor_productivity": 593.07,
    "trade_openness_pct": 25.955972797738525,
    "exports_gdp_pct": 10.425237304362401,
    "num_active_partners": 270,
    "num_fta_partners": 7,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 0,
    "num_shared_language_partners": 0,
    "avg_partner_distance_km": 8596.04938271605,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 2.5925925925925926,
    "pct_partners_shared_language": 0,
    "pct_partners_shared_border": 0,
    "avg_applied_tariff_pct": 0.13174516840904502,
    "avg_mfn_tariff_pct": 0.13678358924254366,
    "avg_preferential_tariff_pct": 0.06111281723753744,
    "tariff_advantage_pp": 0.07567077200500621,
    "avg_distance_all_partners_km": 8774.618302325098,
    "num_border_partners": 0,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.070568928646074,
    "pct_products_high_elasticity": 71.34381489172353,
    "pct_products_low_elasticity": 3.203797092850786,
    "real_market_potential": 176877.11688339,
    "foreign_market_potential": 16381.323758410095
  }
}