{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/691200",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/691200",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/691200",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "691200",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 133,
    "current_lane_count": 59,
    "active_market_count": 59,
    "exports_latest_observed_lanes_usd": 502499.7104375952,
    "exports_current_2024_usd": 404208.2792681678,
    "exports_avg_3y_usd": 276948.8846521851,
    "exports_avg_5y_usd": 228960.59769156188,
    "exports_avg_10y_usd": 174745.5377412382,
    "exports_cagr_3y_pct": 38.959816554952575,
    "exports_cagr_5y_pct": 52.861669345687325,
    "exports_cagr_10y_pct": 0.8394390270087149,
    "exports_all_year_lane_avg_usd": 373739.4492035452,
    "exports_historical_lane_peak_usd": 1640983.5053387922,
    "historical_peak_year": 2024,
    "positive_growth_year_share_pct": 55.172413793103445,
    "trend_acceleration_pct": 38.12037752794386,
    "trend_label": "Rapid growth",
    "top_market_iso3": "GMB",
    "top_market_exports_usd": 302970.3904923907,
    "top_market_share_pct": 60.29264976661439,
    "destination_hhi": 3738.1563662978783,
    "weighted_share_latest_pct": 45.786650691006564,
    "weighted_share_change_1y_pp": 37.15891818506619,
    "weighted_volatility_cv": 1.7269550491418224,
    "weighted_max_drawdown_pct": 59.45297483199952,
    "limited_history_lane_share_pct": 50.37593984962406,
    "data_freshness_years": 0,
    "coverage_score": 90,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 691200,
      "hs_description": "Ceramic tableware, kitchenware, other household articles and toilet articles: other than of porcelain or china",
      "hs_chapter": 69,
      "hs_heading": 6912,
      "substitution_elasticity": -1.7003899,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Ceramic tableware, kitchenware, other household articles and toilet articles: other than of porcelain or china",
    "hs_chapter": 69,
    "hs_heading": 6912,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 691200,
      "num_markets": 94,
      "highest_price_importer_iso3": "NGA",
      "highest_price_usd_per_ton": 6868636.363636364,
      "lowest_price_importer_iso3": "ARE",
      "lowest_price_usd_per_ton": 67.3076923076923,
      "median_price_across_markets": 3562.5,
      "price_spread_pct": 192801.93841246475,
      "avg_quantity_metric_tons": 1.464409090909091,
      "total_trade_value_usd": 867533
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 144611.5270237353,
        "active_destinations": 30,
        "yoy_growth_pct": -27.159859204356312
      },
      {
        "year": 2011,
        "export_value_usd": 186640.3426361057,
        "active_destinations": 47,
        "yoy_growth_pct": 29.063254138428483
      },
      {
        "year": 2012,
        "export_value_usd": 207334.77365941418,
        "active_destinations": 51,
        "yoy_growth_pct": 11.087865962428388
      },
      {
        "year": 2013,
        "export_value_usd": 148211.0489317806,
        "active_destinations": 25,
        "yoy_growth_pct": -28.516067847236886
      },
      {
        "year": 2014,
        "export_value_usd": 371792.8166761955,
        "active_destinations": 45,
        "yoy_growth_pct": 150.85364374374433
      },
      {
        "year": 2015,
        "export_value_usd": 206183.96878654155,
        "active_destinations": 23,
        "yoy_growth_pct": -44.54331564826525
      },
      {
        "year": 2016,
        "export_value_usd": 134343.4775582106,
        "active_destinations": 33,
        "yoy_growth_pct": -34.842908326547
      },
      {
        "year": 2017,
        "export_value_usd": 86031.21642887525,
        "active_destinations": 27,
        "yoy_growth_pct": -35.96174671628684
      },
      {
        "year": 2018,
        "export_value_usd": 127663.97758707816,
        "active_destinations": 46,
        "yoy_growth_pct": 48.3926217556415
      },
      {
        "year": 2019,
        "export_value_usd": 48429.748593867174,
        "active_destinations": 40,
        "yoy_growth_pct": -62.064672032614844
      },
      {
        "year": 2020,
        "export_value_usd": 163317.3052128886,
        "active_destinations": 48,
        "yoy_growth_pct": 237.22517657993797
      },
      {
        "year": 2021,
        "export_value_usd": 150639.0292883654,
        "active_destinations": 55,
        "yoy_growth_pct": -7.762971540582752
      },
      {
        "year": 2022,
        "export_value_usd": 223840.87345747836,
        "active_destinations": 64,
        "yoy_growth_pct": 48.594208629016116
      },
      {
        "year": 2023,
        "export_value_usd": 202797.5012309092,
        "active_destinations": 64,
        "yoy_growth_pct": -9.40104097233459
      },
      {
        "year": 2024,
        "export_value_usd": 404208.2792681678,
        "active_destinations": 59,
        "yoy_growth_pct": 99.31620301767346
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "691200",
    "hs_description": "Ceramic tableware, kitchenware, other household articles and toilet articles: other than of porcelain or china",
    "hs_chapter": 69,
    "hs_heading": 6912
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 691200,
    "num_markets": 94,
    "highest_price_importer_iso3": "NGA",
    "highest_price_usd_per_ton": 6868636.363636364,
    "lowest_price_importer_iso3": "ARE",
    "lowest_price_usd_per_ton": 67.3076923076923,
    "median_price_across_markets": 3562.5,
    "price_spread_pct": 192801.93841246475,
    "avg_quantity_metric_tons": 1.464409090909091,
    "total_trade_value_usd": 867533
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 144611.5270237353,
      "active_destinations": 30,
      "yoy_growth_pct": -27.159859204356312
    },
    {
      "year": 2011,
      "export_value_usd": 186640.3426361057,
      "active_destinations": 47,
      "yoy_growth_pct": 29.063254138428483
    },
    {
      "year": 2012,
      "export_value_usd": 207334.77365941418,
      "active_destinations": 51,
      "yoy_growth_pct": 11.087865962428388
    },
    {
      "year": 2013,
      "export_value_usd": 148211.0489317806,
      "active_destinations": 25,
      "yoy_growth_pct": -28.516067847236886
    },
    {
      "year": 2014,
      "export_value_usd": 371792.8166761955,
      "active_destinations": 45,
      "yoy_growth_pct": 150.85364374374433
    },
    {
      "year": 2015,
      "export_value_usd": 206183.96878654155,
      "active_destinations": 23,
      "yoy_growth_pct": -44.54331564826525
    },
    {
      "year": 2016,
      "export_value_usd": 134343.4775582106,
      "active_destinations": 33,
      "yoy_growth_pct": -34.842908326547
    },
    {
      "year": 2017,
      "export_value_usd": 86031.21642887525,
      "active_destinations": 27,
      "yoy_growth_pct": -35.96174671628684
    },
    {
      "year": 2018,
      "export_value_usd": 127663.97758707816,
      "active_destinations": 46,
      "yoy_growth_pct": 48.3926217556415
    },
    {
      "year": 2019,
      "export_value_usd": 48429.748593867174,
      "active_destinations": 40,
      "yoy_growth_pct": -62.064672032614844
    },
    {
      "year": 2020,
      "export_value_usd": 163317.3052128886,
      "active_destinations": 48,
      "yoy_growth_pct": 237.22517657993797
    },
    {
      "year": 2021,
      "export_value_usd": 150639.0292883654,
      "active_destinations": 55,
      "yoy_growth_pct": -7.762971540582752
    },
    {
      "year": 2022,
      "export_value_usd": 223840.87345747836,
      "active_destinations": 64,
      "yoy_growth_pct": 48.594208629016116
    },
    {
      "year": 2023,
      "export_value_usd": 202797.5012309092,
      "active_destinations": 64,
      "yoy_growth_pct": -9.40104097233459
    },
    {
      "year": 2024,
      "export_value_usd": 404208.2792681678,
      "active_destinations": 59,
      "yoy_growth_pct": 99.31620301767346
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}