{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/ken/690490", "links": { "product": "https://www.yugalinks.com/trade/product/690490", "exporter": "https://www.yugalinks.com/trade/exporter/ken/690490", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "690490", "exporter_iso3": "KEN", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 47, "current_lane_count": 7, "active_market_count": 7, "exports_latest_observed_lanes_usd": 294622.45745070645, "exports_current_2024_usd": 178517.83640381764, "exports_avg_3y_usd": 151982.65669665489, "exports_avg_5y_usd": 129449.15727609373, "exports_avg_10y_usd": 92592.80896955513, "exports_cagr_3y_pct": 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filler tiles and the like (excluding building bricks)", "hs_chapter": 69, "hs_heading": 6904, "substitution_elasticity": -10.029481, "price_range_label": "High price range", "trade_type_label": "One-way trade" }, "hs_description": "Ceramic flooring blocks, supports or filler tiles and the like (excluding building bricks)", "hs_chapter": 69, "hs_heading": 6904, "destinations": [ { "hs_code": 690490, "corridor_rank": 69, "exporter_iso3": "KEN", "importer_iso3": "COG", "latest_data_year": 2002, "lane_data_years": 3, "exports_latest_observed_usd": 75589, "exports_all_year_avg_usd": 58808.51142369164, "exports_avg_3y_usd": 78822, "exports_avg_5y_usd": 78822, "exports_avg_10y_usd": 58808.51142369164, "exports_cagr_3y_pct": 59.065444813078294, "exports_cagr_5y_pct": 32.11298540066336, "exports_cagr_10y_pct": null, "exports_historical_peak_usd": 82055, "buyer_imports_latest_observed_usd": 27523165.577217452, "historical_peak_year": 2001, "positive_growth_year_share_pct": 50, "trend_acceleration_pct": null, "trend_label": "Rapid growth", "buyer_yoy_latest_pct": -55.0371, "buyer_yoy_all_avg_pct": 279.7434, "buyer_trend_consistency_pct": 64, "market_share_latest_pct": 96.10902840196253, "market_share_change_1y_pp": -3.1770748105730178, "peer_best_share_pct": 96.26637624875136, "peer_top_exporter": "CHN", "supplier_count_latest": 6, "buyer_market_hhi": 9280.38, "distance_km": 2423.321533203125, "has_reported_fta": 0, "applied_tariff_pct": 0.18933137335757572, "tariff_advantage_pp": null, "volatility_cv": 0.48336844681076374, "max_drawdown_pct": 7.8800804338553405, "attention_level": "Watch", "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers", "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier','buyer_macro_weakness','limited_history']", "signal_flag": "Growing", "confidence_label": "Low", "refreshed_at": "2026-07-20 09:30:25" } ], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 690490, "num_markets": 13, "highest_price_importer_iso3": "ARE", "highest_price_usd_per_ton": 9571.42857142857, "lowest_price_importer_iso3": "COD", "lowest_price_usd_per_ton": 141.32142857142858, "median_price_across_markets": 975.037641651478, "price_spread_pct": 967.1531374814227, "avg_quantity_metric_tons": 65.41644444444445, "total_trade_value_usd": 643405 }, "history": [ { "year": 2010, "export_value_usd": 46388.55935715073, "active_destinations": 8, "yoy_growth_pct": -33.513478739093 }, { "year": 2011, "export_value_usd": 68076.04386089902, "active_destinations": 13, "yoy_growth_pct": 46.75179571060596 }, { "year": 2012, "export_value_usd": 126285.82587760051, "active_destinations": 14, "yoy_growth_pct": 85.50699881391839 }, { "year": 2013, "export_value_usd": 87758.84004987444, "active_destinations": 10, "yoy_growth_pct": -30.50776724940408 }, { "year": 2014, "export_value_usd": 83508.20363494389, "active_destinations": 14, "yoy_growth_pct": -4.843542157707268 }, { "year": 2015, 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"trend_acceleration_pct": null, "trend_label": "Rapid growth", "buyer_yoy_latest_pct": -55.0371, "buyer_yoy_all_avg_pct": 279.7434, "buyer_trend_consistency_pct": 64, "market_share_latest_pct": 96.10902840196253, "market_share_change_1y_pp": -3.1770748105730178, "peer_best_share_pct": 96.26637624875136, "peer_top_exporter": "CHN", "supplier_count_latest": 6, "buyer_market_hhi": 9280.38, "distance_km": 2423.321533203125, "has_reported_fta": 0, "applied_tariff_pct": 0.18933137335757572, "tariff_advantage_pp": null, "volatility_cv": 0.48336844681076374, "max_drawdown_pct": 7.8800804338553405, "attention_level": "Watch", "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers", "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier','buyer_macro_weakness','limited_history']", "signal_flag": "Growing", "confidence_label": "Low", "refreshed_at": "2026-07-20 09:30:25" } ], "prices": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 690490, "num_markets": 13, "highest_price_importer_iso3": "ARE", "highest_price_usd_per_ton": 9571.42857142857, "lowest_price_importer_iso3": "COD", "lowest_price_usd_per_ton": 141.32142857142858, "median_price_across_markets": 975.037641651478, "price_spread_pct": 967.1531374814227, "avg_quantity_metric_tons": 65.41644444444445, "total_trade_value_usd": 643405 }, "history": [ { "year": 2010, "export_value_usd": 46388.55935715073, "active_destinations": 8, "yoy_growth_pct": -33.513478739093 }, { "year": 2011, "export_value_usd": 68076.04386089902, "active_destinations": 13, "yoy_growth_pct": 46.75179571060596 }, { "year": 2012, "export_value_usd": 126285.82587760051, "active_destinations": 14, "yoy_growth_pct": 85.50699881391839 }, { "year": 2013, "export_value_usd": 87758.84004987444, "active_destinations": 10, "yoy_growth_pct": -30.50776724940408 }, { "year": 2014, "export_value_usd": 83508.20363494389, "active_destinations": 14, "yoy_growth_pct": -4.843542157707268 }, { "year": 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