{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/960810",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/960810",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/960810",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "960810",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 98,
    "current_lane_count": 37,
    "active_market_count": 37,
    "exports_latest_observed_lanes_usd": 13401468.77311795,
    "exports_current_2024_usd": 13340422.079135176,
    "exports_avg_3y_usd": 13055297.726726616,
    "exports_avg_5y_usd": 11948286.857610438,
    "exports_avg_10y_usd": 13322463.651395217,
    "exports_cagr_3y_pct": 6.999959363984742,
    "exports_cagr_5y_pct": -5.838582634025958,
    "exports_cagr_10y_pct": 1.557196564933916,
    "exports_all_year_lane_avg_usd": 8325155.585409598,
    "exports_historical_lane_peak_usd": 24254724.361812863,
    "historical_peak_year": 2019,
    "positive_growth_year_share_pct": 65.51724137931035,
    "trend_acceleration_pct": 5.4427627990508265,
    "trend_label": "Growing",
    "top_market_iso3": "UGA",
    "top_market_exports_usd": 6843051.495551634,
    "top_market_share_pct": 51.061951577114684,
    "destination_hhi": 3203.6977134272556,
    "weighted_share_latest_pct": 73.37338524793178,
    "weighted_share_change_1y_pp": 4.456853638281754,
    "weighted_volatility_cv": 0.7715365330020095,
    "weighted_max_drawdown_pct": 89.62343777959393,
    "limited_history_lane_share_pct": 52.04081632653061,
    "data_freshness_years": 0,
    "coverage_score": 88.5,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 960810,
      "hs_description": "Pens: ball point",
      "hs_chapter": 96,
      "hs_heading": 9608,
      "substitution_elasticity": -0.63941085,
      "price_range_label": "Unclassified",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Pens: ball point",
    "hs_chapter": 96,
    "hs_heading": 9608,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 960810,
      "num_markets": 55,
      "highest_price_importer_iso3": "FRA",
      "highest_price_usd_per_ton": 555173.9130434783,
      "lowest_price_importer_iso3": "IRL",
      "lowest_price_usd_per_ton": 50,
      "median_price_across_markets": 13500,
      "price_spread_pct": 4112.028985507247,
      "avg_quantity_metric_tons": 32.89097037037037,
      "total_trade_value_usd": 58201830
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 7495353.368169482,
        "active_destinations": 27,
        "yoy_growth_pct": 9.669526139599615
      },
      {
        "year": 2011,
        "export_value_usd": 8620690.781055473,
        "active_destinations": 33,
        "yoy_growth_pct": 15.013800652347644
      },
      {
        "year": 2012,
        "export_value_usd": 9077005.70435324,
        "active_destinations": 37,
        "yoy_growth_pct": 5.293252418942438
      },
      {
        "year": 2013,
        "export_value_usd": 10492457.277945412,
        "active_destinations": 31,
        "yoy_growth_pct": 15.593816063300883
      },
      {
        "year": 2014,
        "export_value_usd": 11430429.032480996,
        "active_destinations": 42,
        "yoy_growth_pct": 8.939486048774777
      },
      {
        "year": 2015,
        "export_value_usd": 13808715.624690903,
        "active_destinations": 38,
        "yoy_growth_pct": 20.80662576576704
      },
      {
        "year": 2016,
        "export_value_usd": 13600985.850046529,
        "active_destinations": 35,
        "yoy_growth_pct": -1.5043381317299356
      },
      {
        "year": 2017,
        "export_value_usd": 15221592.172757128,
        "active_destinations": 38,
        "yoy_growth_pct": 11.915359228941892
      },
      {
        "year": 2018,
        "export_value_usd": 12829840.12464107,
        "active_destinations": 30,
        "yoy_growth_pct": -15.712890090411832
      },
      {
        "year": 2019,
        "export_value_usd": 18022068.453764375,
        "active_destinations": 34,
        "yoy_growth_pct": 40.46993788450317
      },
      {
        "year": 2020,
        "export_value_usd": 9685770.48083569,
        "active_destinations": 24,
        "yoy_growth_pct": -46.256055426242895
      },
      {
        "year": 2021,
        "export_value_usd": 10889770.627036653,
        "active_destinations": 32,
        "yoy_growth_pct": 12.430607854927024
      },
      {
        "year": 2022,
        "export_value_usd": 13799533.143932192,
        "active_destinations": 38,
        "yoy_growth_pct": 26.72014513943301
      },
      {
        "year": 2023,
        "export_value_usd": 12025937.957112486,
        "active_destinations": 33,
        "yoy_growth_pct": -12.852573839424238
      },
      {
        "year": 2024,
        "export_value_usd": 13340422.079135176,
        "active_destinations": 37,
        "yoy_growth_pct": 10.930408311688208
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "960810",
    "hs_description": "Pens: ball point",
    "hs_chapter": 96,
    "hs_heading": 9608
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 960810,
    "num_markets": 55,
    "highest_price_importer_iso3": "FRA",
    "highest_price_usd_per_ton": 555173.9130434783,
    "lowest_price_importer_iso3": "IRL",
    "lowest_price_usd_per_ton": 50,
    "median_price_across_markets": 13500,
    "price_spread_pct": 4112.028985507247,
    "avg_quantity_metric_tons": 32.89097037037037,
    "total_trade_value_usd": 58201830
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 7495353.368169482,
      "active_destinations": 27,
      "yoy_growth_pct": 9.669526139599615
    },
    {
      "year": 2011,
      "export_value_usd": 8620690.781055473,
      "active_destinations": 33,
      "yoy_growth_pct": 15.013800652347644
    },
    {
      "year": 2012,
      "export_value_usd": 9077005.70435324,
      "active_destinations": 37,
      "yoy_growth_pct": 5.293252418942438
    },
    {
      "year": 2013,
      "export_value_usd": 10492457.277945412,
      "active_destinations": 31,
      "yoy_growth_pct": 15.593816063300883
    },
    {
      "year": 2014,
      "export_value_usd": 11430429.032480996,
      "active_destinations": 42,
      "yoy_growth_pct": 8.939486048774777
    },
    {
      "year": 2015,
      "export_value_usd": 13808715.624690903,
      "active_destinations": 38,
      "yoy_growth_pct": 20.80662576576704
    },
    {
      "year": 2016,
      "export_value_usd": 13600985.850046529,
      "active_destinations": 35,
      "yoy_growth_pct": -1.5043381317299356
    },
    {
      "year": 2017,
      "export_value_usd": 15221592.172757128,
      "active_destinations": 38,
      "yoy_growth_pct": 11.915359228941892
    },
    {
      "year": 2018,
      "export_value_usd": 12829840.12464107,
      "active_destinations": 30,
      "yoy_growth_pct": -15.712890090411832
    },
    {
      "year": 2019,
      "export_value_usd": 18022068.453764375,
      "active_destinations": 34,
      "yoy_growth_pct": 40.46993788450317
    },
    {
      "year": 2020,
      "export_value_usd": 9685770.48083569,
      "active_destinations": 24,
      "yoy_growth_pct": -46.256055426242895
    },
    {
      "year": 2021,
      "export_value_usd": 10889770.627036653,
      "active_destinations": 32,
      "yoy_growth_pct": 12.430607854927024
    },
    {
      "year": 2022,
      "export_value_usd": 13799533.143932192,
      "active_destinations": 38,
      "yoy_growth_pct": 26.72014513943301
    },
    {
      "year": 2023,
      "export_value_usd": 12025937.957112486,
      "active_destinations": 33,
      "yoy_growth_pct": -12.852573839424238
    },
    {
      "year": 2024,
      "export_value_usd": 13340422.079135176,
      "active_destinations": 37,
      "yoy_growth_pct": 10.930408311688208
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}