{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/720918",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/720918",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/720918",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "720918",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 16,
    "current_lane_count": 2,
    "active_market_count": 2,
    "exports_latest_observed_lanes_usd": 1695255.862909125,
    "exports_current_2024_usd": 854816.9792862172,
    "exports_avg_3y_usd": 303783.55218952487,
    "exports_avg_5y_usd": 303783.55218952487,
    "exports_avg_10y_usd": 1003923.05849775,
    "exports_cagr_3y_pct": 105.21681657371485,
    "exports_cagr_5y_pct": 53.93159441591473,
    "exports_cagr_10y_pct": -24.656787474462337,
    "exports_all_year_lane_avg_usd": 8185975.433993342,
    "exports_historical_lane_peak_usd": 27152809.03474712,
    "historical_peak_year": 2011,
    "positive_growth_year_share_pct": 44.44444444444444,
    "trend_acceleration_pct": 129.87360404817719,
    "trend_label": "Rapid growth",
    "top_market_iso3": "UGA",
    "top_market_exports_usd": 854495.5405189525,
    "top_market_share_pct": 50.40510752474881,
    "destination_hhi": 3069.769735719889,
    "weighted_share_latest_pct": 52.576549383853504,
    "weighted_share_change_1y_pp": 32.41700410972318,
    "weighted_volatility_cv": 0.6003540540275794,
    "weighted_max_drawdown_pct": 61.913919930162805,
    "limited_history_lane_share_pct": 43.75,
    "data_freshness_years": 0,
    "coverage_score": 75,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 720918,
      "hs_description": "Iron or non-alloy steel: in coils, flat-rolled, width 600mm or more, cold-rolled, of a thickness of less than 0.5mm",
      "hs_chapter": 72,
      "hs_heading": 7209,
      "substitution_elasticity": -11.506195,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Iron or non-alloy steel: in coils, flat-rolled, width 600mm or more, cold-rolled, of a thickness of less than 0.5mm",
    "hs_chapter": 72,
    "hs_heading": 7209,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 720918,
      "num_markets": 3,
      "highest_price_importer_iso3": "TZA",
      "highest_price_usd_per_ton": 2771.1468604047745,
      "lowest_price_importer_iso3": "COD",
      "lowest_price_usd_per_ton": 509.5238095238096,
      "median_price_across_markets": 963.1676769640059,
      "price_spread_pct": 234.81093738629303,
      "avg_quantity_metric_tons": 52.91533333333333,
      "total_trade_value_usd": 316836
    },
    "history": [
      {
        "year": 2008,
        "export_value_usd": 8566632.81969783,
        "active_destinations": 2,
        "yoy_growth_pct": 166.24854948474973
      },
      {
        "year": 2009,
        "export_value_usd": 4934222.704786274,
        "active_destinations": 2,
        "yoy_growth_pct": -42.40184202314956
      },
      {
        "year": 2010,
        "export_value_usd": 11774204.94862773,
        "active_destinations": 7,
        "yoy_growth_pct": 138.6232979959856
      },
      {
        "year": 2011,
        "export_value_usd": 20816701.677574165,
        "active_destinations": 9,
        "yoy_growth_pct": 76.79921292690193
      },
      {
        "year": 2012,
        "export_value_usd": 18115104.759646434,
        "active_destinations": 8,
        "yoy_growth_pct": -12.978025816828422
      },
      {
        "year": 2013,
        "export_value_usd": 19426699.73994204,
        "active_destinations": 6,
        "yoy_growth_pct": 7.240338919912519
      },
      {
        "year": 2014,
        "export_value_usd": 14502130.21986362,
        "active_destinations": 8,
        "yoy_growth_pct": -25.34949109216588
      },
      {
        "year": 2015,
        "export_value_usd": 6277525.175854343,
        "active_destinations": 3,
        "yoy_growth_pct": -56.713082280450124
      },
      {
        "year": 2016,
        "export_value_usd": 315128.15199288743,
        "active_destinations": 1,
        "yoy_growth_pct": -94.98005753596999
      },
      {
        "year": 2017,
        "export_value_usd": 182108.74991891626,
        "active_destinations": 2,
        "yoy_growth_pct": -42.21120875197893
      },
      {
        "year": 2018,
        "export_value_usd": 246363.07755166932,
        "active_destinations": 2,
        "yoy_growth_pct": 35.283492781847244
      },
      {
        "year": 2019,
        "export_value_usd": 98908.65609560962,
        "active_destinations": 3,
        "yoy_growth_pct": -59.85248395232209
      },
      {
        "year": 2022,
        "export_value_usd": 30200.12165809743,
        "active_destinations": 1,
        "yoy_growth_pct": -69.46665453738991
      },
      {
        "year": 2023,
        "export_value_usd": 26333.555624259905,
        "active_destinations": 2,
        "yoy_growth_pct": -12.803147211166277
      },
      {
        "year": 2024,
        "export_value_usd": 854816.9792862172,
        "active_destinations": 2,
        "yoy_growth_pct": 3146.1130258411185
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "720918",
    "hs_description": "Iron or non-alloy steel: in coils, flat-rolled, width 600mm or more, cold-rolled, of a thickness of less than 0.5mm",
    "hs_chapter": 72,
    "hs_heading": 7209
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 720918,
    "num_markets": 3,
    "highest_price_importer_iso3": "TZA",
    "highest_price_usd_per_ton": 2771.1468604047745,
    "lowest_price_importer_iso3": "COD",
    "lowest_price_usd_per_ton": 509.5238095238096,
    "median_price_across_markets": 963.1676769640059,
    "price_spread_pct": 234.81093738629303,
    "avg_quantity_metric_tons": 52.91533333333333,
    "total_trade_value_usd": 316836
  },
  "history": [
    {
      "year": 2008,
      "export_value_usd": 8566632.81969783,
      "active_destinations": 2,
      "yoy_growth_pct": 166.24854948474973
    },
    {
      "year": 2009,
      "export_value_usd": 4934222.704786274,
      "active_destinations": 2,
      "yoy_growth_pct": -42.40184202314956
    },
    {
      "year": 2010,
      "export_value_usd": 11774204.94862773,
      "active_destinations": 7,
      "yoy_growth_pct": 138.6232979959856
    },
    {
      "year": 2011,
      "export_value_usd": 20816701.677574165,
      "active_destinations": 9,
      "yoy_growth_pct": 76.79921292690193
    },
    {
      "year": 2012,
      "export_value_usd": 18115104.759646434,
      "active_destinations": 8,
      "yoy_growth_pct": -12.978025816828422
    },
    {
      "year": 2013,
      "export_value_usd": 19426699.73994204,
      "active_destinations": 6,
      "yoy_growth_pct": 7.240338919912519
    },
    {
      "year": 2014,
      "export_value_usd": 14502130.21986362,
      "active_destinations": 8,
      "yoy_growth_pct": -25.34949109216588
    },
    {
      "year": 2015,
      "export_value_usd": 6277525.175854343,
      "active_destinations": 3,
      "yoy_growth_pct": -56.713082280450124
    },
    {
      "year": 2016,
      "export_value_usd": 315128.15199288743,
      "active_destinations": 1,
      "yoy_growth_pct": -94.98005753596999
    },
    {
      "year": 2017,
      "export_value_usd": 182108.74991891626,
      "active_destinations": 2,
      "yoy_growth_pct": -42.21120875197893
    },
    {
      "year": 2018,
      "export_value_usd": 246363.07755166932,
      "active_destinations": 2,
      "yoy_growth_pct": 35.283492781847244
    },
    {
      "year": 2019,
      "export_value_usd": 98908.65609560962,
      "active_destinations": 3,
      "yoy_growth_pct": -59.85248395232209
    },
    {
      "year": 2022,
      "export_value_usd": 30200.12165809743,
      "active_destinations": 1,
      "yoy_growth_pct": -69.46665453738991
    },
    {
      "year": 2023,
      "export_value_usd": 26333.555624259905,
      "active_destinations": 2,
      "yoy_growth_pct": -12.803147211166277
    },
    {
      "year": 2024,
      "export_value_usd": 854816.9792862172,
      "active_destinations": 2,
      "yoy_growth_pct": 3146.1130258411185
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}