{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/721061",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/721061",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/721061",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "721061",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 67,
    "current_lane_count": 8,
    "active_market_count": 8,
    "exports_latest_observed_lanes_usd": 43730481.30613536,
    "exports_current_2024_usd": 36965319.022629604,
    "exports_avg_3y_usd": 40061915.22430539,
    "exports_avg_5y_usd": 40215957.991583,
    "exports_avg_10y_usd": 33409966.851163037,
    "exports_cagr_3y_pct": -9.710470860201726,
    "exports_cagr_5y_pct": 1.2110390887783984,
    "exports_cagr_10y_pct": 8.399299636323754,
    "exports_all_year_lane_avg_usd": 31607582.00376692,
    "exports_historical_lane_peak_usd": 101492287.47529754,
    "historical_peak_year": 2021,
    "positive_growth_year_share_pct": 62.06896551724138,
    "trend_acceleration_pct": -18.109770496525478,
    "trend_label": "Declining",
    "top_market_iso3": "UGA",
    "top_market_exports_usd": 17814714.153551202,
    "top_market_share_pct": 40.73752133858131,
    "destination_hhi": 2345.509032637131,
    "weighted_share_latest_pct": 49.54460861628517,
    "weighted_share_change_1y_pp": 1.723145484152981,
    "weighted_volatility_cv": 1.0136247838189378,
    "weighted_max_drawdown_pct": 81.43919227186616,
    "limited_history_lane_share_pct": 58.208955223880594,
    "data_freshness_years": 0,
    "coverage_score": 74,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 721061,
      "hs_description": "Iron or non-alloy steel: flat-rolled, width 600mm or more, plated or coated with aluminium zinc-alloys",
      "hs_chapter": 72,
      "hs_heading": 7210,
      "substitution_elasticity": -5.5031099,
      "price_range_label": "Unclassified",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Iron or non-alloy steel: flat-rolled, width 600mm or more, plated or coated with aluminium zinc-alloys",
    "hs_chapter": 72,
    "hs_heading": 7210,
    "destinations": [
      {
        "hs_code": 721061,
        "corridor_rank": 50,
        "exporter_iso3": "KEN",
        "importer_iso3": "UGA",
        "latest_data_year": 2024,
        "lane_data_years": 26,
        "exports_latest_observed_usd": 17814714.153551202,
        "exports_all_year_avg_usd": 5940562.966320371,
        "exports_avg_3y_usd": 20317345.63349758,
        "exports_avg_5y_usd": 19177324.837489944,
        "exports_avg_10y_usd": 13281332.836082084,
        "exports_cagr_3y_pct": -11.24119311360856,
        "exports_cagr_5y_pct": 10.904354641854063,
        "exports_cagr_10y_pct": 17.474272947919545,
        "exports_historical_peak_usd": 25476777.31649367,
        "buyer_imports_latest_observed_usd": 30335017.30552276,
        "historical_peak_year": 2021,
        "positive_growth_year_share_pct": 60,
        "trend_acceleration_pct": -28.715466061528105,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": -16.5501,
        "buyer_yoy_all_avg_pct": 66213.2808,
        "buyer_trend_consistency_pct": 68,
        "market_share_latest_pct": 58.72656664121262,
        "market_share_change_1y_pp": 7.87819341918533,
        "peer_best_share_pct": 58.72656664121262,
        "peer_top_exporter": "KEN",
        "supplier_count_latest": 3,
        "buyer_market_hhi": 5139.16,
        "distance_km": 506.0585632324219,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.1218771077709495,
        "tariff_advantage_pp": 0.12883293531838388,
        "volatility_cv": 1.2572653720336529,
        "max_drawdown_pct": 91.80183126373925,
        "attention_level": "High attention",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 721061,
        "corridor_rank": 73,
        "exporter_iso3": "KEN",
        "importer_iso3": "COD",
        "latest_data_year": 2024,
        "lane_data_years": 22,
        "exports_latest_observed_usd": 10040384.472472653,
        "exports_all_year_avg_usd": 6522366.638396409,
        "exports_avg_3y_usd": 10803533.900866343,
        "exports_avg_5y_usd": 10394110.008380523,
        "exports_avg_10y_usd": 11234648.47835555,
        "exports_cagr_3y_pct": -3.437142641007518,
        "exports_cagr_5y_pct": 2.366544885653421,
        "exports_cagr_10y_pct": 8.609095337268702,
        "exports_historical_peak_usd": 17076416.330751732,
        "buyer_imports_latest_observed_usd": 15072477.954384658,
        "historical_peak_year": 2017,
        "positive_growth_year_share_pct": 61.904761904761905,
        "trend_acceleration_pct": -12.04623797827622,
        "trend_label": "Declining",
        "buyer_yoy_latest_pct": 16.349,
        "buyer_yoy_all_avg_pct": 68.1964,
        "buyer_trend_consistency_pct": 68,
        "market_share_latest_pct": 66.61402659110777,
        "market_share_change_1y_pp": -11.976746649042042,
        "peer_best_share_pct": 66.61402659110777,
        "peer_top_exporter": "KEN",
        "supplier_count_latest": 9,
        "buyer_market_hhi": 5071.35,
        "distance_km": null,
        "has_reported_fta": null,
        "applied_tariff_pct": null,
        "tariff_advantage_pp": null,
        "volatility_cv": 0.7643674715823682,
        "max_drawdown_pct": 79.70872320315604,
        "attention_level": "High attention",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 721061,
      "num_markets": 11,
      "highest_price_importer_iso3": "ITA",
      "highest_price_usd_per_ton": 15500,
      "lowest_price_importer_iso3": "ETH",
      "lowest_price_usd_per_ton": 530.8938212357529,
      "median_price_across_markets": 1233.588316091767,
      "price_spread_pct": 1213.460437610913,
      "avg_quantity_metric_tons": 4168.12078125,
      "total_trade_value_usd": 153724985
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 7485130.0588218095,
        "active_destinations": 15,
        "yoy_growth_pct": -26.276789710740395
      },
      {
        "year": 2011,
        "export_value_usd": 19046936.93190027,
        "active_destinations": 24,
        "yoy_growth_pct": 154.46367374007045
      },
      {
        "year": 2012,
        "export_value_usd": 20706625.603684843,
        "active_destinations": 26,
        "yoy_growth_pct": 8.713677573032152
      },
      {
        "year": 2013,
        "export_value_usd": 20828490.766558044,
        "active_destinations": 12,
        "yoy_growth_pct": 0.5885322176855055
      },
      {
        "year": 2014,
        "export_value_usd": 16501738.32847766,
        "active_destinations": 21,
        "yoy_growth_pct": -20.773240301344163
      },
      {
        "year": 2015,
        "export_value_usd": 20088649.860201955,
        "active_destinations": 8,
        "yoy_growth_pct": 21.736567750163804
      },
      {
        "year": 2016,
        "export_value_usd": 27716528.905034386,
        "active_destinations": 7,
        "yoy_growth_pct": 37.97108863918317
      },
      {
        "year": 2017,
        "export_value_usd": 26452363.800545774,
        "active_destinations": 6,
        "yoy_growth_pct": -4.561051309202684
      },
      {
        "year": 2018,
        "export_value_usd": 23956261.86670365,
        "active_destinations": 9,
        "yoy_growth_pct": -9.436215049297871
      },
      {
        "year": 2019,
        "export_value_usd": 34806074.121229626,
        "active_destinations": 7,
        "yoy_growth_pct": 45.29008872459321
      },
      {
        "year": 2020,
        "export_value_usd": 30673398.370538224,
        "active_destinations": 8,
        "yoy_growth_pct": -11.873432597704886
      },
      {
        "year": 2021,
        "export_value_usd": 50220645.91446057,
        "active_destinations": 7,
        "yoy_growth_pct": 63.727035745401665
      },
      {
        "year": 2022,
        "export_value_usd": 48395107.98511079,
        "active_destinations": 7,
        "yoy_growth_pct": -3.635034747380924
      },
      {
        "year": 2023,
        "export_value_usd": 34825318.66517578,
        "active_destinations": 9,
        "yoy_growth_pct": -28.03958888594666
      },
      {
        "year": 2024,
        "export_value_usd": 36965319.022629604,
        "active_destinations": 8,
        "yoy_growth_pct": 6.144955565313336
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "721061",
    "hs_description": "Iron or non-alloy steel: flat-rolled, width 600mm or more, plated or coated with aluminium zinc-alloys",
    "hs_chapter": 72,
    "hs_heading": 7210
  },
  "destinations": [
    {
      "hs_code": 721061,
      "corridor_rank": 50,
      "exporter_iso3": "KEN",
      "importer_iso3": "UGA",
      "latest_data_year": 2024,
      "lane_data_years": 26,
      "exports_latest_observed_usd": 17814714.153551202,
      "exports_all_year_avg_usd": 5940562.966320371,
      "exports_avg_3y_usd": 20317345.63349758,
      "exports_avg_5y_usd": 19177324.837489944,
      "exports_avg_10y_usd": 13281332.836082084,
      "exports_cagr_3y_pct": -11.24119311360856,
      "exports_cagr_5y_pct": 10.904354641854063,
      "exports_cagr_10y_pct": 17.474272947919545,
      "exports_historical_peak_usd": 25476777.31649367,
      "buyer_imports_latest_observed_usd": 30335017.30552276,
      "historical_peak_year": 2021,
      "positive_growth_year_share_pct": 60,
      "trend_acceleration_pct": -28.715466061528105,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": -16.5501,
      "buyer_yoy_all_avg_pct": 66213.2808,
      "buyer_trend_consistency_pct": 68,
      "market_share_latest_pct": 58.72656664121262,
      "market_share_change_1y_pp": 7.87819341918533,
      "peer_best_share_pct": 58.72656664121262,
      "peer_top_exporter": "KEN",
      "supplier_count_latest": 3,
      "buyer_market_hhi": 5139.16,
      "distance_km": 506.0585632324219,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.1218771077709495,
      "tariff_advantage_pp": 0.12883293531838388,
      "volatility_cv": 1.2572653720336529,
      "max_drawdown_pct": 91.80183126373925,
      "attention_level": "High attention",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 721061,
      "corridor_rank": 73,
      "exporter_iso3": "KEN",
      "importer_iso3": "COD",
      "latest_data_year": 2024,
      "lane_data_years": 22,
      "exports_latest_observed_usd": 10040384.472472653,
      "exports_all_year_avg_usd": 6522366.638396409,
      "exports_avg_3y_usd": 10803533.900866343,
      "exports_avg_5y_usd": 10394110.008380523,
      "exports_avg_10y_usd": 11234648.47835555,
      "exports_cagr_3y_pct": -3.437142641007518,
      "exports_cagr_5y_pct": 2.366544885653421,
      "exports_cagr_10y_pct": 8.609095337268702,
      "exports_historical_peak_usd": 17076416.330751732,
      "buyer_imports_latest_observed_usd": 15072477.954384658,
      "historical_peak_year": 2017,
      "positive_growth_year_share_pct": 61.904761904761905,
      "trend_acceleration_pct": -12.04623797827622,
      "trend_label": "Declining",
      "buyer_yoy_latest_pct": 16.349,
      "buyer_yoy_all_avg_pct": 68.1964,
      "buyer_trend_consistency_pct": 68,
      "market_share_latest_pct": 66.61402659110777,
      "market_share_change_1y_pp": -11.976746649042042,
      "peer_best_share_pct": 66.61402659110777,
      "peer_top_exporter": "KEN",
      "supplier_count_latest": 9,
      "buyer_market_hhi": 5071.35,
      "distance_km": null,
      "has_reported_fta": null,
      "applied_tariff_pct": null,
      "tariff_advantage_pp": null,
      "volatility_cv": 0.7643674715823682,
      "max_drawdown_pct": 79.70872320315604,
      "attention_level": "High attention",
      "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
      "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 721061,
    "num_markets": 11,
    "highest_price_importer_iso3": "ITA",
    "highest_price_usd_per_ton": 15500,
    "lowest_price_importer_iso3": "ETH",
    "lowest_price_usd_per_ton": 530.8938212357529,
    "median_price_across_markets": 1233.588316091767,
    "price_spread_pct": 1213.460437610913,
    "avg_quantity_metric_tons": 4168.12078125,
    "total_trade_value_usd": 153724985
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 7485130.0588218095,
      "active_destinations": 15,
      "yoy_growth_pct": -26.276789710740395
    },
    {
      "year": 2011,
      "export_value_usd": 19046936.93190027,
      "active_destinations": 24,
      "yoy_growth_pct": 154.46367374007045
    },
    {
      "year": 2012,
      "export_value_usd": 20706625.603684843,
      "active_destinations": 26,
      "yoy_growth_pct": 8.713677573032152
    },
    {
      "year": 2013,
      "export_value_usd": 20828490.766558044,
      "active_destinations": 12,
      "yoy_growth_pct": 0.5885322176855055
    },
    {
      "year": 2014,
      "export_value_usd": 16501738.32847766,
      "active_destinations": 21,
      "yoy_growth_pct": -20.773240301344163
    },
    {
      "year": 2015,
      "export_value_usd": 20088649.860201955,
      "active_destinations": 8,
      "yoy_growth_pct": 21.736567750163804
    },
    {
      "year": 2016,
      "export_value_usd": 27716528.905034386,
      "active_destinations": 7,
      "yoy_growth_pct": 37.97108863918317
    },
    {
      "year": 2017,
      "export_value_usd": 26452363.800545774,
      "active_destinations": 6,
      "yoy_growth_pct": -4.561051309202684
    },
    {
      "year": 2018,
      "export_value_usd": 23956261.86670365,
      "active_destinations": 9,
      "yoy_growth_pct": -9.436215049297871
    },
    {
      "year": 2019,
      "export_value_usd": 34806074.121229626,
      "active_destinations": 7,
      "yoy_growth_pct": 45.29008872459321
    },
    {
      "year": 2020,
      "export_value_usd": 30673398.370538224,
      "active_destinations": 8,
      "yoy_growth_pct": -11.873432597704886
    },
    {
      "year": 2021,
      "export_value_usd": 50220645.91446057,
      "active_destinations": 7,
      "yoy_growth_pct": 63.727035745401665
    },
    {
      "year": 2022,
      "export_value_usd": 48395107.98511079,
      "active_destinations": 7,
      "yoy_growth_pct": -3.635034747380924
    },
    {
      "year": 2023,
      "export_value_usd": 34825318.66517578,
      "active_destinations": 9,
      "yoy_growth_pct": -28.03958888594666
    },
    {
      "year": 2024,
      "export_value_usd": 36965319.022629604,
      "active_destinations": 8,
      "yoy_growth_pct": 6.144955565313336
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}