{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/720840",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/720840",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/720840",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "720840",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 19,
    "current_lane_count": 2,
    "active_market_count": 2,
    "exports_latest_observed_lanes_usd": 176726.81915036772,
    "exports_current_2024_usd": 79260.86399999999,
    "exports_avg_3y_usd": 187253.2816942958,
    "exports_avg_5y_usd": 152434.2638595221,
    "exports_avg_10y_usd": 116057.56868140512,
    "exports_cagr_3y_pct": -16.86277022417526,
    "exports_cagr_5y_pct": 21.049317046111504,
    "exports_cagr_10y_pct": -0.9468012106301216,
    "exports_all_year_lane_avg_usd": 127538.51473577278,
    "exports_historical_lane_peak_usd": 651004.2806984344,
    "historical_peak_year": 2022,
    "positive_growth_year_share_pct": 48.275862068965516,
    "trend_acceleration_pct": -15.915969013545139,
    "trend_label": "Rapid decline",
    "top_market_iso3": "RWA",
    "top_market_exports_usd": 71333.752,
    "top_market_share_pct": 40.36385215494983,
    "destination_hhi": 2710.9804168056244,
    "weighted_share_latest_pct": 28.901842384795817,
    "weighted_share_change_1y_pp": -7.170803510732666,
    "weighted_volatility_cv": 1.4565151573192332,
    "weighted_max_drawdown_pct": 87.29002145915398,
    "limited_history_lane_share_pct": 63.1578947368421,
    "data_freshness_years": 0,
    "coverage_score": 69.5,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 720840,
      "hs_description": "Iron or non-alloy steel: (not in coils), flat-rolled, of a width 600mm or more, hot-rolled, with patterns in relief",
      "hs_chapter": 72,
      "hs_heading": 7208,
      "substitution_elasticity": -10.008523,
      "price_range_label": "High price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Iron or non-alloy steel: (not in coils), flat-rolled, of a width 600mm or more, hot-rolled, with patterns in relief",
    "hs_chapter": 72,
    "hs_heading": 7208,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 720840,
      "num_markets": 6,
      "highest_price_importer_iso3": "UGA",
      "highest_price_usd_per_ton": 3453.963170536429,
      "lowest_price_importer_iso3": "COD",
      "lowest_price_usd_per_ton": 570.2274744266431,
      "median_price_across_markets": 1033.2511335613715,
      "price_spread_pct": 279.09339776577195,
      "avg_quantity_metric_tons": 39.463499999999996,
      "total_trade_value_usd": 695306
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 82153.17787909777,
        "active_destinations": 6,
        "yoy_growth_pct": 57.50410623214249
      },
      {
        "year": 2011,
        "export_value_usd": 110822.94814702493,
        "active_destinations": 7,
        "yoy_growth_pct": 34.89794431338925
      },
      {
        "year": 2012,
        "export_value_usd": 95719.19629204484,
        "active_destinations": 9,
        "yoy_growth_pct": -13.628722306631355
      },
      {
        "year": 2013,
        "export_value_usd": 73122.00826226652,
        "active_destinations": 6,
        "yoy_growth_pct": -23.60779123221322
      },
      {
        "year": 2014,
        "export_value_usd": 87171.34593516849,
        "active_destinations": 7,
        "yoy_growth_pct": 19.213555544742754
      },
      {
        "year": 2015,
        "export_value_usd": 133187.63822755154,
        "active_destinations": 5,
        "yoy_growth_pct": 52.7883237303764
      },
      {
        "year": 2016,
        "export_value_usd": 70680.46347019199,
        "active_destinations": 6,
        "yoy_growth_pct": -46.93166392106588
      },
      {
        "year": 2017,
        "export_value_usd": 123407.30033863847,
        "active_destinations": 6,
        "yoy_growth_pct": 74.59888387783836
      },
      {
        "year": 2018,
        "export_value_usd": 40632.670163241775,
        "active_destinations": 5,
        "yoy_growth_pct": -67.07433834810192
      },
      {
        "year": 2019,
        "export_value_usd": 30496.295316816602,
        "active_destinations": 2,
        "yoy_growth_pct": -24.94636657079705
      },
      {
        "year": 2020,
        "export_value_usd": 62477.21258336426,
        "active_destinations": 4,
        "yoy_growth_pct": 104.86820426647819
      },
      {
        "year": 2021,
        "export_value_usd": 137934.26163135897,
        "active_destinations": 5,
        "yoy_growth_pct": 120.77531299481595
      },
      {
        "year": 2022,
        "export_value_usd": 359165.70269132167,
        "active_destinations": 4,
        "yoy_growth_pct": 160.389042173744
      },
      {
        "year": 2023,
        "export_value_usd": 123333.27839156566,
        "active_destinations": 4,
        "yoy_growth_pct": -65.66117603451626
      },
      {
        "year": 2024,
        "export_value_usd": 79260.86399999999,
        "active_destinations": 2,
        "yoy_growth_pct": -35.73440596595674
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "720840",
    "hs_description": "Iron or non-alloy steel: (not in coils), flat-rolled, of a width 600mm or more, hot-rolled, with patterns in relief",
    "hs_chapter": 72,
    "hs_heading": 7208
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 720840,
    "num_markets": 6,
    "highest_price_importer_iso3": "UGA",
    "highest_price_usd_per_ton": 3453.963170536429,
    "lowest_price_importer_iso3": "COD",
    "lowest_price_usd_per_ton": 570.2274744266431,
    "median_price_across_markets": 1033.2511335613715,
    "price_spread_pct": 279.09339776577195,
    "avg_quantity_metric_tons": 39.463499999999996,
    "total_trade_value_usd": 695306
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 82153.17787909777,
      "active_destinations": 6,
      "yoy_growth_pct": 57.50410623214249
    },
    {
      "year": 2011,
      "export_value_usd": 110822.94814702493,
      "active_destinations": 7,
      "yoy_growth_pct": 34.89794431338925
    },
    {
      "year": 2012,
      "export_value_usd": 95719.19629204484,
      "active_destinations": 9,
      "yoy_growth_pct": -13.628722306631355
    },
    {
      "year": 2013,
      "export_value_usd": 73122.00826226652,
      "active_destinations": 6,
      "yoy_growth_pct": -23.60779123221322
    },
    {
      "year": 2014,
      "export_value_usd": 87171.34593516849,
      "active_destinations": 7,
      "yoy_growth_pct": 19.213555544742754
    },
    {
      "year": 2015,
      "export_value_usd": 133187.63822755154,
      "active_destinations": 5,
      "yoy_growth_pct": 52.7883237303764
    },
    {
      "year": 2016,
      "export_value_usd": 70680.46347019199,
      "active_destinations": 6,
      "yoy_growth_pct": -46.93166392106588
    },
    {
      "year": 2017,
      "export_value_usd": 123407.30033863847,
      "active_destinations": 6,
      "yoy_growth_pct": 74.59888387783836
    },
    {
      "year": 2018,
      "export_value_usd": 40632.670163241775,
      "active_destinations": 5,
      "yoy_growth_pct": -67.07433834810192
    },
    {
      "year": 2019,
      "export_value_usd": 30496.295316816602,
      "active_destinations": 2,
      "yoy_growth_pct": -24.94636657079705
    },
    {
      "year": 2020,
      "export_value_usd": 62477.21258336426,
      "active_destinations": 4,
      "yoy_growth_pct": 104.86820426647819
    },
    {
      "year": 2021,
      "export_value_usd": 137934.26163135897,
      "active_destinations": 5,
      "yoy_growth_pct": 120.77531299481595
    },
    {
      "year": 2022,
      "export_value_usd": 359165.70269132167,
      "active_destinations": 4,
      "yoy_growth_pct": 160.389042173744
    },
    {
      "year": 2023,
      "export_value_usd": 123333.27839156566,
      "active_destinations": 4,
      "yoy_growth_pct": -65.66117603451626
    },
    {
      "year": 2024,
      "export_value_usd": 79260.86399999999,
      "active_destinations": 2,
      "yoy_growth_pct": -35.73440596595674
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}