{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/ken/640220",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/640220",
    "exporter": "https://www.yugalinks.com/trade/exporter/ken/640220",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "640220",
    "exporter_iso3": "KEN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 92,
    "current_lane_count": 15,
    "active_market_count": 15,
    "exports_latest_observed_lanes_usd": 12230231.29684209,
    "exports_current_2024_usd": 11373601.340909675,
    "exports_avg_3y_usd": 15120479.581860676,
    "exports_avg_5y_usd": 18446770.035369597,
    "exports_avg_10y_usd": 19093012.846394103,
    "exports_cagr_3y_pct": -20.995748071441987,
    "exports_cagr_5y_pct": -13.169194628208203,
    "exports_cagr_10y_pct": -5.041294842832922,
    "exports_all_year_lane_avg_usd": 15322620.13366808,
    "exports_historical_lane_peak_usd": 44036434.529442586,
    "historical_peak_year": 2020,
    "positive_growth_year_share_pct": 62.06896551724138,
    "trend_acceleration_pct": -15.954453228609065,
    "trend_label": "Rapid decline",
    "top_market_iso3": "UGA",
    "top_market_exports_usd": 5925644.571040035,
    "top_market_share_pct": 48.45079726799662,
    "destination_hhi": 3131.621227353532,
    "weighted_share_latest_pct": 55.486045512047,
    "weighted_share_change_1y_pp": -7.933345604732193,
    "weighted_volatility_cv": 0.637558167355717,
    "weighted_max_drawdown_pct": 72.97854693758997,
    "limited_history_lane_share_pct": 55.43478260869565,
    "data_freshness_years": 0,
    "coverage_score": 77.5,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:29:08",
    "source": "api",
    "product": {
      "hs_code": 640220,
      "hs_description": "Footwear: with outer soles and uppers of rubber or plastics, upper straps or thongs assembled to the sole by plugs",
      "hs_chapter": 64,
      "hs_heading": 6402,
      "substitution_elasticity": -3.8264227,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Footwear: with outer soles and uppers of rubber or plastics, upper straps or thongs assembled to the sole by plugs",
    "hs_chapter": 64,
    "hs_heading": 6402,
    "destinations": [
      {
        "hs_code": 640220,
        "corridor_rank": 80,
        "exporter_iso3": "KEN",
        "importer_iso3": "TZA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 2238798.0552269337,
        "exports_all_year_avg_usd": 3134560.5643100487,
        "exports_avg_3y_usd": 3113547.7976886197,
        "exports_avg_5y_usd": 3702046.347664062,
        "exports_avg_10y_usd": 3494468.210961883,
        "exports_cagr_3y_pct": -20.813036421653997,
        "exports_cagr_5y_pct": -10.088686385306689,
        "exports_cagr_10y_pct": -7.996040676180705,
        "exports_historical_peak_usd": 5520068.106122885,
        "buyer_imports_latest_observed_usd": 10984109.654537257,
        "historical_peak_year": 2008,
        "positive_growth_year_share_pct": 62.06896551724138,
        "trend_acceleration_pct": -12.816995745473292,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": -23.5506,
        "buyer_yoy_all_avg_pct": 9.1118,
        "buyer_trend_consistency_pct": 51.7241,
        "market_share_latest_pct": 20.382153179817756,
        "market_share_change_1y_pp": 3.263421745317455,
        "peer_best_share_pct": 61.68925024765004,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 18,
        "buyer_market_hhi": 4505.49,
        "distance_km": 677.3429565429688,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.1393037962290505,
        "tariff_advantage_pp": 0.17098995581230306,
        "volatility_cv": 0.3698185109371523,
        "max_drawdown_pct": 71.99090349205848,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "KEN",
      "hs_code": 640220,
      "num_markets": 41,
      "highest_price_importer_iso3": "CHE",
      "highest_price_usd_per_ton": 89500,
      "lowest_price_importer_iso3": "GHA",
      "lowest_price_usd_per_ton": 279.0697674418605,
      "median_price_across_markets": 8045.454545454546,
      "price_spread_pct": 1108.9607147549598,
      "avg_quantity_metric_tons": 295.1108181818182,
      "total_trade_value_usd": 84760525
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 10667029.789197503,
        "active_destinations": 27,
        "yoy_growth_pct": -10.680033556267425
      },
      {
        "year": 2011,
        "export_value_usd": 15057266.963042984,
        "active_destinations": 33,
        "yoy_growth_pct": 41.15707240539885
      },
      {
        "year": 2012,
        "export_value_usd": 15688472.198002957,
        "active_destinations": 33,
        "yoy_growth_pct": 4.192030575729463
      },
      {
        "year": 2013,
        "export_value_usd": 18886017.64480323,
        "active_destinations": 24,
        "yoy_growth_pct": 20.38149672220664
      },
      {
        "year": 2014,
        "export_value_usd": 19078760.73073496,
        "active_destinations": 34,
        "yoy_growth_pct": 1.020559704839446
      },
      {
        "year": 2015,
        "export_value_usd": 19921843.860353276,
        "active_destinations": 31,
        "yoy_growth_pct": 4.418961700484827
      },
      {
        "year": 2016,
        "export_value_usd": 19093499.55224178,
        "active_destinations": 29,
        "yoy_growth_pct": -4.157970085088334
      },
      {
        "year": 2017,
        "export_value_usd": 17147157.568807457,
        "active_destinations": 26,
        "yoy_growth_pct": -10.193741477872777
      },
      {
        "year": 2018,
        "export_value_usd": 19491316.598016523,
        "active_destinations": 25,
        "yoy_growth_pct": 13.670831563788427
      },
      {
        "year": 2019,
        "export_value_usd": 23042460.70767399,
        "active_destinations": 23,
        "yoy_growth_pct": 18.21910845170325
      },
      {
        "year": 2020,
        "export_value_usd": 23807775.382722456,
        "active_destinations": 21,
        "yoy_growth_pct": 3.321323554621876
      },
      {
        "year": 2021,
        "export_value_usd": 23064636.048543517,
        "active_destinations": 25,
        "yoy_growth_pct": -3.1214144212661012
      },
      {
        "year": 2022,
        "export_value_usd": 20317190.258310232,
        "active_destinations": 22,
        "yoy_growth_pct": -11.911940793042689
      },
      {
        "year": 2023,
        "export_value_usd": 13670647.146362113,
        "active_destinations": 17,
        "yoy_growth_pct": -32.713889211277724
      },
      {
        "year": 2024,
        "export_value_usd": 11373601.340909675,
        "active_destinations": 15,
        "yoy_growth_pct": -16.802758354155188
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "KEN",
      "exports_usd": 8833447937.269407,
      "imports_usd": 24313329830.086903,
      "trade_balance_usd": -15479881892.817495,
      "yoy_exports_growth_pct": 11.066567927876857,
      "yoy_imports_growth_pct": -1.1831142309630671,
      "exports_cagr_3y_pct": 6.625356627243595,
      "imports_cagr_3y_pct": 3.021165935551262,
      "export_partner_hhi": 567.961201990412,
      "export_product_hhi": 442.0530171105367,
      "momentum_score": 9.734204537686878,
      "risk_score": 5.050071095504743,
      "gdp_million_usd": 120339.55790593175,
      "gdp_per_capita_usd": 2132.4345209764665,
      "population": 56432944,
      "labor_force": 28323.65,
      "investment_rate_pct": 19.72,
      "savings_rate_pct": 6.42,
      "secondary_education_pct": 37.46,
      "tertiary_education_pct": 7.41,
      "total_factor_productivity": 214.67,
      "trade_openness_pct": 43.97718982898615,
      "exports_gdp_pct": 11.719697748851383,
      "num_active_partners": 270,
      "num_fta_partners": 11,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 6,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 7448.510288065843,
      "avg_partner_gdp_million_usd": 533678518.32581943,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 4.074074074074074,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 2.2222222222222223,
      "avg_applied_tariff_pct": 0.12783846511101915,
      "avg_mfn_tariff_pct": 0.13638167083102584,
      "avg_preferential_tariff_pct": 0.04051194870678045,
      "tariff_advantage_pp": 0.09586972212424538,
      "avg_distance_all_partners_km": 7548.744249191214,
      "num_border_partners": 145,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.62642491263809,
      "pct_products_high_elasticity": 72.57926306769494,
      "pct_products_low_elasticity": 3.1990859754355903,
      "real_market_potential": 107488.45006895319,
      "foreign_market_potential": 13472.656069725052
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "640220",
    "hs_description": "Footwear: with outer soles and uppers of rubber or plastics, upper straps or thongs assembled to the sole by plugs",
    "hs_chapter": 64,
    "hs_heading": 6402
  },
  "destinations": [
    {
      "hs_code": 640220,
      "corridor_rank": 80,
      "exporter_iso3": "KEN",
      "importer_iso3": "TZA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 2238798.0552269337,
      "exports_all_year_avg_usd": 3134560.5643100487,
      "exports_avg_3y_usd": 3113547.7976886197,
      "exports_avg_5y_usd": 3702046.347664062,
      "exports_avg_10y_usd": 3494468.210961883,
      "exports_cagr_3y_pct": -20.813036421653997,
      "exports_cagr_5y_pct": -10.088686385306689,
      "exports_cagr_10y_pct": -7.996040676180705,
      "exports_historical_peak_usd": 5520068.106122885,
      "buyer_imports_latest_observed_usd": 10984109.654537257,
      "historical_peak_year": 2008,
      "positive_growth_year_share_pct": 62.06896551724138,
      "trend_acceleration_pct": -12.816995745473292,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": -23.5506,
      "buyer_yoy_all_avg_pct": 9.1118,
      "buyer_trend_consistency_pct": 51.7241,
      "market_share_latest_pct": 20.382153179817756,
      "market_share_change_1y_pp": 3.263421745317455,
      "peer_best_share_pct": 61.68925024765004,
      "peer_top_exporter": "CHN",
      "supplier_count_latest": 18,
      "buyer_market_hhi": 4505.49,
      "distance_km": 677.3429565429688,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.1393037962290505,
      "tariff_advantage_pp": 0.17098995581230306,
      "volatility_cv": 0.3698185109371523,
      "max_drawdown_pct": 71.99090349205848,
      "attention_level": "High attention",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Stable",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "KEN",
    "hs_code": 640220,
    "num_markets": 41,
    "highest_price_importer_iso3": "CHE",
    "highest_price_usd_per_ton": 89500,
    "lowest_price_importer_iso3": "GHA",
    "lowest_price_usd_per_ton": 279.0697674418605,
    "median_price_across_markets": 8045.454545454546,
    "price_spread_pct": 1108.9607147549598,
    "avg_quantity_metric_tons": 295.1108181818182,
    "total_trade_value_usd": 84760525
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 10667029.789197503,
      "active_destinations": 27,
      "yoy_growth_pct": -10.680033556267425
    },
    {
      "year": 2011,
      "export_value_usd": 15057266.963042984,
      "active_destinations": 33,
      "yoy_growth_pct": 41.15707240539885
    },
    {
      "year": 2012,
      "export_value_usd": 15688472.198002957,
      "active_destinations": 33,
      "yoy_growth_pct": 4.192030575729463
    },
    {
      "year": 2013,
      "export_value_usd": 18886017.64480323,
      "active_destinations": 24,
      "yoy_growth_pct": 20.38149672220664
    },
    {
      "year": 2014,
      "export_value_usd": 19078760.73073496,
      "active_destinations": 34,
      "yoy_growth_pct": 1.020559704839446
    },
    {
      "year": 2015,
      "export_value_usd": 19921843.860353276,
      "active_destinations": 31,
      "yoy_growth_pct": 4.418961700484827
    },
    {
      "year": 2016,
      "export_value_usd": 19093499.55224178,
      "active_destinations": 29,
      "yoy_growth_pct": -4.157970085088334
    },
    {
      "year": 2017,
      "export_value_usd": 17147157.568807457,
      "active_destinations": 26,
      "yoy_growth_pct": -10.193741477872777
    },
    {
      "year": 2018,
      "export_value_usd": 19491316.598016523,
      "active_destinations": 25,
      "yoy_growth_pct": 13.670831563788427
    },
    {
      "year": 2019,
      "export_value_usd": 23042460.70767399,
      "active_destinations": 23,
      "yoy_growth_pct": 18.21910845170325
    },
    {
      "year": 2020,
      "export_value_usd": 23807775.382722456,
      "active_destinations": 21,
      "yoy_growth_pct": 3.321323554621876
    },
    {
      "year": 2021,
      "export_value_usd": 23064636.048543517,
      "active_destinations": 25,
      "yoy_growth_pct": -3.1214144212661012
    },
    {
      "year": 2022,
      "export_value_usd": 20317190.258310232,
      "active_destinations": 22,
      "yoy_growth_pct": -11.911940793042689
    },
    {
      "year": 2023,
      "export_value_usd": 13670647.146362113,
      "active_destinations": 17,
      "yoy_growth_pct": -32.713889211277724
    },
    {
      "year": 2024,
      "export_value_usd": 11373601.340909675,
      "active_destinations": 15,
      "yoy_growth_pct": -16.802758354155188
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "KEN",
    "exports_usd": 8833447937.269407,
    "imports_usd": 24313329830.086903,
    "trade_balance_usd": -15479881892.817495,
    "yoy_exports_growth_pct": 11.066567927876857,
    "yoy_imports_growth_pct": -1.1831142309630671,
    "exports_cagr_3y_pct": 6.625356627243595,
    "imports_cagr_3y_pct": 3.021165935551262,
    "export_partner_hhi": 567.961201990412,
    "export_product_hhi": 442.0530171105367,
    "momentum_score": 9.734204537686878,
    "risk_score": 5.050071095504743,
    "gdp_million_usd": 120339.55790593175,
    "gdp_per_capita_usd": 2132.4345209764665,
    "population": 56432944,
    "labor_force": 28323.65,
    "investment_rate_pct": 19.72,
    "savings_rate_pct": 6.42,
    "secondary_education_pct": 37.46,
    "tertiary_education_pct": 7.41,
    "total_factor_productivity": 214.67,
    "trade_openness_pct": 43.97718982898615,
    "exports_gdp_pct": 11.719697748851383,
    "num_active_partners": 270,
    "num_fta_partners": 11,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 6,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 7448.510288065843,
    "avg_partner_gdp_million_usd": 533678518.32581943,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 4.074074074074074,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 2.2222222222222223,
    "avg_applied_tariff_pct": 0.12783846511101915,
    "avg_mfn_tariff_pct": 0.13638167083102584,
    "avg_preferential_tariff_pct": 0.04051194870678045,
    "tariff_advantage_pp": 0.09586972212424538,
    "avg_distance_all_partners_km": 7548.744249191214,
    "num_border_partners": 145,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.62642491263809,
    "pct_products_high_elasticity": 72.57926306769494,
    "pct_products_low_elasticity": 3.1990859754355903,
    "real_market_potential": 107488.45006895319,
    "foreign_market_potential": 13472.656069725052
  }
}