{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/840721",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/840721",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/840721",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "840721",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 46,
    "current_lane_count": 12,
    "active_market_count": 12,
    "exports_latest_observed_lanes_usd": 1119645.1173814156,
    "exports_current_2024_usd": 772116.7745315596,
    "exports_avg_3y_usd": 1583288.877137446,
    "exports_avg_5y_usd": 1436190.2393099808,
    "exports_avg_10y_usd": 903730.9491641403,
    "exports_cagr_3y_pct": -13.885191346236592,
    "exports_cagr_5y_pct": -3.001427952601121,
    "exports_cagr_10y_pct": 10.98529299577644,
    "exports_all_year_lane_avg_usd": 986089.1211540977,
    "exports_historical_lane_peak_usd": 2984817.426532023,
    "historical_peak_year": 2022,
    "positive_growth_year_share_pct": 51.724137931034484,
    "trend_acceleration_pct": -24.870484342013032,
    "trend_label": "Rapid decline",
    "top_market_iso3": "SSD",
    "top_market_exports_usd": 219968.203,
    "top_market_share_pct": 19.646243223429,
    "destination_hhi": 1143.3746023546091,
    "weighted_share_latest_pct": 9.248802330537002,
    "weighted_share_change_1y_pp": -8.432923023316858,
    "weighted_volatility_cv": 0.9313512212349073,
    "weighted_max_drawdown_pct": 70.60074421611088,
    "limited_history_lane_share_pct": 73.91304347826087,
    "data_freshness_years": 0,
    "coverage_score": 76,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 840721,
      "hs_description": "Engines: outboard motors for marine propulsion, spark-ignition reciprocating or rotary internal combustion piston engines",
      "hs_chapter": 84,
      "hs_heading": 8407,
      "substitution_elasticity": -11.027006,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Engines: outboard motors for marine propulsion, spark-ignition reciprocating or rotary internal combustion piston engines",
    "hs_chapter": 84,
    "hs_heading": 8407,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 840721,
      "num_markets": 23,
      "highest_price_importer_iso3": "MDG",
      "highest_price_usd_per_ton": 150779.2792792793,
      "lowest_price_importer_iso3": "BWA",
      "lowest_price_usd_per_ton": 2090,
      "median_price_across_markets": 36043.903675538655,
      "price_spread_pct": 412.5226851612854,
      "avg_quantity_metric_tons": 5.870415094339622,
      "total_trade_value_usd": 10911195
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 164472.33629776078,
        "active_destinations": 7,
        "yoy_growth_pct": 344.9001388832059
      },
      {
        "year": 2011,
        "export_value_usd": 96901.15773982144,
        "active_destinations": 9,
        "yoy_growth_pct": -41.08361325615783
      },
      {
        "year": 2012,
        "export_value_usd": 98128.70844680067,
        "active_destinations": 11,
        "yoy_growth_pct": 1.2668070594937393
      },
      {
        "year": 2013,
        "export_value_usd": 105889.0372801019,
        "active_destinations": 7,
        "yoy_growth_pct": 7.908316491812794
      },
      {
        "year": 2014,
        "export_value_usd": 272288.09833446785,
        "active_destinations": 12,
        "yoy_growth_pct": 157.14474824641243
      },
      {
        "year": 2015,
        "export_value_usd": 256607.0260672283,
        "active_destinations": 12,
        "yoy_growth_pct": -5.759000251262381
      },
      {
        "year": 2016,
        "export_value_usd": 79312.41266026015,
        "active_destinations": 5,
        "yoy_growth_pct": -69.09187800669139
      },
      {
        "year": 2017,
        "export_value_usd": 214959.18869857903,
        "active_destinations": 10,
        "yoy_growth_pct": 171.02843235821183
      },
      {
        "year": 2018,
        "export_value_usd": 406279.69863167946,
        "active_destinations": 7,
        "yoy_growth_pct": 89.0031782737023
      },
      {
        "year": 2019,
        "export_value_usd": 899199.9690337508,
        "active_destinations": 18,
        "yoy_growth_pct": 121.32535099887862
      },
      {
        "year": 2020,
        "export_value_usd": 1222020.0785241062,
        "active_destinations": 13,
        "yoy_growth_pct": 35.900814124498545
      },
      {
        "year": 2021,
        "export_value_usd": 1209064.4866134597,
        "active_destinations": 9,
        "yoy_growth_pct": -1.0601783177158297
      },
      {
        "year": 2022,
        "export_value_usd": 2245142.228050096,
        "active_destinations": 11,
        "yoy_growth_pct": 85.69251292283407
      },
      {
        "year": 2023,
        "export_value_usd": 1732607.6288306832,
        "active_destinations": 19,
        "yoy_growth_pct": -22.828602696789886
      },
      {
        "year": 2024,
        "export_value_usd": 772116.7745315596,
        "active_destinations": 12,
        "yoy_growth_pct": -55.43614366671973
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "840721",
    "hs_description": "Engines: outboard motors for marine propulsion, spark-ignition reciprocating or rotary internal combustion piston engines",
    "hs_chapter": 84,
    "hs_heading": 8407
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 840721,
    "num_markets": 23,
    "highest_price_importer_iso3": "MDG",
    "highest_price_usd_per_ton": 150779.2792792793,
    "lowest_price_importer_iso3": "BWA",
    "lowest_price_usd_per_ton": 2090,
    "median_price_across_markets": 36043.903675538655,
    "price_spread_pct": 412.5226851612854,
    "avg_quantity_metric_tons": 5.870415094339622,
    "total_trade_value_usd": 10911195
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 164472.33629776078,
      "active_destinations": 7,
      "yoy_growth_pct": 344.9001388832059
    },
    {
      "year": 2011,
      "export_value_usd": 96901.15773982144,
      "active_destinations": 9,
      "yoy_growth_pct": -41.08361325615783
    },
    {
      "year": 2012,
      "export_value_usd": 98128.70844680067,
      "active_destinations": 11,
      "yoy_growth_pct": 1.2668070594937393
    },
    {
      "year": 2013,
      "export_value_usd": 105889.0372801019,
      "active_destinations": 7,
      "yoy_growth_pct": 7.908316491812794
    },
    {
      "year": 2014,
      "export_value_usd": 272288.09833446785,
      "active_destinations": 12,
      "yoy_growth_pct": 157.14474824641243
    },
    {
      "year": 2015,
      "export_value_usd": 256607.0260672283,
      "active_destinations": 12,
      "yoy_growth_pct": -5.759000251262381
    },
    {
      "year": 2016,
      "export_value_usd": 79312.41266026015,
      "active_destinations": 5,
      "yoy_growth_pct": -69.09187800669139
    },
    {
      "year": 2017,
      "export_value_usd": 214959.18869857903,
      "active_destinations": 10,
      "yoy_growth_pct": 171.02843235821183
    },
    {
      "year": 2018,
      "export_value_usd": 406279.69863167946,
      "active_destinations": 7,
      "yoy_growth_pct": 89.0031782737023
    },
    {
      "year": 2019,
      "export_value_usd": 899199.9690337508,
      "active_destinations": 18,
      "yoy_growth_pct": 121.32535099887862
    },
    {
      "year": 2020,
      "export_value_usd": 1222020.0785241062,
      "active_destinations": 13,
      "yoy_growth_pct": 35.900814124498545
    },
    {
      "year": 2021,
      "export_value_usd": 1209064.4866134597,
      "active_destinations": 9,
      "yoy_growth_pct": -1.0601783177158297
    },
    {
      "year": 2022,
      "export_value_usd": 2245142.228050096,
      "active_destinations": 11,
      "yoy_growth_pct": 85.69251292283407
    },
    {
      "year": 2023,
      "export_value_usd": 1732607.6288306832,
      "active_destinations": 19,
      "yoy_growth_pct": -22.828602696789886
    },
    {
      "year": 2024,
      "export_value_usd": 772116.7745315596,
      "active_destinations": 12,
      "yoy_growth_pct": -55.43614366671973
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}