{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/950720",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/950720",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/950720",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "950720",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 62,
    "current_lane_count": 23,
    "active_market_count": 23,
    "exports_latest_observed_lanes_usd": 473641.23936407507,
    "exports_current_2024_usd": 338812.18552299193,
    "exports_avg_3y_usd": 485360.04594921455,
    "exports_avg_5y_usd": 390127.02551897214,
    "exports_avg_10y_usd": 288825.18755781295,
    "exports_cagr_3y_pct": 1.1318376515307094,
    "exports_cagr_5y_pct": 10.961530052097723,
    "exports_cagr_10y_pct": 1.0538131979230148,
    "exports_all_year_lane_avg_usd": 485590.4376818071,
    "exports_historical_lane_peak_usd": 1801917.2551089763,
    "historical_peak_year": 2022,
    "positive_growth_year_share_pct": 41.37931034482759,
    "trend_acceleration_pct": 0.07802445360769461,
    "trend_label": "Stable",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 110673.14279172385,
    "top_market_share_pct": 23.36644987677106,
    "destination_hhi": 983.3038207231763,
    "weighted_share_latest_pct": 16.06751883641335,
    "weighted_share_change_1y_pp": 15.188319750460938,
    "weighted_volatility_cv": 1.034295414002893,
    "weighted_max_drawdown_pct": 69.32637427834011,
    "limited_history_lane_share_pct": 51.61290322580645,
    "data_freshness_years": 0,
    "coverage_score": 81.5,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 950720,
      "hs_description": "Fish-hooks: whether or not snelled",
      "hs_chapter": 95,
      "hs_heading": 9507,
      "substitution_elasticity": -2.8061447,
      "price_range_label": "Medium price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Fish-hooks: whether or not snelled",
    "hs_chapter": 95,
    "hs_heading": 9507,
    "destinations": [
      {
        "hs_code": 950720,
        "corridor_rank": 44,
        "exporter_iso3": "KEN",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 22,
        "exports_latest_observed_usd": 110673.14279172385,
        "exports_all_year_avg_usd": 44571.32686202113,
        "exports_avg_3y_usd": 196323.12685963605,
        "exports_avg_5y_usd": 138191.84337084056,
        "exports_avg_10y_usd": 92444.47353326122,
        "exports_cagr_3y_pct": 14.543315391134515,
        "exports_cagr_5y_pct": 5.435308849089759,
        "exports_cagr_10y_pct": 76.47567570093648,
        "exports_historical_peak_usd": 297314.86654765357,
        "buyer_imports_latest_observed_usd": 41777654.367957175,
        "historical_peak_year": 2022,
        "positive_growth_year_share_pct": 57.142857142857146,
        "trend_acceleration_pct": -61.932360309801965,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 3.029,
        "buyer_yoy_all_avg_pct": 2.7228,
        "buyer_trend_consistency_pct": 48.2759,
        "market_share_latest_pct": 0.26490990091729133,
        "market_share_change_1y_pp": -0.18141302827204808,
        "peer_best_share_pct": 39.42720314847874,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 52,
        "buyer_market_hhi": 2086.07,
        "distance_km": 11853.1318359375,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.020246518497090908,
        "tariff_advantage_pp": 0.0409383032537798,
        "volatility_cv": 1.639727129537788,
        "max_drawdown_pct": 99.99442924297594,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown','long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 950720,
      "num_markets": 36,
      "highest_price_importer_iso3": "JPN",
      "highest_price_usd_per_ton": 1702000,
      "lowest_price_importer_iso3": "UGA",
      "lowest_price_usd_per_ton": 132.82247765006386,
      "median_price_across_markets": 200000,
      "price_spread_pct": 850.933588761175,
      "avg_quantity_metric_tons": 0.23449137931034486,
      "total_trade_value_usd": 1963265
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 169039.72063871357,
        "active_destinations": 15,
        "yoy_growth_pct": 34.750108044958544
      },
      {
        "year": 2011,
        "export_value_usd": 217805.31651755888,
        "active_destinations": 27,
        "yoy_growth_pct": 28.848601792871747
      },
      {
        "year": 2012,
        "export_value_usd": 272322.6757709863,
        "active_destinations": 30,
        "yoy_growth_pct": 25.030316121338746
      },
      {
        "year": 2013,
        "export_value_usd": 354206.4342278689,
        "active_destinations": 21,
        "yoy_growth_pct": 30.068652279894586
      },
      {
        "year": 2014,
        "export_value_usd": 305092.80219302996,
        "active_destinations": 28,
        "yoy_growth_pct": -13.865821534806749
      },
      {
        "year": 2015,
        "export_value_usd": 184411.5758595447,
        "active_destinations": 22,
        "yoy_growth_pct": -39.555579635448474
      },
      {
        "year": 2016,
        "export_value_usd": 195993.1983194792,
        "active_destinations": 24,
        "yoy_growth_pct": 6.280312071491396
      },
      {
        "year": 2017,
        "export_value_usd": 127248.28133840319,
        "active_destinations": 24,
        "yoy_growth_pct": -35.07515442909309
      },
      {
        "year": 2018,
        "export_value_usd": 228546.360679496,
        "active_destinations": 22,
        "yoy_growth_pct": 79.60663851459132
      },
      {
        "year": 2019,
        "export_value_usd": 201417.33178634522,
        "active_destinations": 22,
        "yoy_growth_pct": -11.870251975351032
      },
      {
        "year": 2020,
        "export_value_usd": 166991.62384835788,
        "active_destinations": 26,
        "yoy_growth_pct": -17.09173070294896
      },
      {
        "year": 2021,
        "export_value_usd": 327563.3658988595,
        "active_destinations": 26,
        "yoy_growth_pct": 96.1555665787848
      },
      {
        "year": 2022,
        "export_value_usd": 669254.8762195532,
        "active_destinations": 28,
        "yoy_growth_pct": 104.31310271313932
      },
      {
        "year": 2023,
        "export_value_usd": 448013.0761050985,
        "active_destinations": 25,
        "yoy_growth_pct": -33.05792874669694
      },
      {
        "year": 2024,
        "export_value_usd": 338812.18552299193,
        "active_destinations": 23,
        "yoy_growth_pct": -24.374487354580992
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "950720",
    "hs_description": "Fish-hooks: whether or not snelled",
    "hs_chapter": 95,
    "hs_heading": 9507
  },
  "destinations": [
    {
      "hs_code": 950720,
      "corridor_rank": 44,
      "exporter_iso3": "KEN",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 22,
      "exports_latest_observed_usd": 110673.14279172385,
      "exports_all_year_avg_usd": 44571.32686202113,
      "exports_avg_3y_usd": 196323.12685963605,
      "exports_avg_5y_usd": 138191.84337084056,
      "exports_avg_10y_usd": 92444.47353326122,
      "exports_cagr_3y_pct": 14.543315391134515,
      "exports_cagr_5y_pct": 5.435308849089759,
      "exports_cagr_10y_pct": 76.47567570093648,
      "exports_historical_peak_usd": 297314.86654765357,
      "buyer_imports_latest_observed_usd": 41777654.367957175,
      "historical_peak_year": 2022,
      "positive_growth_year_share_pct": 57.142857142857146,
      "trend_acceleration_pct": -61.932360309801965,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 3.029,
      "buyer_yoy_all_avg_pct": 2.7228,
      "buyer_trend_consistency_pct": 48.2759,
      "market_share_latest_pct": 0.26490990091729133,
      "market_share_change_1y_pp": -0.18141302827204808,
      "peer_best_share_pct": 39.42720314847874,
      "peer_top_exporter": "CHN",
      "supplier_count_latest": 52,
      "buyer_market_hhi": 2086.07,
      "distance_km": 11853.1318359375,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.020246518497090908,
      "tariff_advantage_pp": 0.0409383032537798,
      "volatility_cv": 1.639727129537788,
      "max_drawdown_pct": 99.99442924297594,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['high_volatility','unrecovered_drawdown','long_distance_without_fta']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 950720,
    "num_markets": 36,
    "highest_price_importer_iso3": "JPN",
    "highest_price_usd_per_ton": 1702000,
    "lowest_price_importer_iso3": "UGA",
    "lowest_price_usd_per_ton": 132.82247765006386,
    "median_price_across_markets": 200000,
    "price_spread_pct": 850.933588761175,
    "avg_quantity_metric_tons": 0.23449137931034486,
    "total_trade_value_usd": 1963265
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 169039.72063871357,
      "active_destinations": 15,
      "yoy_growth_pct": 34.750108044958544
    },
    {
      "year": 2011,
      "export_value_usd": 217805.31651755888,
      "active_destinations": 27,
      "yoy_growth_pct": 28.848601792871747
    },
    {
      "year": 2012,
      "export_value_usd": 272322.6757709863,
      "active_destinations": 30,
      "yoy_growth_pct": 25.030316121338746
    },
    {
      "year": 2013,
      "export_value_usd": 354206.4342278689,
      "active_destinations": 21,
      "yoy_growth_pct": 30.068652279894586
    },
    {
      "year": 2014,
      "export_value_usd": 305092.80219302996,
      "active_destinations": 28,
      "yoy_growth_pct": -13.865821534806749
    },
    {
      "year": 2015,
      "export_value_usd": 184411.5758595447,
      "active_destinations": 22,
      "yoy_growth_pct": -39.555579635448474
    },
    {
      "year": 2016,
      "export_value_usd": 195993.1983194792,
      "active_destinations": 24,
      "yoy_growth_pct": 6.280312071491396
    },
    {
      "year": 2017,
      "export_value_usd": 127248.28133840319,
      "active_destinations": 24,
      "yoy_growth_pct": -35.07515442909309
    },
    {
      "year": 2018,
      "export_value_usd": 228546.360679496,
      "active_destinations": 22,
      "yoy_growth_pct": 79.60663851459132
    },
    {
      "year": 2019,
      "export_value_usd": 201417.33178634522,
      "active_destinations": 22,
      "yoy_growth_pct": -11.870251975351032
    },
    {
      "year": 2020,
      "export_value_usd": 166991.62384835788,
      "active_destinations": 26,
      "yoy_growth_pct": -17.09173070294896
    },
    {
      "year": 2021,
      "export_value_usd": 327563.3658988595,
      "active_destinations": 26,
      "yoy_growth_pct": 96.1555665787848
    },
    {
      "year": 2022,
      "export_value_usd": 669254.8762195532,
      "active_destinations": 28,
      "yoy_growth_pct": 104.31310271313932
    },
    {
      "year": 2023,
      "export_value_usd": 448013.0761050985,
      "active_destinations": 25,
      "yoy_growth_pct": -33.05792874669694
    },
    {
      "year": 2024,
      "export_value_usd": 338812.18552299193,
      "active_destinations": 23,
      "yoy_growth_pct": -24.374487354580992
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}