{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/ken/720854", "links": { "product": "https://www.yugalinks.com/trade/product/720854", "exporter": "https://www.yugalinks.com/trade/exporter/ken/720854", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "720854", "exporter_iso3": "KEN", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 26, "current_lane_count": 7, "active_market_count": 7, "exports_latest_observed_lanes_usd": 1319624.6393319005, "exports_current_2024_usd": 902348.1508885585, "exports_avg_3y_usd": 1434938.2890473772, "exports_avg_5y_usd": 1597448.8116277428, "exports_avg_10y_usd": 1650412.9943392328, "exports_cagr_3y_pct": -30.95682921112105, "exports_cagr_5y_pct": -8.626770668257288, "exports_cagr_10y_pct": -10.8670640991262, "exports_all_year_lane_avg_usd": 1896276.3244110679, "exports_historical_lane_peak_usd": 7411229.506604699, "historical_peak_year": 2011, "positive_growth_year_share_pct": 48.275862068965516, "trend_acceleration_pct": -20.08976511199485, "trend_label": "Rapid decline", "top_market_iso3": "RWA", "top_market_exports_usd": 465387.3719999999, "top_market_share_pct": 35.266647660930026, "destination_hhi": 1941.3333534274698, "weighted_share_latest_pct": 31.567682009853037, "weighted_share_change_1y_pp": 4.7450863933965, "weighted_volatility_cv": 0.949104639210375, "weighted_max_drawdown_pct": 76.09417400558348, "limited_history_lane_share_pct": 53.84615384615385, "data_freshness_years": 0, "coverage_score": 73.5, "confidence_label": "Medium", "refreshed_at": "2026-07-20 09:29:08", "source": "api", "product": { "hs_code": 720854, "hs_description": "Iron or non-alloy steel: (not in coils), flat-rolled, of a width 600mm or more, hot-rolled, without patterns in relief, of a thickness of less than 3mm", "hs_chapter": 72, "hs_heading": 7208, "substitution_elasticity": -12.178247, "price_range_label": "Low price range", "trade_type_label": "Two-way horizontal trade" }, "hs_description": "Iron or non-alloy steel: (not in coils), flat-rolled, of a width 600mm or more, hot-rolled, without patterns in relief, of a thickness of less than 3mm", "hs_chapter": 72, "hs_heading": 7208, "destinations": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 720854, "num_markets": 10, "highest_price_importer_iso3": "IND", "highest_price_usd_per_ton": 16384.615384615387, "lowest_price_importer_iso3": "BDI", "lowest_price_usd_per_ton": 622.0246661489418, "median_price_across_markets": 863.034188034188, "price_spread_pct": 1826.4155623278773, "avg_quantity_metric_tons": 261.85565384615387, "total_trade_value_usd": 5842130 }, "history": [ { "year": 2010, "export_value_usd": 3155744.6900092247, "active_destinations": 9, "yoy_growth_pct": 142.1821566750326 }, { "year": 2011, "export_value_usd": 4035858.5017788694, "active_destinations": 12, "yoy_growth_pct": 27.88925905685583 }, { "year": 2012, "export_value_usd": 3370112.7674600612, "active_destinations": 14, "yoy_growth_pct": -16.495765003291616 }, { "year": 2013, "export_value_usd": 3874023.7997572743, "active_destinations": 9, "yoy_growth_pct": 14.95234928524346 }, { "year": 2014, "export_value_usd": 2850965.8503313013, "active_destinations": 12, "yoy_growth_pct": -26.408148279576192 }, { "year": 2015, "export_value_usd": 1678999.4061371267, "active_destinations": 9, "yoy_growth_pct": -41.10769843342684 }, { "year": 2016, "export_value_usd": 1606875.7434257648, "active_destinations": 7, "yoy_growth_pct": -4.2956336046179295 }, { "year": 2017, "export_value_usd": 2185746.394871084, "active_destinations": 7, "yoy_growth_pct": 36.024605748992194 }, { "year": 2018, "export_value_usd": 1628559.8774655242, "active_destinations": 7, "yoy_growth_pct": -25.491819120141923 }, { "year": 2019, "export_value_usd": 1416704.4633541165, "active_destinations": 7, "yoy_growth_pct": -13.008758047085841 }, { "year": 2020, "export_value_usd": 940779.5897494353, "active_destinations": 4, "yoy_growth_pct": -33.593800677235535 }, { "year": 2021, "export_value_usd": 2741649.6012471477, "active_destinations": 9, "yoy_growth_pct": 191.4231591671064 }, { "year": 2022, "export_value_usd": 2137779.4005746217, "active_destinations": 7, "yoy_growth_pct": -22.025797913702455 }, { "year": 2023, "export_value_usd": 1264687.315678951, "active_destinations": 6, "yoy_growth_pct": -40.84107483966722 }, { "year": 2024, "export_value_usd": 902348.1508885585, "active_destinations": 7, "yoy_growth_pct": -28.650494102241375 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 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"avg_buyer_biz_entry_days": null, "avg_buyer_biz_entry_cost_pct": null, "pct_partners_with_fta": 4.074074074074074, "pct_partners_shared_language": 28.51851851851852, "pct_partners_shared_border": 2.2222222222222223, "avg_applied_tariff_pct": 0.12783846511101915, "avg_mfn_tariff_pct": 0.13638167083102584, "avg_preferential_tariff_pct": 0.04051194870678045, "tariff_advantage_pp": 0.09586972212424538, "avg_distance_all_partners_km": 7548.744249191214, "num_border_partners": 145, "num_colonial_partners": 25, "avg_substitution_elasticity": -9.62642491263809, "pct_products_high_elasticity": 72.57926306769494, "pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 }, "countryMap": {} }, "product": { "hs_code": "720854", "hs_description": "Iron or non-alloy steel: (not in coils), flat-rolled, of a width 600mm or more, hot-rolled, without patterns in relief, of a thickness of less than 3mm", "hs_chapter": 72, "hs_heading": 7208 }, "destinations": [], "prices": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 720854, "num_markets": 10, "highest_price_importer_iso3": "IND", "highest_price_usd_per_ton": 16384.615384615387, "lowest_price_importer_iso3": "BDI", "lowest_price_usd_per_ton": 622.0246661489418, "median_price_across_markets": 863.034188034188, "price_spread_pct": 1826.4155623278773, "avg_quantity_metric_tons": 261.85565384615387, "total_trade_value_usd": 5842130 }, "history": [ { "year": 2010, "export_value_usd": 3155744.6900092247, "active_destinations": 9, "yoy_growth_pct": 142.1821566750326 }, { "year": 2011, "export_value_usd": 4035858.5017788694, "active_destinations": 12, "yoy_growth_pct": 27.88925905685583 }, { "year": 2012, "export_value_usd": 3370112.7674600612, "active_destinations": 14, "yoy_growth_pct": -16.495765003291616 }, { "year": 2013, "export_value_usd": 3874023.7997572743, "active_destinations": 9, "yoy_growth_pct": 14.95234928524346 }, { "year": 2014, "export_value_usd": 2850965.8503313013, "active_destinations": 12, "yoy_growth_pct": -26.408148279576192 }, { "year": 2015, "export_value_usd": 1678999.4061371267, "active_destinations": 9, "yoy_growth_pct": -41.10769843342684 }, { "year": 2016, "export_value_usd": 1606875.7434257648, "active_destinations": 7, "yoy_growth_pct": -4.2956336046179295 }, { "year": 2017, "export_value_usd": 2185746.394871084, "active_destinations": 7, "yoy_growth_pct": 36.024605748992194 }, { "year": 2018, "export_value_usd": 1628559.8774655242, "active_destinations": 7, "yoy_growth_pct": -25.491819120141923 }, { "year": 2019, "export_value_usd": 1416704.4633541165, "active_destinations": 7, "yoy_growth_pct": -13.008758047085841 }, { "year": 2020, "export_value_usd": 940779.5897494353, "active_destinations": 4, "yoy_growth_pct": -33.593800677235535 }, { "year": 2021, "export_value_usd": 2741649.6012471477, "active_destinations": 9, "yoy_growth_pct": 191.4231591671064 }, { "year": 2022, "export_value_usd": 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"num_colonial_partners": 25, "avg_substitution_elasticity": -9.62642491263809, "pct_products_high_elasticity": 72.57926306769494, "pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 } }