{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/950790",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/950790",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/950790",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "950790",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 80,
    "current_lane_count": 34,
    "active_market_count": 34,
    "exports_latest_observed_lanes_usd": 2824051.1805198183,
    "exports_current_2024_usd": 2715706.9465339766,
    "exports_avg_3y_usd": 2753994.866549285,
    "exports_avg_5y_usd": 2701134.454143743,
    "exports_avg_10y_usd": 2367307.2205011398,
    "exports_cagr_3y_pct": -6.194422634565166,
    "exports_cagr_5y_pct": 8.369513366114356,
    "exports_cagr_10y_pct": 3.159545453857704,
    "exports_all_year_lane_avg_usd": 1912445.0229274796,
    "exports_historical_lane_peak_usd": 4060370.6937407535,
    "historical_peak_year": 2021,
    "positive_growth_year_share_pct": 58.62068965517241,
    "trend_acceleration_pct": -9.35396808842287,
    "trend_label": "Declining",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 1862194.482913022,
    "top_market_share_pct": 65.94053591373833,
    "destination_hhi": 4599.877534403835,
    "weighted_share_latest_pct": 0.7627549333443184,
    "weighted_share_change_1y_pp": 0.02393741507826767,
    "weighted_volatility_cv": 0.5442049045742294,
    "weighted_max_drawdown_pct": 50.30541951541662,
    "limited_history_lane_share_pct": 51.25,
    "data_freshness_years": 0,
    "coverage_score": 87,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 950790,
      "hs_description": "Fishing tackle n.e.s., butterfly nets, decoy \"\"birds\"\" (other than those of heading no. 9208 or 9705) and similar hunting or shooting requisites",
      "hs_chapter": 95,
      "hs_heading": 9507,
      "substitution_elasticity": -2.8061447,
      "price_range_label": "Low price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Fishing tackle n.e.s., butterfly nets, decoy \"\"birds\"\" (other than those of heading no. 9208 or 9705) and similar hunting or shooting requisites",
    "hs_chapter": 95,
    "hs_heading": 9507,
    "destinations": [
      {
        "hs_code": 950790,
        "corridor_rank": 96,
        "exporter_iso3": "KEN",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 1862194.482913022,
        "exports_all_year_avg_usd": 1053732.1564557946,
        "exports_avg_3y_usd": 1906418.1564403812,
        "exports_avg_5y_usd": 1858817.6872157292,
        "exports_avg_10y_usd": 1669081.8455579435,
        "exports_cagr_3y_pct": -5.291271784889274,
        "exports_cagr_5y_pct": 9.889369505109592,
        "exports_cagr_10y_pct": 3.5431825282795204,
        "exports_historical_peak_usd": 2192073.042675824,
        "buyer_imports_latest_observed_usd": 332354568.147668,
        "historical_peak_year": 2021,
        "positive_growth_year_share_pct": 62.06896551724138,
        "trend_acceleration_pct": -8.834454313168795,
        "trend_label": "Declining",
        "buyer_yoy_latest_pct": 19.788,
        "buyer_yoy_all_avg_pct": 5.8282,
        "buyer_trend_consistency_pct": 68.9655,
        "market_share_latest_pct": 0.5603035617327916,
        "market_share_change_1y_pp": -0.10162364140065672,
        "peer_best_share_pct": 58.63906305106409,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 78,
        "buyer_market_hhi": 3598.03,
        "distance_km": 11853.1318359375,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.020246518497090908,
        "tariff_advantage_pp": 0.0409383032537798,
        "volatility_cv": 0.5126528837930115,
        "max_drawdown_pct": 38.94886832960054,
        "attention_level": "High attention",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier','long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 950790,
      "num_markets": 45,
      "highest_price_importer_iso3": "AUT",
      "highest_price_usd_per_ton": 1672000,
      "lowest_price_importer_iso3": "COD",
      "lowest_price_usd_per_ton": 208.33333333333334,
      "median_price_across_markets": 124107.14285714286,
      "price_spread_pct": 1347.0551558753,
      "avg_quantity_metric_tons": 1.0295507246376812,
      "total_trade_value_usd": 8496262
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 1534119.8353420326,
        "active_destinations": 27,
        "yoy_growth_pct": 9.87695682265008
      },
      {
        "year": 2011,
        "export_value_usd": 1778666.94799201,
        "active_destinations": 30,
        "yoy_growth_pct": 15.94054825550545
      },
      {
        "year": 2012,
        "export_value_usd": 1999415.4250359922,
        "active_destinations": 35,
        "yoy_growth_pct": 12.410894422544459
      },
      {
        "year": 2013,
        "export_value_usd": 1984794.0995079698,
        "active_destinations": 32,
        "yoy_growth_pct": -0.73128002039692
      },
      {
        "year": 2014,
        "export_value_usd": 1989705.0607007402,
        "active_destinations": 32,
        "yoy_growth_pct": 0.247429251930355
      },
      {
        "year": 2015,
        "export_value_usd": 2336952.168591524,
        "active_destinations": 26,
        "yoy_growth_pct": 17.452190012950428
      },
      {
        "year": 2016,
        "export_value_usd": 2432177.598625927,
        "active_destinations": 29,
        "yoy_growth_pct": 4.074770177765143
      },
      {
        "year": 2017,
        "export_value_usd": 1676770.6264838274,
        "active_destinations": 28,
        "yoy_growth_pct": -31.0588738490508
      },
      {
        "year": 2018,
        "export_value_usd": 1904531.5044587299,
        "active_destinations": 29,
        "yoy_growth_pct": 13.583305574270167
      },
      {
        "year": 2019,
        "export_value_usd": 1816968.0361326744,
        "active_destinations": 26,
        "yoy_growth_pct": -4.597638218168572
      },
      {
        "year": 2020,
        "export_value_usd": 1953679.923601623,
        "active_destinations": 26,
        "yoy_growth_pct": 7.524176801697233
      },
      {
        "year": 2021,
        "export_value_usd": 3290007.7474692366,
        "active_destinations": 33,
        "yoy_growth_pct": 68.40055055712932
      },
      {
        "year": 2022,
        "export_value_usd": 2902448.9011894795,
        "active_destinations": 33,
        "yoy_growth_pct": -11.779876402354308
      },
      {
        "year": 2023,
        "export_value_usd": 2643828.751924399,
        "active_destinations": 32,
        "yoy_growth_pct": -8.910411796021393
      },
      {
        "year": 2024,
        "export_value_usd": 2715706.9465339766,
        "active_destinations": 34,
        "yoy_growth_pct": 2.7187159742195415
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "950790",
    "hs_description": "Fishing tackle n.e.s., butterfly nets, decoy \"\"birds\"\" (other than those of heading no. 9208 or 9705) and similar hunting or shooting requisites",
    "hs_chapter": 95,
    "hs_heading": 9507
  },
  "destinations": [
    {
      "hs_code": 950790,
      "corridor_rank": 96,
      "exporter_iso3": "KEN",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 1862194.482913022,
      "exports_all_year_avg_usd": 1053732.1564557946,
      "exports_avg_3y_usd": 1906418.1564403812,
      "exports_avg_5y_usd": 1858817.6872157292,
      "exports_avg_10y_usd": 1669081.8455579435,
      "exports_cagr_3y_pct": -5.291271784889274,
      "exports_cagr_5y_pct": 9.889369505109592,
      "exports_cagr_10y_pct": 3.5431825282795204,
      "exports_historical_peak_usd": 2192073.042675824,
      "buyer_imports_latest_observed_usd": 332354568.147668,
      "historical_peak_year": 2021,
      "positive_growth_year_share_pct": 62.06896551724138,
      "trend_acceleration_pct": -8.834454313168795,
      "trend_label": "Declining",
      "buyer_yoy_latest_pct": 19.788,
      "buyer_yoy_all_avg_pct": 5.8282,
      "buyer_trend_consistency_pct": 68.9655,
      "market_share_latest_pct": 0.5603035617327916,
      "market_share_change_1y_pp": -0.10162364140065672,
      "peer_best_share_pct": 58.63906305106409,
      "peer_top_exporter": "CHN",
      "supplier_count_latest": 78,
      "buyer_market_hhi": 3598.03,
      "distance_km": 11853.1318359375,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.020246518497090908,
      "tariff_advantage_pp": 0.0409383032537798,
      "volatility_cv": 0.5126528837930115,
      "max_drawdown_pct": 38.94886832960054,
      "attention_level": "High attention",
      "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
      "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier','long_distance_without_fta']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 950790,
    "num_markets": 45,
    "highest_price_importer_iso3": "AUT",
    "highest_price_usd_per_ton": 1672000,
    "lowest_price_importer_iso3": "COD",
    "lowest_price_usd_per_ton": 208.33333333333334,
    "median_price_across_markets": 124107.14285714286,
    "price_spread_pct": 1347.0551558753,
    "avg_quantity_metric_tons": 1.0295507246376812,
    "total_trade_value_usd": 8496262
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 1534119.8353420326,
      "active_destinations": 27,
      "yoy_growth_pct": 9.87695682265008
    },
    {
      "year": 2011,
      "export_value_usd": 1778666.94799201,
      "active_destinations": 30,
      "yoy_growth_pct": 15.94054825550545
    },
    {
      "year": 2012,
      "export_value_usd": 1999415.4250359922,
      "active_destinations": 35,
      "yoy_growth_pct": 12.410894422544459
    },
    {
      "year": 2013,
      "export_value_usd": 1984794.0995079698,
      "active_destinations": 32,
      "yoy_growth_pct": -0.73128002039692
    },
    {
      "year": 2014,
      "export_value_usd": 1989705.0607007402,
      "active_destinations": 32,
      "yoy_growth_pct": 0.247429251930355
    },
    {
      "year": 2015,
      "export_value_usd": 2336952.168591524,
      "active_destinations": 26,
      "yoy_growth_pct": 17.452190012950428
    },
    {
      "year": 2016,
      "export_value_usd": 2432177.598625927,
      "active_destinations": 29,
      "yoy_growth_pct": 4.074770177765143
    },
    {
      "year": 2017,
      "export_value_usd": 1676770.6264838274,
      "active_destinations": 28,
      "yoy_growth_pct": -31.0588738490508
    },
    {
      "year": 2018,
      "export_value_usd": 1904531.5044587299,
      "active_destinations": 29,
      "yoy_growth_pct": 13.583305574270167
    },
    {
      "year": 2019,
      "export_value_usd": 1816968.0361326744,
      "active_destinations": 26,
      "yoy_growth_pct": -4.597638218168572
    },
    {
      "year": 2020,
      "export_value_usd": 1953679.923601623,
      "active_destinations": 26,
      "yoy_growth_pct": 7.524176801697233
    },
    {
      "year": 2021,
      "export_value_usd": 3290007.7474692366,
      "active_destinations": 33,
      "yoy_growth_pct": 68.40055055712932
    },
    {
      "year": 2022,
      "export_value_usd": 2902448.9011894795,
      "active_destinations": 33,
      "yoy_growth_pct": -11.779876402354308
    },
    {
      "year": 2023,
      "export_value_usd": 2643828.751924399,
      "active_destinations": 32,
      "yoy_growth_pct": -8.910411796021393
    },
    {
      "year": 2024,
      "export_value_usd": 2715706.9465339766,
      "active_destinations": 34,
      "yoy_growth_pct": 2.7187159742195415
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}