{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/680710",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/680710",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/680710",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "680710",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 28,
    "current_lane_count": 5,
    "active_market_count": 5,
    "exports_latest_observed_lanes_usd": 115380.51600198449,
    "exports_current_2024_usd": 98231.4011140017,
    "exports_avg_3y_usd": 41889.94315025732,
    "exports_avg_5y_usd": 32119.435852750838,
    "exports_avg_10y_usd": 30821.45613643601,
    "exports_cagr_3y_pct": 118.0358100847104,
    "exports_cagr_5y_pct": 10.992625121089915,
    "exports_cagr_10y_pct": 25.157413559804876,
    "exports_all_year_lane_avg_usd": 73976.27424177207,
    "exports_historical_lane_peak_usd": 225550.29796989955,
    "historical_peak_year": 2024,
    "positive_growth_year_share_pct": 42.857142857142854,
    "trend_acceleration_pct": 92.87839652490553,
    "trend_label": "Rapid growth",
    "top_market_iso3": "WXD",
    "top_market_exports_usd": 95758.906,
    "top_market_share_pct": 82.99400047608817,
    "destination_hhi": 6924.0146511246385,
    "weighted_share_latest_pct": 4.675065285972947,
    "weighted_share_change_1y_pp": 2.792402794260942,
    "weighted_volatility_cv": 1.199332552775918,
    "weighted_max_drawdown_pct": 12.33738120816018,
    "limited_history_lane_share_pct": 82.14285714285714,
    "data_freshness_years": 0,
    "coverage_score": 72.5,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 680710,
      "hs_description": "Asphalt or similar material: articles (e.g. petroleum bitumen or coal tar pitch) in rolls",
      "hs_chapter": 68,
      "hs_heading": 6807,
      "substitution_elasticity": -12.657358,
      "price_range_label": "High price range",
      "trade_type_label": "Two-way horizontal trade"
    },
    "hs_description": "Asphalt or similar material: articles (e.g. petroleum bitumen or coal tar pitch) in rolls",
    "hs_chapter": 68,
    "hs_heading": 6807,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 680710,
      "num_markets": 11,
      "highest_price_importer_iso3": "MWI",
      "highest_price_usd_per_ton": 64909.09090909091,
      "lowest_price_importer_iso3": "TZA",
      "lowest_price_usd_per_ton": 75.91933570581257,
      "median_price_across_markets": 685.4086399367741,
      "price_spread_pct": 9459.053737543441,
      "avg_quantity_metric_tons": 22.5,
      "total_trade_value_usd": 209272
    },
    "history": [
      {
        "year": 2009,
        "export_value_usd": 2194.513582698827,
        "active_destinations": 3,
        "yoy_growth_pct": 867.7814698766462
      },
      {
        "year": 2010,
        "export_value_usd": 16368.090001769791,
        "active_destinations": 2,
        "yoy_growth_pct": 645.8641464246581
      },
      {
        "year": 2011,
        "export_value_usd": 3918.3918674251736,
        "active_destinations": 4,
        "yoy_growth_pct": -76.06078737958124
      },
      {
        "year": 2012,
        "export_value_usd": 35441.40467052318,
        "active_destinations": 4,
        "yoy_growth_pct": 804.4885215580083
      },
      {
        "year": 2013,
        "export_value_usd": 7236.233885365266,
        "active_destinations": 2,
        "yoy_growth_pct": -79.58254207857715
      },
      {
        "year": 2014,
        "export_value_usd": 10415.605974722099,
        "active_destinations": 2,
        "yoy_growth_pct": 43.93683426660478
      },
      {
        "year": 2015,
        "export_value_usd": 2859.0515002535167,
        "active_destinations": 4,
        "yoy_growth_pct": -72.55031049377038
      },
      {
        "year": 2017,
        "export_value_usd": 46223.71667889751,
        "active_destinations": 3,
        "yoy_growth_pct": 1516.750054163025
      },
      {
        "year": 2018,
        "export_value_usd": 9398.232590539545,
        "active_destinations": 5,
        "yoy_growth_pct": -79.66794263683664
      },
      {
        "year": 2019,
        "export_value_usd": 58314.92519447934,
        "active_destinations": 3,
        "yoy_growth_pct": 520.4882102319999
      },
      {
        "year": 2020,
        "export_value_usd": 25450.43765072086,
        "active_destinations": 5,
        "yoy_growth_pct": -56.35690594501484
      },
      {
        "year": 2021,
        "export_value_usd": 9476.912162261398,
        "active_destinations": 3,
        "yoy_growth_pct": -62.76326445807515
      },
      {
        "year": 2022,
        "export_value_usd": 24717.766018275288,
        "active_destinations": 6,
        "yoy_growth_pct": 160.8208833749187
      },
      {
        "year": 2023,
        "export_value_usd": 2720.662318494959,
        "active_destinations": 14,
        "yoy_growth_pct": -88.99308976190075
      },
      {
        "year": 2024,
        "export_value_usd": 98231.4011140017,
        "active_destinations": 5,
        "yoy_growth_pct": 3510.569398716936
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "680710",
    "hs_description": "Asphalt or similar material: articles (e.g. petroleum bitumen or coal tar pitch) in rolls",
    "hs_chapter": 68,
    "hs_heading": 6807
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 680710,
    "num_markets": 11,
    "highest_price_importer_iso3": "MWI",
    "highest_price_usd_per_ton": 64909.09090909091,
    "lowest_price_importer_iso3": "TZA",
    "lowest_price_usd_per_ton": 75.91933570581257,
    "median_price_across_markets": 685.4086399367741,
    "price_spread_pct": 9459.053737543441,
    "avg_quantity_metric_tons": 22.5,
    "total_trade_value_usd": 209272
  },
  "history": [
    {
      "year": 2009,
      "export_value_usd": 2194.513582698827,
      "active_destinations": 3,
      "yoy_growth_pct": 867.7814698766462
    },
    {
      "year": 2010,
      "export_value_usd": 16368.090001769791,
      "active_destinations": 2,
      "yoy_growth_pct": 645.8641464246581
    },
    {
      "year": 2011,
      "export_value_usd": 3918.3918674251736,
      "active_destinations": 4,
      "yoy_growth_pct": -76.06078737958124
    },
    {
      "year": 2012,
      "export_value_usd": 35441.40467052318,
      "active_destinations": 4,
      "yoy_growth_pct": 804.4885215580083
    },
    {
      "year": 2013,
      "export_value_usd": 7236.233885365266,
      "active_destinations": 2,
      "yoy_growth_pct": -79.58254207857715
    },
    {
      "year": 2014,
      "export_value_usd": 10415.605974722099,
      "active_destinations": 2,
      "yoy_growth_pct": 43.93683426660478
    },
    {
      "year": 2015,
      "export_value_usd": 2859.0515002535167,
      "active_destinations": 4,
      "yoy_growth_pct": -72.55031049377038
    },
    {
      "year": 2017,
      "export_value_usd": 46223.71667889751,
      "active_destinations": 3,
      "yoy_growth_pct": 1516.750054163025
    },
    {
      "year": 2018,
      "export_value_usd": 9398.232590539545,
      "active_destinations": 5,
      "yoy_growth_pct": -79.66794263683664
    },
    {
      "year": 2019,
      "export_value_usd": 58314.92519447934,
      "active_destinations": 3,
      "yoy_growth_pct": 520.4882102319999
    },
    {
      "year": 2020,
      "export_value_usd": 25450.43765072086,
      "active_destinations": 5,
      "yoy_growth_pct": -56.35690594501484
    },
    {
      "year": 2021,
      "export_value_usd": 9476.912162261398,
      "active_destinations": 3,
      "yoy_growth_pct": -62.76326445807515
    },
    {
      "year": 2022,
      "export_value_usd": 24717.766018275288,
      "active_destinations": 6,
      "yoy_growth_pct": 160.8208833749187
    },
    {
      "year": 2023,
      "export_value_usd": 2720.662318494959,
      "active_destinations": 14,
      "yoy_growth_pct": -88.99308976190075
    },
    {
      "year": 2024,
      "export_value_usd": 98231.4011140017,
      "active_destinations": 5,
      "yoy_growth_pct": 3510.569398716936
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}