{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/660110",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/660110",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/660110",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "660110",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 57,
    "current_lane_count": 18,
    "active_market_count": 18,
    "exports_latest_observed_lanes_usd": 601365.482992954,
    "exports_current_2024_usd": 573362.7977114853,
    "exports_avg_3y_usd": 295432.12592758186,
    "exports_avg_5y_usd": 191223.4004824336,
    "exports_avg_10y_usd": 166488.85374042712,
    "exports_cagr_3y_pct": 165.2770600898182,
    "exports_cagr_5y_pct": 93.20241518701894,
    "exports_cagr_10y_pct": 11.121810635796848,
    "exports_all_year_lane_avg_usd": 187545.748047096,
    "exports_historical_lane_peak_usd": 1296035.1672206174,
    "historical_peak_year": 2024,
    "positive_growth_year_share_pct": 55.172413793103445,
    "trend_acceleration_pct": 154.15524945402137,
    "trend_label": "Rapid growth",
    "top_market_iso3": "RWA",
    "top_market_exports_usd": 311017.849,
    "top_market_share_pct": 51.718606703545056,
    "destination_hhi": 3489.0974845682476,
    "weighted_share_latest_pct": 53.068006909195674,
    "weighted_share_change_1y_pp": 39.44617521962584,
    "weighted_volatility_cv": 1.8570173784895816,
    "weighted_max_drawdown_pct": 93.86179313756251,
    "limited_history_lane_share_pct": 68.42105263157895,
    "data_freshness_years": 0,
    "coverage_score": 79,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 660110,
      "hs_description": "Umbrellas and sun umbrellas: garden or similar umbrellas",
      "hs_chapter": 66,
      "hs_heading": 6601,
      "substitution_elasticity": -3.9212399,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Umbrellas and sun umbrellas: garden or similar umbrellas",
    "hs_chapter": 66,
    "hs_heading": 6601,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 660110,
      "num_markets": 23,
      "highest_price_importer_iso3": "MWI",
      "highest_price_usd_per_ton": 64578.94736842105,
      "lowest_price_importer_iso3": "CHE",
      "lowest_price_usd_per_ton": 200,
      "median_price_across_markets": 8053.030303030303,
      "price_spread_pct": 799.4375402287468,
      "avg_quantity_metric_tons": 1.160404255319149,
      "total_trade_value_usd": 389646
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 196463.42598630392,
        "active_destinations": 14,
        "yoy_growth_pct": 52.066570634536
      },
      {
        "year": 2011,
        "export_value_usd": 151848.9095223276,
        "active_destinations": 20,
        "yoy_growth_pct": -22.708815261669386
      },
      {
        "year": 2012,
        "export_value_usd": 147232.84768505517,
        "active_destinations": 20,
        "yoy_growth_pct": -3.039904502306413
      },
      {
        "year": 2013,
        "export_value_usd": 222628.55032435537,
        "active_destinations": 13,
        "yoy_growth_pct": 51.20847951034586
      },
      {
        "year": 2014,
        "export_value_usd": 199726.834156877,
        "active_destinations": 21,
        "yoy_growth_pct": -10.286962806033657
      },
      {
        "year": 2015,
        "export_value_usd": 105929.77570513415,
        "active_destinations": 12,
        "yoy_growth_pct": -46.96267221562688
      },
      {
        "year": 2016,
        "export_value_usd": 70177.04146797051,
        "active_destinations": 10,
        "yoy_growth_pct": -33.75135461127082
      },
      {
        "year": 2017,
        "export_value_usd": 358402.7286566302,
        "active_destinations": 13,
        "yoy_growth_pct": 410.71222319939017
      },
      {
        "year": 2018,
        "export_value_usd": 152962.6193122739,
        "active_destinations": 14,
        "yoy_growth_pct": -57.32102267033223
      },
      {
        "year": 2019,
        "export_value_usd": 21299.36985009477,
        "active_destinations": 12,
        "yoy_growth_pct": -86.07544121180874
      },
      {
        "year": 2020,
        "export_value_usd": 39107.04591039532,
        "active_destinations": 9,
        "yoy_growth_pct": 83.6065864184302
      },
      {
        "year": 2021,
        "export_value_usd": 30713.578719026984,
        "active_destinations": 13,
        "yoy_growth_pct": -21.462800362369503
      },
      {
        "year": 2022,
        "export_value_usd": 123624.61859825497,
        "active_destinations": 17,
        "yoy_growth_pct": 302.50802333780086
      },
      {
        "year": 2023,
        "export_value_usd": 189308.96147300547,
        "active_destinations": 12,
        "yoy_growth_pct": 53.13208940057971
      },
      {
        "year": 2024,
        "export_value_usd": 573362.7977114853,
        "active_destinations": 18,
        "yoy_growth_pct": 202.87145059070224
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "660110",
    "hs_description": "Umbrellas and sun umbrellas: garden or similar umbrellas",
    "hs_chapter": 66,
    "hs_heading": 6601
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 660110,
    "num_markets": 23,
    "highest_price_importer_iso3": "MWI",
    "highest_price_usd_per_ton": 64578.94736842105,
    "lowest_price_importer_iso3": "CHE",
    "lowest_price_usd_per_ton": 200,
    "median_price_across_markets": 8053.030303030303,
    "price_spread_pct": 799.4375402287468,
    "avg_quantity_metric_tons": 1.160404255319149,
    "total_trade_value_usd": 389646
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 196463.42598630392,
      "active_destinations": 14,
      "yoy_growth_pct": 52.066570634536
    },
    {
      "year": 2011,
      "export_value_usd": 151848.9095223276,
      "active_destinations": 20,
      "yoy_growth_pct": -22.708815261669386
    },
    {
      "year": 2012,
      "export_value_usd": 147232.84768505517,
      "active_destinations": 20,
      "yoy_growth_pct": -3.039904502306413
    },
    {
      "year": 2013,
      "export_value_usd": 222628.55032435537,
      "active_destinations": 13,
      "yoy_growth_pct": 51.20847951034586
    },
    {
      "year": 2014,
      "export_value_usd": 199726.834156877,
      "active_destinations": 21,
      "yoy_growth_pct": -10.286962806033657
    },
    {
      "year": 2015,
      "export_value_usd": 105929.77570513415,
      "active_destinations": 12,
      "yoy_growth_pct": -46.96267221562688
    },
    {
      "year": 2016,
      "export_value_usd": 70177.04146797051,
      "active_destinations": 10,
      "yoy_growth_pct": -33.75135461127082
    },
    {
      "year": 2017,
      "export_value_usd": 358402.7286566302,
      "active_destinations": 13,
      "yoy_growth_pct": 410.71222319939017
    },
    {
      "year": 2018,
      "export_value_usd": 152962.6193122739,
      "active_destinations": 14,
      "yoy_growth_pct": -57.32102267033223
    },
    {
      "year": 2019,
      "export_value_usd": 21299.36985009477,
      "active_destinations": 12,
      "yoy_growth_pct": -86.07544121180874
    },
    {
      "year": 2020,
      "export_value_usd": 39107.04591039532,
      "active_destinations": 9,
      "yoy_growth_pct": 83.6065864184302
    },
    {
      "year": 2021,
      "export_value_usd": 30713.578719026984,
      "active_destinations": 13,
      "yoy_growth_pct": -21.462800362369503
    },
    {
      "year": 2022,
      "export_value_usd": 123624.61859825497,
      "active_destinations": 17,
      "yoy_growth_pct": 302.50802333780086
    },
    {
      "year": 2023,
      "export_value_usd": 189308.96147300547,
      "active_destinations": 12,
      "yoy_growth_pct": 53.13208940057971
    },
    {
      "year": 2024,
      "export_value_usd": 573362.7977114853,
      "active_destinations": 18,
      "yoy_growth_pct": 202.87145059070224
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}