{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/690722",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/690722",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/690722",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "690722",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 51,
    "current_lane_count": 5,
    "active_market_count": 5,
    "exports_latest_observed_lanes_usd": 21024832.112539545,
    "exports_current_2024_usd": 20344394.91830697,
    "exports_avg_3y_usd": 19691649.26828086,
    "exports_avg_5y_usd": 14794749.652115796,
    "exports_avg_10y_usd": 8757350.118218068,
    "exports_cagr_3y_pct": 36.35231165124444,
    "exports_cagr_5y_pct": 29.290544187482446,
    "exports_cagr_10y_pct": 39.28897922072538,
    "exports_all_year_lane_avg_usd": 4306438.688780829,
    "exports_historical_lane_peak_usd": 38513153.824018285,
    "historical_peak_year": 2023,
    "positive_growth_year_share_pct": 65.51724137931035,
    "trend_acceleration_pct": -2.9366675694809388,
    "trend_label": "Rapid growth",
    "top_market_iso3": "UGA",
    "top_market_exports_usd": 17591638.759207275,
    "top_market_share_pct": 83.6707692363229,
    "destination_hhi": 7128.852288425202,
    "weighted_share_latest_pct": 64.39208402307096,
    "weighted_share_change_1y_pp": 0.2542379898627374,
    "weighted_volatility_cv": 2.0031824810316987,
    "weighted_max_drawdown_pct": 92.60124306763,
    "limited_history_lane_share_pct": 64.70588235294117,
    "data_freshness_years": 0,
    "coverage_score": 72.5,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 690722,
      "hs_description": "Ceramic tiles: flags and paving, hearth or wall tiles other than those of subheadings 6907.30 and 6907.40, of a water absorption coefficient by weight over 0.5% but not over 10%",
      "hs_chapter": 69,
      "hs_heading": 6907,
      "substitution_elasticity": null,
      "price_range_label": null,
      "trade_type_label": null
    },
    "hs_description": "Ceramic tiles: flags and paving, hearth or wall tiles other than those of subheadings 6907.30 and 6907.40, of a water absorption coefficient by weight over 0.5% but not over 10%",
    "hs_chapter": 69,
    "hs_heading": 6907,
    "destinations": [
      {
        "hs_code": 690722,
        "corridor_rank": 27,
        "exporter_iso3": "KEN",
        "importer_iso3": "UGA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 17591638.759207275,
        "exports_all_year_avg_usd": 2608127.825213464,
        "exports_avg_3y_usd": 16018920.369437007,
        "exports_avg_5y_usd": 12390671.946066577,
        "exports_avg_10y_usd": 7353791.051225571,
        "exports_cagr_3y_pct": 33.055349569979064,
        "exports_cagr_5y_pct": 26.60104737265685,
        "exports_cagr_10y_pct": 52.49412397400288,
        "exports_historical_peak_usd": 17970451.13679009,
        "buyer_imports_latest_observed_usd": 23643140.683338664,
        "historical_peak_year": 2023,
        "positive_growth_year_share_pct": 62.06896551724138,
        "trend_acceleration_pct": -19.438774404023818,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -3.4418,
        "buyer_yoy_all_avg_pct": 13.963,
        "buyer_trend_consistency_pct": 72.4138,
        "market_share_latest_pct": 74.40483053761176,
        "market_share_change_1y_pp": 1.0137914046375016,
        "peer_best_share_pct": 74.40483053761176,
        "peer_top_exporter": "KEN",
        "supplier_count_latest": 19,
        "buyer_market_hhi": 5692.37,
        "distance_km": 506.0585632324219,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.1218771077709495,
        "tariff_advantage_pp": 0.12883293531838388,
        "volatility_cv": 1.8869585221261416,
        "max_drawdown_pct": 92.69126723625656,
        "attention_level": "High attention",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 690722,
      "num_markets": 5,
      "highest_price_importer_iso3": "RWA",
      "highest_price_usd_per_ton": 1619.047619047619,
      "lowest_price_importer_iso3": "TZA",
      "lowest_price_usd_per_ton": 161.66523797868405,
      "median_price_across_markets": 257.20179133419197,
      "price_spread_pct": 566.6299497795111,
      "avg_quantity_metric_tons": 13018.1148125,
      "total_trade_value_usd": 48529463
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 339139.840587913,
        "active_destinations": 11,
        "yoy_growth_pct": -0.8083999412756072
      },
      {
        "year": 2011,
        "export_value_usd": 682813.1173243268,
        "active_destinations": 17,
        "yoy_growth_pct": 101.33674537932254
      },
      {
        "year": 2012,
        "export_value_usd": 527330.9935731353,
        "active_destinations": 16,
        "yoy_growth_pct": -22.770816758832062
      },
      {
        "year": 2013,
        "export_value_usd": 811118.1729327688,
        "active_destinations": 11,
        "yoy_growth_pct": 53.815759516944674
      },
      {
        "year": 2014,
        "export_value_usd": 740077.534125066,
        "active_destinations": 16,
        "yoy_growth_pct": -8.758358668113722
      },
      {
        "year": 2015,
        "export_value_usd": 580508.248123613,
        "active_destinations": 11,
        "yoy_growth_pct": -21.561157938687998
      },
      {
        "year": 2016,
        "export_value_usd": 1372371.7290604217,
        "active_destinations": 10,
        "yoy_growth_pct": 136.4086528479764
      },
      {
        "year": 2017,
        "export_value_usd": 2669849.2921034237,
        "active_destinations": 7,
        "yoy_growth_pct": 94.54272013686152
      },
      {
        "year": 2018,
        "export_value_usd": 3345693.879401534,
        "active_destinations": 10,
        "yoy_growth_pct": 25.313960203560786
      },
      {
        "year": 2019,
        "export_value_usd": 5631329.772912724,
        "active_destinations": 8,
        "yoy_growth_pct": 68.31575080981519
      },
      {
        "year": 2020,
        "export_value_usd": 6873574.628650613,
        "active_destinations": 7,
        "yoy_growth_pct": 22.059529557533903
      },
      {
        "year": 2021,
        "export_value_usd": 8025225.827085782,
        "active_destinations": 8,
        "yoy_growth_pct": 16.754763869658536
      },
      {
        "year": 2022,
        "export_value_usd": 16198534.86630993,
        "active_destinations": 4,
        "yoy_growth_pct": 101.84522174614168
      },
      {
        "year": 2023,
        "export_value_usd": 22532018.02022568,
        "active_destinations": 4,
        "yoy_growth_pct": 39.09911116151788
      },
      {
        "year": 2024,
        "export_value_usd": 20344394.91830697,
        "active_destinations": 5,
        "yoy_growth_pct": -9.708953276865882
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "690722",
    "hs_description": "Ceramic tiles: flags and paving, hearth or wall tiles other than those of subheadings 6907.30 and 6907.40, of a water absorption coefficient by weight over 0.5% but not over 10%",
    "hs_chapter": 69,
    "hs_heading": 6907
  },
  "destinations": [
    {
      "hs_code": 690722,
      "corridor_rank": 27,
      "exporter_iso3": "KEN",
      "importer_iso3": "UGA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 17591638.759207275,
      "exports_all_year_avg_usd": 2608127.825213464,
      "exports_avg_3y_usd": 16018920.369437007,
      "exports_avg_5y_usd": 12390671.946066577,
      "exports_avg_10y_usd": 7353791.051225571,
      "exports_cagr_3y_pct": 33.055349569979064,
      "exports_cagr_5y_pct": 26.60104737265685,
      "exports_cagr_10y_pct": 52.49412397400288,
      "exports_historical_peak_usd": 17970451.13679009,
      "buyer_imports_latest_observed_usd": 23643140.683338664,
      "historical_peak_year": 2023,
      "positive_growth_year_share_pct": 62.06896551724138,
      "trend_acceleration_pct": -19.438774404023818,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": -3.4418,
      "buyer_yoy_all_avg_pct": 13.963,
      "buyer_trend_consistency_pct": 72.4138,
      "market_share_latest_pct": 74.40483053761176,
      "market_share_change_1y_pp": 1.0137914046375016,
      "peer_best_share_pct": 74.40483053761176,
      "peer_top_exporter": "KEN",
      "supplier_count_latest": 19,
      "buyer_market_hhi": 5692.37,
      "distance_km": 506.0585632324219,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.1218771077709495,
      "tariff_advantage_pp": 0.12883293531838388,
      "volatility_cv": 1.8869585221261416,
      "max_drawdown_pct": 92.69126723625656,
      "attention_level": "High attention",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 690722,
    "num_markets": 5,
    "highest_price_importer_iso3": "RWA",
    "highest_price_usd_per_ton": 1619.047619047619,
    "lowest_price_importer_iso3": "TZA",
    "lowest_price_usd_per_ton": 161.66523797868405,
    "median_price_across_markets": 257.20179133419197,
    "price_spread_pct": 566.6299497795111,
    "avg_quantity_metric_tons": 13018.1148125,
    "total_trade_value_usd": 48529463
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 339139.840587913,
      "active_destinations": 11,
      "yoy_growth_pct": -0.8083999412756072
    },
    {
      "year": 2011,
      "export_value_usd": 682813.1173243268,
      "active_destinations": 17,
      "yoy_growth_pct": 101.33674537932254
    },
    {
      "year": 2012,
      "export_value_usd": 527330.9935731353,
      "active_destinations": 16,
      "yoy_growth_pct": -22.770816758832062
    },
    {
      "year": 2013,
      "export_value_usd": 811118.1729327688,
      "active_destinations": 11,
      "yoy_growth_pct": 53.815759516944674
    },
    {
      "year": 2014,
      "export_value_usd": 740077.534125066,
      "active_destinations": 16,
      "yoy_growth_pct": -8.758358668113722
    },
    {
      "year": 2015,
      "export_value_usd": 580508.248123613,
      "active_destinations": 11,
      "yoy_growth_pct": -21.561157938687998
    },
    {
      "year": 2016,
      "export_value_usd": 1372371.7290604217,
      "active_destinations": 10,
      "yoy_growth_pct": 136.4086528479764
    },
    {
      "year": 2017,
      "export_value_usd": 2669849.2921034237,
      "active_destinations": 7,
      "yoy_growth_pct": 94.54272013686152
    },
    {
      "year": 2018,
      "export_value_usd": 3345693.879401534,
      "active_destinations": 10,
      "yoy_growth_pct": 25.313960203560786
    },
    {
      "year": 2019,
      "export_value_usd": 5631329.772912724,
      "active_destinations": 8,
      "yoy_growth_pct": 68.31575080981519
    },
    {
      "year": 2020,
      "export_value_usd": 6873574.628650613,
      "active_destinations": 7,
      "yoy_growth_pct": 22.059529557533903
    },
    {
      "year": 2021,
      "export_value_usd": 8025225.827085782,
      "active_destinations": 8,
      "yoy_growth_pct": 16.754763869658536
    },
    {
      "year": 2022,
      "export_value_usd": 16198534.86630993,
      "active_destinations": 4,
      "yoy_growth_pct": 101.84522174614168
    },
    {
      "year": 2023,
      "export_value_usd": 22532018.02022568,
      "active_destinations": 4,
      "yoy_growth_pct": 39.09911116151788
    },
    {
      "year": 2024,
      "export_value_usd": 20344394.91830697,
      "active_destinations": 5,
      "yoy_growth_pct": -9.708953276865882
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}