{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/ken/732190", "links": { "product": "https://www.yugalinks.com/trade/product/732190", "exporter": "https://www.yugalinks.com/trade/exporter/ken/732190", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "732190", "exporter_iso3": "KEN", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 49, "current_lane_count": 13, "active_market_count": 13, "exports_latest_observed_lanes_usd": 3083953.5189820323, "exports_current_2024_usd": 2945354.7564066458, "exports_avg_3y_usd": 1648602.7668500897, "exports_avg_5y_usd": 1000050.8310157473, "exports_avg_10y_usd": 524776.2424980793, "exports_cagr_3y_pct": 425.4777545586732, "exports_cagr_5y_pct": 136.9812341972063, "exports_cagr_10y_pct": 61.12579501550381, "exports_all_year_lane_avg_usd": 1698996.7120769953, "exports_historical_lane_peak_usd": 3719010.109827158, "historical_peak_year": 2024, "positive_growth_year_share_pct": 55.172413793103445, "trend_acceleration_pct": 364.3519595431694, "trend_label": "Rapid growth", "top_market_iso3": "NGA", "top_market_exports_usd": 2881741.144765682, "top_market_share_pct": 93.44307970364295, "destination_hhi": 8739.582601143418, "weighted_share_latest_pct": 12.429651094421777, "weighted_share_change_1y_pp": 6.3740496679013425, "weighted_volatility_cv": 0.8194060466588546, "weighted_max_drawdown_pct": 2.6435901880225483, "limited_history_lane_share_pct": 71.42857142857143, "data_freshness_years": 0, "coverage_score": 76.5, "confidence_label": "Medium", "refreshed_at": "2026-07-20 09:29:08", "source": "api", "product": { "hs_code": 732190, "hs_description": "Domestic appliances: non-electric, parts thereof, of iron or steel", "hs_chapter": 73, "hs_heading": 7321, "substitution_elasticity": -9.6420975, "price_range_label": "Medium price range", "trade_type_label": "One-way trade" }, "hs_description": "Domestic appliances: non-electric, parts thereof, of iron or steel", "hs_chapter": 73, "hs_heading": 7321, "destinations": [ { "hs_code": 732190, "corridor_rank": 99, "exporter_iso3": "KEN", "importer_iso3": "NGA", "latest_data_year": 2024, "lane_data_years": 3, "exports_latest_observed_usd": 2881741.144765682, "exports_all_year_avg_usd": 1453908.2030045034, "exports_avg_3y_usd": 1453908.2030045034, "exports_avg_5y_usd": 1453908.2030045034, "exports_avg_10y_usd": 1453908.2030045034, "exports_cagr_3y_pct": null, "exports_cagr_5y_pct": null, "exports_cagr_10y_pct": null, "exports_historical_peak_usd": 2881741.144765682, "buyer_imports_latest_observed_usd": 22198353.97697139, "historical_peak_year": 2024, "positive_growth_year_share_pct": 100, "trend_acceleration_pct": null, "trend_label": "Insufficient history", "buyer_yoy_latest_pct": -4.8547, "buyer_yoy_all_avg_pct": 22.2172, "buyer_trend_consistency_pct": 68.9655, "market_share_latest_pct": 12.981778503735928, "market_share_change_1y_pp": 6.709339057590229, "peer_best_share_pct": 86.44482297618266, "peer_top_exporter": "CHN", "supplier_count_latest": 19, "buyer_market_hhi": 7641.32, "distance_km": 3805.5595703125, "has_reported_fta": 0, "applied_tariff_pct": 0.2720347591656565, "tariff_advantage_pp": null, "volatility_cv": 0.8045379155714137, "max_drawdown_pct": 0, "attention_level": "High attention", "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers", "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier','buyer_macro_weakness','limited_history']", "signal_flag": "Accelerating", "confidence_label": "Low", "refreshed_at": "2026-07-20 09:30:25" } ], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 732190, "num_markets": 23, "highest_price_importer_iso3": "TZA", "highest_price_usd_per_ton": 265000, "lowest_price_importer_iso3": "BDI", "lowest_price_usd_per_ton": 210.5263157894737, "median_price_across_markets": 4452.232746955346, "price_spread_pct": 5947.341227057065, "avg_quantity_metric_tons": 14.174666666666665, "total_trade_value_usd": 2431050 }, "history": [ { "year": 2010, "export_value_usd": 3227.4091987407282, "active_destinations": 5, "yoy_growth_pct": 90.11915781828617 }, { "year": 2011, "export_value_usd": 43219.618507884974, "active_destinations": 8, "yoy_growth_pct": 1239.1428184795539 }, { "year": 2012, "export_value_usd": 37024.49749069167, "active_destinations": 11, "yoy_growth_pct": -14.334048358300686 }, { "year": 2013, "export_value_usd": 53556.86766071995, "active_destinations": 6, "yoy_growth_pct": 44.65251736147044 }, { "year": 2014, "export_value_usd": 24973.929363395157, "active_destinations": 10, "yoy_growth_pct": -53.36932413298751 }, { "year": 2015, "export_value_usd": 14779.443065200625, "active_destinations": 9, "yoy_growth_pct": -40.82051386409708 }, { "year": 2016, "export_value_usd": 109681.11467251241, "active_destinations": 7, "yoy_growth_pct": 642.1194032051541 }, { "year": 2017, "export_value_usd": 36705.85198452887, "active_destinations": 10, "yoy_growth_pct": -66.53402721687705 }, { "year": 2018, "export_value_usd": 46935.36352754995, "active_destinations": 13, "yoy_growth_pct": 27.868884632708458 }, { "year": 2019, "export_value_usd": 39406.49665226475, "active_destinations": 11, "yoy_growth_pct": -16.040925880686807 }, { "year": 2020, "export_value_usd": 34146.85633060722, "active_destinations": 7, "yoy_growth_pct": -13.347140112632303 }, { "year": 2021, "export_value_usd": 20298.99819785968, "active_destinations": 10, "yoy_growth_pct": -40.55383019354299 }, { "year": 2022, "export_value_usd": 23525.436278272035, "active_destinations": 11, "yoy_growth_pct": 15.89456804204529 }, { "year": 2023, "export_value_usd": 1976928.1078653506, "active_destinations": 16, "yoy_growth_pct": 8303.364275506468 }, { "year": 2024, "export_value_usd": 2945354.7564066458, "active_destinations": 13, "yoy_growth_pct": 48.986437326088904 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, "gdp_per_capita_usd": 2132.4345209764665, "population": 56432944, "labor_force": 28323.65, "investment_rate_pct": 19.72, "savings_rate_pct": 6.42, "secondary_education_pct": 37.46, "tertiary_education_pct": 7.41, "total_factor_productivity": 214.67, "trade_openness_pct": 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"pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 }, "countryMap": {} }, "product": { "hs_code": "732190", "hs_description": "Domestic appliances: non-electric, parts thereof, of iron or steel", "hs_chapter": 73, "hs_heading": 7321 }, "destinations": [ { "hs_code": 732190, "corridor_rank": 99, "exporter_iso3": "KEN", "importer_iso3": "NGA", "latest_data_year": 2024, "lane_data_years": 3, "exports_latest_observed_usd": 2881741.144765682, "exports_all_year_avg_usd": 1453908.2030045034, "exports_avg_3y_usd": 1453908.2030045034, "exports_avg_5y_usd": 1453908.2030045034, "exports_avg_10y_usd": 1453908.2030045034, "exports_cagr_3y_pct": null, "exports_cagr_5y_pct": null, "exports_cagr_10y_pct": null, "exports_historical_peak_usd": 2881741.144765682, "buyer_imports_latest_observed_usd": 22198353.97697139, "historical_peak_year": 2024, "positive_growth_year_share_pct": 100, "trend_acceleration_pct": null, "trend_label": "Insufficient history", "buyer_yoy_latest_pct": -4.8547, "buyer_yoy_all_avg_pct": 22.2172, "buyer_trend_consistency_pct": 68.9655, "market_share_latest_pct": 12.981778503735928, "market_share_change_1y_pp": 6.709339057590229, "peer_best_share_pct": 86.44482297618266, "peer_top_exporter": "CHN", "supplier_count_latest": 19, "buyer_market_hhi": 7641.32, "distance_km": 3805.5595703125, "has_reported_fta": 0, "applied_tariff_pct": 0.2720347591656565, "tariff_advantage_pp": null, "volatility_cv": 0.8045379155714137, "max_drawdown_pct": 0, "attention_level": "High attention", "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers", "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier','buyer_macro_weakness','limited_history']", "signal_flag": "Accelerating", "confidence_label": "Low", "refreshed_at": "2026-07-20 09:30:25" } ], "prices": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 732190, "num_markets": 23, "highest_price_importer_iso3": "TZA", "highest_price_usd_per_ton": 265000, "lowest_price_importer_iso3": "BDI", "lowest_price_usd_per_ton": 210.5263157894737, "median_price_across_markets": 4452.232746955346, "price_spread_pct": 5947.341227057065, "avg_quantity_metric_tons": 14.174666666666665, "total_trade_value_usd": 2431050 }, "history": [ { "year": 2010, "export_value_usd": 3227.4091987407282, "active_destinations": 5, "yoy_growth_pct": 90.11915781828617 }, { "year": 2011, "export_value_usd": 43219.618507884974, "active_destinations": 8, "yoy_growth_pct": 1239.1428184795539 }, { "year": 2012, "export_value_usd": 37024.49749069167, "active_destinations": 11, "yoy_growth_pct": -14.334048358300686 }, { "year": 2013, "export_value_usd": 53556.86766071995, "active_destinations": 6, "yoy_growth_pct": 44.65251736147044 }, { "year": 2014, "export_value_usd": 24973.929363395157, "active_destinations": 10, "yoy_growth_pct": -53.36932413298751 }, { "year": 2015, "export_value_usd": 14779.443065200625, "active_destinations": 9, "yoy_growth_pct": -40.82051386409708 }, { "year": 2016, "export_value_usd": 109681.11467251241, "active_destinations": 7, "yoy_growth_pct": 642.1194032051541 }, { "year": 2017, "export_value_usd": 36705.85198452887, "active_destinations": 10, "yoy_growth_pct": -66.53402721687705 }, { "year": 2018, "export_value_usd": 46935.36352754995, "active_destinations": 13, "yoy_growth_pct": 27.868884632708458 }, { "year": 2019, "export_value_usd": 39406.49665226475, "active_destinations": 11, "yoy_growth_pct": -16.040925880686807 }, { "year": 2020, "export_value_usd": 34146.85633060722, "active_destinations": 7, "yoy_growth_pct": -13.347140112632303 }, { "year": 2021, "export_value_usd": 20298.99819785968, "active_destinations": 10, "yoy_growth_pct": -40.55383019354299 }, { "year": 2022, "export_value_usd": 23525.436278272035, "active_destinations": 11, "yoy_growth_pct": 15.89456804204529 }, { "year": 2023, "export_value_usd": 1976928.1078653506, 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"pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 } }