{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/ken/852580", "links": { "product": "https://www.yugalinks.com/trade/product/852580", "exporter": "https://www.yugalinks.com/trade/exporter/ken/852580", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "852580", "exporter_iso3": "KEN", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 112, "current_lane_count": 36, "active_market_count": 36, "exports_latest_observed_lanes_usd": 388666.9929061198, "exports_current_2024_usd": 143747.4952084144, "exports_avg_3y_usd": 214844.94302696188, "exports_avg_5y_usd": 263543.02356352424, "exports_avg_10y_usd": 327535.19886324095, "exports_cagr_3y_pct": -21.853016013495875, "exports_cagr_5y_pct": -6.472199304850701, "exports_cagr_10y_pct": -8.473175791207698, "exports_all_year_lane_avg_usd": 779364.139947789, "exports_historical_lane_peak_usd": 4929338.703113306, "historical_peak_year": 1996, "positive_growth_year_share_pct": 44.827586206896555, "trend_acceleration_pct": -13.379840222288177, "trend_label": "Rapid decline", "top_market_iso3": "CRI", "top_market_exports_usd": 53524.73017872003, "top_market_share_pct": 13.771359841623754, "destination_hhi": 527.2127015684708, "weighted_share_latest_pct": 0.6507422054923728, "weighted_share_change_1y_pp": 0.5544784755254164, "weighted_volatility_cv": 1.246977905994908, "weighted_max_drawdown_pct": 63.52587986858146, "limited_history_lane_share_pct": 54.464285714285715, "data_freshness_years": 0, "coverage_score": 88, "confidence_label": "High", "refreshed_at": "2026-07-20 09:29:08", "source": "api", "product": { "hs_code": 852580, "hs_description": "Television cameras, digital cameras and video camera recorders", "hs_chapter": 85, "hs_heading": 8525, "substitution_elasticity": -7.5054274, "price_range_label": null, "trade_type_label": null }, "hs_description": "Television cameras, digital cameras and video camera recorders", "hs_chapter": 85, "hs_heading": 8525, "destinations": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 852580, "num_markets": 65, "highest_price_importer_iso3": "SOM", "highest_price_usd_per_ton": 2873750, "lowest_price_importer_iso3": "GHA", "lowest_price_usd_per_ton": 552.6315789473684, "median_price_across_markets": 194000, "price_spread_pct": 1481.0295713510582, "avg_quantity_metric_tons": 0.0928222222222222, "total_trade_value_usd": 1256077 }, "history": [ { "year": 2010, "export_value_usd": 411852.61182919744, "active_destinations": 26, "yoy_growth_pct": 231.8184426579312 }, { "year": 2011, "export_value_usd": 331289.57163319836, "active_destinations": 32, "yoy_growth_pct": -19.56113373621387 }, { "year": 2012, "export_value_usd": 455926.4988211612, "active_destinations": 33, "yoy_growth_pct": 37.62174781823801 }, { "year": 2013, "export_value_usd": 475071.4997980096, "active_destinations": 33, "yoy_growth_pct": 4.199141972741105 }, { "year": 2014, "export_value_usd": 348430.6497791309, "active_destinations": 31, "yoy_growth_pct": -26.657218981295177 }, { "year": 2015, "export_value_usd": 802558.4704670577, "active_destinations": 36, "yoy_growth_pct": 130.33521045746033 }, { "year": 2016, "export_value_usd": 390521.45043543575, "active_destinations": 32, "yoy_growth_pct": -51.34043626651058 }, { "year": 2017, "export_value_usd": 253139.14777923276, "active_destinations": 43, "yoy_growth_pct": -35.179195023223485 }, { "year": 2018, "export_value_usd": 310556.31412147573, "active_destinations": 36, "yoy_growth_pct": 22.682057218710998 }, { "year": 2019, "export_value_usd": 200861.4880115857, "active_destinations": 38, "yoy_growth_pct": -35.32204019750902 }, { "year": 2020, "export_value_usd": 371974.28683680075, "active_destinations": 37, "yoy_growth_pct": 85.18945095903365 }, { "year": 2021, "export_value_usd": 301206.0018999349, "active_destinations": 36, "yoy_growth_pct": -19.02504754795446 }, { "year": 2022, "export_value_usd": 202688.94545444235, "active_destinations": 40, "yoy_growth_pct": -32.707534320056936 }, { "year": 2023, "export_value_usd": 298098.38841802895, "active_destinations": 36, "yoy_growth_pct": 47.071853252614325 }, { "year": 2024, "export_value_usd": 143747.4952084144, "active_destinations": 36, "yoy_growth_pct": -51.77850642827543 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, "gdp_per_capita_usd": 2132.4345209764665, "population": 56432944, "labor_force": 28323.65, "investment_rate_pct": 19.72, "savings_rate_pct": 6.42, "secondary_education_pct": 37.46, "tertiary_education_pct": 7.41, "total_factor_productivity": 214.67, "trade_openness_pct": 43.97718982898615, "exports_gdp_pct": 11.719697748851383, "num_active_partners": 270, "num_fta_partners": 11, "num_wto_partners": 169, "num_eu_partners": 28, "num_shared_border_partners": 6, "num_shared_language_partners": 77, "avg_partner_distance_km": 7448.510288065843, "avg_partner_gdp_million_usd": 533678518.32581943, "avg_partner_gdp_per_capita_usd": 15.774186170212769, "avg_buyer_biz_entry_days": null, "avg_buyer_biz_entry_cost_pct": null, "pct_partners_with_fta": 4.074074074074074, "pct_partners_shared_language": 28.51851851851852, "pct_partners_shared_border": 2.2222222222222223, "avg_applied_tariff_pct": 0.12783846511101915, "avg_mfn_tariff_pct": 0.13638167083102584, "avg_preferential_tariff_pct": 0.04051194870678045, "tariff_advantage_pp": 0.09586972212424538, "avg_distance_all_partners_km": 7548.744249191214, "num_border_partners": 145, "num_colonial_partners": 25, "avg_substitution_elasticity": -9.62642491263809, "pct_products_high_elasticity": 72.57926306769494, "pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 }, "countryMap": {} }, "product": { "hs_code": "852580", "hs_description": "Television cameras, digital cameras and video camera recorders", "hs_chapter": 85, "hs_heading": 8525 }, "destinations": [], "prices": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 852580, "num_markets": 65, "highest_price_importer_iso3": "SOM", "highest_price_usd_per_ton": 2873750, "lowest_price_importer_iso3": "GHA", "lowest_price_usd_per_ton": 552.6315789473684, "median_price_across_markets": 194000, "price_spread_pct": 1481.0295713510582, "avg_quantity_metric_tons": 0.0928222222222222, "total_trade_value_usd": 1256077 }, "history": [ { "year": 2010, "export_value_usd": 411852.61182919744, "active_destinations": 26, "yoy_growth_pct": 231.8184426579312 }, { "year": 2011, "export_value_usd": 331289.57163319836, "active_destinations": 32, "yoy_growth_pct": -19.56113373621387 }, { "year": 2012, "export_value_usd": 455926.4988211612, "active_destinations": 33, "yoy_growth_pct": 37.62174781823801 }, { "year": 2013, "export_value_usd": 475071.4997980096, "active_destinations": 33, "yoy_growth_pct": 4.199141972741105 }, { "year": 2014, "export_value_usd": 348430.6497791309, "active_destinations": 31, "yoy_growth_pct": -26.657218981295177 }, { "year": 2015, "export_value_usd": 802558.4704670577, "active_destinations": 36, "yoy_growth_pct": 130.33521045746033 }, { "year": 2016, "export_value_usd": 390521.45043543575, "active_destinations": 32, "yoy_growth_pct": -51.34043626651058 }, { "year": 2017, "export_value_usd": 253139.14777923276, "active_destinations": 43, "yoy_growth_pct": -35.179195023223485 }, { "year": 2018, "export_value_usd": 310556.31412147573, "active_destinations": 36, "yoy_growth_pct": 22.682057218710998 }, { "year": 2019, "export_value_usd": 200861.4880115857, "active_destinations": 38, "yoy_growth_pct": -35.32204019750902 }, { "year": 2020, "export_value_usd": 371974.28683680075, "active_destinations": 37, "yoy_growth_pct": 85.18945095903365 }, { "year": 2021, "export_value_usd": 301206.0018999349, "active_destinations": 36, "yoy_growth_pct": -19.02504754795446 }, { "year": 2022, "export_value_usd": 202688.94545444235, "active_destinations": 40, "yoy_growth_pct": -32.707534320056936 }, { "year": 2023, "export_value_usd": 298098.38841802895, "active_destinations": 36, "yoy_growth_pct": 47.071853252614325 }, { "year": 2024, "export_value_usd": 143747.4952084144, "active_destinations": 36, "yoy_growth_pct": -51.77850642827543 } ], "economy": { 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"num_shared_language_partners": 77, "avg_partner_distance_km": 7448.510288065843, "avg_partner_gdp_million_usd": 533678518.32581943, "avg_partner_gdp_per_capita_usd": 15.774186170212769, "avg_buyer_biz_entry_days": null, "avg_buyer_biz_entry_cost_pct": null, "pct_partners_with_fta": 4.074074074074074, "pct_partners_shared_language": 28.51851851851852, "pct_partners_shared_border": 2.2222222222222223, "avg_applied_tariff_pct": 0.12783846511101915, "avg_mfn_tariff_pct": 0.13638167083102584, "avg_preferential_tariff_pct": 0.04051194870678045, "tariff_advantage_pp": 0.09586972212424538, "avg_distance_all_partners_km": 7548.744249191214, "num_border_partners": 145, "num_colonial_partners": 25, "avg_substitution_elasticity": -9.62642491263809, "pct_products_high_elasticity": 72.57926306769494, "pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 } }