{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/ken/960310", "links": { "product": "https://www.yugalinks.com/trade/product/960310", "exporter": "https://www.yugalinks.com/trade/exporter/ken/960310", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "960310", "exporter_iso3": "KEN", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 57, "current_lane_count": 15, "active_market_count": 15, "exports_latest_observed_lanes_usd": 297006.084353054, "exports_current_2024_usd": 188574.11216197902, "exports_avg_3y_usd": 310803.38700087793, "exports_avg_5y_usd": 415657.50534071145, "exports_avg_10y_usd": 481980.51659466606, "exports_cagr_3y_pct": 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twigs or other vegetable materials bound together, with or without handles", "hs_chapter": 96, "hs_heading": 9603, "substitution_elasticity": -12.541618, "price_range_label": "High price range", "trade_type_label": "One-way trade" }, "hs_description": "Brooms and brushes: consisting of twigs or other vegetable materials bound together, with or without handles", "hs_chapter": 96, "hs_heading": 9603, "destinations": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 960310, "num_markets": 29, "highest_price_importer_iso3": "SYC", "highest_price_usd_per_ton": 45000, "lowest_price_importer_iso3": "CAN", "lowest_price_usd_per_ton": 25, "median_price_across_markets": 2411.6157352692894, "price_spread_pct": 1864.9322668720245, "avg_quantity_metric_tons": 14.259985714285715, "total_trade_value_usd": 2069404 }, "history": [ { "year": 2010, "export_value_usd": 169876.74750045052, "active_destinations": 13, "yoy_growth_pct": 15.048857396754393 }, { "year": 2011, "export_value_usd": 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"highest_price_importer_iso3": "SYC", "highest_price_usd_per_ton": 45000, "lowest_price_importer_iso3": "CAN", "lowest_price_usd_per_ton": 25, "median_price_across_markets": 2411.6157352692894, "price_spread_pct": 1864.9322668720245, "avg_quantity_metric_tons": 14.259985714285715, "total_trade_value_usd": 2069404 }, "history": [ { "year": 2010, "export_value_usd": 169876.74750045052, "active_destinations": 13, "yoy_growth_pct": 15.048857396754393 }, { "year": 2011, "export_value_usd": 273390.3140805718, "active_destinations": 21, "yoy_growth_pct": 60.93451169934059 }, { "year": 2012, "export_value_usd": 441681.4232016363, "active_destinations": 21, "yoy_growth_pct": 61.55708540261848 }, { "year": 2013, "export_value_usd": 467918.68560133234, "active_destinations": 17, "yoy_growth_pct": 5.940313769483173 }, { "year": 2014, "export_value_usd": 392290.2536550726, "active_destinations": 27, "yoy_growth_pct": -16.162729609540605 }, { "year": 2015, "export_value_usd": 548795.1172191211, 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"pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 } }