{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/ken/660199", "links": { "product": "https://www.yugalinks.com/trade/product/660199", "exporter": "https://www.yugalinks.com/trade/exporter/ken/660199", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "660199", "exporter_iso3": "KEN", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 70, "current_lane_count": 21, "active_market_count": 21, "exports_latest_observed_lanes_usd": 68635.03456808414, "exports_current_2024_usd": 58595.90380117738, "exports_avg_3y_usd": 86613.90456293362, "exports_avg_5y_usd": 98150.74475242016, "exports_avg_10y_usd": 81007.94575312646, "exports_cagr_3y_pct": -19.131012471389784, "exports_cagr_5y_pct": -5.967673465263812, "exports_cagr_10y_pct": -13.885003415971397, "exports_all_year_lane_avg_usd": 167600.2774002595, "exports_historical_lane_peak_usd": 1092715.1354942303, "historical_peak_year": 2009, "positive_growth_year_share_pct": 51.724137931034484, "trend_acceleration_pct": -5.246009055418387, "trend_label": "Rapid decline", "top_market_iso3": "TZA", "top_market_exports_usd": 15275.159122182042, "top_market_share_pct": 22.25562967704123, "destination_hhi": 1498.9971305277284, "weighted_share_latest_pct": 5.946526300588529, "weighted_share_change_1y_pp": -1.0747413611590622, "weighted_volatility_cv": 1.3415671109431375, "weighted_max_drawdown_pct": 86.37599417724614, "limited_history_lane_share_pct": 71.42857142857143, "data_freshness_years": 0, "coverage_score": 80.5, "confidence_label": "High", "refreshed_at": "2026-07-20 09:29:08", "source": "api", "product": { "hs_code": 660199, "hs_description": "Umbrellas and sun umbrellas: n.e.c. in heading no. 6601 (including walking stick umbrellas)", "hs_chapter": 66, "hs_heading": 6601, "substitution_elasticity": -3.587883, "price_range_label": "Medium price range", "trade_type_label": "One-way trade" }, "hs_description": "Umbrellas and sun umbrellas: n.e.c. in heading no. 6601 (including walking stick umbrellas)", "hs_chapter": 66, "hs_heading": 6601, "destinations": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 660199, "num_markets": 36, "highest_price_importer_iso3": "NGA", "highest_price_usd_per_ton": 120000, "lowest_price_importer_iso3": "LKA", "lowest_price_usd_per_ton": 133.33333333333334, "median_price_across_markets": 8754.545454545454, "price_spread_pct": 1369.1934925579787, "avg_quantity_metric_tons": 0.7764230769230769, "total_trade_value_usd": 431805 }, "history": [ { "year": 2010, "export_value_usd": 89411.34190046812, "active_destinations": 13, "yoy_growth_pct": -83.91880808654525 }, { "year": 2011, "export_value_usd": 152651.13706811317, "active_destinations": 18, "yoy_growth_pct": 70.72905273924086 }, { "year": 2012, "export_value_usd": 179981.36714472028, "active_destinations": 21, "yoy_growth_pct": 17.90371863683683 }, { "year": 2013, "export_value_usd": 42684.600321325146, "active_destinations": 18, "yoy_growth_pct": -76.28387816000803 }, { "year": 2014, "export_value_usd": 261263.87889250828, "active_destinations": 24, "yoy_growth_pct": 512.0799466921126 }, { "year": 2015, "export_value_usd": 139744.1722133053, "active_destinations": 18, "yoy_growth_pct": -46.51224929918452 }, { "year": 2016, "export_value_usd": 34280.962270044576, "active_destinations": 14, "yoy_growth_pct": -75.468771450649 }, { "year": 2017, "export_value_usd": 24443.0715720934, "active_destinations": 20, "yoy_growth_pct": -28.69782540074067 }, { "year": 2018, "export_value_usd": 41153.30150911144, "active_destinations": 21, "yoy_growth_pct": 68.36387107787255 }, { "year": 2019, "export_value_usd": 79704.22620460909, "active_destinations": 19, "yoy_growth_pct": 93.67638386670478 }, { "year": 2020, "export_value_usd": 120116.73504746042, "active_destinations": 20, "yoy_growth_pct": 50.7030941359473 }, { "year": 2021, "export_value_usd": 110795.27502583951, "active_destinations": 19, "yoy_growth_pct": -7.760334159880237 }, { "year": 2022, "export_value_usd": 113017.15412346517, "active_destinations": 17, "yoy_growth_pct": 2.0053915630494834 }, { "year": 2023, "export_value_usd": 88228.6557641583, "active_destinations": 21, "yoy_growth_pct": -21.933394582053232 }, { "year": 2024, "export_value_usd": 58595.90380117738, "active_destinations": 21, "yoy_growth_pct": -33.58631241327246 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, "gdp_per_capita_usd": 2132.4345209764665, "population": 56432944, "labor_force": 28323.65, "investment_rate_pct": 19.72, "savings_rate_pct": 6.42, "secondary_education_pct": 37.46, "tertiary_education_pct": 7.41, "total_factor_productivity": 214.67, "trade_openness_pct": 43.97718982898615, "exports_gdp_pct": 11.719697748851383, "num_active_partners": 270, "num_fta_partners": 11, "num_wto_partners": 169, "num_eu_partners": 28, "num_shared_border_partners": 6, "num_shared_language_partners": 77, "avg_partner_distance_km": 7448.510288065843, "avg_partner_gdp_million_usd": 533678518.32581943, "avg_partner_gdp_per_capita_usd": 15.774186170212769, "avg_buyer_biz_entry_days": null, "avg_buyer_biz_entry_cost_pct": null, "pct_partners_with_fta": 4.074074074074074, "pct_partners_shared_language": 28.51851851851852, "pct_partners_shared_border": 2.2222222222222223, "avg_applied_tariff_pct": 0.12783846511101915, "avg_mfn_tariff_pct": 0.13638167083102584, "avg_preferential_tariff_pct": 0.04051194870678045, "tariff_advantage_pp": 0.09586972212424538, "avg_distance_all_partners_km": 7548.744249191214, "num_border_partners": 145, "num_colonial_partners": 25, "avg_substitution_elasticity": -9.62642491263809, "pct_products_high_elasticity": 72.57926306769494, "pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 }, "countryMap": {} }, "product": { "hs_code": "660199", "hs_description": "Umbrellas and sun umbrellas: n.e.c. in heading no. 6601 (including walking stick umbrellas)", "hs_chapter": 66, "hs_heading": 6601 }, "destinations": [], "prices": [], "priceSummary": { "exporter_iso3": "KEN", "hs_code": 660199, "num_markets": 36, "highest_price_importer_iso3": "NGA", "highest_price_usd_per_ton": 120000, "lowest_price_importer_iso3": "LKA", "lowest_price_usd_per_ton": 133.33333333333334, "median_price_across_markets": 8754.545454545454, "price_spread_pct": 1369.1934925579787, "avg_quantity_metric_tons": 0.7764230769230769, "total_trade_value_usd": 431805 }, "history": [ { "year": 2010, "export_value_usd": 89411.34190046812, "active_destinations": 13, "yoy_growth_pct": -83.91880808654525 }, { "year": 2011, "export_value_usd": 152651.13706811317, "active_destinations": 18, "yoy_growth_pct": 70.72905273924086 }, { "year": 2012, "export_value_usd": 179981.36714472028, "active_destinations": 21, "yoy_growth_pct": 17.90371863683683 }, { "year": 2013, "export_value_usd": 42684.600321325146, "active_destinations": 18, "yoy_growth_pct": -76.28387816000803 }, { "year": 2014, "export_value_usd": 261263.87889250828, "active_destinations": 24, "yoy_growth_pct": 512.0799466921126 }, { "year": 2015, "export_value_usd": 139744.1722133053, "active_destinations": 18, "yoy_growth_pct": -46.51224929918452 }, { "year": 2016, "export_value_usd": 34280.962270044576, "active_destinations": 14, "yoy_growth_pct": -75.468771450649 }, { "year": 2017, "export_value_usd": 24443.0715720934, "active_destinations": 20, "yoy_growth_pct": -28.69782540074067 }, { "year": 2018, "export_value_usd": 41153.30150911144, "active_destinations": 21, "yoy_growth_pct": 68.36387107787255 }, { "year": 2019, "export_value_usd": 79704.22620460909, "active_destinations": 19, "yoy_growth_pct": 93.67638386670478 }, { "year": 2020, "export_value_usd": 120116.73504746042, "active_destinations": 20, "yoy_growth_pct": 50.7030941359473 }, { "year": 2021, "export_value_usd": 110795.27502583951, "active_destinations": 19, "yoy_growth_pct": -7.760334159880237 }, { "year": 2022, "export_value_usd": 113017.15412346517, "active_destinations": 17, "yoy_growth_pct": 2.0053915630494834 }, { "year": 2023, "export_value_usd": 88228.6557641583, "active_destinations": 21, "yoy_growth_pct": -21.933394582053232 }, { "year": 2024, "export_value_usd": 58595.90380117738, "active_destinations": 21, "yoy_growth_pct": -33.58631241327246 } ], "economy": { "year": 2024, "country_iso3": "KEN", "exports_usd": 8833447937.269407, "imports_usd": 24313329830.086903, "trade_balance_usd": -15479881892.817495, "yoy_exports_growth_pct": 11.066567927876857, "yoy_imports_growth_pct": -1.1831142309630671, "exports_cagr_3y_pct": 6.625356627243595, "imports_cagr_3y_pct": 3.021165935551262, "export_partner_hhi": 567.961201990412, "export_product_hhi": 442.0530171105367, "momentum_score": 9.734204537686878, "risk_score": 5.050071095504743, "gdp_million_usd": 120339.55790593175, "gdp_per_capita_usd": 2132.4345209764665, "population": 56432944, "labor_force": 28323.65, "investment_rate_pct": 19.72, "savings_rate_pct": 6.42, "secondary_education_pct": 37.46, "tertiary_education_pct": 7.41, "total_factor_productivity": 214.67, "trade_openness_pct": 43.97718982898615, "exports_gdp_pct": 11.719697748851383, "num_active_partners": 270, "num_fta_partners": 11, "num_wto_partners": 169, "num_eu_partners": 28, "num_shared_border_partners": 6, "num_shared_language_partners": 77, "avg_partner_distance_km": 7448.510288065843, "avg_partner_gdp_million_usd": 533678518.32581943, "avg_partner_gdp_per_capita_usd": 15.774186170212769, "avg_buyer_biz_entry_days": null, "avg_buyer_biz_entry_cost_pct": null, "pct_partners_with_fta": 4.074074074074074, "pct_partners_shared_language": 28.51851851851852, "pct_partners_shared_border": 2.2222222222222223, "avg_applied_tariff_pct": 0.12783846511101915, "avg_mfn_tariff_pct": 0.13638167083102584, "avg_preferential_tariff_pct": 0.04051194870678045, "tariff_advantage_pp": 0.09586972212424538, "avg_distance_all_partners_km": 7548.744249191214, "num_border_partners": 145, "num_colonial_partners": 25, "avg_substitution_elasticity": -9.62642491263809, "pct_products_high_elasticity": 72.57926306769494, "pct_products_low_elasticity": 3.1990859754355903, "real_market_potential": 107488.45006895319, "foreign_market_potential": 13472.656069725052 } }