{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/ken/852349", "links": { "product": "https://www.yugalinks.com/trade/product/852349", "exporter": "https://www.yugalinks.com/trade/exporter/ken/852349", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "852349", "exporter_iso3": "KEN", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 104, "current_lane_count": 21, "active_market_count": 21, "exports_latest_observed_lanes_usd": 252275.28756945572, "exports_current_2024_usd": 140348.78287631646, "exports_avg_3y_usd": 57476.79795032272, "exports_avg_5y_usd": 43186.33669064534, "exports_avg_10y_usd": 41306.6407875826, "exports_cagr_3y_pct": 50.47149693852582, "exports_cagr_5y_pct": 12.569148153715105, "exports_cagr_10y_pct": -4.693630205693866, "exports_all_year_lane_avg_usd": 567934.7265752944, "exports_historical_lane_peak_usd": 4368867.560364857, "historical_peak_year": 2007, "positive_growth_year_share_pct": 55.172413793103445, "trend_acceleration_pct": 55.16512714421968, "trend_label": "Rapid growth", "top_market_iso3": "MWI", "top_market_exports_usd": 131019.39223582462, "top_market_share_pct": 51.93508785506893, "destination_hhi": 3117.9664730256673, "weighted_share_latest_pct": 15.751271413370583, "weighted_share_change_1y_pp": 15.089443775678454, "weighted_volatility_cv": 2.229973560771552, "weighted_max_drawdown_pct": 91.86483333833907, "limited_history_lane_share_pct": 51.92307692307692, "data_freshness_years": 0, "coverage_score": 80.5, "confidence_label": "High", "refreshed_at": "2026-07-20 09:29:08", "source": "api", "product": { "hs_code": 852349, "hs_description": "Optical media: recorded, excluding products of Chapter 37", "hs_chapter": 85, "hs_heading": 8523, "substitution_elasticity": null, "price_range_label": null, "trade_type_label": null }, "hs_description": "Optical media: recorded, excluding products of Chapter 37", "hs_chapter": 85, "hs_heading": 8523, "destinations": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 852349, "num_markets": 40, "highest_price_importer_iso3": "LBR", "highest_price_usd_per_ton": 2465000, "lowest_price_importer_iso3": "TZA", "lowest_price_usd_per_ton": 100, "median_price_across_markets": 18900, "price_spread_pct": 13041.798941798941, "avg_quantity_metric_tons": 0.0415, "total_trade_value_usd": 119629 }, "history": [ { "year": 2010, "export_value_usd": 592328.6684261784, "active_destinations": 36, "yoy_growth_pct": 250.20104216569422 }, { "year": 2011, "export_value_usd": 347010.5546193156, "active_destinations": 39, "yoy_growth_pct": -41.41587717823532 }, { "year": 2012, "export_value_usd": 222782.2139353059, "active_destinations": 41, "yoy_growth_pct": -35.799585640930474 }, { "year": 2013, "export_value_usd": 92632.52769644273, "active_destinations": 30, "yoy_growth_pct": -58.42014222762754 }, { "year": 2014, "export_value_usd": 226980.931642831, "active_destinations": 36, "yoy_growth_pct": 145.0337233446211 }, { "year": 2015, "export_value_usd": 27318.803803584324, "active_destinations": 34, "yoy_growth_pct": -87.96427364807357 }, { "year": 2016, "export_value_usd": 18970.011331744958, "active_destinations": 30, "yoy_growth_pct": -30.560607747927733 }, { "year": 2017, "export_value_usd": 35716.57243336836, "active_destinations": 27, "yoy_growth_pct": 88.27913072249584 }, { "year": 2018, "export_value_usd": 37484.64826943262, "active_destinations": 23, "yoy_growth_pct": 4.950295382802257 }, { "year": 2019, "export_value_usd": 77644.68858446907, "active_destinations": 22, "yoy_growth_pct": 107.13730065271952 }, { "year": 2020, "export_value_usd": 2306.1549979002643, "active_destinations": 20, "yoy_growth_pct": 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"avg_quantity_metric_tons": 0.0415, "total_trade_value_usd": 119629 }, "history": [ { "year": 2010, "export_value_usd": 592328.6684261784, "active_destinations": 36, "yoy_growth_pct": 250.20104216569422 }, { "year": 2011, "export_value_usd": 347010.5546193156, "active_destinations": 39, "yoy_growth_pct": -41.41587717823532 }, { "year": 2012, "export_value_usd": 222782.2139353059, "active_destinations": 41, "yoy_growth_pct": -35.799585640930474 }, { "year": 2013, "export_value_usd": 92632.52769644273, "active_destinations": 30, "yoy_growth_pct": -58.42014222762754 }, { "year": 2014, "export_value_usd": 226980.931642831, "active_destinations": 36, "yoy_growth_pct": 145.0337233446211 }, { "year": 2015, "export_value_usd": 27318.803803584324, "active_destinations": 34, "yoy_growth_pct": -87.96427364807357 }, { "year": 2016, "export_value_usd": 18970.011331744958, "active_destinations": 30, "yoy_growth_pct": -30.560607747927733 }, { "year": 2017, "export_value_usd": 35716.57243336836, "active_destinations": 27, "yoy_growth_pct": 88.27913072249584 }, { "year": 2018, "export_value_usd": 37484.64826943262, "active_destinations": 23, "yoy_growth_pct": 4.950295382802257 }, { "year": 2019, "export_value_usd": 77644.68858446907, "active_destinations": 22, "yoy_growth_pct": 107.13730065271952 }, { "year": 2020, "export_value_usd": 2306.1549979002643, "active_destinations": 20, "yoy_growth_pct": -97.0298612307635 }, { "year": 2021, "export_value_usd": 41195.13460435826, "active_destinations": 20, "yoy_growth_pct": 1686.3124829799428 }, { "year": 2022, "export_value_usd": 17903.922958591414, "active_destinations": 21, "yoy_growth_pct": -56.53874388191158 }, { "year": 2023, "export_value_usd": 14177.688016060274, "active_destinations": 11, "yoy_growth_pct": -20.812393748282197 }, { "year": 2024, "export_value_usd": 140348.78287631646, "active_destinations": 21, "yoy_growth_pct": 889.9271497393048 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 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