{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/950510",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/950510",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/950510",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "950510",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 87,
    "current_lane_count": 31,
    "active_market_count": 31,
    "exports_latest_observed_lanes_usd": 109016.3797719606,
    "exports_current_2024_usd": 86677.6954603685,
    "exports_avg_3y_usd": 87565.95014680836,
    "exports_avg_5y_usd": 71723.3694723236,
    "exports_avg_10y_usd": 66971.38287849107,
    "exports_cagr_3y_pct": 28.94970090062681,
    "exports_cagr_5y_pct": 4.4522056755119666,
    "exports_cagr_10y_pct": -1.3123306855026495,
    "exports_all_year_lane_avg_usd": 106833.22457640043,
    "exports_historical_lane_peak_usd": 331106.14652914787,
    "historical_peak_year": 2009,
    "positive_growth_year_share_pct": 44.827586206896555,
    "trend_acceleration_pct": 30.26203158612946,
    "trend_label": "Rapid growth",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 56801.8413313799,
    "top_market_share_pct": 52.103951213751046,
    "destination_hhi": 3018.946678688246,
    "weighted_share_latest_pct": 0.9525651239305719,
    "weighted_share_change_1y_pp": -0.15452481526355313,
    "weighted_volatility_cv": 0.7405502096878497,
    "weighted_max_drawdown_pct": 76.52149979304004,
    "limited_history_lane_share_pct": 62.06896551724138,
    "data_freshness_years": 0,
    "coverage_score": 85.5,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 950510,
      "hs_description": "Christmas festivity articles",
      "hs_chapter": 95,
      "hs_heading": 9505,
      "substitution_elasticity": -3.0656939,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Christmas festivity articles",
    "hs_chapter": 95,
    "hs_heading": 9505,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 950510,
      "num_markets": 53,
      "highest_price_importer_iso3": "KOR",
      "highest_price_usd_per_ton": 268000,
      "lowest_price_importer_iso3": "MDG",
      "lowest_price_usd_per_ton": 115.55555555555556,
      "median_price_across_markets": 6607.142857142857,
      "price_spread_pct": 4054.4672672672673,
      "avg_quantity_metric_tons": 0.23635294117647057,
      "total_trade_value_usd": 261434
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 79959.98816934161,
        "active_destinations": 19,
        "yoy_growth_pct": -30.862570263521576
      },
      {
        "year": 2011,
        "export_value_usd": 77162.69285568905,
        "active_destinations": 21,
        "yoy_growth_pct": -3.4983688438377043
      },
      {
        "year": 2012,
        "export_value_usd": 73626.49466667806,
        "active_destinations": 25,
        "yoy_growth_pct": -4.582782246369299
      },
      {
        "year": 2013,
        "export_value_usd": 63415.81740969374,
        "active_destinations": 27,
        "yoy_growth_pct": -13.868210490272709
      },
      {
        "year": 2014,
        "export_value_usd": 98918.70712567004,
        "active_destinations": 32,
        "yoy_growth_pct": 55.98428147131214
      },
      {
        "year": 2015,
        "export_value_usd": 75971.88890570907,
        "active_destinations": 26,
        "yoy_growth_pct": -23.197652786553782
      },
      {
        "year": 2016,
        "export_value_usd": 58438.987216060654,
        "active_destinations": 26,
        "yoy_growth_pct": -23.078143695241028
      },
      {
        "year": 2017,
        "export_value_usd": 44687.052200362225,
        "active_destinations": 17,
        "yoy_growth_pct": -23.53212413633174
      },
      {
        "year": 2018,
        "export_value_usd": 62285.16903935304,
        "active_destinations": 20,
        "yoy_growth_pct": 39.38079594081653
      },
      {
        "year": 2019,
        "export_value_usd": 69713.88406180777,
        "active_destinations": 23,
        "yoy_growth_pct": 11.926940453129568
      },
      {
        "year": 2020,
        "export_value_usd": 55494.34038724258,
        "active_destinations": 23,
        "yoy_growth_pct": -20.397003933905413
      },
      {
        "year": 2021,
        "export_value_usd": 40424.65653395036,
        "active_destinations": 22,
        "yoy_growth_pct": -27.155352686661615
      },
      {
        "year": 2022,
        "export_value_usd": 88441.34500894048,
        "active_destinations": 30,
        "yoy_growth_pct": 118.78069621856564
      },
      {
        "year": 2023,
        "export_value_usd": 87578.80997111608,
        "active_destinations": 36,
        "yoy_growth_pct": -0.975262234803429
      },
      {
        "year": 2024,
        "export_value_usd": 86677.6954603685,
        "active_destinations": 31,
        "yoy_growth_pct": -1.0289184233546527
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "950510",
    "hs_description": "Christmas festivity articles",
    "hs_chapter": 95,
    "hs_heading": 9505
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 950510,
    "num_markets": 53,
    "highest_price_importer_iso3": "KOR",
    "highest_price_usd_per_ton": 268000,
    "lowest_price_importer_iso3": "MDG",
    "lowest_price_usd_per_ton": 115.55555555555556,
    "median_price_across_markets": 6607.142857142857,
    "price_spread_pct": 4054.4672672672673,
    "avg_quantity_metric_tons": 0.23635294117647057,
    "total_trade_value_usd": 261434
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 79959.98816934161,
      "active_destinations": 19,
      "yoy_growth_pct": -30.862570263521576
    },
    {
      "year": 2011,
      "export_value_usd": 77162.69285568905,
      "active_destinations": 21,
      "yoy_growth_pct": -3.4983688438377043
    },
    {
      "year": 2012,
      "export_value_usd": 73626.49466667806,
      "active_destinations": 25,
      "yoy_growth_pct": -4.582782246369299
    },
    {
      "year": 2013,
      "export_value_usd": 63415.81740969374,
      "active_destinations": 27,
      "yoy_growth_pct": -13.868210490272709
    },
    {
      "year": 2014,
      "export_value_usd": 98918.70712567004,
      "active_destinations": 32,
      "yoy_growth_pct": 55.98428147131214
    },
    {
      "year": 2015,
      "export_value_usd": 75971.88890570907,
      "active_destinations": 26,
      "yoy_growth_pct": -23.197652786553782
    },
    {
      "year": 2016,
      "export_value_usd": 58438.987216060654,
      "active_destinations": 26,
      "yoy_growth_pct": -23.078143695241028
    },
    {
      "year": 2017,
      "export_value_usd": 44687.052200362225,
      "active_destinations": 17,
      "yoy_growth_pct": -23.53212413633174
    },
    {
      "year": 2018,
      "export_value_usd": 62285.16903935304,
      "active_destinations": 20,
      "yoy_growth_pct": 39.38079594081653
    },
    {
      "year": 2019,
      "export_value_usd": 69713.88406180777,
      "active_destinations": 23,
      "yoy_growth_pct": 11.926940453129568
    },
    {
      "year": 2020,
      "export_value_usd": 55494.34038724258,
      "active_destinations": 23,
      "yoy_growth_pct": -20.397003933905413
    },
    {
      "year": 2021,
      "export_value_usd": 40424.65653395036,
      "active_destinations": 22,
      "yoy_growth_pct": -27.155352686661615
    },
    {
      "year": 2022,
      "export_value_usd": 88441.34500894048,
      "active_destinations": 30,
      "yoy_growth_pct": 118.78069621856564
    },
    {
      "year": 2023,
      "export_value_usd": 87578.80997111608,
      "active_destinations": 36,
      "yoy_growth_pct": -0.975262234803429
    },
    {
      "year": 2024,
      "export_value_usd": 86677.6954603685,
      "active_destinations": 31,
      "yoy_growth_pct": -1.0289184233546527
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}