{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/720927",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/720927",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/720927",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "720927",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 17,
    "current_lane_count": 2,
    "active_market_count": 2,
    "exports_latest_observed_lanes_usd": 1181356.506591109,
    "exports_current_2024_usd": 1047210.6186252608,
    "exports_avg_3y_usd": 1096202.2308974967,
    "exports_avg_5y_usd": 1043484.6279986072,
    "exports_avg_10y_usd": 683744.582531313,
    "exports_cagr_3y_pct": -9.39537554618255,
    "exports_cagr_5y_pct": 15.306435359702997,
    "exports_cagr_10y_pct": 37.379146586231805,
    "exports_all_year_lane_avg_usd": 478870.71496730146,
    "exports_historical_lane_peak_usd": 2227205.865631814,
    "historical_peak_year": 2021,
    "positive_growth_year_share_pct": 60.714285714285715,
    "trend_acceleration_pct": -46.774522132414354,
    "trend_label": "Declining",
    "top_market_iso3": "TZA",
    "top_market_exports_usd": 718622.5375090285,
    "top_market_share_pct": 60.83028565040595,
    "destination_hhi": 4505.042012885382,
    "weighted_share_latest_pct": 74.97722510894954,
    "weighted_share_change_1y_pp": 12.911960772167395,
    "weighted_volatility_cv": 1.4546437436328254,
    "weighted_max_drawdown_pct": 91.50008097189172,
    "limited_history_lane_share_pct": 64.70588235294117,
    "data_freshness_years": 0,
    "coverage_score": 66.5,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 720927,
      "hs_description": "Iron or non-alloy steel: (not in coils), flat-rolled, width 600mm or more, cold-rolled, of a thickness of 0.5mm or more but not exceeding 1mm",
      "hs_chapter": 72,
      "hs_heading": 7209,
      "substitution_elasticity": -11.506195,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Iron or non-alloy steel: (not in coils), flat-rolled, width 600mm or more, cold-rolled, of a thickness of 0.5mm or more but not exceeding 1mm",
    "hs_chapter": 72,
    "hs_heading": 7209,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 720927,
      "num_markets": 7,
      "highest_price_importer_iso3": "COD",
      "highest_price_usd_per_ton": 2311.4285714285716,
      "lowest_price_importer_iso3": "COD",
      "lowest_price_usd_per_ton": 388.6641221374046,
      "median_price_across_markets": 960.3896103896103,
      "price_spread_pct": 200.20671074431354,
      "avg_quantity_metric_tons": 224.87273333333331,
      "total_trade_value_usd": 3384866
    },
    "history": [
      {
        "year": 2009,
        "export_value_usd": 89458.24222548708,
        "active_destinations": 5,
        "yoy_growth_pct": 54.64045838597148
      },
      {
        "year": 2010,
        "export_value_usd": 43160.27266272064,
        "active_destinations": 4,
        "yoy_growth_pct": -51.75372152525475
      },
      {
        "year": 2011,
        "export_value_usd": 65727.0218863443,
        "active_destinations": 5,
        "yoy_growth_pct": 52.285928311837374
      },
      {
        "year": 2012,
        "export_value_usd": 14545.19751235535,
        "active_destinations": 5,
        "yoy_growth_pct": -77.87029277318084
      },
      {
        "year": 2013,
        "export_value_usd": 34924.057110580776,
        "active_destinations": 3,
        "yoy_growth_pct": 140.10713557457504
      },
      {
        "year": 2014,
        "export_value_usd": 43734.67420064282,
        "active_destinations": 6,
        "yoy_growth_pct": 25.2279311712405
      },
      {
        "year": 2016,
        "export_value_usd": 6503.161868108175,
        "active_destinations": 1,
        "yoy_growth_pct": -85.1304211430193
      },
      {
        "year": 2017,
        "export_value_usd": 24316.09745232131,
        "active_destinations": 1,
        "yoy_growth_pct": 273.9119207776243
      },
      {
        "year": 2018,
        "export_value_usd": 391691.7251026211,
        "active_destinations": 1,
        "yoy_growth_pct": 1510.8330124545894
      },
      {
        "year": 2019,
        "export_value_usd": 513767.1183657309,
        "active_destinations": 2,
        "yoy_growth_pct": 31.166191532671967
      },
      {
        "year": 2020,
        "export_value_usd": 520880.350805084,
        "active_destinations": 4,
        "yoy_growth_pct": 1.3845246581719615
      },
      {
        "year": 2021,
        "export_value_usd": 1407936.0964954612,
        "active_destinations": 4,
        "yoy_growth_pct": 170.29932964822433
      },
      {
        "year": 2022,
        "export_value_usd": 1079918.4601539667,
        "active_destinations": 3,
        "yoy_growth_pct": -23.297764519140728
      },
      {
        "year": 2023,
        "export_value_usd": 1161477.613913263,
        "active_destinations": 5,
        "yoy_growth_pct": 7.552343697103593
      },
      {
        "year": 2024,
        "export_value_usd": 1047210.6186252608,
        "active_destinations": 2,
        "yoy_growth_pct": -9.838071256751354
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "720927",
    "hs_description": "Iron or non-alloy steel: (not in coils), flat-rolled, width 600mm or more, cold-rolled, of a thickness of 0.5mm or more but not exceeding 1mm",
    "hs_chapter": 72,
    "hs_heading": 7209
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 720927,
    "num_markets": 7,
    "highest_price_importer_iso3": "COD",
    "highest_price_usd_per_ton": 2311.4285714285716,
    "lowest_price_importer_iso3": "COD",
    "lowest_price_usd_per_ton": 388.6641221374046,
    "median_price_across_markets": 960.3896103896103,
    "price_spread_pct": 200.20671074431354,
    "avg_quantity_metric_tons": 224.87273333333331,
    "total_trade_value_usd": 3384866
  },
  "history": [
    {
      "year": 2009,
      "export_value_usd": 89458.24222548708,
      "active_destinations": 5,
      "yoy_growth_pct": 54.64045838597148
    },
    {
      "year": 2010,
      "export_value_usd": 43160.27266272064,
      "active_destinations": 4,
      "yoy_growth_pct": -51.75372152525475
    },
    {
      "year": 2011,
      "export_value_usd": 65727.0218863443,
      "active_destinations": 5,
      "yoy_growth_pct": 52.285928311837374
    },
    {
      "year": 2012,
      "export_value_usd": 14545.19751235535,
      "active_destinations": 5,
      "yoy_growth_pct": -77.87029277318084
    },
    {
      "year": 2013,
      "export_value_usd": 34924.057110580776,
      "active_destinations": 3,
      "yoy_growth_pct": 140.10713557457504
    },
    {
      "year": 2014,
      "export_value_usd": 43734.67420064282,
      "active_destinations": 6,
      "yoy_growth_pct": 25.2279311712405
    },
    {
      "year": 2016,
      "export_value_usd": 6503.161868108175,
      "active_destinations": 1,
      "yoy_growth_pct": -85.1304211430193
    },
    {
      "year": 2017,
      "export_value_usd": 24316.09745232131,
      "active_destinations": 1,
      "yoy_growth_pct": 273.9119207776243
    },
    {
      "year": 2018,
      "export_value_usd": 391691.7251026211,
      "active_destinations": 1,
      "yoy_growth_pct": 1510.8330124545894
    },
    {
      "year": 2019,
      "export_value_usd": 513767.1183657309,
      "active_destinations": 2,
      "yoy_growth_pct": 31.166191532671967
    },
    {
      "year": 2020,
      "export_value_usd": 520880.350805084,
      "active_destinations": 4,
      "yoy_growth_pct": 1.3845246581719615
    },
    {
      "year": 2021,
      "export_value_usd": 1407936.0964954612,
      "active_destinations": 4,
      "yoy_growth_pct": 170.29932964822433
    },
    {
      "year": 2022,
      "export_value_usd": 1079918.4601539667,
      "active_destinations": 3,
      "yoy_growth_pct": -23.297764519140728
    },
    {
      "year": 2023,
      "export_value_usd": 1161477.613913263,
      "active_destinations": 5,
      "yoy_growth_pct": 7.552343697103593
    },
    {
      "year": 2024,
      "export_value_usd": 1047210.6186252608,
      "active_destinations": 2,
      "yoy_growth_pct": -9.838071256751354
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}